• Title/Summary/Keyword: Marketing Geography

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An Assessment of the Revitalization Policy of Traditional Market and Its Alternative: A Case Study of Gyeongbuk Province (재래시장 활성화 정책의 평가와 대안 모색: 경상북도를 사례로)

  • Lee, Jae-Ha
    • Journal of the Economic Geographical Society of Korea
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    • v.10 no.3
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    • pp.304-318
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    • 2007
  • This study aims to assess an effectiveness of the revitalization policy of traditional market which has been put in force since the late 1990's through a case study of Gyeongbuk province in Korea. According to a qualitative assessment of the improvement project of market facilities and the modernization project of marketing technique, each project has little effect. This seems to be caused by the existing revitalization policy without full considerations of reinforcing the spatial competitiveness of traditional markets. This study suggests an alternative of the revitalization policy of traditional markets concentrating on the spatial competitiveness of them.

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The Excavation and Application of Geomorphic Resources: A Case of Yeongyang Map Sheet (지형자원 발굴과 활용방안 -영양 도엽을 대상으로-)

  • Jeon, Young-Gweon
    • Journal of the Korean association of regional geographers
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    • v.15 no.3
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    • pp.328-336
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    • 2009
  • This study aims to figure out the first-class geomorphic resources included in Yeongyang map sheet. The fieldwork shows that the first-class geomorphic resources are found mainly along the Banbyeoncheon(incised meander) and The Soojungsa(temple) valley that retain beautiful landscapes such as river cliff(including river bluff), water fall, pot hole. tafoni, canyon Such geomorphic resources are highly concerned with Bulguksa intrusive rocks (Cretaceous). Especially The Seonbawi and The Namipo(Yeongyang county), The Punghojung and its vicinities (Cheongsong county), and The Soojungsa(temple) valley are important in viewpoint of story telling tour marketing.

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The Values and Uses of Korea's Geographic Center as Locational Resource (지리적 위치자원으로서의 국토정중앙의 가치와 활용 방안)

  • Kim, Chang-Hwan
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.453-465
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    • 2008
  • The purpose of this study is to introduce the concept of the geographic center, to examine its value as locational resource, and to consider the way of its practical uses. Geographic center is the intersection point where central meridian and central parallel cross each other. This geographic locational resources can be used as data for locational education in geographic education, the standards for antipodes, datum points for geodetic surveying, a factor of place marketing, etc. This study can be a model for a geographic discovery that is to seek many geographic resources being scattered about our country.

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Changes of Periodic Markets by Transportation Facilities Development in the Middle Stream Region of Han-River during the Late Chosun dynasty and Japanese Colony Period (구한말${\sim}$일제강점기 한강 중류지역에 있어서 교통기관의 발달에 따른 유통구조의 변화)

  • Kim, Jae-Wan;Lee, Ki-Bong
    • Journal of the Korean association of regional geographers
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    • v.6 no.3
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    • pp.1-36
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    • 2000
  • Periodic markets of the later Choson dynasty had undergone fundamental changes during the late Chosun dynasty and Japanese colony period. This paper aims to analyse the spatial distributions and changes of the periodic markets in the middle stream of Han-River in this era in the use of the survey of documentary records and fieldwork. Before the early 1910s, long distance transportation was made by riverboats, short distance transportation was done by porters and pack animals. Because goods such as rice, soybean and salt were very heavy and needed long distance transport, they were mainly transported by riverboats. Accordingly, riverports on the shore of river played important roles in exporting and importing goods as nodes of long distance transportation. The opening of railroad Seoul-Busan, the construction of new roads(Sinjakno) of 1910s and the use of oxcarts produced striking changes in the spatial distribution and hierarchy structure of periodic markets. These changes also had influence on the outflow and inflow of goods in the middle stream of Han-River. In the parr of outflow of goods, it seems that the line linking Icheon city-Yongin city-Anseong city played a role in making the boundaries of the marketing areas between goods trams ported by the rail road Seoul-Busan and goods done by Han River river boats. Anseong, Osan and Suwon periodic markets located around railroad stations occupied the higher positions than those of other regions in the hierarchial structure of periodic markets. Their marketing areas could nearly overwhelm those of riverports located in the middle stream region of Han River and extend to the middle stream region of Han River as a result of decrease of transport cost through using of oxcarts and railroads. the opening of railroad Suwon-Yeoju(Suryoson) and railroad Cheonan-Janghawon(Cheonjangson) brought about changes of the structure of long distance trade again. In a part of outflow of goods, it seems that as a result of the new opening of their railroads periodic markets around railroads seized a large portion of the marketing area of the southern part of Yoju and Ichon area and therefore made extreme change in rivershipping of Han River. In the inflow part of goods, goods transported by riverboats from the downstream of Han River before the opening of railroad were imported directly from railroad stations. Accordingly, rivershipping and riverports declined. And because goods were imported by way of great periodic markets and supplied to small periodic markets and consumers before the opening of railroad, but supplied from railroad stations to small periodic markets and consumers after the opening of railroad. The volume of turnover of such great periodic markets as Anseong, Osan and Suwon periodic markets therefore declined. On the other hand, because Yangpyong area had not been yet included within the sphere of influence of railroad until 1930s, it heavily depended on rivershipping of Han River as before. But the opening of railroad Seoul-Wonju(jungangson) brought about decline of rivershipping in Yangpyong and Wonju area.

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The Spatial Linkage and Complex Location of Kumi Industrial Complex -The Case of No.1 Industrial Complex- (구미공업단지의 공장입지와 연계 -제1단지의 경우-)

  • Cho, Sung-Ho;Choi, Kum-Hae
    • Journal of the Korean association of regional geographers
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    • v.3 no.1
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    • pp.183-198
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    • 1997
  • This case study was conducted by verification the site characteristics based on the questionnaire and interview obtained from the all factories located at No. 1 developing area in Kumi industrial complex. The site characteristics were presumed from the process of location behavior and spatial linkage. Kumi industrial complex was developed to improve export industry at national levels by providing chief land price and benefiting various tax. Kumi industrial complex which enticed many factories is playing an important role in export industry in Korea. At beginning, the detention of large enterprises promoted the establishment of related small to medium sized factories into the complex. Two distinctive industries. textile and electronic, were reflected by the purpose to establish the complex and industrial characteristics of Taegu city. respectively. In Kumi industrial complex, positive responses on traffic and raw material supply and negative reactions on the environmental impact on social community as well as high labor charge were investigated. Especially the higher labor cost prevented to hire laborers effectively. In the linkages of spatial and raw material, most factories in the complex depended on the availability of out side the Kumi city. For the textile factories, the supply of raw material and parts were relied on Taegu and/or other cities, whereas in electronic factories purchased them mainly from other cities and partly from abroad. Although questionnaire and interview suggested it, most of the parts were supplied by a parts maturing companies on the complex to a few large enterprises. In the marketing linkage, textile factories revealed higher relation-ship with the foreign countries and sewing factories in Korea. On the other hand, electronic factories have strong relation-ships in the marketing linkage to the parts supplying companies in the complex or large-scale resembling companies in other cities. In the textile companies, the right for decision on purchasing raw materials and parts is belonging to the owner whereas mother enterprise usually have the right for the marketing. In the case of the electronic factories, all the purchasing activities are related to the sub-contracting companies. In the service linkage, the Quality of the service created spatial distinction. There was high linkages on inside of Kumi complex for the low grade services such as repairing and installing machines, whereas strong linkages on outside of the complex for the high grade services such as management, law, taxation, new product development. and manufacturing technology. In the linkages of activity on the R&D (research and development), electronic factories do not have sufficiently qualified institutes in the complex. Strong regional linkages in the field of textile and electronic industries revealed limitations of the local industrial complex. In the sub-contracting linkage, high linkage ship within Kumi boundary reflected the characteristics of industrial site in the complex. There, most decisions by the companies centered by the mother enterprise.

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Research Trends and Tasks of Geotourism Studies in Korea (한국에서의 지오투어리즘(Geotourism) 연구동향과 과제)

  • Kim, Beom Hoon
    • Journal of the Korean association of regional geographers
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    • v.19 no.3
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    • pp.476-493
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    • 2013
  • Geoturism has been discussed from multiple perspectives in geomorphology and geology as well as tourism domain since 2000. As of May 2013, 172 academic papers and reports on Geoturism have been published in domestic journals. Themes of these researches can be categorized into 6 topics: resource development (i.e. natural resource development, cultural resource development, development of geopark), conservation and management, geoturist, local resident participation and public relations marketing, political approaches. Resource development among those topics has been treated the most: development and utilization of important geomorphological and geological landscape resources, storytelling development about cultual resources, contents development for geopark. On the whole, it is significant that geotourism is actively discussed in geography domain such as geomorphology rather than in geology domain. Up to date, those topics have also been treated only in certain academic areas. In the future researches, efforts for the balance among those topics and creating new themes from various research areas is necessary. Moreover, community networking among locals-municipalities-academia is also necessary to increase local participants.

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The Viability of Manufacturing Industrial Districts in the City Center of Metropolis: The Handmade Shoes Industry in Daegu (대도시 도심 제조업 집적지의 형성과정과 존립기반: 대구시 수제화 산업을 사례로)

  • Lee, Chul-Woo
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.4
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    • pp.506-523
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    • 2011
  • Since the 1990s, the handmade shoes industrial agglomeration district has formed in the city center, Hyangchon-dong, Jung-gu in Daegu. This paper aims to examine the formation process, to analyze the viability, and to propose policy implications of manufacturing industrial districts in a city center through studying this industrial district. The district's creation began as the result of the dissolution of local production and marketing system of handmade shoes in the 1980s, the excellent accessibility of the location and an inexpensive rent. The district's core viability lies in the external economies derived from local networks through social divisions of labor of production and marketing systems. Because of the lack of organizers of the social division of labor and 'integrated production system done by single business', the effect of external economies created by the social division of labor is limited. To get over this limitation, the district should to be restructured into a 'cultural street of leather crafts' as a part of 'making modern historical and cultural belt' programs within Daegu downtown regeneration policies. To support the restructuring, public assistant measures such as the establishment of a corporate services center should be strengthened.

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An introductory study on the urban functions using CHAID technique (CHAID 技法에 의한 都市機能의 試論的 硏究)

  • ;Yang, Soon-Jeong
    • Journal of the Korean Geographical Society
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    • v.29 no.3
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    • pp.360-368
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    • 1994
  • To this day, a number of quantitative analytical methods have been employed in clarifying regional characteristics in the discipline of geography. This paper attempted, as a part of application of those quantitative analyses, to make clear the urban functions and consequently the urban characteristics statistically by adopting newly-introduced CHAID, a sort of discriminant analyis technique. The processing of data was sonducted in two phases. To begin with, the urban functions were classified after designating twenty cities - the population of each city counting 250, 000 or more - as predictor variable, and at the same time four major urban functions like administration, marketing, finance and production as response variable. And then, preeminent functions of individual region were discriminated and concurrently classified by treating the remaining traffic, education, medicare, culture and transportation functions as predictor variable, and the following five regions as response variable: Metropolitan Seoul Area. Pusan region, Taegu region, Kwangju region and Chungcheong region. According to the result of this analysis, marketing and administration are emereed as meaningful functions in Seoul and Taegu respectively. As for the finance function only Pusan and Pucheon can be discriminated. Seoul, Pusan and Seongnam reveal their dominancy in production function. To take a look at the result of the latter analysis, the Metropolitan Seoul area shows, among other functions, strong traffic and finance functions. When it comes fo Pusan region, adminstration, education and finance functions are recorded as a leading ones, and Taegu region is preferable in education, medicare and transportation functions. In case of Kwangju region adminstration, production and education functions are discriminated from any other functions. Chungcheong region shows similar aspect with only traffic function replacing the production function of Kwangju region. Based on aforementioned anlysis, it can be said that the CHAID technique, which is capable of processing large amount of categorical data and, by presenting its outcome in the form of dendrogram, facilitates the interpretation work, is an effective, meaningful means to classify and discriminate certain geographical regions and their characteristics.

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The Spread Effect of the 'Cheongdo Bull-Fighting Festival' upon the Regional Tourism Industry in Cheongdo-Gun (청도 소싸움 축제의 지역관광 활성화에 대한 파급효과)

  • Lee, Jae-Ha;Bae, Ki-Hak
    • Journal of the Korean association of regional geographers
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    • v.10 no.3
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    • pp.624-641
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    • 2004
  • Since 1995, when local autonomy policies were enacted in Korea, many local governments have adopted festival-centered place-marketing strategies, in order to develop their regional economies by attracting tourists, as well to provide the general public with information about local comparative advantages. This study assesses the spread effect of the Cheongdo Bull-Fighting Festival upon the regional tourism industry, by analysing questionnaire data obtained from festival visitors and merchants at other major tourist attractions in the area. It is concluded that the Cheongdo Bull-Fighting Festival has been insufficient in attaining the objective of developing the regional economy and the tourism industry, because at present, most of the festival spectators are not tourists as such, but rather residents of the Cheongdo daily community (Daegu metropolitan area), and they do not visit other major tourist attractions in conjunction with attending the festival. It is recommended that planning authorities adopt a strategy explicitly designed to increase the "tourists to local residents" ratio, and to improve tourism services to facilitate intra-regional movement of tourists and visitors alike.

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Korean firms' Corporote Networks in Dalian City, China (중국 대련시(大連市) 한국기업의 네트워크 특성)

  • Lu, Bi Shun
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.492-506
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    • 2008
  • This paper aims to explore the characteristics of regional network of Korean firms in Dalian City, China, which is focused on social, cultural and institutional characteristics. To achieve this goal, the paper attempts to analyze the supply of raw material and parts, sales and cooperative relations of the firms. Among Korean firms in Dalian City, the characteristic of non-local network can be seen in supply enterprise of raw material, parts and semi products. On the other hand, a tighter local network relationship can be seen in sales. Large companies appear stronger in non-local network than small businesses and small businesses are stronger in local network. In terms of cooperation among enterprises, many firms have networks of joint marketing, joint use of equipments, exchange of techniques and information with the supply enterprise. With the customer enterprise, there is a network in joint marketing and manpower training. Especially, most of the customer enterprises are Chinese ones, which have extensive networks in big cities, such as in Beijing, Shanghai, Guangzhou, Tianjin and Dalian. In local network, the Korean firms in Dalian cooperate in product development, finance and manpower training with local firms. And in non-local cooperation, Korean firms are active in tech support, information exchange and R&D.

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