• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.8
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• pp.301-312
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• 2018

This The main objective of the study is to examine success clues of the firm influenced by top manager(Masayoshi Sohn) who belongs to Korean-Japanese third generation diaspora. A company's management style depends greatly on the value of its top manager, who also affects success and failure of the firm. SOFTBANK's management style could be influenced by the identity and values of Masayoshi Sohn. The results of the study are as follows ; firstly, his firm remains born-global firm owing to his global value rooted from his de-ethnification and studying in America. Secondly, the firm has challenge spirit owing to his experience of overcoming discrimination and repression during childhood time. and his role model 'Ryoma". Thirdly, there is a roly poly spirit in his firm because he has overcome complex coming from Korean-Japanese third generation diaspora. Finally, his company has human-oriented management philosophy because he has influenced a lot form his grand mother, Won-Cho Lee who emphasized much on human-beings. His identity and values have infiltrated Softbank's management style, which has led to the success of the company. This study will provide you with different viewpoints on the study for Korean-Japanese third generation diaspora. Especially, this study can be meaningful in which it is a study on the third generation of Korean-Japanese diaspora and the global corporations he is running since there are few such studies up to now.