• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.192-206
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• 2008

With many changes such as the increase in telemarketing, internet marketing and enforcement of bancassurance, the Korean life insurance companies have undergone a startling transformation. The purpose of this paper is to measure and analyse the static/dynamic efficiency of Korean life insurance companies employing Data Envelopment Analysis(DEA). As the result of the static efficiency analysis, we provide CCR, BCC and scale efficiency, return to scale, and reference set of Korean life insurance companies in 2004. And we also describe about the trend and stability of their efficiency for 7 years(1998-2004) in the dynamic efficiency analysis.

• Journal of Korean Society of Rural Planning
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• v.26 no.2
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• pp.13-24
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• 2020

This study analyzed the management efficiency of local food stores that are increasing recently. The analysis targeted 25 local food outlets in Jeonbuk area, and the analysis method analyzed the efficiency by CCR model. The input variables used to analyze the input-oriented efficiency of local food stores are business expenses, employees, organizational number of participating farms, and number of items, and sales are used as output variables. The main contents of the analysis are as follows. First, local food outlets increased due to support projects such as the government, local governments, and agricultural cooperatives, but their dependence was high. Second, the management efficiency of 25 local food stores in Jeonbuk is 28.0% when the efficiency is 1.000, and 72.0% of inefficient local food stores. Third, considering the projection point and the reference group, there was room for improvement in input variables. Therefore, it was determined that improvement efforts are needed to secure the continuity of local food outlets in the future. However, this study will require review of variable selection and analysis methods for further analysis.

• The Journal of Economics, Marketing and Management
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• v.11 no.2
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• pp.13-22
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• 2023

Purpose: The purpose of this study is to examine the policy implications of establishing a compact city in Seoul, analyzing whether it is an appropriate and efficient eco-friendly housing supply alternative. Research design, data, and methodology: The analysis criteria include efficiency, safety, and comfort, with efficiency encompassing economic, energy, and public transport links' efficiency. Safety and comfort are aspects of eco-friendliness, housing safety, and improvement in living environments. Results: In terms of economic efficiency, compact cities are a less expensive option than purchasing land for housing construction. To increase energy efficiency, we plan to adopt eco-friendly energy sources. Transportation efficiency is high in locations near public transport stations. To enhance safety and comfort, we intend to create large-scale parks and forests in Seoul. To ensure residential safety, measures will be taken to reduce road vibration, vehicle noise, and scattering dust. Conclusions: Selecting an appropriate location that provides convenient public transportation is essential for creating a compact city for housing in a large city. Combining a compact and smart city is necessary, and implementing smart technologies is needed to prevent dust, noise, and vibrations, which are undesirable in a residential environment.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.269-290
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• 2001

Customer relationship management is getting more and more important due to the recent development in Internet. Internet allows businesses to collect customers' information, to contact on individual base, and to communicate bilaterally. Much increased interest has many researchers make effort to verify effectiveness and efficiency of relationship marketing. Despite the importance of characteristics of relationship, there has been no systematic study of the uncoupling of internet shopping mall-customer. The purpose of this study is to develop a model that depicts the key variables of relationship in shopping mall-customer situation. The findings of Qualitative research indicate that on-line shopping mall customers do form a long-term orientation toward shopping malls as they do in off-line.

• Korean Journal of Artificial Intelligence
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• v.5 no.1
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• pp.29-37
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• 2017

The range of problems that can be handled by the activation of big data and the development of hardware has been rapidly expanded and machine learning such as deep learning has become a very versatile technology. In this paper, mnist data set is used as experimental data, and the Cross Entropy function is used as a loss model for evaluating the efficiency of machine learning, and the value of the loss function in the steepest descent method is We applied the Gradient Descent Optimize algorithm to minimize and updated weight and bias via backpropagation. In this way we analyze optimal reliability value corresponding to the number of exercises and optimal reliability value without overfitting. And comparing the overfitting time according to the number of data changes based on the number of training times, when the training frequency was 1110 times, we obtained the result of 92%, which is the optimal reliability value without overfitting.

• Archives of design research
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• v.19 no.5 s.67
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• pp.303-312
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• 2006

The purpose of this study is to suggest theoretical basis of touch point analysis model in terms of an integrated marketing communications using one specific case study. Results of previous studies have shown several weaknesses. However, this study was carried out to overcome such a weakness. In order to perform this case study, one specific MP3 player was chosen with a market situation analysis. Compared to previous practical situation, the results of this study should be improved in that this model suggested a theoretical basis dealing with synergy effects as well as a correct understanding in consumer's purchase process. Based on the outcome of this study, we hope to see other similar studies which can be of help to the practical efficiency in integrated marketing communication.

• Journal of KIISE:Software and Applications
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• v.32 no.5
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• pp.335-345
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• 2005

In personalized marketing, it is important to maximize customer satisfaction and marketing efficiency. As personalized campaigns are frequently performed, several campaigns are frequently run simultaneously. The multiple recommendation problem occurs when we perform several personalized campaigns simultaneously. This implies that some customers may be bombarded with a considerable number of campaigns. We raise this issue and formulate the multi-campaign assignment problem to solve the issue. We propose dynamic programming method and various heuristic algorithms for solving the problem. With field data, we also present experimental results to verify the importance of the problem formulation and the effectiveness of the proposed algorithms.

• Korean Journal of Agricultural Science
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• v.25 no.2
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• pp.321-328
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• 1998

This study was performed to provide reference materials for the vegetable cultivating farmhouses by investigating profit and marketing situation for the folk vegetables. The survey areas covered 10 cities and counties including Kumsan, 72 farmhouses, and 8 crops including buffterbur and wild rocambole. As a result, the cultivated area of folk vegetables was increased as much as 13.7%, however, marketing cost was higher than that of horticultural crops, because they were not accessed to wholesale market. It was that the optimal period to sell the folk vegetables was shown like Jan. - Feb. for butterbur and day lily, Nov. - Dec. for wild rocambole, and Oct. - Nov. for kind of lettuce respectively. As the result of analyzing economical efficiency, the net profit per 0.1 ha was amounted to 3,438,000 won for butterbur, 3.291,000 won for wild rocambole 1,712,000 won for day lily, and 1,464,000 won for fatsia shoots. Besides, these four crops occupied more than 60% in cultivation area, and their profit was high. Therefore, it is necessary to foster them with special crops in Chnugnam area. The crops that require more labor time were such crops as 632.9 hours for day lily, 584.3 hours for butterbur, and 409.2 hours for fatsia shoots, whereas the crops that required less labor time were such field crops as 219.2 hours for fragrant edible wild aster and 233.8 hours for kind of lettuce.

• The Journal of Information Technology
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• v.7 no.3
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• pp.99-112
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• 2004

Internet is changing all of the commercial practices and customs on international business transaction. So called e-Trade in global marketing is expected to dominate the global trade in 21st century and thus is being introduced as a major mission assignment for exporting countries. e-Trade has the potential to accelerated existing threads and introduce new ways of carrying out global trade. It is especially important in Korea, which has a high dependency rate on trade. Trade efficiency through the channel of e-Trade is an alternative to strengthen international competition of korean small and medium sized global trading firm.

• Journal of the Korean Institute of Intelligent Systems
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• v.13 no.5
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• pp.530-538
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• 2003

Recently the needs for keeping existing customers is increasing in the field of marketing. So, the customers needs to be classified by groups and the differentiated responses to the specified customer groups are demanded. In this paper, we implemented a system that classifies the customer groups using the neural network, and classified the purchasing patterns among customer groups. Empirically examining the association rules between two groups, we could find out that similar rules exist between them. So, it is important that customers should be classified into the excellent customer group and the general group for the decision making of marketing. This paper shows that the efficiency of the differentiated marketing can be maximized by raising the correctness of the expectation in the classification of customer groups.