• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.620-629
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• 2019

현재 취업을 준비하는 세대와 베이비부머 세대, 에코세대 간에는 직업의식과 일자리에 대한 인식이 매우 다를 것으로 예측된다. 평생직장보다는 평생직업을 중시하는 것으로 인지되고 있는 현 세대의 일자리에 관한 인식을 파악하는 것은 향후 직업연구와 일자리 정책에 중요한 기여를 할 것으로 판단된다. 본 연구는 노동시장으로 이행을 준비하고 있는 졸업 예정자인 대학 4학년생의 괜찮은 일자리에 대한 주관적 인식을 살펴보고 유형화하고자 하였다. 이에 연구방법으로는 Q 방법론을 활용하였으며, 다양한 문헌연구와 면담을 통해 291개의 Q 진술문을 도출하고 연구대상자와 전문가의 검토를 통해 총 47개 Q 표본을 구축하였다. 또한, P 표본으로 선정된 대학 4학년생 총 31명을 대상으로 Q 표본을 Q 분류표에 배치하는 방식으로 진행하였다. 연구결과 분석 프로그램으로는 Ken-Q Analysis를 활용하였다. 연구결과, 괜찮은 일자리에 대한 대학 4학년생의 인식유형은 '흥미 지향형', '균형 추구형', '조직 지향형', '권력 추구형', '발전 지향형'의 총 5개의 유형으로 도출되었으며, 이러한 연구결과를 통해 괜찮은 일자리에 대한 인식이 다양함을 확인하였다. 나아가, 본 연구 결과를 바탕으로 노동시장 진입에 실제적인 도움이 될 수 있도록 제언을 제시하였다.

• 농촌지도와개발
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• 제28권2호
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• pp.85-98
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• 2021

This study aims to examine consumer types based on pet food selection attributes and to analyze the differences in consumer characteristics by those types. In this study, the researcher uses k-means cluster analysis and crossover analysis to determine market segmention, and then analyzes the resultant characteristics by categorizing consumers. A total of 202 cases are used for this study. First, the selection attributes are classified into the six factors of credibility, quality, design, convenience, information, and price. Second, the clusters are categorized into the four clusters, which are designated pet food lower-involvement type, pet food information- and price-seeking type, pet food convenience-seeking type, and pet food higher-involvement type. Third, these four groups exhibit statistically significant differences in terms of occupational variables, number of pets, and purchase frequency. The results of this study may provide helpful information in establishing customized, market-based marketing strategies based on the characteristics of pet food consumers.

• 복식문화연구
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• 제12권3호
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• pp.468-484
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• 2004

The purposes of this study were (1) to segment female college students' apparel shoppers into unique apparel buying decision-making style groups; and (2) to profile for each segment in terms of personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion information sources. Data were collected through questionnaires from convenient sample of 290 female college students. As a result of cluster analysis and univariate analysis of variance, distinctive consumer decision-making style groups of consumers were identified; Value-maximizing Recreational Shoppers, Brand-Maximizing Emotional Shoppers, and Apathetic Shoppers. These three groups were compared as to the effect of personal characteristics variables and fashion information sources through univariate analysis of variance and chi-square statistics. The result showed that personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion-information sources do influence the consumer decision-making styles and that these three groups were unique in their decision-making characteristics showing that consumer decision-making styles can be a good segmentation base for apparel market.

• International journal of advanced smart convergence
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• 제9권1호
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• pp.141-153
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• 2020

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

• 수산경영론집
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• 제34권2호
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• pp.141-164
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• 2003

This study analysis the market status and competitive structure of Korean fishery in Japan import market, and derive policy implications for seeking main causes. Specifically', trade state between Korea and Japan is discovered and theoretical model is also used to analysis competitiveness between two countries. And then real measuring methods of competitive index is Introduced, the status of Korean fishery products in Japan import market is analysed totally through the study of comparative predominance and export competition. The analysis is based on the statistical methods such as RCA, RMI, and CMS. In summary, first, Korean fishery products have the comparative predominance in Japan, China and Thailand, but they have the comparative inferiority in USA, considering research results. Second, competitiveness of fishery products between Korea and in Japan import market extreme, relatively, competitiveness of Korean fishery products for Thailand's fishery products is lowest. Third, Korean fishery products maintain unconstant pattern, but competitive inputs result in increasing export to Japan generally.

• 한국조경학회지
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• 제46권3호
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• pp.46-57
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• 2018

이 연구는 우리나라 생태관광지 방문객 시장에 대한 이해를 높이기 위하여 우리나라 생태관광지를 방문하는 국내 관광객의 생태관광 동기와 태도를 바탕으로 시장세분화를 실시하였다. 2016년 11월 말부터 2017년 1월 초까지 경기도 대부 해솔 1길을 방문하는 관광객을 대상으로 설문조사를 실시하여 수집된 434명의 응답자료를 분석에 이용하였다. 탐색적 요인분석과 K-means 군집분석을 이용하여 방문객의 동기와 태도를 바탕으로 시장을 세분화하였다. 그 결과, 방문객들을 '자연탐방형 책임있는 관광객', '소극적 자연탐방형 관광객' 그리고 '자연탐방 및 친목도모형 책임있는 관광객'으로 분류할 수 있었으며, 세 개의 세분시장은 공통적으로 '자연탐방' 동기가 두드러졌으나, 각기 다른 수준의 '일상탈출', '건강증진', '친목도모' 동기와 생태관광 태도를 갖는 것으로 나타났다. 또한, 각 세분시장 간에는 인구통계적 특성, 여행 특성, 만족도에서 통계적으로 유의미한 차이를 보이는 것으로 나타나, 이 연구에서 사용된 생태관광 동기와 태도 척도가 생태관광지 방문객 시장을 세분화하는 기준으로 유용하다는 것을 확인하였다. 과거 연구들이 관광객의 환경관련 태도만 측정하여 시장세분화 가능성을 확인한 반면, 이 연구는 지역사회 및 주민에 대한 책임 있는 행동에 대한 태도의 측정과 분석을 포함하고 있다는 점에서 보다 포괄적이고 생태관광지에 특화된 기준으로 시장 세분화의 가능성을 확인했다는데 의의가 있다.

• 한국전자파학회논문지
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• 제24권8호
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• pp.753-762
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• 2013

본 논문에서는 방송통신기자재 전자파 시험 시장이 포화 상태에 달하면 포획 현상, 지대 추구 현상 및 시험가 격 경쟁현상 등이 나타날 것이고, 이는 궁극적으로 우리 사회에 부정적으로 영향을 미칠 것으로 추정되었다. 따라서 전자파 시험 시장의 포화 정도를 파악한 결과, 전자파 시험 시장의 장비 가동률이 78 %로서 포화 상태에 접근하고 있는 중으로 나타났다. 아울러, 무선, 유선 및 SAR 분야도 장비 가동률이 각각 65 %, 3 %, 10 %에 불과하여 이미 포화 상태에 도달하였다. 따라서 시험의 엄격성을 유지하기 위해서 신규 시험기관의 지정은 억제될 필요가 있으나, 행정청의 법률 운영 상황에 비취어 보면 지정 신청을 기각하기는 곤란할 것으로 사료되어 사전적 준비가 필요하다.

• 한국의류학회지
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• 제32권5호
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• pp.766-776
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• 2008

The purpose of this study was 1) to identify the reasons for delay of decision making and the shopping information in internet shopping, 2) to classify consumers based on the clothing benefits, 3) and to examine the differences among consumer groups in the reasons for delay of decision making and the shopping information. The data were collected from a sample of 500 internet shopper aged from 20 to 40. This study used factor analysis, multiple regression analysis, Pearson's correlation analysis, cluster analysis and ANOVA. The results showed that the reasons for delay of decision making consisted of eight factors: Performance risk, Comparison shopping, Economic shopping, Social risk, Uncertainty, Expecting of market change, Product unsatisfaction, Passive shopping. The shopping information consisted of three factors: Product variety, Product information, Additional information. Five factors of clothing benefits were Economy, Figure compensation, Social position, Individuality, and Comfort. The respondents were classified into four groups by five factors of clothing benefits; Individuality seeking group, Low-benefits seeking group, Economy seeking group, Figure compensation/comfort seeking group. There were significant differences among groups in the reasons for delay of decision making and the shopping information among groups. Therefore, marketers need to provide different shopping information for delay closure by target groups.

• 통상정보연구
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• 제9권1호
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• pp.427-449
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• 2007

The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn't have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian's surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.25-31
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• 2020

The purpose of this paper is to examine a financial distress premium in the emerging market. A risk-return trade-off of negative book equity (NBE) and distress firms is empirically analyzed using data from the Stock Exchange of Thailand. This research employs Ohlson's (1980) bankruptcy model as a measurement of distress risk. The results indicate that distress firms outperform solvent firms in the Thai market and deny distress anomaly often found in the developed market. Fama-Frech (1993) three-factor model and Carhart (1997) four-factor model verify the existence of a distress premium in the Thai capital market. Risk-seeking investors demand greater compensation for bearing risks of distress firms' going concern. This paper provides fresh evidence that default risk is a significant explanatory factor in pricing stocks in the emerging market. Also, this study sheds light on the role of NBE firms in asset pricing. Most studies eliminate NBE firms from their sample. However, NBE firms yield superior average cross-sectional returns, albeit with higher volatility. Investors are rewarded with distress risks associated with NBE firms. The outperformance of NBE firms is statistically significant when compared to the overall market. The NBE premium disappears when factoring size, value, and momentum in time-series analysis.