• Human Ecology Research
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• 제58권1호
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• pp.13-29
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• 2020

This study investigated the relationship between preschoolers' smart media usage in regards to cognitive and language development, especially the mediating effect of preschoolers' smart media addiction tendency and the moderated mediating effect of maternal guidance on smart media usage. The study surveyed 273 preschoolers' mothers who lived in Daegu City and Kyungpook Province. The findings of this study were as follows. First, preschoolers' smart media addiction tendency mediated the relationship between smart media usage time in regards to cognitive and language development. Second, maternal active mediation and monitoring moderated the relationship between preschoolers' smart media usage time and smart media addiction tendency. Third, there was a maternal co-use moderated the mediating effect of preschoolers' smart media addiction tendency on language development. In conclusion, preschoolers' smart media addition tendency mediated the effect of smart media usage time on cognitive and language development. Among the mediation pathways, the influence of preschoolers' smart media addiction tendency on language development was moderated by maternal co-use. The findings of this study suggest that maternal guidance should be applied differently depending on preschoolers' smart media addiction tendency. This study examined preschoolers' and maternal smart media-related variables on preschoolers' cognitive and language development in order to provide preliminary data that can be used to explore the maternal guidance on how to use smart media for their preschool children.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.987-996
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• 2021

The development of Internet technology can affect firm value through the use of social media by business people. Nowadays, social media affect businesses of all sizes in several different ways. Despite the various benefits obtained by using social media, research at the organizational level and its impact on business performance have not grown as fast as desired. This research aims to examine the effect of social media on oil and gas firms' value. The research sample consists of 9 oil and gas firms listed on the Indonesian Stock Exchange 2013-2018. Social media proxies are firms' social media, other social media mentions, and social media sentiment. Firm value is measured by the market value to assets ratio. Data analysis uses a random-effect regression test. Based on the analysis, the social media account of a firm has a positive effect on firm value. It indicates that social media give advantages for oil and gas firms to give a signal of business prospect, make use of opportunities related to industry alliances, recruit employees globally, and c. On the other hand, the positive sentiment on social media has no effect on oil and gas firms' value.

• 한국조리학회지
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• 제23권7호
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• pp.204-219
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• 2017

The aim of this study was to examine the role of celebrity's traits on food service enterprises' media engagement, advertising effect (AD effect) and purchasing intention. Based on advance research, structural model of relationship between celebrity's traits and media engagement, AD effect and promotion of purchase was developed among the proposed constructs. Few empirical studies have been conducted to test the model. Date collection of study was from June 1st, 2017 to June 30th, distributing total of 300 issues and collecting total of 290 issues. Total of 271 questionnaires were used as the final analysis data as the nineteen questionnaires included missing information. The results can be summarized as follows: Celebrity's Traits significantly affected media engagement, AD effect and purchasing intentions. More specifically, mediating effect among the celebrity's traits and AD effect which came from media engagement was valid only if the subject of advertising effectiveness was on brands attitude. Based on the findings, theoretical and managerial implications were discussed to make one conclusion. As the media engagement was identified as a mediator between celebrity's traits and AD effect, certain brands which tend to enhance their AD effectivity should liaison proper celebrity.

• 한국융합학회논문지
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• 제12권8호
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• pp.157-169
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• 2021

본 연구는 1인 미디어 이용 만족도를 개인의 심리특성 즉, 감각추구성향과 미디어 인게이지먼트 매개효과를 토대로 규명하고자 하였다. 연구가설을 검증한 결과는 다음과 같다. 먼저 감각추구성향 특성이 1인 미디어의 이용 만족도에 '스릴과 모험추구' 요인과 '경험추구' 요인이 유의미한 영향을 미치는 것으로 나타났다. 감각추구성향 특성이 미디어 인게이지먼트에는 '탈(脫)억제' 요인이 긍정적인 영향을 미치는 것으로 나타났고, 미디어 인게이지먼트가 1인 미디어 이용 만족도에는 긍정적으로 유의미한 영향을 미치는 것으로 나타났다. 끝으로 감각추구성향 특성이 미디어 인게이지먼트를 매개로 하여 1인 미디어 이용 만족도에 미치는 영향을 살펴보면 '스릴과 모험추구' 요인과 '경험추구' 요인 그리고 '탈(脫)억제' 요인이 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 본 연구가 1인 미디어 제작 방향과 마케팅 전략을 수립하는 데 유용한 기초자료가 되기를 기대한다.

• International Journal of Advanced Culture Technology
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• 제7권1호
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• pp.77-83
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• 2019

Recently, as social media users have grown, the resulting form of advertising has emerged, and one of the types is native advertising. This advertising method appears to be 52% higher than the banner, according to a study by the IPG Media Lab (2013). Therefore, there is a positive effect on native advertising, but it is necessary to maximize the effect. In this paper, the acceptor's attitude to the native advertisement and the shared intention are verified as to how the effect of the native advertisement can be understood and the maximized effect can be obtained. When the brand phrase was in the form of direct exposure, the subjects were positive about the advertisement and the brand attitude was favorable. Share intentions were also high. These results included suggestions to produce native advertisements in consideration of the attitudes and sharing of the recipients.

• 디지털융복합연구
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• 제15권12호
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• pp.221-231
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• 2017

본 연구의 목적은 외식기업의 전통적 미디어 및 뉴미디어 커뮤니케이션과 러브마크, 만족, 행동의도 간의 관계를 규명하고자 하였다. 연구의 분석 결과는 다음과 같다. 첫째, 전통적 미디어 커뮤니케이션은 러브마크의 사랑 인식에는 유의한 영향을 미쳤으나 러브마크의 존경 인식에는 유의한 영향은 없는 것으로 나타났다. 둘째, 뉴미디어 커뮤니케이션은 러브마크의 사랑과 존경 인식에 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, 러브마크의 사랑과 존경 인식은 각각 만족 인식과 행동의도에 모두 유의한 영향을 미쳤으며, 만족 인식은 행동의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 연구 모형의 간접효과 분석 결과 전통적 미디어와 뉴미디어 커뮤니케이션은 러브마크 인식을 매개로 만족에 유의한 영향을 미치며, 러브마크와 만족을 매개로 행동의도에 유의한 영향을 주는 것으로 나타났다. 이 결과를 통해 소비자의 커뮤니케이션 경험과 러브마크 인식을 강화할 경우 브랜드에 대한 만족과 행동의도 등 사후 행동을 촉진할 수 있음을 확인할 수 있었다.

• 한국언론정보학보
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• 제37권
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• pp.43-72
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• 2007

본 연구는 미디어 교육을 받고 있는 중 고등학생들의 미디어 교육 이용유형과 효과에 관한 연구이다. 이를 위해서 미디어 교육 이용 동기, 학업적 자기 효능감, 미디어 능력 그리고 학업성적을 조사하였다. 분석결과, 우선 미디어 교육 이용 동기는 '수업 편리성/도움 추구', '정보/교육방법 습득 추구', '새로운 수업/의사소통 추구', '능력향상 추구', '자율적 교육 추구', '시대 편승 추구', '새로운 지식/교육추구' 순으로 나타났다. 다음으로 미디어 교육 이용 동기 중에서 학업적 자기 효능감에서는 '새로운 지식/교육추구' 동기만이 긍정적인 영향을 미쳤으며, 미디어 능력에는 '수업 편리성/도움 추구', '정보/교육방법 습득 추구', '새로운 수업/의사소통 추구', '자율적 교육 추구', '시대 편승 추구' 등 5개 동기가 긍정적인 영향을 미치는 것으로 나타났다. 또한 학생들의 학업성적에는 '자율적 교육 추구'와 '새로운 지식/교육추구'만이 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 '학업적 자기 효능감'이 '미디어 능력'보다 학업성적에 더 큰 영향을 미치는 것으로 나타났다. 결국, 미디어 교육은 어느 정도 새로운 수업방식과 능력향상 차원에서 의미가 있지만, 학생들의 학업적 자기 효능감과 학업성적에서는 큰 영향을 미치지 못하는 것으로 나타났다. 그렇지만 학생들의 미디어 능력 함양에는 미디어 교육이 어느 정도 영향을 미치는 것으로 나타났다.

• 방송공학회논문지
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• 제16권5호
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• pp.773-781
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• 2011

본 논문에서는 체감 미디어의 감각 효과를 효율적으로 저작하기 위해 개발된 감각 효과 저작 도구에 대해 소개한다. 체감 미디어란 미디어 내 인간의 오감을 자극하는 감각 효과들을 실세계에서 실현할 수 있는 미디어를 의미하며, 사용자의 몰입감을 증대시키는 새로운 미디어 산업으로 주목받고 있다. 이러한 체감 미디어 산업이 발전하기 위해서는 감각 효과 메타데이터를 손쉽게 저작할 수 있는 효율적인 저작 도구가 필요하다. 본 논문에서는 MPEG-V(ISO/IEC 23005-3) 표준 기술을 기반으로 감각 효과를 저작할 수 있는 도구를 설계하고 개발한 결과를 제시한다.

• Journal of Korea Trade
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• 제26권3호
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• pp.1-22
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• 2022

Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

• 지식경영연구
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• 제19권2호
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• pp.69-90
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• 2018

The purpose of this study is to investigate the effect of message framing of social media contents on social media credibility and behavioral intention and the role of customers' gourmet restaurant involvement. In this study message framing is divided into regulatory focus and message sidedness and used experimental stimulus composed of $2{\times}2$ factorial design. Also investigated the effect into the social media credibility and behavioral intention. A total of 560 valid samples were analyzed. According to the results, it was confirmed that stimuli 'two-sided / prevention' and 'one-side / promotion' framing were the most influential framing on social media credibility and behavioral intention and the social media credibility has significant effect on the behavioral intention. In this study the effect of message framing which was not widely used in the hospitality industry research was confirmed. Also the usefulness of regulatory focus and message sidedness were identified in the various research in hospitality management.