• Asia Marketing Journal
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• v.21 no.2
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• pp.51-71
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• 2019

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.

• Journal of the Korean Applied Science and Technology
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• v.33 no.1
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• pp.195-203
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• 2016

Heavy metals have been analyzed on the non-woven from the 24 kinds of wet wipes and 8 kinds of mask packs. The following materials used in the non-woven according to each product are: rayon+polyester for the 12 wet wipe products, rayon+PET for the 5 wet wipe products, and rayon, cotton, rayon+polyester+cotton, pulp+polypropylene for the rest of the wet wipe products. No further information on the materials was found on the 3 wet wipes and 8 mask packs. However, polyester may be applied for the non-woven in wet wipes, because PET is part of the polyester group. The heavy metals analysis in the 24 kinds of wet wipes and 8 kinds of mask packs revealed the following: arsenic was found from $47.14{\pm}1.13$ to $71.75{\pm}1.64{\mu}g/L$ on the 3 products, the amount of nickel in the 2 products were $261.26{\pm}5.14$ and $1,242.63{\pm}43.71{\mu}g/L$, $53.69{\pm}1.45$ and $103.52{\pm}2.02mg/L$ on the 2 mask packs. It was also revealed that lead was detected from $7.23{\pm}0.32$ to $55.67{\pm}1.46{\mu}g/L$ on the 6 wet wipes, antimony was ranged from $187.86{\pm}5.24$ to $19,558.35{\pm}3,537.30{\mu}g/L$ on the 12 wet wipes, and $5.25{\pm}0.25$ and $8,936{\pm}55.22{\mu}g/L$ on the 2 mask packs. No cadmium, mercury, or thallium were detected from all the products. A high concentration of antimony might come from antimony trioxide, which was used as a catalyst when manufacturing the polyester. Therefore, it is strongly recommended that a non-woven used for cosmetic purposes should not use heavy metals as a catalyst when manufacturing, and it's important to clarify which materials are used in non-woven.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.243-248
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• 2019

This study was designed to prepare measures for future development and growth of local cosmetics industry by examining awareness, purchasing behaviors and satisfaction of beauty professionals with regard to Korean brand mask packs that have recently created a big trend in the beauty market. According to the results of survey, 80.6 percent of the respondents said that the most important factor in buying a mask pack was 'effect,' and as for the needed improvement of mask packs, 33.7 percent responded 'effect,' indicating that consumers still find the function of a product is unreliable. In addition, the respondents said that 'K-beauty effect' was the reason why mask packs were highly popular abroad, especially in China, and items that can promote beauty market were also said to be 'K-beauty advertising and promotion,' so it is believed that a good impression of K-culture rather than its own efficacy or reliability is leading to the present results. Therefore, K-beauty industry is expected to grow further in the global market if domestic and abroad consumers' confidence on the product is gained through the development of superior products that have improved effect and usability.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.449-454
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• 2019

This study was designed to present the direction of Korean K-beauty by examining awareness, selection attributes, and satisfaction of the Chinese on Korean brand mask packs, which currently rank among the top 10 mask packs in China's beauty market. As a result, the perception of Korean Wave, especially entertainment / music preference, has a positive (+) effect on Korean mask pack choice attributes. Also, it was found that the influence of the Korean Wave greatly affected both satisfaction and repurchase intention. The increase of Chinese women's consumption and the appearance of the society due to the advancement of the society also affects the appearance. However, the safety and efficacy of the product has yet to be established. If the improvement of these technologies and the countermeasures of domestic cosmetics companies are provided, Korea's K-Beauty industry will be more active in the domestic and overseas markets.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.1
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• pp.35-43
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• 2022

This study aims to analyze the physical properties of non-woven fabric sheets, which continue to grow in the cosmetic market. Non-woven fabric sheets were used as specimens, and a total of 17 samples were analyzed. To evaluate the physical properties of the non-woven fabric sheet, the weight, tensile strength, surface properties, free swell absorption, and wet stiffness were tested. Through the results itw was determined that non-woven fabric sheets for mask packs should be manufactured considering fiber arrangement so that the weight is 40 g/m², and the tensile strength should be maintained near 12 kgf. In addition, it was confirmed that the material selection and process conditions should be adjusted so that the free swell absorption is at least 8 g/g, and the wet stiffness is 200 mg. Therefore, since the non-woven fabrics for the mask sheets can be used in various products depending on fabric composition, this study will be expected to be basic data for the continuous growth of the sheet-type mask packs coming to market.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.233-241
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• 2019

This study was conducted on women in their 20s and 30s living in the Seoul metropolitan area by using questionnaires on the recognition and purchase behavior of mask packs. According to this study, although there is high interest in skin beauty, the recognition of characteristics and distinctions according to mask pack type was found to be insufficient. After using mask packs, 51.5% of those surveyed were satisfied with their efficacy and effectiveness. When using the mask pack, the Sheet type mask pack was discontented with usability, size, Close Adhesion and skin irritation, Hydrogel type is material, sleeping type is content and absorbent, cellulose type pack was found to have the same discomfort with the material as the hydro gel type. Through the results of this study, the possibility of utilization as basic data for mask pack market marketing was confirmed.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.288-295
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• 2021

This study was conducted to investigate the effect of end paper adsorbed with mask pack active ingredients on hair during permanent wave treatment. Permanent wave was performed with purchasing mask packs containing green tangerine, collagen, and Houttuynia cordate active ingredients among commercially available mask packs and adsorbing them to the end paper. As experimental methods, hair thickness, hair moisturizing power, tensile strength, hair epidermis observation using SEM, and hair constituent element analysis using EDS were performed. As a result of the experiment, it was confirmed that the experimental group treated with Houttuynia cordate active ingredient on the end paper had a hair protection effect as a result of hair thickness, tensile strength, hair epidermis observation, and hair component analysis. In addition, it was confirmed that the experimental group treated with green tangerine active ingredient on the end paper contained a relatively large amount of moisture in the hair moisturizing power test result. It is hoped that the development and research of various materials and tools will proceed so that basic cosmetic products containing active ingredients can be developed and used as hair cosmetics, and applied during chemical treatment in the industrial field.

• Journal of the Korean Applied Science and Technology
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• v.34 no.4
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• pp.787-798
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• 2017

This is a study on characteristics according to the material of sheet-type mask packs being sold on the market. The absorption capacities of water soluble components such as purified water, 1.3-propanediol, 1.3-butylene glycol, glycerine, and hyaluronic acid are compared with that of various oils including cyclomethicone, dimethicone, phytosqualane, caprylic capryl triglyceride, grape seed oil, and macadamia nut oil. As a result, all of the water soluble components except purified water showed higher moisture absorption capacity as the viscosity increased. And in case of oil, all oil showed higher oil absorption capacity according to the viscosity. During this test, the mask sheets with the type of acetic acid fermented bio-cellulose showed 500~1,000 times or more absorption capacity on water soluble wetting agent or all oils, which is due to the fine mesh structure seen in the 5,000x enlarged photograph at surface structure. This mesh structure was well recognized on the cross section and these structural features enhance the absorption capacity of water and oil. It is also believed that largely contained water-soluble components and oils facilitate the discharge over time. In addition, since each mask sheet shows their characteristics according to their material, it is intended to be a basic research for manufacturing mask packs good for skin.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.45 no.2
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• pp.167-172
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• 2012

Minerals from marine materials such as deep ocean water and Dead Sea water have been used since ancient times. We made a mask pack sheet including deep ocean water and salt from the Dead Sea and evaluated the function of the mask pack sheet through animal study. Three full-thickness skin defects were made on the backs of Sprague-Dawley rats. The wounds were left untreated in group Con, and mask pack sheets including deep ocean water or deep ocean water and Dead Sea water were used as treatment for 20 min on the skin of animals in groups DP and DDP, respectively. We analyzed the gross, histological and biochemical findings. Groups DDP and DP showed decreases in wound size, as compared to group Con at 7 days after wound infliction. The histological findings revealed that wound healing had progressed further in groups DP and DDP than in group Con, with more rapid collagen deposition and regression of neutrophils. Also, the expression of vascular endothelial growth factor and transforming growth factor ${\beta}1$ were increased in groups DDP and DP compared with those in group Con at 3 days after wound infliction. Mask sheet packs including deep ocean water and Dead Sea salt affected wound healing by reducing the inflammatory phase and stimulated wound contracture by facilitating the deposition of collagen.

• The Journal of Korean Medicine
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• v.31 no.5
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• pp.60-63
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• 2010

Objectives: The purpose was to take a closer look at the fundamental principles of Intense Pulsed Light (IPL) and to investigate its clinical applications for Korean medical fields. Results: IPL is a type of light treatment that is employed by radiating the short-pulse wave, which is transformed from high-intensity light. It may be used to stimulate skin along meridian channels in clinical fields of Korean medicine like acupuncture, moxibustion, cupping therapy, Guasha therapy, and other related traditional techniques. So, it may be feasible to treat not only lentigines, freckles, facial dermatitis, and acne, but also other applications. In addition, it could be recommended for use with herb remedies or herb facial mask packs. Conclusions: IPL may be a plausible method in phototherapy of Korean medicine.