• 재무관리연구
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• 제23권2호
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• pp.85-107
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• 2006

이 논문에서는 새로운 뉴스에 대해 선물시장이 현물시장보다 더 민감하게 반응하는지와 더 큰 가격변동폭을 보이는지를 검증한다. 뉴스에 대한 민감도는, 선물가격의 일간변동을 이론가격 변동에 관해 회귀시킨 식의 회귀계수에 의해 측정한다. 그리고 가격변동폭은 선물가격과 이론가격의 평균범위차이($\overline{RD}$), 평균고가차이($\overline{HD}$) 및 평균저가차이($\overline{LD}$)라는 세 가지 척도를 사용하여 측정한다. 이 논문에서 사용한 자료는 코스피200 지수선물시장의 개설 초기인 1996년 7월부터 최근의 2005년 12월말까지 최근월물과 차근원물의 선물가격과 이론가격이다. 민감도의 차이를 나타내는 $\hat{\beta}$는 1과 크게 유의한 차이를 보이지 않으므로 뉴스에 대한 두 시장의 민감도는 대체로 큰 차이가 있는 것으로 보이지 않는다. 그러나 최근기간(2002년 11월${\sim}$2005년 12월)에는 최근월물 및 차근월물 모두 1보다 큰 값을 보이고 있어 선물시장이 더 민감하게 반응하고 있다. 또 최근기간에 최근월물의 가격이 좋은 뉴스에 대해 현물시장보다 더 민감하게 반응하였다. 전체기간 및 하위기간의 ($\overline{RD}$)는 대체로 0과 유의한 차이를 갖지 않는다. 그러나 최근월물의 평균고가차이($\overline{HD}$)는 전체기간과 하위기간 모두에서 뚜렷하게 유의한 양의 값을 보이고 있다. 이것은 최근월물 선물가격의 좋은 뉴스에 대한 가격변동폭이 현물가격보다 더 크다는 것을 의미한다.

• 복식
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• 제33권
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• pp.175-188
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• 1997

the main purpose of this study was to inves-tigate the consumer dissatisfaction and com-plaining behavior in purchase and use by con-sumer value. The subjects participated this study were 204 female students. They were classified into 3 groups by important degree of instrumental value which is one of the 2 value categories that divided by the Rokeach. In order to assess consumer dissatishaction in purchase and use of clothing by those groups. The Clothing Purchase Dissatisfaction Inventory was used and The Consumer Complaining Behavior Inventory was adapted to asses consumer complaining behavior. The Clothing Purchase Dissatisfaction Inventory has 4 subscales(Price related factor Produt and Quality related factor Information and Service related factor Purchase decision-mak-ing related factor)and The Consumer Complaining behavior Inventory consisted in 3 subscales(Do nothing Private complaining Public complaining) Using SAS package in order to examine Clothing Purchase Dissatisfaction Inventory scores anaslysis of variance (MANOVA) was excuted And turkety test a kind of post-hoc multiple comparisons methods was adapted to compare Clothing Purchase Dissatisfaction In-ventory scores of each groups. in order to in-vestigate consumer complaining behavior by each groups and grade major pocket money a month the mean purchse price of clothing a month x2-test Frequency Percent were executed. Conclusion eached in this study are as fol-low: 1. Each group had differences in price re-lated factor Product nad Quality related fac-tor Information and Service related factor ex-cept Purchase decision -making related factor Groups which made much of value tend to dis-satisfy in price related facor Product and Quality related factor Information and Service related factor. 2. Group that made much of value had more high scores in private complaining complainto third party and the middle group had more high scores in private complaining . Group made little of value tended to do nothing. 3. Grade major pocket money a monty the mean purchase price of clothing a month didn't have difference signficantly in consumer behavior. but major had difference on private complaining.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.157-173
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• 2018

Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.

• Journal of Gastric Cancer
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• 제13권3호
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• pp.136-148
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• 2013

Purpose: To define the role of robotic gastrectomy for the treatment of gastric cancer, the present systematic review with meta-analysis was performed. Materials and Methods: A comprehensive search up to July 2012 was conducted on PubMed, EMBASE, and the Cochrane Library. All eligible studies comparing robotic gastrectomy versus laparoscopic gastrectomy or open gastrectomy were included. Results: Included in our meta-analysis were seven studies of 1,967 patients that compared robotic (n=404) with open (n=718) or laparoscopic (n=845) gastrectomy. In the complete analysis, a shorter hospital stay was noted with robotic gastrectomy than with open gastrectomy (weighted mean difference: -2.92, 95% confidence interval: -4.94 to -0.89, P=0.005). Additionally, there was a significant reduction in intraoperative blood loss with robotic gastrectomy compared with laparoscopic gastrectomy (weighted mean difference: -35.53, 95% confidence interval: -66.98 to -4.09, P=0.03). These advantages were at the price of a significantly prolonged operative time for both robotic gastrectomy versus laparoscopic gastrectomy (weighted mean difference: 63.70, 95% confidence interval: 44.22 to 83.17, P<0.00001) and robotic gastrectomy versus open gastrectomy (weighted mean difference: 95.83, 95% confidence interval: 54.48 to 137.18, P<0.00001). Analysis of the number of lymph nodes retrieved and overall complication rates revealed that these outcomes did not differ significantly between the groups. Conclusions: Robotic gastrectomy for gastric cancer reduces intraoperative blood loss and the postoperative hospital length of stay compared with laparoscopic gastrectomy and open gastrectomy at a cost of a longer operating time. Robotic gastrectomy also provides an oncologically adequate lymphadenectomy. Additional high-quality prospective studies are recommended to better evaluate both short and long-term outcomes.

• 동아시아식생활학회지
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• 제20권4호
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• pp.596-605
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• 2010

The purpose of this study was to measure consumers' recognition of service quality in Korean restaurants, and to compare the differences in perceived service quality according to consumers' general characteristics. Self-administrated questionnaires were completed by 1,494 subjects and data were analysed by frequency, factor, reliability, and subjected to t-test and one-way ANOVA. The major results of this study can be outlined as follows: Factor analysis on perceived service quality resulted in 4 factors: staff service (5 variables), menu quality (4 variables), price and value (4 variables) and atmosphere and convenience (5 variables). Cronbach's alpha values for the reliability were over 0.8 for all the factors. The mean value in the elicited factors was indicated to be in order of menu quality ($4.73{\pm}1.19$), atmosphere and convenience ($4.57{\pm}1.09$), price and value ($4.55{\pm}1.15$), and staff service ($4.46{\pm}1.12$). Also, a significant difference was shown in service quality, which was perceived according to consumers' general characteristics. A higher mean value in perceived service quality was shown in women than in men, in the older than in the younger, in people with a high frequency of visiting Korean restaurants than those who do so with low frequency, and in people with high cost expenditure when visiting than those with low cost expenditure. In terms of region, the mean value in perceived service quality was significantly lower for consumers in the Gwangju region than in other regions.

• 한국식품조리과학회지
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• 제30권4호
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• pp.412-418
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• 2014

This study considered the selection attributes of bakery consumers and schematized characteristic attributes of being selected by customers by image through a correspondence analysis in terms of own preferring bakery. Self-administrated questionnaires were completed by consumers (452 samples), and the data were analysed by frequency, chi-square, one-way ANOVA, reliability analysis and correspondence analysis. According to the survey results regarding the mean value on bakery selection attributes, it was shown to be in the order of taste ($4.73{\pm}0.70$), sanitation ($4.70{\pm}0.68$), service ($4.21{\pm}0.84$), price ($4.03{\pm}0.92$), consideration ($4.01{\pm}0.96$), communication ($4.01{\pm}0.96$), health ($3.99{\pm}0.98$), and location ($3.83{\pm}0.99$). In the analysis of difference with regard to the selection attributes according to the preferred bakery, both consideration ($4.05{\pm}0.90$) and communication ($3.98{\pm}0.93$) showed a high value in individual bakery, thereby presenting a significant difference (p<0.05). As a result of having carried out correspondence analysis in order to prepare an image map according to the preferred bakery, the selection attributes of employees' service and communication showed the closest image map to individual bakery. Location and sanitation were very close to franchise bakery. Further, other bakery shops were schematized in a relatively close distance to price.

• 한국빅데이터학회지
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• 제4권2호
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• pp.1-12
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• 2019

인공지능 기술이 발전하면서 이미지, 음성, 텍스트 등 다양한 분야에 적용되고 있으며, 데이터가 충분한 경우 기존 기법들에 비해 좋은 결과를 보인다. 주식시장은 경제, 정치와 같은 많은 변수에 의해 영향을 받기 때문에, 주식 가격의 움직임 예측은 어려운 과제로 알려져 있다. 다양한 기계학습 기법과 인공지능 기법을 이용하여 주가 패턴을 연구하여 주가의 등락을 예측하려는 시도가 있어왔다. 본 연구는 딥러닝 기법 중 컨볼루셔널 뉴럴 네트워크(CNN)를 기반으로 주가 패턴 예측률 향상을 위한 데이터 증강 방안을 제안한다. CNN은 컨볼루셔널 계층을 통해 이미지에서 특징을 추출하여 뉴럴 네트워크를 이용하여 이미지를 분류한다. 따라서, 본 연구는 주식 데이터를 캔들스틱 차트 이미지로 만들어 CNN을 통해 패턴을 예측하고 분류하고자 한다. 딥러닝은 다량의 데이터가 필요하기에, 주식 차트 이미지에 다양한 데이터 증강(Data Augmentation) 방안을 적용하여 분류 정확도를 향상 시키는 방법을 제안한다. 데이터 증강 방안으로는 차트를 랜덤하게 변경하는 방안과 차트에 가우시안 노이즈를 적용하여 추가 데이터를 생성하였으며, 추가 생성된 데이터를 활용하여 학습하고 테스트 집합에 대한 분류 정확도를 비교하였다. 랜덤하게 차트를 변경하여 데이터를 증강시킨 경우의 분류 정확도는 79.92%였고, 가우시안 노이즈를 적용하여 생성된 데이터를 가지고 학습한 경우의 분류 정확도는 80.98%이었다. 주가의 다음날 상승/하락으로 분류하는 경우에는 60분 단위 캔들 차트가 82.60%의 정확도를 기록하였다.

• 복식
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• 제44권
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• pp.201-213
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• 1999

In this study, an attempt was made to classify the new generation by the conciousness of fashion and to make out positioning map, for brands of which each of the classified groups were aware. It's also intended to show a strategy brand marketing strategy by comparing the attribues that they considered important. The subjects of this study were gatheres into stratified sample groups from women whose age were ranged from 18 to 24 in Taejon. The subject brands of this study were Nice Claup. Y'sb. SYSTEM. i.n.v.u. On & On. EnC. ZOOC and Tomboy. which were selected because of high awareness. The results of this study were as below: 1. The new generation was grouped into a individuality-oriented group and an utility-oriented group. 2. As a result of analyzing brand image similarity, it's found that each group perceived the similarity differently. The individuality-oriented group perceived brand differentially more than the utility-oriented group. 3. concerning brand image preference, the individuality-oriented group preferred EnC most in light of self-expression and fashion, and preferred ZOOC most in view of utility. What was most preferred by the utility-oriented group was EnC in view of fashion and quality and ZOOC in the aspect of fashion, quality, price and design. 4. Regarding satisfaction level at brand image attributes, both of the groups showed satisfaction at On & On and Y'sb in light of self-expression. The individuality-oriented group was contented with SYSTEM's price and Nice Claup's utility and quality. 5. As a result of analyzing the groups' demographic variables, age and monthly mean income made a significant difference.

• 한국치위생학회지
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• 제6권4호
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• pp.283-294
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• 2006

The purpose of this study was to examine the state of smoking among some college students, the smoking motivation of smoker students, what made them quit smoking and how they got ready for giving up smoking, as smoking had a huge impact on national health and there was a desperate necessity for preventive antismoking education programs to let students keep away from smoking. After a survey was conducted with self-administered questionnaires from October 1 through November 1, 2006, the responses from 400 students were gathered, and 384 answer sheets were analyzed except 16 incomplete ones. The findings of the study were as follows: 1. By gender, 62.4% of the male students and 28.6% of the female students were smokers, and the state of smoking was statistically significantly different according to their gender(p<0.05). 2. The largest number of the male students, which accounted 44.1%, started smoking in their high school days, and 39.5% of the females did that in middle school. As for a daily mean amount of smoking, 41.8% of the male students, the greatest percentage, smoked 10 to 19 cigarettes a day, and one to nine cigarettes were most common among the females, which represented 57.9 %. But the gap between the two was insignificant(p>0.05). As many as 83.6% of the males and 86.8% of the females had ever attempted to quit it. 3. Concerning awareness of antismoking policies, they felt that a raise in cigarette price would lead to less smoking, and that antismoking advertisement or posters through television or newspaper would deliver the same results as well. There was a statistically significant difference among their awareness(p<0.05). 4. Regarding preparation stage for quitting smoking, 31.3% of the male smokers had no intention to give it up, and 23.2% considered it. 36.7%, the largest percentage, got ready to refrain from it. Among the female smokers, 34.2% had no plans to abstain from smoking, and 36.8% took it into consideration. 23.7% got ready to do that. The females who got ready for that were outnumbered the males who did. 5. As to connections between the state of smoking and relevant knowledge, the students didn't have a good knowledge on that, and a statistically significant difference existed between the smokers and nonsmokers in smoking knowledge. 6. As for knowledge about oral diseases, they were highly cognizant of the relationship of smoking to tooth discoloration, nicotine stomatitis and bad breath, but they didn't know well about its relationship to delayed recovery from dental treatment, implant failure and ozena. Their smoking condition made a statistically significant difference to their knowledge(p<0.05). In the future, sustained research efforts should be channeled into determining how much smoking affects health and concerns oral diseases, and antismoking counseling programs should be prepared to bolster people's awareness of oral health.

• 자원ㆍ환경경제연구
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• 제17권3호
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• pp.135-166
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• 2008

비시장재의 변화에 의한 후생변화 측정치로서 쓰이는 지불의사(WTP)와 수용의사(WTA) 개념은 경제이론적으로는 소득효과가 크지 않다면 서로 크게 다르지 않을 것이라고 예측되고 있다. 그러나 실증분석결과들은 WTA 측정치가 WTP의 측정치보다 훨씬 큰 것으로 관찰되고 있다. 본 연구는 우리나라에서는 처음으로 실험시장접근법을 사용하여 비시장재의 하나인 먹는 물에 잔류가능성이 있는 유해물질(비소, 납, 트리할로메탄 중의 하나)로부터의 건강위험변화에 대한 WTP와 WTA를 측정하고 이 두 측정치에 차이가 존재하는지 실증적으로 분석하였다. 대학생들 15명씩의 참가자들을 대상으로 총 여섯 번의 실험시장을 개설하였다. 시장거래경험의 유무에 따른 차이를 검증하고자 사적 시장재인 캔디바 실험경매도 도입하였고, 반복경험에 따른 학습효과를 관찰하기 위하여 20번의 실험경매를 시도하였고, 정보제공효과를 관찰하기 위하여 10번째 경매 후에 객관적 건강위험에 관한 확률정보를 제공하였다. 시장재 비시장재의 구분없이 첫 번째 실험경매에서는 WTA가 통계적으로 유의하게 WTP를 초과하였다. 실험경매가 진행됨에 따라 사적 시장재는 WTA와 WTP의 차이가 사라지고 시장평균가격에 수렴하였다. 그러나 비시장재인 건강위험변화에 대한 결과는 혼재되어 있었다. 건강위험이 가장 큰 비소에 대해서는 건강위험 감소에 대한 WTP가 건강위험 증가에 대한 WTA보다 통계적으로 유의하게 적었다. 반면에 건강위험이 상대적으로 적은 납과 트리할로메탄에 대해서는 WTP와 WTA의 평균이 같다는 귀무가설을 기각할 수 없었다. 실험참가자들은 실험경매 중간에 제공된 건강위험정보에 대해 합리적으로 반응하였고, 실험경매가 진행됨에 따라 경험획득에 의한 학습효과도 긍정적이었다. WTP는 실험 초반에 학습효과가 주로 관찰된 반면에 WTA 측정치는 실험경매 후반에 학습효과가 관찰되었다.