• Title/Summary/Keyword: Means of influence

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Effects of Single Consumers' Psychologic Characteristics and Susceptibility to Interpersonal Influence on Clothes Shopping Pursuing Value (싱글 소비자의 심리적 특성변수와 대인영향력에 대한 민감성이 의류쇼핑 추구가치에 미치는 영향)

  • Suh, Yong-Han
    • The Korean Fashion and Textile Research Journal
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    • v.9 no.2
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    • pp.229-236
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    • 2007
  • Many researchers have focused on consumers' clothes purchase behavior, These researches could not reflect the characteristics of the single consumers' clothes purchase behavior. In addition, little has been written on the single consumer. The purposes of this study are to identify the concept and psychologic characteristics of single consumer and investigate the effects of single consumers' psychologic characteristic and susceptibility to interpersonal influence on clothes shopping pursuing value. Also, It was analyzed how single consumer' pursuing values are different based on the type of single motivation. To test research problems, Data were collected by means of a survey questionnaire, which was sent to 300 single in Pusan and Ulsan. In total, 274 were returned and 14 were unusable because of unacceptable levels of missing data. The Results were summarized as follows: First, self-efficacy, informative and normative influence were positively related to utilitarian pursuing value employee satisfaction. Also, self-efficacy, variety seeking, innovativeness and informative influence had a positive effect on hedonic pursuing value. Second, voluntary single and nonvoluntary single group had different perceptions about self-efficacy, variety seeking, innovativeness, informative influence, and hedonic pursuing value.

Social Media Performance: From the Perspective of Social Media Apathetic Behavior

  • Inwon Kang;Sungjoon Yoo
    • Journal of Korea Trade
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    • v.26 no.3
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    • pp.1-22
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    • 2022
  • Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

Information Search Factor of Consumer Behavior -In case of purchasing electric goods- (소비자의 정보탐색 행동에 관한 연구 -가전제품 구매행동을 중심으로-)

  • 강미옥
    • Journal of the Korean Home Economics Association
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    • v.30 no.1
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    • pp.149-161
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    • 1992
  • The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

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A Study on the Influence of IIT's Educational System on the Jong Soung Kimm's Architecture (김종성 건축과 IIT의 교육시스템과의 관계에 관한 연구)

  • Jung, In-Ha
    • Journal of architectural history
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    • v.10 no.1 s.25
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    • pp.41-59
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    • 2001
  • This study tries to analyze the influence of IIT's educational system on the Jong Soung Kimm's Architecture. Architect Kimm was the first student in Korea who gained admission to the IIT and was directly learned from Mies van der Rohe. At IIT, he completed a university course from 1956 to 1961, and finished a degree of master under the direction of Professor Myron Goldsmith in 1964. After the graduation, he entered Mies's office and became the professeur of IIT from 1966 to 1978. In consideration with these facts, it is no exaggeration to say that Kimm's architecture was formed by the IIT's educational system and Mies's architectural principles. According to the synopsis of the 5-year curriculum 1944-45, the object of architectural work in IIT is the clarification of : 1)the structure as an architectural factor, its possibilities and limitations 2) space as an architectural problem 3) proportion as a means of architectural expression 4) the expression value of materials 5) the application of these principles by means of free creative work. Architect Kimm's works designed in Korea reflect well these objectives. But Kimm also knew well the problems of IIT's educational system. After the retirement of Mies, IIT's educational system had the tendency to overstress the technology of structure and simplify the complexity of Miesian architectural principles. In opposition to this tendency, architect Kimm continued to keep the spacial and formal subtlety which possess the Mies' original architecture. This shows very well the future direction of Kimm's architectural activities.

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A Study of Silk-Culture in the Period of Three-Nation -On point of the relation of Goguryo & Bakje dynasty- (삼국시대의 견문화의 연구 -고구려와 백제를 중심으로-)

  • 박일록
    • Journal of the Korean Home Economics Association
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    • v.32 no.3
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    • pp.217-226
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    • 1994
  • Cloth culture is one of the basic unit of constructing man's culture in a life of human being. One of the fundamental elements to construct cloth culture is the silk-fabric from the ancient time-Sam Han period B.C 2∼4 Korea. This study is to survey the growing aspects of the silk-fabric influence Goguryo & Bakje dynasty. It is an attempt to manifest that how silk-fabric influence through a trade or as means of currency between the two nations at that time. through a trade or as means of currency between the two nations at that time. To certify I use material such as San guo zhi, Hou Han han shu from China Samkuksaki Dong-kuk-tong-gam from Korea and NiHon Shoki from Japen and I concerned the cultural relations of politics economics and socity of the two dynastics so as to prove a relations of politics economics and socity of the two dynastics so as to prove a relative relation between the two. It is reached to the conclusion that silk fabric had been a constituent role at cloth culture at that time of Goguryo & Bakje. It is pointed out that silk-fabric had been an important role to construct the culture of social economic and politic through a trade and as a precious currency.

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The Influence of Consumer's Shopping Values on the Evaluations of Fashion Product Attributes and Brand Re-purchase Intention - Focused on the Moderating Role of Price Level - (소비자의 쇼핑가치가 패션제품 속성평가 및 브랜드 재구매의도에 미치는 영향 - 가격수준에 따른 조절효과를 중심으로 -)

  • Park, Hyun-Hee;Ku, Yang-Suk;Koo, Dong-Mo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.2 s.161
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    • pp.236-246
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    • 2007
  • The purpose of the current study is to investigate the underlying reasons of fashion brand repurchase intention formation based on means-end chain theory and to identify whether the price level moderates the relationships between attribute evaluation and re-purchase intention. Questionnaire data from 291 consumers who had purchase experience of casual wear during the last 6 month period through off-line retail shops were analyzed. The results showed that hedonic shopping value had a positive impact on aesthetic attribute and utilitarian shopping value also had a positive impact on physical attribute of fashion product. While aesthetic attribute had a positive influence on brand repurchase intention, physical attribute had no effect on brand repurchase intention. In addition, there was no moderating effect of price level between the links from shopping value to fashion product attribute evaluation. When casual wear companies have to devise price related strategies, they need to pay attention to diverse promotion factors except for product attributes to realize price-based differentiation.

Seismic capacity of brick masonry walls externally bonded GFRP under in-plane loading

  • Wang, Quanfeng;Chai, Zhenling;Wang, Lingyun
    • Structural Engineering and Mechanics
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    • v.51 no.3
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    • pp.413-431
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    • 2014
  • By carrying out the experiment of eight pieces of brick masonry walls with pilaster strengthened by Glass fiber reinforced polymer (GFRP) and one piece of normal masonry wall with pilaster under low reversed cyclic loading, the failure characteristic of every wall is explained; Seismic performances such as hysteresis, stiffness and its degeneration, deformation, energy consumption and influence of some measures including strengthening means, reinforcement area proportion between GFRP and wall surface, "through-wall" anchor on reinforcement effects are studied. The test results showed that strengthening modes have little influence on stiffness, stiffness degeneration and deformation of the wall, but it is another thing for energy consumption of the wall; The ultimate load, deformation and energy consumption of the walls reinforced by glass fiber sheets was increased remarkably, rigidity and its degeneration was slower; Seismic performance of the wall which considers strengthening means, reinforcement area proportion between GFRP and wall surface, "through-wall" anchor at the same time is better than under the other conditions.

An Effects of Experience Economy for Accepting Knowledge Based Mobile Augmented Reality : Hedonic Information System Perspective (체험경제요인이 지식기반 모바일 증강현실의 수용에 미치는 영향 : 쾌락적 정보시스템 관점)

  • Chung, Namho;Lee, Hyunae;Koo, Chulmo
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.121-136
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    • 2013
  • Augmented reality, which has recently drawn great attention, has along history in technical terms. However, the latest emergence of mobile augmented reality using smartphones is allowing people to access augmented reality more easily and faster than ever. However, a review of existing studies shows that most of them have focused on the technical realization of augmented reality, whereas few studies have dealt with how users perceive augmented reality. For users, augmented reality is a means of knowledge transfer, which enables the experience of more abundant reality by providing additional informatio nsources to objects or landscapes. There fore, the element of experience must be considered for the perception of users. In addition, the current augmented reality technology certainly provides users with more fun than any other existing technologies. In this regard, this study intended to divided experiences not only into sensory experiences, but also into entertainment, educational, escapist, and esthetic experiences based on the experience economy theory suggested by Pine and Gilmore(1998). Moreover, this study intended to examine whether mobile augmented reality applications, which are highly popular as a means of the experience economy, influence the usefulness, convenience, and enjoyment perceived by users, and to identify which of these cognitive elements influence usage intentions.

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A Study on the Influence of Consumer Lifestyle on Consumer's Selection of Bakery Cafe Attributes: Focusing the Age Group of 20s and 30s (라이프스타일에 따른 베이커리 카페 선택속성 및 이용행태에 관한 연구 - 20~30대 소비자를 중심으로 -)

  • Hong, Wan-Soo;Kim, Young-Sic
    • Korean journal of food and cookery science
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    • v.28 no.6
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    • pp.721-729
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    • 2012
  • This paper aimed to investigate the influence of consumer lifestyle on consumer selection of bakery cafe attributes. Data were collected through a self-administered questionnaire by 403 random consumers between the ages 20s and 30s in several bakery cafes in Seoul and Gyonggi area. Different methods of statistical analysis had been used such as frequency analysis, factor analysis, k-means clustering analysis, cross tabulation, one way ANOVA and Duncan's multiple range test with SPSS for Window 13.0 package. First, when analyzing the 16 questions of comsumer lifestyles, four factors were extracted: 'dining out-oriented factor', 'achievement-oriented factor', 'brand-oriented factor', and 'health-oriented factor'. Second, the respondents were divided into three groups by k-means cluster analysis: no interest group, dining-out & value oriented group, and health-brand oriented group. Third, consumer's bakery cafe attributes were categorized into five factors including 'food', 'convenience and image', 'store promotion', 'positive dining experience', and 'menu & merchandises'. Finally when analyzing the differences in the selection of bakery cafe attributes according to consumer's lifestyles, it showed a significant differences.

A study on the correlation between the introduction order of English morphemes in the English textbook for the 7th graders and the natural order hypothesis (중학교 1학년 영어 교과서의 영어 형태소 도입 순위와 자연적 순서 가설과의 상관관계 연구)

  • Sohng, Hae-Sung
    • English Language & Literature Teaching
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    • v.9 no.1
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    • pp.131-152
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    • 2003
  • The purpose of this study is to investigate the correlation between the introduction order of 9 English morphemes in the English textbook used in the middle school and the learning order of the morphemes by the 7th graders learning English as a foreign language. The subjects are 139 students in two middle schools, who learn English with different textbooks. The introduction order of each morpheme in two textbooks was examined according to its quantity and frequency. Data on the real learning order were collected through the written SLOPE test, and each morpheme was ranked by its group score. The introduction order of each morpheme in the textbook and the real learning order were analyzed by Spearman rank order correlation. It was shown that the correlation between the two was very low. This means that those textbooks do not take the learning order of English morphemes into account. Also it was shown that in the earlier stage of learning English the introduction order of each morpheme in the textbook had much influence on its learning order, but in the later stage such influence reduced gradually. This means that the learning order of English morphemes approaches the natural order as time passes by.

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