• Title/Summary/Keyword: Marketing Network

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The influence of Instagram's posts information attributes on acceptable intentions and word of mouth effect: focusing on college student in South Korea and the United states (인스타그램의 게시글 정보특성과 수용의도 및 구전효과의 영향관계 연구: 한국, 미국 대학생을 중심으로)

  • Park, Se-June;Cho, Seung-Ho
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.115-128
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    • 2015
  • As generation of Web 2.0 comes in, enormous information of corporation from various platform are being produced. However, corporations should understand features of each platform and appropriate strategies in order to attract the public in the midst of such flood of information. Numerous studies have been conducted regarding SNS which has grown rapidly in recent but a study relating a specific medium is relatively in short. So this study analyzed how information of Instagram bulletin board is accepted in perspective of consumer in Korean and America, We examined the relationship between intention of acceptance and Word Of Mouth effect through meditating effect of information usefulness. To answer the research question, we conducted online survey with Korean and USA college students. The result showed that usefulness of the information was shown to the major intermediary variable between the information characteristics of bulletin board and the intention of acceptance intention and Word Of Mouth(WOM).

The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service (모바일 SNS 지속 사용의도에 있어 지각된 가치의 역할)

  • Kim, Ji Yoon;Chu, Kyounghee
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.211-222
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    • 2014
  • This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.

Design of Mobile Learning Contents using u-smart tourist information (u-스마트 관광정보를 이용한 모바일 학습 콘텐츠 설계)

  • Sun, Su-Kyun
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.383-390
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    • 2014
  • In recent years, the convergence of IT and IT sightseeing tour has emerged as a fusion of academic disciplines in the future. Convergence study of social data analysis, raising the heat. Social Network Services (SNS) being utilized in many areas of marketing and to apply the case study is also increasing. This study is based u-smart tourist information systems for mobile learning content design. This is the pattern of things in the template library for things to increase the effectiveness of the learning content to mobile learning content to be converted to a. Design of mobile learning content using u-smart things smart phone app (App) and XMI to go through the design process of utilizing the heat. Future through the design process by implementing a mobile learning content to meet information quality tourist information content to create mobile learning content and learning things that can be content to live it up advantage.

The Theory of Change in Nursing Practice

  • Gas, Du
    • Journal of Korean Academy of Nursing
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    • v.9 no.2
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    • pp.1-6
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    • 1979
  • The topic I have chosen for presentation to you today is entitled, the theory of change in nursing practice or to put it into simpler words. How do new ideas in nursing get started - Where do they come from\ulcorner - How are these ideas spread through the social system of nurses\ulcorner - What makes some Directors of Nursing more ready to accept change than others\ulcorner What factors in-fluence than to introduce change\ulcorner The process of change has been the subject of considerable research in such diverse disciplines and fields as anthropology and rural sociology, marketing and, also, education, for many years. The studies are called“diffusion”studies, or sometimes“adoption”studies, or“adoption of innovation”studies. They deal specifically with the transmission of innovations to members of a social system, and are considered a subset of research in the general field of communication, Although a number of studies have been undertaken in medicine, and, in the past decade, numerous ones in education, there have been few studies on the process of change in nursing. Yet, nursing has undergone tremendous changes in the past 10 years - the nursing process has been introduced, there is the expanded role of the nurse which is rapidly becoming a regular mode of practice - and many, many more changes, We seem to be always running to try. to keep up with changes that have already taken place. Yet little is known about known about the process of change itself - how practitioners learn about new ideas and techniques, or about the factors which influence nurses to accept some changes and reject others. The purpose of the study I am about. to describe was to analyze the process of change as it functioned in regard to nursing innovations in a selected segment of Canadian hospitals, and to relate the analysis to general research and theory about information transmission and the acceptance of change. Three aspects of the process were investigated : 1. The flow of information about changes in nursing practice through a network of hospitals. 2. Factors influencing the adoption of changes in nursing practice. 3. Factors influencing delay in the adoption process, the rejection of changes, or their discontinuance following adoption.

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The Effects of Consumer Characteristics Using Online Shopping on Omni-Channel Strategy (온라인 쇼핑을 이용하는 소비자 특성이 옴니채널 전략에 미치는 영향)

  • Oh, Hyung-Sool;Cho, Su-Yeon;Yoo, Jung-Sang;Kwon, Ik-Whan G.
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.173-180
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    • 2017
  • Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

A Study on Encouragement Strategy of Electronic Commerce through Clothing Industry (의류산업을 통한 전자상거래 활성화 전략 방안 연구)

  • Seo, Shin-Lim;Lee, Hyun-Chang;Jin, Chan-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.10a
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    • pp.628-629
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    • 2011
  • E-commerce is a kind of trade type between buyers and sellers rely on computer networks. Carried out according to certain standards of various business activities. e-commerce is based on modern information technology and network technology, financial electronic collection, management, information technology, business and trade information networks into one, aimed at logistics, capital flow and information flow of harmony and unity of the new trade, trade activities of the entire process, electronic, networking and digital. E-commerce has brought to the traditional ways of trading a huge impact, led to changes in economic structures, is a business revolution in the way and is recognized internationally as the 21st century is an important driver of economic development compared to current traditional companies. In this material, we first consider the current problem, analyze particular characteristics of clothing shopping mall to increase the purchasing power of customer. For these reasons, we describe the process for building the clothing site.

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The Exploratory Study on Security Threats and Vulnerabilities for Mobile Office Environment (모바일오피스 환경에서의 보안위협 및 취약점에 대한 탐색적 연구)

  • Choi, Young-Jin;Ra, Jong-Hei;Shin, Dong-Ik
    • Journal of Information Technology and Architecture
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    • v.11 no.2
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    • pp.175-185
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    • 2014
  • This study is based on the information security management system, the threat from mobile office, mobile office configuration item type, vulnerability analysis and control at the level of the current possibilities for technology to its purpose. To perform exploratory study for mobile Office to target the new technology, we were used the integrated research methods such as the documentary survey, expert FGI and real user's survey. To identify the main risk areas of mobile office services, we develop the mobile service layer model that separated the place, terminal, network, server according to service deliverly system. Finally, the result of survey for threats and vulnerabilities showed that the control of the terminal of user is a significant.

Industrial Transformation in digital economy: A Case Study on PC and Comsumer Industries (디지털경제와 산업 전환: PC와 가전 산업의 사례 연구)

  • 배영자
    • Proceedings of the Technology Innovation Conference
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    • 2002.02a
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    • pp.133-149
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    • 2002
  • This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the introduction of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. E-commerce has been a major agenda for e-business. Recently, collaboration among electronics companies through e-marketplace has emerged as an important issue. A web-based e-commerce standard, so called RosettaNet, has been developed for facilitating e-transactions of electronics firms. The development of digital technology has dramatically increased the processing speed and sophisticated the virtual reality technology. As simulation becomes easier and more effective, the uncertainty and risk involved in R&D has decreased significantly. Another positive impact is closer cooperation between R&D and manufacturing functions. Taking advantage of automated and flexible production technology, has a new type of firm, so called, EMS (Electronics Manufacturing Services) emerged, whose strategic focus is on manufacturing only. The EMS can be seen as a kind of innovative organization, that is, a modular organization for production function. Digital technology has made convergence of computer and communication possible at early years but right now the convergence has been accelerated in extensive areas of communication, broadcasting, information appliances, software, contents, and services. Firms' effort for an innovative product and service has been intensified and the competition for a new standard product and service has become severe in electronics industry. Business activities are always realized in a specific organizational context. Accordingly building up innovation-friendly organization has emerged as a critical concern. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

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Design and Implementation of HDFS Data Encryption Scheme Using ARIA Algorithms on Hadoop (하둡 상에서 ARIA 알고리즘을 이용한 HDFS 데이터 암호화 기법의 설계 및 구현)

  • Song, Youngho;Shin, YoungSung;Chang, Jae-Woo
    • KIPS Transactions on Computer and Communication Systems
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    • v.5 no.2
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    • pp.33-40
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    • 2016
  • Due to the growth of social network systems (SNS), big data are realized and Hadoop was developed as a distributed platform for analyzing big data. Enterprises analyze data containing users' sensitive information by using Hadoop and utilize them for marketing. Therefore, researches on data encryption have been done to protect the leakage of sensitive data stored in Hadoop. However, the existing researches support only the AES encryption algorithm, the international standard of data encryption. Meanwhile, Korean government choose ARIA algorithm as a standard data encryption one. In this paper, we propose a HDFS data encryption scheme using ARIA algorithms on Hadoop. First, the proposed scheme provide a HDFS block splitting component which performs ARIA encryption and decryption under the distributed computing environment of Hadoop. Second, the proposed scheme also provide a variable-length data processing component which performs encryption and decryption by adding dummy data, in case when the last block of data does not contains 128 bit data. Finally, we show from performance analysis that our proposed scheme can be effectively used for both text string processing applications and science data analysis applications.

A Study on the Impact of Multi-Skilled Agents on the Service Quality of Call Centers (멀티스킬 상담 인력이 콜센터 서비스 품질에 미치는 영향에 관한 연구)

  • Chen, Taoyuan;Park, Chan-Kyoo
    • Journal of Information Technology Services
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    • v.18 no.3
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    • pp.17-35
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    • 2019
  • Call centers do not simply play a role of responding to customers' calls, but they have developed into a core unit for maintaining competitiveness through services, marketing, or sales. Since the service quality of call centers heavily affects customer satisfaction, organizations have focused on enhancing it by reducing waiting time and increasing service level. One of the techniques, which improve the service quality of call centers, is to employ multi-skilled agents that can handle more than one type of calls. This study deals with three issues relevant to multi-skilled agents. First, we analyze how the way of allocating a specific group of agents to a set of skills affects the performance of call centers. Secondly, we investigate the relationship between the number of multi-skilled agents and the performance of call centers. Finally, we examine the impact of agent selection rules on the performance of call centers. Two selection rules are compared : the first rule is to assign a call to any available agent at random while the other rule is to assign a call preferably to single-skilled agents over multi-skilled agents when applicable. Based on simulation experiments, we suggest three implications. First, as the length of cycles in the agent-skill configuration network becomes longer, call centers achieve higher service level and shorter waiting time. Secondly, simulation results show that as the portion of multi-skilled agents increases, the performance of call centers improves. However, most of the improvement is attained when the portion of multi-skilled agents is relatively low. Finally, the agent selection rules do not significantly affect the call centers' performance, but the rule of preferring single-skilled agents tends to distribute the workload among agents more equally.