• 제목/요약/키워드: Mass-Marketing

검색결과 177건 처리시간 0.022초

인터넷 포탈의 성공적인 분석: 인수합병 사례를 중심으로 (The Analyses of Successful Strategy for Internet Portals: From the Analyses of M&A Cases)

  • 채수완;권성우;유병준
    • 경영정보학연구
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    • 제9권2호
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    • pp.85-108
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    • 2007
  • 인터넷을 활용한 비즈니스의 영역이 확대됨에 따라 인터넷 포탈이 주목 받고 있다. 점차 인터넷 포탈이 종합화, 대형화 되어가면서 그 역할 또한 커지고 있다. 이제 고객의 다양한 욕구와 변화된 경영환경 속에서 인터넷 포탈의 성공전략에 대한 논의가 필요한 시점이 되었다. 따라서 본 논문에서는, 인수합병을 통한 인터넷 포탈의 성공요인들을 제시하고자한다. 이를 위하여, 본 연구에서는, 국내외 주요 인터넷 포탈 기업들의 사례를 정성적 연구방법론을 바탕으로 분석하였다. 연구변수로는 인터넷 포탈의 기본적인 성공요인 2가지와 지속적인 성장을 위한 인수합병의 성공요인 3가지를 선정된 사례에 각각 적용하여 분석을 실시하였다. 분석결과, 독점적 컨텐츠를 확보하는 것과 임계점 이상의 가입자 규모를 확보하는 것이 인터넷 포탈의 성공을 위해 동시에 만족되어야 할 가장 중요한 성공요인들임을 확인하였다. 또한, 인수합병의 성공요인 분석을 통해 효율적인 인수합병 방안을 제시하고 있다.

전반적인 의생활 환경에 대한 소비자의 안전 불안감 인식에 관한 연구 (A Study on Consumer Perception of Safety Anxiety on Overall Clothing Environment)

  • 박신영;이유리;김주연;고은경
    • 한국의류학회지
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    • 제44권2호
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    • pp.209-223
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    • 2020
  • This study examined consumers' perceived anxiety regarding how safe the clothing and lifestyle products are as well as influencing factors. Data was collected using a self-ministered online survey of 1,126 adult consumers. The results of this study showed that consumer anxiety about chemicals and hygiene product safety had a greater impact on the anxiety perception of general safety than clothing and beauty products. It was confirmed that the reliability of information source (government agency, mass media, expert group, and internet community/blog) varies depending on the level of consumers' overall safety anxiety. The study also found the effect of consumers' subjective perception of health on safety anxiety about clothing and lifestyle products. Further, the moderating effect of age in the research model was confirmed. This result can be a useful guide to marketing communication for developing consumer safety-related policies to reduce consumer anxiety. The information will also help consumers make informed decisions that lead to safe and sustainable consumption.

미국(美國) Sportswear에 관한 연구(硏究) - Claire McCardell, Cavin Klein, Ralph Lauren, Donna Karan을 중심으로 - (The Research for Amarican Sportswear - Focusing on Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan -)

  • 정성혜
    • 복식
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    • 제15권
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    • pp.217-231
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    • 1990
  • The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.

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한국텍스타일디자인의 세계화 방안 (Globalization of Korean Textile Design)

  • 차임선
    • 디자인학연구
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    • 제15권1호
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    • pp.69-79
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    • 2002
  • 1960년대 말부터 주문자생산방식의 섬유산업은 한국의 경제부흥에 크게 이바지하였다. 그러나 1987년대 말 한국의 경제가 발달하고 임금이 급상승되면서 인력난의 문제에 부딪히게 되었고 종전의 공급가격으로 하청주문생산을 공급할 수 없게 되었다. 그 반면, 중국, 인도네시아, 말레이시아 등의 후발개도국들은 세계섬유시장에 급부상하게 되었고, 이로 인하여 한국 텍스타일산업은 종전의 대량생산방식만의 체제를 유지한다면 세계시장에서 경쟁력을 잃게 될 위기에 처하게 되었다. 특히 2005년도 세계섬유시장의 완전개방시대를 맞아 한국의 섬유업계는 선진산업형태로 구조조정을 하지 않을 수 없게 되었다. 즉, 주문자 생산방식에서 생산자기획방식으로의 기업체제를 전환하여, 고임 금으로 인한 고가격에 팔릴 수 있는 제품을 생산하여 세계시장에 도전해야만 하는 상황에 처해있다. 그 목적을 달성하기 위해서는 고부가가치성을 텍스타일제품에 부여해야만 하는데 고부가가치성은 신소재, 기능성 신소재, 가공기술 개발, 자동화 시설도입, 자연 친화적인 염료개발, 마케팅분석, 제품의 기획력 및 디자인개발 등의 다양한 측면에서 부각된다. 본 연구는 그 중 디자인개발의 중요성을 연구하여 선진화방안을 제시하고자 한다.

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충남지역의 관광민예품 개발에 관한 연구 -섬유 및 금속공예를 중심으로- (A study on the tourism folklore development in choongnam province)

  • 이수철;박상수;고창환;현종건;김선균
    • 디자인학연구
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    • 제3권1호
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    • pp.34-70
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    • 1990
  • Recently the tourism industry has achieved rapid growth and thus stands out as a means for the improvement of international payments and the acquirement of foreign currency. In particular, the hotel and major tourist travel industries have been developed for the inducement of foreign tourists. However, the manu-facturing and sales indust\ulcornerries of tourism folklore haven't developed. The reason is that the endeavor to attract tourists has been more emphasized than the development of tourism folklore which includes chief shopping items and indust-rialization. Tourism folklore plays a great role not only as material evidence of a tourist's visit to a country or region but also as a gift and a souvenir. Also it represents the image and the degree of the industrial development of the nation, so it should be congruent with the nature and the images of the region. Nevertheless, our tourism folklore has been merely mass produced by specific companies that do not represent the region's image and nature in their products. Tourism folklore development can raise the image of Choongnam and serve as a catalyst to induce tourists. Also, it can be an avenue for com$$\mu$ity publicity and industrialization. Thus, this study has examined and analyzed original products made with textiles and metal materials whether can be developed into tourism folklore. Also this study presents the example of developed tourism folklore works in a foreign country. It tries to give the unique symbolic image of Choongnam by developing the original products with Choongnam' s own materials. However, this study has shown that the actual conditions of tourism folklore development in Choongnam are seriously inferior to other industries. The producers are limited. Moreover, the product items are coarse. Many problems are being brought up which should be improved. Hereafter, to develop Choongnam's own tourism folklore, it should be carried out with financial and political support from the government, design development by industrial circles, professional design training and marketing research by the sellers.

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Consumers attitude towards Internet banking services in an underdeveloped country: A case of Pokhara, Nepal

  • Shrestha, Deepanjal;Wenan, Tan;Rajkarnikar, Neesha;Jeong, Seung Ryul
    • 인터넷정보학회논문지
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    • 제21권5호
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    • pp.75-85
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    • 2020
  • The application of Internet technology has created enormous impact on banking sector with the implementation of many techno-oriented services like Internet banking, EFT, branchless banking, Automated Clearing House (ACH) transactions etc. Study of customer's attitude in terms of trust, perceived risk and ease of use of a particular technology is as an important parameter for acceptance or rejection of a technology. To explore the customers'attitude for Internet banking this research is undertaken. The research is carried out in Pokhara valley which is the second largest city and tourism capital of Nepal. The study employs descriptive research design with stratified sampling procedure for eight top commercial banks. A set of 25 customers is taken from each selected 8 banks making a sample size of 200 respondents. A fixed set of question related to demographic factors is provided personally or by visiting the location of the customers of Internet banking service and collected accordingly. Reliability test is performed using Cronbach's alpha and data is analyzed using inferential statistics to present the results of the study. This study provides knowledge on the current scenario of Internet banking and helps banks in cost saving, mass customization, product innovation, improved marketing and communication. This study is very important for financial institutions like banks, government agencies and business houses to understand the perception of customers towards Internet banking and technology as a whole. The study also supplements the gap in literature on technology and banking in Nepal and serves as an important knowledge base.

기흉 질병의 치료 사례 연구 (Case Study on Treatment of Pneumothorax in Drama)

  • 손정환;정가운;정용규
    • 문화기술의 융합
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    • 제1권3호
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    • pp.77-82
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    • 2015
  • 최근 기흉이 젊은 층 사이에서 많이 발병하고 있다는 뉴스를 많이 접할 수 있으며, 흉부외과를 배경으로 하는 의학드라마에서 기흉은 꼭 한번 씩 등장하는 질병이다. 하지만 대중매체에서의 기흉이라는 질병이 많이 노출되고 있음에도 불구하고 실제 기흉이 발병하는 환자들은 기흉의 초기 증상을 잘 몰라 긴장성 기흉이 발생하여 응급실로 오는 사례도 있고, 폐가 많이 수축이 되어서 당장 수술을 해야 되는 경우에 이르러서 병원을 찾는 환자도 있다. 이러한 문제점을 예방하기 위해 기흉의 초기 증상이 무엇인지 알아보고 기흉이 발병하면 어떤 치료를 받게 되는 지 살펴본다. 본 논문에서는 요즘 많이 접할 수 있는 의학드라마 통해 기흉이 발병한 환자의 증상과 치료 방법을 알 수 있으며, 구글(google)에서 제공하는 학술논문 검색을 통해서 기흉과 관련된 치료사례를 조사하고 드라마와 비교하였다.

Ethephon 및 Aminoethoxyvinylglycine 처리가 '원황' 배 모의수출 환경에서의 품질 및 생리장해 발생에 미치는 영향 (Effects of ethephon and aminoethoxyvinylglycine on fruit quality and incidence of physiological disorders during simulated exportation environment in 'Wonhwang' pears)

  • 최진호;이욱용;안영직;황용수;천종필
    • 농업과학연구
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    • 제40권2호
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    • pp.79-86
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    • 2013
  • We investigate the effect of preharvest spray of aminoethoxyvinylglycine (AVG), an inhibitor of ACC synthase activity, on fruit quality of 'Wonhwang' pear (Pyrus pyrifolia Nakai). And the effects were compared with ethephon which releasing ethylene to elucidate treatment efficacy of ethylene biosynthesis inhibitor on Asian pears. Chemicals were sprayed on 30 days before harvest with AVG (75 and 150 mg/L) and ethephon (100 mg/L), respectively. Highest flesh firmness during 21 days of shelf-life at $25^{\circ}C$ after 30 days of cold storage was attained in the fruit treated with 150 mg/L AVG (26.5N) when compared with untreated control (16.7N), while the fruits treated with 100 mg/L ethephon completely lost their marketability within 14 days of shelf-life by mass drop of firmness down to 11.6N. Low incidence of physiological disorders including pithiness and core browning were attained at the fruits treated with 150 mg/L AVG when we compared with untreated control. No occurrence of mealiness found in the fruits treated with AVG but ethephon treated fruits showed 36.4% during 14 days of shelf-life. Consequently, AVG spray at the concentration of 150mg/L on Asian pear 'Wonhwang' fruit regarded as useful preharvest management approach for keeping quality during marketing period after simulated exportation.

Application of Total Quality Management in Developing Quality Assessment Model: The Case of Vietnamese Higher Education

  • NGUYEN, Quyen Le Hoang Thuy To;NGUYEN, Du Van;CHU, Ngoc Nguyen Mong;TRAN, Van Hong
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.1049-1057
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    • 2020
  • The shift from elite education to mass education in Vietnam has met the demand for education for everybody as well as for quality human resource talent for an emerging nation. Under the resource constraint, understanding the quality dimensions of education and its priority level is important for effective and efficient policies. This study was carried out using both qualitative and quantitative methodologies to develop quality criteria and a ranking model. Two rounds of in-depth interviews were conducted with fifteen experts in the field, who were rectors, employers, and recruitment specialists to develop the quality framework applied in Vietnamese universities under total quality management (TQM), starting from the input of the senior secondary school leavers, through a teaching process to the output. The first round of interviews were unstructured questionnaires designed to explore the main factors in quality assessment model. The second round affirmed the experts' agreement on the assessment model. Then, fuzzy logic was applied to rank eight criteria in the quality assessment model into priority order: cost, teaching and administrative staff, leadership, curriculum, student-related factors, internationalization, admissions, and campus. The results are critical for identifying the necessary actions to enhance the education quality and to further research on the optimal quality model.

전북지역 향토음식에 대한 대학생의 인지도 및 기호도에 관한 연구 (Recognition and Preference of Native Local Foods by University Students in Chonbuk Area)

  • 양향숙;노정옥
    • 대한가정학회지
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    • 제43권11호
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    • pp.49-58
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    • 2005
  • This study investigated the recognition and preference of native local foods in area by students living in Jeonju. Statistical data analysis was completed using the SPSS 10.0 program. The recognition of native local foods was generally poor: Among 56 kinds of native foods only Jeonjubibimbab, Jeonjukongnamulkukbob and Sunsoonsabockbunjasul were highly recognized, whereas the other native foods (such as Pungchyunjangaguvi. Namwonchuatang, Jeonjukongnamulkukbob, Sunsoonsabockbunjasul, Pungchyunjangaguyi, Namwonchuatang, Minmulgokiajuk etc.) were very poorly recognized by students. About $48.6\%$ of the students acquired the knowledge on cooking the native local foods from their mother or grandmother. About half of the students had eaten the native local foods in a restaurant, but not at home. The reasons to eat the native local foods were 'curiosity', 'favorite' and 'consider about health and nutrition'. The most common frequency of consumption of the native foods by the students was once a month($24.0\%$). However $74.9\%$ of the students did not eat local foods because they did not have a opportunity to eat them. About $49.1\%$ of the students responded that the 'unknown cooking method' was an important problem for the further development for native local foods. Most of the students($97.3\%$) responded, somewhat hypocritically, that native local foods were a very important part of our culture, so they must be maintained. In conclusion, the further development of native local foods was dependent on the cooperation with different institutions (e.g. marketing of local mass media, local events, family education).