• Title/Summary/Keyword: Marketing Network

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Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

The Structural Relationship between Area Activation and Complex Development of Railway Station Area (철도역세권 복합개발과 지역 활성화의 구조적 관계)

  • Choi, Soo-Beom;Lee, Joo-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.594-603
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    • 2016
  • This study analyzed that introduction function and program how influence about quality of life local resident and development of region according to real development. Also, it suggested policy implications of area activation plan through complex development of railway station area. In research method, the factor and structure affecting area activation in complex development of railway station area analyzed positively using the PLS structural equation focused on citizen near station area. As a result of study, in regional economic vitalization, the factors of software(marketing support, transfer system support, plan and design support, complex development support, law institution improvement, etc) and the factors of hardware(traffic function, information exchange function, commercial business function, housing features, amenity function, etc) are represented to influence significantly and then, in quality of life of local resident, the factor of hardware analyzed to influence significantly, but the factor of software and network did not. In comparison, the factor of network is represented that it did not contributed in regional economic vitalization and quality of life of local resident. So, political supplementations are needed.

Some Problems of e-Learning Market in Korea (최근 우리나라 e-Learning 시장의 주요 동향 및 향후 전망)

  • Yoon, Young-Han
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.103-120
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    • 2007
  • The knowledge based economy requires more and more people to learn new knowledge and skills in a timely and effective manner. These needs and new technology such as computer and Internet are fueling a transition in e-learning. According to specialist's opinion, imagination experience studying is generalized, and learning environment that language barrier by studying, multi-language studying Machine that experience past things that disappear through simulation, and travel area, and experience future changed state disappears is forecasting to come. This is previewing finally that it may become future education that education and IT, element of entertainment is combined. Already, became story that argument for party satellite of e-Learning existence passes one season already. e-Learning is utilized already in all educations that we touch by effectiveness by corporation's competitive power improvement and implement of lifelong education in educational institutions through present e-Learning. It is obvious that when see from our viewpoint which is defining e-Learning by one industry and rear by application to education as well as one new growth power about these, e-Learning industry becomes very important means that can solve dilemma of growth real form. Only, special quality of digital industry that e-Learning is being same with other digital industry and repeat putting out a fire rapidly, and is repeating sudden change that these evolution is not gradual growth of accumulation and improvement of technology that is appearing consider need to. In the meantime, we need to observe about evolution of Information Technology. Because there is some scholars who e-Learning's concept foresees to evolve by u-Learning.(although, a person who see that these concept is not more in marketing terminology by some scholars' opinion is). This u-Learning's concept means e-Learning that take advantage of ubiquitous technology as Ubiquitous-Learning's curtailment speech. Ubiquitous, user means Information-Communication surrounding that can connect to network freely regardless of place without feeling network or computer. There is controversy about introduction time regarding these direction, but e-Learning is judged to evolve by u-Learning necessarily. Because keep in step and age that study all contents that learner wants under environment of 3A (any time, any whrer, any device) by individual order thoroughly is foreseen to come in ubiquitous learning environment that approach more festinately.

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The Effect of General Rural Development Project on Spiritual Leadership, Social Capital and Subjective Well-being (일반농산어촌개발사업이 지도자의 영성리더십, 마을의 사회적 자본, 주민의 주관적 복지에 미치는 영향)

  • Yook, Hwa-Bong;Jeong, Ahn-Seong
    • Journal of Korean Society of Rural Planning
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    • v.26 no.1
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    • pp.51-68
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    • 2020
  • Korea's general rural development projects, which has shifted its paradigm to a bottom-up approach, should be promoted in the direction of focusing on the subjective well-being of the residents in rural areas. This study analyzed the effect that a general rural development project impact on the subjective well-being of the residents and the village leader in the relationship the spirituality of leadership, the village's social capital to analyze the impact any general rural areas, attributed the success of development projects with diversified.. The results are as follows: First, the basic living-based projects among general agricultural fishing village development projects have positive effects on the subjective welfare of the residents. Second, it was found that the basic living-based projects and regional income raising projects in general agricultural fishing village development projects had a positive effect on the altruistic behaviors and beliefs of spiritual leadership. Third, as a result of analyzing the effect of the level of general farming and fishing village development on social capital, regional income raising projects have a positive effect on the formation of social capital such as trust and network. Finally, as a result of analyzing the influence of social capital on subjective well-being, it was found that social capital such as trust and network has a positive effect on the subjective well-being of rural residents. In future research, it is required to select more extended research subjects not limited to residents of limited areas, and conduct repeated studies, with expanding the model to include the important variables that affect the subjective well-being of the residents.

A Study of the Hybrid on the Fashion and Makeup Trends on the Digital Media Age (디지털 미디어 시대의 패션과 메이크업에 나타난 하이브리드 경향 연구)

  • Barng, Kee-Jung;Kim, Kyung-Hee
    • The Research Journal of the Costume Culture
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    • v.18 no.1
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    • pp.64-79
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    • 2010
  • The digital era in the 21st century is globalized and is collapsed boundary among countries, thereby being able to be said to be characterized most largely by proceeding with being a form like a federation and EU. A change into digital era brought about a change in all the aspects of human behavior and culture, not a change simply in temporal significance and technological significance. In recent days, all the services came to be possibly used the integrated device with the same network owing to innovation of communication technology, which is represented by digital, network, and internet. Now, the broadcasting industry, computer industry, and communication industry are exceeding the peculiar sphere by being mutually merged. Each of industrial sector centering on internet is showing the phenomenon of being united. The hybrid trend, which was formed by phenomenon in the complex digital media society, tended to be indicated in fashion and makeup design. As the digital media era was generated, the hybrid trend induced a change into society in open and horizontal idea. It came to be known that there is independent trend in each field even while organically working in the middle of the whole frame that fashion and makeup express a human being's external beauty. This implies that makeup is not what is always influenced by fashion as an accessory in fashion and a supplementary role, but what can show its contrary phenomenon. This study examined characteristics, which are shown in fashion and makeup due to hybrid influence with greeting the digital media era. This study was carried out in order to be conducive to objective data available for giving help to the future direction and marketing data in product of the relevant businesses, through the results of this study.

The Characteristics of Informal Networks of Venture Companies in Daegu Region (대구지역 벤처기업의 비공식 네트워크)

  • Lee, Chul-Woo;Kim, Myeong-Yeob
    • Journal of the Korean association of regional geographers
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    • v.10 no.4
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    • pp.713-726
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    • 2004
  • This paper aims to investigate the characteristics of innovation activities and informal networks of venture companies in Daegu region. The most important knowledge source of them for innovation is in house. The next are customers, competitors, and public supporters. And it was investigated that regional venture companies have participated in 1-5 informal network organizations. They primarily achieve such knowledges as, technologies, new business opportunities, and marketing information, through participation in informal networks. The reasons why they have taken part in informal networks are to get new informations and acquire new business opportunities. Particularly The informal networks between ventures companies and other regional economic actors have helped the regional venture companies to obtain more economic performance and to establish social capital, such as faith, with other economic actors.

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Firm-activity Networks in the Context of the Value Chain of Regional Resource-based Industries: A Case Study of Fermented Soy Product Industry in Sunchang (지역자원기반산업의 가치사슬 상의 기업활동 네트워크 -순창 장류산업을 사례로-)

  • Lee, Kyung-Jin
    • Journal of the Korean Geographical Society
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    • v.46 no.3
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    • pp.351-365
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    • 2011
  • The purpose of this study is to investigate how regional resource-based industries affect regional economic space. To achieve this goal, a new framework has been proposed, which integrates traditional firm network models in economic geography with the concept of value chain. Firms' networks are elaborated and classified by firm activities along with global value chain. Firm-activities are composed of primary activities and supportive activities. Primary activities include, production, sales, and marketing. Support activities are conceptualized as networks of R&D and of firm support services. On the basis of this framework, fermented soy product industry, representative industry of regional resource-based industries in Korea, is analyzed. Finally, this study shows the dynamics of regional resource-based industry.

TK-Indexing : An Indexing Method for SNS Data Based on NoSQL (TK-Indexing : NoSQL 기반 SNS 데이터 색인 기법)

  • Shim, Hyung-Nam;Kim, Jeong-Dong;Seol, Kwang-Soo;Baik, Doo-Kwon
    • The KIPS Transactions:PartD
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    • v.19D no.4
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    • pp.271-280
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    • 2012
  • Currently, contents generated by SNS services are increasing exponentially, as the number of SNS users increase. The SNS is commonly used to post personal status and individual interests. Also, the SNS is applied in socialization, entertainment, product marketing, news sharing, and single person journalism. As SNS services became available on smart phones, the users of SNS services can generate and spread the social issues and controversies faster than the traditional media. The existing indexing methods for web contents have limitation in terms of real-time indexing for SNS contents, as they usually focus on diversity and accuracy of indexing. To overcome this problem, there are real-time indexing techniques based on RDBMSs. However, these techniques suffer from complex indexing procedures and reduced indexing targets. In this regard, we introduce the TK-Indexing method to improve the previous indexing techniques. Our method indexes the generation time of SNS contents and keywords by way of NoSQL to indexing SNS contents in real-time.

An Empirical Study on the Regional Characteristics of Venture Business (벤처기업의 지역적 특성에 관한 연구 - 수도권과 지방의 비교.분석을 중심으로 -)

  • 최홍봉;윤성민
    • Journal of the Economic Geographical Society of Korea
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    • v.7 no.1
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    • pp.29-43
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    • 2004
  • In this paper, we tries to investigate whether there are some differences of the characteristics between venture business in the metropolitan area and in the local area. We set up some hypotheses on the regional characteristics of venture business and test those using the raw data of Small and Medium Business Administration (SMBA) survey on the management of venture business. Our main findings are as follows: First, we analyze the industrial composition of ventures by region and find that in the metropolitan area high-technology venture business which is belong to software, or information, or communication industries is given much weight. But in the provinces, ventures belong to traditional manufacturing industries is given much weight. Second, we compared the characteristics of business network by region and find that the ventures in the metropolitan area are active in technical cooperation among companies and want strategic tie-ups in marketing field, whereas the ventures in the provinces are active in technical cooperation with university and want strategic tie-ups in technical development field. Third, ventures in the metropolitan area are more excellent in technical development and management than ventures in the provinces.

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A study on UAV (Unmanned Aerial Vehicle) Real Time Location Tracking Control Using Mobile Communication Network (이동통신망을 이용한 UAV(Unmanned Aerial Vehicle) 실시간 위치 추적 관제 방안에 관한 연구)

  • Choi, Hyun-Taek;Ryu, Gab-Sang
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.10 no.6
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    • pp.535-544
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    • 2017
  • In this paper, to overcome the limitation of information transmission and reception according to the RF system of UAV, it is necessary to check the position of many UAVs in flight on the basis of mobile communication and to make the LTE modem lightweight and low power And UAVs that are in operation are received and controlled. Through this study, we proposed a method to control real-time location tracking by connecting high-resolution images to the network anytime and anywhere. For this purpose, we propose the requirements and requirements of LTE modem using real-time high-speed data communication technology (3G, 4G LTE, Bluetooth) by presenting the communication module system of LTE-based UAV. N:N control system concept and implementation technology(Control system structure, control data flow chart, flight planning and transmission, real-time location tracking).