• Title/Summary/Keyword: Media Information Literacy

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College Students' Cognitive and Behavioral Attitude toward Digital Behavioral Advertising and Personal Information Protection through In-depth Interview (디지털 맞춤형 광고와 개인정보 보호에 대한 대학생들의 인식 및 행동연구)

  • Um, Namhyun
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.73-82
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    • 2022
  • As digital advertising industry grows, consumers' concerns over personal information protect also rise. Thus, the current study is designed to explore college students' perspectives on digital behavioral advertising and personal information protection through in-depth interviews. According to study results, importance of personal information protection is highly regarded among college students and interviewees suggest individuals, companies, and government organizations work together to protect personal information. College students' behavioral level of personal information protection can be divided into three levels such as 1) no-action taken, 2) passive response, and 3) active response. The study found that college students' attitude toward digital behavioral advertising is positive and also negative at the same time. Lastly, the study suggests that college students have positive attitude toward companies' personal information collection and use for the marketing purpose such as digital behavioral advertising. At the discussion section this study puts emphasis on the need for digital media literacy education and suggests practical implications for personal information collection and its procedures.

Credibility Judgement of Information by Tweens (트윈세대의 정보 신뢰성 판단에 관한 연구)

  • Chung, Jin Soo
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.1
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    • pp.303-324
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    • 2020
  • This study investigates the credibility judgements of information by tweens using digital media and information. Particularly, the study focused on tweens' perception of internet research and information use and on their credibility judgement of source and message, internet service providers, and on consulting with others for their credibility judgement. The survey methodology was used to collect data from grade 5 and 6 students in two elementary schools whose parents are likely in middle and upper class. 336 valid questionnaires were collected among 400. Descriptive statistics, factor analysis, and t-test were used to analyze the data collected using SPSS 25. Findings suggested that tweens understood the importance of using smart media and computers, that they used Youtube, Naver, Kakao talk, Naver JisikIN much in sequence, and that they believed the Internet research was easy and fun. Using exploratory factor analysis, the survey questions for credibility judgement were classified into three factors: Internet service providers, sources and information, and consulting with others. Tweens used sources and information credibility, consulting with others credibility, Internet service providers credibility in sequence. However, it was interesting to find that there were greater deviation in answers on knowing how to find out the cognitive authority of the authors and on the importance of using current information. This study suggests the critical need for tweens' credibility judgement research for promoting critical thinking skills as well as for proactive educational practices in schools and libraries on information literacy.

A Study on the Current Status and Educational Needs of Low-experienced Teacher Librarians' Instructional Expertise (저경력 사서교사의 전문성 영역에 대한 교육적 요구도 분석)

  • Jeong-Hoon, Lim;Byoung-Moon, So
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.1
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    • pp.167-188
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    • 2023
  • This study reviewed the current status of low-experienced teacher librarians with less than 5 years and attempted to identify their educational needs through IPA analysis, Borich Priority Formula, and The Locus for Focus Model. A survey was conducted on low-experienced teacher librarians with less than 5 years of experience to analyze their process in the pre-service teacher training and experiences before an appointment and to identify teacher librarians instructional expertise. The results of the analysis of the study are as follows. First, there was a statistically significant difference between the importance and performance in all areas of instructional expertise of low-experienced teacher librarians. Second, 'reading education-practice progress' was recognized as a 'Keep up good work' with high importance and satisfaction, and 'library-based instruction planning, progress evaluation', 'information literacy-curriculum design', and 'digital and media literacy education-progress and evaluation' were recognized as areas of 'Concentrate here' through IPA analysis. Third, In the Borich Priority Formula, 'teaching-learning evaluation', 'teaching-learning progress', and 'teaching-learning plan' in the Library based instruction area showed the highest educational needs. Fourth, the library-based instruction was shown to the high discrepancy/high importancy area as same as the Borich Proity Formula. The results of this study can provide implications for improving the instructional expertise of teacher librarians.

Cancer News Coverage in Korean Newspapers: An Analytic Study in Terms of Cancer Awareness

  • Min, Hye Sook;Yun, E Hwa;Park, Jinsil;Kim, Young Ae
    • Journal of Preventive Medicine and Public Health
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    • v.53 no.2
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    • pp.126-134
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    • 2020
  • Objectives: Cancer diagnoses have a tremendous impact on individuals and communities, drawing intense public concern. The objective of the current research was to examine news coverage and content related to cancer-related issues in Korean newspapers. Methods: Primarily using the database system of the Korea Press Foundation, we conducted a content analysis of 2806 articles from 9 Korean daily newspapers during a recent 3-year period from 2015 to 2017. Thematic categories, the types of articles, attitudes and tone, and the number of sources in each article were coded and classified. Results: Many news articles dealt with a diverse range of themes related to cancer, including general healthcare information, the latest research and development, specific medical institutions and personnel, and technology and products, which jointly accounted for 74.8% of all articles. Those thematic categories differed markedly in terms of article type, tone, and the number of cited sources. News articles provided extensive information about healthcare resources, and many articles seemed to contain advertising content. However, the content related to complex social issues such as National Health Insurance did not include enough information for the reader to contextualize the issues properly or present the issues systematically. Conclusions: It can be assumed that the media exert differential influence on individuals through news coverage. Within the present reporting framework, the availability and usefulness of information are likely to depend solely on individuals' capabilities, such as financial and health literacy; this dependency has a negative impact on knowledge gaps and health inequities.

An Analysis of Informal Reasoning in the Context of Socioscientific Decision-Making (과학과 관련된 사회.윤리적 문제에 대한 의사결정 시 수행하는 비형식적 추론 분석)

  • Jang, Hae-Ri;Chung, Young-Lan
    • Journal of The Korean Association For Science Education
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    • v.29 no.2
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    • pp.253-266
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    • 2009
  • This study was focused on analyzing students' informal reasoning patterns and their considerations in decision-making on socioscientific issues. This study involved 20 undergraduate students (10 biology majors and 10 non-biology majors) and showed how the two groups responded on socioscientific issues. Semi-structured interviews were conducted twice respectively based on six scenarios of gene therapy and human cloning. The result showed 93% of the total number of participants' decisions were made by rationalistic reasoning, whereas emotional reasoning was 49%, and intuitive reasoning was 27%. Students usually used two or three informal reasoning patterns together. Most of the students took more consideration on social factors. Some perceived ethical and moral implications of the issues, but they did not consider them seriously. They made their decisions depending on their own values, etc. 65% of the participants got their information on socioscientific issues from the mass media. Biology majors hardly used intuitive reasoning compared to non-biology majors. The Biology major group took into deep considerations on socioscientific issues while the non-biology major group seemed to interpret the given scenarios simply. This implied that the content knowledge was a significant factor of their decision-making. Therefore, it is necessary to develop proper science courses for non-major students to improve their decision-making on socioscientific issues. So, when we develop educational materials or programs, we should consider students' reasoning patterns, their considerations in decision-making, and their content knowledge. And because the mass media has the potential to play a key role for an effective education, we need to make a plan to make a practical application.

A Study on Visual Perception Scalability of AR/QR Picture Book Animation: Focusing on the Design Characteristics of the Picture Book 〈Where is this?〉 (AR·QR 그림책 애니메이션의 시지각 확장성 연구: 그림책 <여기가 어디지?>의 설계적 특징을 중심으로)

  • Sung Won Park;Jae Yun Park
    • Journal of Information Technology Applications and Management
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    • v.30 no.1
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    • pp.21-32
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    • 2023
  • This study presents a way to design picture books that allow children to experience indirectly through realistic media at home and educational institutions for children whose direct experiences and activities are reduced offline in the post-COVID-19 era. The development and popularization of realistic media such as AR continues to be grafted and developed in the picture book field, and the advantage of this picture book is that children at the stage before learning letters can feel the story and character situation of the book through the experience of AR and QR animation in the picture book. In this process, you can get access to imaginary areas that can not be experienced in flat-panel illustrations with spatial animation to help improve the scalability and literacy of the story contained on the page. Children's education through realistic animation can increase the learning effect and needs to continue after COVID-19. Therefore, by presenting the process of viewing and experiencing picture books using AR and QR, the result of the study suggests that the design process of realistic picture books is not just a combination of technology, but a process of expanding children's perception and imagination. This study aims to find out how visual perception is designed differently by analyzing the differences and characteristics of each animation design, focusing on the AR and QR picture book "Where am I?" published by the researcher, and to contribute to the active introduction and development of realistic animation in the field of children's picture books and education.

A Study on the Effect of Reading Activities Making a Podcast: Focusing on the Reading Attitude and the Communication Skills (팟캐스트 제작 독서 활동 프로그램의 효과에 관한 연구 - 독서 태도와 의사소통 능력을 중심으로 -)

  • Hwang, Jeong-Eui;Cho, Miah
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.73-99
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    • 2021
  • The purpose of this study is to investigate the effects of podcast-produced reading activity programs on reading attitudes and communication skills of high-grade elementary school students. To that end, 20 fifth and sixth graders applied for a reading culture program conducted at N Public Library located in Seoul, Korea, were assigned as experimental and control groups. The total research period is from 8 October 2018 to 11 February 2019. and the class was conducted once a week for 90 minutes, six times for each group, and a total of 12 sessions. The results of this study can be summarized as follows; First, it was found that the reading activity program produced by podcast had a positive effect in all four areas: value domain, motivation·interest domain, habit·attitude, and expectation domain in the reading attitude of high-grade in elementary school. Second, communication skills were found to have a positive effect in all seven sub-areas, such as information collection and listening, overcoming stereotyped thinking, creative communication, self-disclosure, leading communication, and understanding of others' perspectives. In conclusion, the podcast-produced reading activity program had a positive effect on the reading attitude, communication ability, and media ability of high-grade in elementary school, suggesting that it is effective in applying various educational fields.

Investigations on Public Perception of Science Articles in the Mass Media and Understanding of Scientific Terms Used in High Frequency in Science Articles (대중매체의 과학기사에 대한 대중들의 인식과 고빈도로 사용되는 과학용어에 대한 이해도 조사)

  • Yun, Eunjeong;Park, Yunebae
    • Journal of The Korean Association For Science Education
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    • v.39 no.4
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    • pp.535-544
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    • 2019
  • In order to find out whether the traditional mass media in our society are sufficiently functioning as a vehicle of providing scientific information to the public outside the school education, public perception of science articles in mass media and scientific terms used in high frequency in science articles have been examined. To investigate the public perception on science articles, a questionnaire was constructed about the usefulness, importance, access frequency, and understanding of science articles. The questionnaires were conducted in areas with high flow populations such as train stations or subway stations. A total of 425 responses were used for analysis. In order to extract high frequency scientific terms used in science articles, two television companies and two newspapers were designated as target media, and their texts on science articles reported over the last 17 years were collected to investigate the frequency of scientific terms used. Based on the frequency, we conducted the self-report comprehension test for the top 100 scientific terms. The results of this study show that the public in our society has relatively high perception of the importance and usefulness of science articles, however, reading and understanding the articles seems to be somewhat difficult. In addition, the scientific terminology used in science articles has a high degree of comprehension for those of higher education, natural sciences majors, and men. In addition, scientific terms with high understanding degree were characterized according to gender, age, educational background, and field of major.

A Study on Analyzing Adolescents' User Satisfaction Survey and Suggesting Service Development Plan: Focusing on Seoul Metropolitan Office of Education Library (청소년의 공공도서관 이용만족도 분석 및 서비스 발전 방안 연구 - 서울특별시교육청 도서관·평생학습관을 중심으로 -)

  • Lee, Hyewon;Jang, Seonhwa
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.3
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    • pp.397-417
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    • 2022
  • The purpose of this study was to identify the status of adolescents' user satisfaction with the 22 libraries of Seoul Metropolitan Office of Education and to improve the quality of information services for adolescents by improving the factors of dissatisfaction, and ultimately, to activate the use of young adults in the libraries of the Seoul Metropolitan Office of Education. In addition, in the transition to the digital age, it was attempted to investigate the use of Seoul Metropolitan Office of Education Digital Library in the context of the inevitable change of reading media. Through this, this study suggested planning a reading program that could arouse adolescents' interest and reflect new information technologies, improving the scope and system of e-book services, linking with school libraries, and restructuring library' space.

A Study on the Levels of the Instructional Activities by Korean Teacher-Librarians (국내 사서교사 교수활동의 수준에 관한 연구)

  • Chung, Jin Soo
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.1
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    • pp.153-171
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    • 2014
  • This paper detailed the content and methods of the instructional activities of teacher-librarians in Korea. Using Kuhlthau's levels of education model as a theoretical framework, the study analyzed its data on the direct instructional activities the Korean teacher-librarians reported. The participants included four researchers in school libraries as well as the high school teacher-librarians in Seoul. Written survey were conducted for researchers and teacher-librarians respectively. The results show that there exists a gap between the theoretical emphasis on instructional activities of teacher-librarians and the practice of teacher -librarians in schools, and that the level of instructional activities has not yet advanced fully to the high levels of instructional activities. Future efforts should be made on developing legal as well as educational systems to support advancing the instructional levels of teacher-librarians. Integrating information literacy curricula into the national-level curriculum for public education could be a good example.