• 제목/요약/키워드: Mass media effect

검색결과 278건 처리시간 0.025초

아동소비자의 용돈관리행동과 구매행동에 관한 연구 (A Study on the Allowance Management and Buying Behaviors of Child Consumers)

  • 김효정
    • 대한가정학회지
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    • 제42권8호
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    • pp.77-93
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    • 2004
  • This study examined the factors affecting allowance management and buying behaviors and their interrelationship. The data were collected from fourth, fifth and sixth grade students of elementary students in Kimhae-city by a self-administered questionnaire. Frequency distributions, Cronbach's Alpha, Pearson's correlation analysis, regression analyses, and path analysis were analyzed by SPSS Windows. According to the regression model for the allowance management behaviors, the significant variables were the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, parents' guidance before using allowances, parent-child communication about consumption, and parents' mediation of mass media. On the other hand, in the regression model for the buying behaviors, the satisfaction of the allowance amount, parents' guidance before using allowances, the amount of watching TV, parent-child communication about consumption, and allowance management behaviors were significant. The path model showed the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, and parents' mediation of mass media indirectly affected the buying behaviors. In addition, the satisfaction of the allowance amount and the amount of watching 1V directly affected the buying behaviors. Moreover, parents' guidance before using allowances and parent-child communication about consumption had a direct effect and an indirect effect through the allowance management behaviors on the buying behaviors. Finally, the allowance management behaviors showed a strong positive effect on the buying behaviors.

한국부인의 보건지식, 태도 및 실천에 영향을 미치는 제요인분석 (An Analysis of Determinants of Health Knowledge, Attitude and Practice of Housewives in Korea)

  • 남철현
    • 보건교육건강증진학회지
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    • 제2권1호
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    • pp.3-50
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    • 1984
  • The levels of health knowledge, attitude and practice of housewives considerably effect to the health of households, communities and the nation. This study was designed to grasp the levels of health knowledge, attitude and practice of houswives and analyse the various factors effecting to health in order to provide health education services as well as materials for effective formulation and implementation of health policy to improve the health of the nation. This study has been conducted through interviews by trained surveyers for 4,281 housewives selected from 4,500 households throughout the country for 40 days during July 11-August 20, 1983. The results of survey were analysed by stepwise multiple regression and path analysis are summarized as follows; 1. Based on the measurement instrument applied to this study, the levels of health knowledge, attitude and practice of housewives were extremely low with 54.5 points out of 100 points in full. Higher level with 72 points and above was approximately 21 percent and lower level with 39 points and below was approx. 24 percent. The middle level was approx. 55 percent. In order to implement health programs successively, health education should be more strengthened and to improve the level of health knowledge, attitude and practice (KAP) of the nation, political consideration as a part of spiritual reformation must be concentrated on health. 2. The level of health knowledge indicated the highest points with 57.3 the level of attitude was the second with 55.0 points and the practice level was the lowest with 50.0 point. Therefore, planning and implementation of health education program must be based on the persuasion and motivation that health knowledge turn into practice. 3. Housewives who had higher level of health knowledge, showed their practice level was relatively lower and those who had middle or low level of it practice level was the reverse. 4. Correlations among health knowledge, attitude and practice (KAP) were generally higher and statistically significant at 0.1 percent level. Correlation between total health KAP level and health knowledge was the highest with r=.8092. 5. Health KAP levels showed significant differences according to the age, number of children, marital status, self-assessed health status and concern on health of the housewives interviewed (p<0.001) 6. Health KAP levels also showed significant differences according to the education level, economic status, employment before marriage and grown-up area of the housewives interviewed. (p<0.001) 7. Heath KAP levels showed significant differences according to health insurance benificiary and the existence of patients in the family. (p<0.001). 8. Health KAP levels showed significant differences according to distance to government organizations, schools, distance to health facilities, telephone possession rate, television possession rate, newspaper reading rate and activities of Ban meeting and Women's club. (p<0.001) 9. Health KAP levels showed significant differences according to electric mass communication media such as television, radio and village broadcasting etc. and printed media such as newspaper, magazine and booklets etc., IEC variables such as individual consultation and husband-wife communication, however, there was no significance with group training. 10. Health KAP of the housewives showed close correlation with personal characteristics variables, i.e., education level (r=.5302), age (r=-.3694) grown-up area (r=.3357) and employment before marriage. In general, correlation of health knowledge level was higher than the levels of attitude or practice. In case of health concern and health insurance, correlation of practice level was higher than health knowledge level. 11. Health KAP levels showed higher correlation with community environmental characteristics, Ban meeting and activity of Women's club, however, no correlation with New-village movement. 12. Among IEC variables, husband-wife communication showed the highest correlation with health KAP levels and printed media, electric mas communication media and health consultation in order. Therefore, encouragement of husband-wife communication and development of training program for men should be included in health education program. 13. Mass media such as electric mass com. and printed media were effective for knowledge transmission and husband-wife communication and individual consultation were effective for health practice. Group training was significant for knowledge transmission, however, but not significant for attitude formation or turning to health practice. To improve health KAP levels, health knowledge should be transmitted via mass media and health consultation with health professionals and field health workers should be strengthened. 14. Correlation of health KAP levels showed that knowledge level was generally higher than that of practice and recognized that knowledge was not linked with attitude or practice. 15. The twenty-five variables effecting health KAP levels of housewives had 41 per cent explanation variances among which education level had great contribution (β=.2309) and electric mass com. media (β=.1778), husband-wife communication (β=.1482), printed media, grown-up area, and distance to government organizations in order. Variances explained (R²) of health KAP were 31%, 15%, and 30% respectively. 16. Principal variables contributed to health KAP were education level (β=.12320, β=.1465), electric mass comm. media (β=.1762, β=.1839), printed media, (β=.1383, β=.1420) husband-wife communication (β=.1004, β=.1067), grown-up area and distance to government organizations, in order. Since education level contributes greatly to health KAP of the housewives, health education including curriculum development in primary, middle and high schools must be emphasized and health science must be selected as one of the basic liberal arts subject in universities. 17. Variences explained of IEC variables to health KAP were 19% in total, 14% in knowledge, 9% in attitude, and 10% in health practice. Contributions of IEC variables to health KAP levels were printed media (β=.3882), electric mass comm media (β=.3165), husb-band wife com. (β=.2095,) and consultation on health (β=.0841) in order, however, group training showed negative effect (β=-.0402). National fund must be invested for the development of Health Program through mass media such as TV and radio etc. and for printed materials such as newspaper, magazines, phamplet etc. needed for transmission of health knowledge. 18. Variables contributed to health KAP levels through IEC variables with indirect effects were education level (Ind E=0.0410), health concern (Ind E=.0161), newspaper reading rate (Ind E=.0137), TV possession rate and activity of Ban meeting in order, however, health facility showed negative effect (Ind E=-.0232) and other variables showed direct effect but not indirect effect. 19. Among the variables effecting health KAP level, education level showed the highest in total effect (TE=.2693) then IEC (TE=.1972), grown-up city (TE=.1237), newspaper reading rate (TE=.1020), distance to government organization (TE=.095) in order. 20. Variables indicating indirect effects to health KAP levels were; at knowledge level with R²=30%, education level (Ind E=.0344), newspaper reading rate (Ind E=.0112), TV possession rate (Ind E=.0689), activity of Ban meeting (Ind E=.0079) in order and at attitude level with R²=13%, education level (Ind E=. 0338), activity of Ban meeting (Ind E=.0079), and at practice level with R²=29%. education level (Ind E=.0268), health facility (Ind E=.0830) and concern on health (Ind E=.0105). 21. Total effect to health KAP levels and IEC by variable characteristics, personal characteristics variables indicated larger than community characteristics variables. 22. Multiple Correlation Coefficient (MCC) expressed by the Personal Characteristic Variable was .5049 and explained approximately 25% of variances. MCC expressed by total Community environment variable was .4283 and explained approx. 18% of variances. MCC expressed by IEC Variables was .4380 and explained approx. 19% of variances. The most important variable effected to health KAP levels was personal characteristic and then IEC variable, Community Environment variable in order. When the IEC effected with personal characteristic or community characteristic, the MCC or the variances were relatively higher than effecting alone. Therefore it was identified that the IEC was one of the important intermediate variable.

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대사증후군 유발 인자에 따른 경동맥 내중막 두께의 변화 분석 (Analysis of Changes in Carotid Intima-media Thicknesses according to Metabolic Syndrome-inducing Factors)

  • 안난희;지태정;김현진
    • 한국방사선학회논문지
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    • 제17권4호
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    • pp.597-606
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    • 2023
  • 본 연구는 2022년 5월부터 2023년 2월까지 부산 지역 일개 의료기관을 내원한 환자들 중 경동맥 초음파 검사와 피검사를 모두 시행한 235명을 대상으로 후향적 분석을 시행하였다. 연구 목적은 경동맥 초음파를 통해 내중막 두께와 혈류속도를 측정하고 대상자들의 BMI 및 대사증후군 영향 인자들을 분석하여 내중막 두께와 혈류속도에 미치는 영향에 대하여 분석하고자 하였다. 경동맥 내중막 두께와 BMI의 상관관계 분석 결과 p=0.000으로 나타나 상관관계가 있는 것으로 확인되었다. 혈류속도와 BMI의 상관관계 분석 결과 p=0.015로 나타나 상관관계가 있는 것으로 확인되었다. 그밖에 연령(p=0.000), 공복혈당(p=0.002), 음주(p=0.006) 등이 경동맥 내중막 두께와 상관관계가 있는 것으로 나타났다. 경동맥 내중막 두께의 증가는 심뇌혈관질환으로 인한 이벤트의 증가를 발생시킨다. 따라서 경동맥 내중막 두께를 증가시키는 요인들을 배제 시키려는 노력이 반드시 필요하며 또한 다양한 예측 방법의 연구와 정기적인 검진을 통한 심혈관질환을 예방하는 것이 무엇보다 중요할 것이다.

버섯 배지를 이용한 tyrosinase 저해제 발효

  • 정승원;한대석;김석중;전문진
    • 한국미생물·생명공학회지
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    • 제24권2호
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    • pp.227-233
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    • 1996
  • Tyrosinase is an enzyme which catalyzes an enzymatic browning of some foods and in vivo synthesis of melanin. In order to produce natural and edible inhibitor of the enzyme which is expected to have whitening effect on melanogenesis, a microorganism was selected from fermented foods. It was named as NU-7, and cultured in mushroom (Lentinus edodes, Shiitake) media. Optimal media to produce tyrosinase inhibitor was formulated by varing nitrogen or carbon content. If glucose content was in a range of 3-20% and ammonium sulfate was in a range of 0-0.25%, production of inhibitor was independent of cell mass. Addition of ammonium sulfate as a nitrogen source had little effect on inhibitor production. Production of inhibitor (Y) was proportionally related to shiitake content (X) with a regression equation of Y= -0.96X$^{2}$ + 13.07X + 14.43 (R = 0.96). These results indicate that shiitake and glucose are necessary for the production of tyrosinase inhibitor. In the analysis of mycotoxin in culture broth, aflatoxin was not detected, suggesting that it would be probably edible.

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패턴드 미디어 제작을 위한 나노 사출성형 공정에 관한 연구 (Nanoinjection Molding Process with Passive Heating System for Patterned Magnetic Media)

  • 최의선;이남석;한정원;김영주;강신일
    • 정보저장시스템학회논문집
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    • 제3권3호
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    • pp.149-153
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    • 2007
  • Perpendicular patterned magnetic media have been regarded as a prime candidate to achieve an ultra-high magnetic recording density of over 1 Tera-bits/$inch^2$. Patterned magnetic media with nanoscale patterns have been fabricated using various nanopatterning technologies. We focused on the two technical issues of nanoinjection molding technology. Firstly, we have investigated a cost-effective method to fabricate metallic stamps. Secondly, we focused on the analysis of nanoinjection molding with passive heating, where the replication of 50 nm nanopillar arrays was successful. The effect of the thermal insulation layer on the replication quality was examined by analytical and experimental methods. Finally, we deposited a magnetic layer on a injection molded nanopillars and measured. Our methodology can provide cost-effective mass-production for patterned magnetic media.

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Continuous usage intention of social media as an online information distribution channels

  • YASA, Ni Nyoman Kerti;RAHMAYANTI, Putu Laksmita Dewi;WITARSANA, I Gusti Agung Gede;ANDIKA, Ary Wira;MUNA, Nilna;SUGIANINGRAT, Ida Ayu Putu Widani;Martaleni, Martaleni
    • 유통과학연구
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    • 제19권5호
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    • pp.49-60
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    • 2021
  • Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

Moderating Effects of Media Exposure on Associations between Socioeconomic Position and Cancer Worry

  • Jung, Minsoo;Chan, Carina Ka Yee;Viswanath, Kasisomayajula
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권14호
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    • pp.5845-5851
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    • 2014
  • Reducing fear of cancer is significant in developing cancer screening interventions, but the levels of fear may vary depending on the degrees of media exposure as well as individuals' socioeconomic positions (SEP). However, few studies have examined how the SEP influences the fear of cancer under the moderating process of general and specific forms of media exposure. We investigated the moderating effect of media exposure on the relationship between SEP and the level of fear of cancer by assuming that cancer knowledge is a covariate between those two. In particular, this study examined how exposure to both general and specific media changes the series of processes from SEP to fear of cancer. We conducted path analyses with three types of media - television, radio and the Internet- using data from a health communication survey of 613 adults in Massachusetts in the United States. We found that SEP influences cancer knowledge directly and fear of cancer indirectly, as moderated by the level of media exposure. Health-specific exposure, however, had a more consistent effect than general media exposure in lowering the fear of cancer by increasing knowledge about cancer. A higher level of health-specific exposure and greater amount of cancer knowledge lessened the fear of cancer. In addition, the more people were exposed to health information on television and the Internet, the lower the level of fear of cancer as a result. These findings indicate a relationship between SEP and fear of cancer, as moderated by the level and type of media exposure. Furthermore, the findings suggest that for early detection or cancer prevention strategies, health communication approaches through mass media need to be considered.

언론의 자유와 명예훼손 구제방법에 관한 연구 (A Study on the Freedom of the Press and the Remedy for Defamation)

  • 전찬희;지용수
    • 한국콘텐츠학회논문지
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    • 제12권10호
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    • pp.159-168
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    • 2012
  • 본 연구는 언론의 자유는 민주주의 발전에 필수 불가 가결한 것이며, 대표민주주의에 있어서 언론은 국민과 대표자 및 정부사이의 연결고리이고 또 그들에 대한 통제 기관임을 볼 수 있다. 또한 언론매체는 여론의 형성을 담당하는 제도화된 수단으로서 사회에 미치는 영향이 결코 적지 않음을 제시하고 있다. 언론은 우리 일상생활에 자리 잡고 있는 생활매체로서, 매체로서 갖는 기본속성상 광파성과 속보성으로 인해 그 정도를 가늠하기 어려울 정도로 큰 영향을 갖고 있다고 본다. 그러나 정보사회에서 언론은 국민의 알권리에 있어서 언론의 자유는 보고, 듣고, 말하고 비판하는 자유이기 때문에 민주정치의 생명선으로 여겨지기도 한다. 우리헌법도 언론 출판의 자유와 의사표현의 자유, 정보의 자유(알권리), 보도의 자유, 취재의 자유, 편집의 자유를 그 내용으로 하고 있다. 하지만 때로는 언론의 접근과 불필요한 사항까지 보도하여 개인의 명예훼손과 프라이버시를 침해하는 경우가 있을 수 있다. 따라서 언론 보도의 공정성과 인권침해를 최소화하기 위한 헌법적 원칙은 무엇인지를 살펴보면서, 언론의 자유와 알권리에 대해서 찾아보고 언론보도와 명예훼손의 범죄와 언론 출판 등에 의하여 특정인의 사생활이 공표됨으로써 사생활의 비밀을 침해한 경우 침해의 구제방법의 헌법적 근거와 형법적 근거 및 민사법적 근거를 제시해보고 있다. 종래 헌재결정전에는 '명예회복 적당한 처분'으로 가장 널리 이용되었던 것이 사죄광고였으나, 헌법재판소는 양심의 자유 및 인격권의 침해를 이유로 '명예회복의 적당한 처분' 즉 민법 제 764조에 사죄광고를 포함시키는 것은 헌법에 위반된다고 결정한바 있다. 따라서 실무상 대세를 이루고 있는 구제수단은 무엇인지, 민법상 특별구제는 어디에 근거해야 할 것인지, 언론중재법에 의한 방법은 또한 무엇인지를 타국의 예와 함께 예시하고 있다. 한편, 언론이 명예훼손 및 프라이버시 침해의 개연성을 이유로 악의적인 보도로 치부하고 언론, 출판에 대해서 엄중한 처벌과 제재로 대응한다면, 매스컴이 가지는 순기능을 발휘하지 못 할 것으로 우려하는 바도 없지 않다. 결론적으로 언론의 생활매체로서의 진정성과 그로인한 침해의 최소화와 구제문제의 현실적 대안을 모색해보고자 하였다.

영화 「친절한 금자씨」에 나타난 팜므파탈 이미지 분석 (An Analysis of Image of Femme Fatale Represented in the Movie 「Sympathy for Lady Vengeance」)

  • 양은진;이언영;이인성
    • 한국의류산업학회지
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    • 제9권2호
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    • pp.197-202
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    • 2007
  • The femme fatale image presently observable in various fields is reproducing its image through repetitive imitation, change and application, in particular, through 'movies' which have a greater ripple effect on the public than any other mass media by incessantly producing a countless number of images. This study aims to figure out the intrinsic meaning and the characteristics of the image of femme fatale, understand the modern expression of it in movies and finally shed light on its image represented in Korean movies. For this study, the literature and internet materials related to the image of femme fatale in the movie "Sympathy for Lady Vengeance" and the general concept of femme fatale were comprehensively surveyed. The femme fatale image which is represented in this movie is classified into 4 images ; disguise & mystery, retribution & cruelty, enchantment & beauty, salvation & redemption. The findings of this study provide an insight into how the femme fatale image is expressed in movies, the mass media which has a gigantic ripple effect, and provide the momentum to recognize the need and significance of understanding the femme fatale image represented in Korean movies.

도시주부의 가치성향에 따른 녹색소비 행동에 관한 연구 (A Study on the Urban Housewives따 Green-Consumption Behavior towards their value-Orientation)

  • 계선자;강기정
    • 가족자원경영과 정책
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    • 제2권1호
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    • pp.103-117
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    • 1998
  • The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

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