• 제목/요약/키워드: Market-seeking

검색결과 260건 처리시간 0.023초

1-2인가구의 라이프스타일과 소형주택 요구도에 관한 연구 (A Study on 1-2 Person Household's Lifestyle and Needs of Small Houses)

  • 강순주;김진영;함선익;권윤지
    • 한국주거학회논문집
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    • 제22권2호
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    • pp.121-129
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    • 2011
  • The main objective of research is to present research outcomes in relation to the development of small size housings for 1 to 2 person households that have been increasing at a rapid pace due to many socio-economic factors. The method of this research was used by questionnaires. The effective numbers of survey questionnaire was 215, and the survey analysis has been made by using of SPSS win 12.0. The conclusions drawn from the research can be summarized as follows: 1) 1 to 2 person households can be typified by nine key characteristics according to the questionnaire designed to explore lifestyles and demands for new housing types. The nine lifestyles include information seeking urban dwellers, well-being oriented, practical trend followers, urban culture lovers, brand lovers, active listeners, easy life seekers, self-centered, and heavy consumers. 2) Occupants may need less space than they anticipate when more user-friendly and space conscious products and services are implemented. 3) There is a great potential market for small size housings if more convenient features and services are provided.

Virtual Standards Development Environments for Concurrent Standardization Process

  • Kim, Hyoung-Jun;Park, Ki-Shik;Chin, Byoung-Moon;Park, Chee-Hang
    • ETRI Journal
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    • 제21권1호
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    • pp.55-71
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    • 1999
  • Recently, the increased handling of on-line standards information has emerged as an important feature of information and communications technology (ICT) standardization. In order to meet market needs for on-time standards deployment, most standards organizations are actively seeking more efficient ways of standardization using electronic means in order to accelerate the standards making process. This paper suggests a virtual standard development environment designed for standards developers to carry out their standards-related activities on-line. In this paper, we outline a conceptual model of a concurrent standardization process and describe the design and implementation of an Extranet-based network system called standards information cooperative network (SICN). The system was created with a view to fostering faster standards development with functionalities such as a virtual management of networked standards developers, collaboration support tools, a workflow-based electronic signature system, and dynamic links for ready retrieval of standards information stored in a database. We conclude this paper with an introduction to the concept of a virtual standards development organization (VSDO) that supports all the features needed by the relevant standards making bodies to carry out their activities in a dynamic on-line environment.

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패션 브랜드의 리빙 분야 사업특성과 전략 (A Study on the Characteristics and Strategies of the Living Business of Fashion Brands)

  • 박근영;김성달
    • 패션비즈니스
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    • 제24권3호
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    • pp.40-50
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    • 2020
  • The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

PRESENT AND FUTURE DEVELOPMENTS OF PORTS IN ASIA AND THE PACIFIC

  • Ha, Dong-Woo
    • 한국항만경제학회지
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    • 제18권2호
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    • pp.27-45
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    • 2002
  • The continuing pace of technological change and the trend toward larger and faster ships is evident as shipping lines compete in seeking economies of scale in the global market and ports. become increasingly reliant on sophisticated equipment. Across the Asia and Pacific region some of the worlds most modern container ships are calling at an extensive network of mainline and feeder ports. This paper shows that during the period from 1999 to 2011, Asian container trade is expected to continue to increase more rapidly than the world average, i.e., 7.2 per cent per annum compared with the world average of 6.3 per cent. It is forecast that the total volumes of international containers handled at the ports in Asia and the Pacific will increase at an average growth rate of 7,2 per cent per annum. In order to handle the anticipated port container traffic in 2011, new container berths are required in nearly every country in the Asia and the Pacific region. This will entail very significant capital investment requirements. If countries in the UNESCAP region are to position their ports to meet the challenges of the next decade, there is an urgent need to implement more robust strategies to address important issues including prioritisation of port development projects, promotion of private sector participation in ports, emphasis on productivity and preparation for intermodal integration and logistics growth.

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Research on Brand Value Dimensions of Employers: Based on Online Reviews by the Employees

  • XU, Meng
    • The Journal of Asian Finance, Economics and Business
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    • 제9권10호
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    • pp.215-225
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    • 2022
  • This study investigates employees' online reviews, conducts in-depth text topic mining, effectively summarizes the dimensions of employer brand value, and seeks effective ways to build employer brands from a multi-dimensional perspective. This study employs samples of employer reviews, filter keywords according to word frequency-inverse document frequency, builds a review network containing the same keywords, explore the community and summarize the theme dimensions. Simultaneously, it makes a dynamic comparison and analysis of the employer brand value dimension of different industries and enterprises. The study shows that the community exploration theme can be summarized into 11 dimensions of employer brand value, and the dimensions of employer brand value are significantly different across industries and among different enterprises within the industry. The attention to the employer brand value dimension has a significant time change. Various industries pay increasing attention to the dimension of work intensity and career development, while employers pay steady attention to the dimension of welfare benefits. The findings of this study suggest that seeking the heterogeneity of employer brand resources from the multi-dimensional differences and changes is an effective way to improve the competitiveness of enterprises in the human capital market.

해외직접투자가 혁신에 미치는 영향: 한국의 61개 산업을 중심으로 (The Effects of Foreign Direct Investment on Innovation: Based on 61 Industries in Korea)

  • 임정대;이승아;정세진
    • 무역학회지
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    • 제44권5호
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    • pp.143-159
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    • 2019
  • This study explores the relationship between outward foreign direct investment (FDI) and innovation in 61 industries of Korea between 1999 and 2016. In order to mitigate the endogeneity problem due to potential reverse causality between FDI and innovation, we use the GMM (generalized method of moments). Our results are as follows. First, FDI has a positive effect on innovation. A possible explanation is that through FDI, multinational companies may assimilate host countries' technologies and knowledge by learning, and then recreating new technologies. Furthermore, this positive effect appears greater, as industrial competition becomes fiercer. This result provides empirical evidence that by recreating technology and knowledge learned through FDI with their own intangible assets, such as patents, they may gain a competitive edge over competitors. Second, this study confirms the greater positive effects of FDI in developed countries, as well as countries with higher technology levels. Finally, strategic asset seeking FDI has the greatest positive impact on innovation in Korean industries. In summary, our findings provide empirical evidence that Korean multinationals can learn technology and knowledge of host countries through FDI to secure a competitive edge in the Korean market.

Logistic Capability and Total Quality Management Practice on SME's Performance

  • MARJAN, Yakuttinah;HASANAH, Uswatun;MULIATIE, Yurilla Endah;USMAN, Indrianawati
    • 유통과학연구
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    • 제20권7호
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    • pp.97-105
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    • 2022
  • Purpose: This study aims to analyze and prove the effect of logistic capability and Total Quality Management practices on Micro, Small and Medium Enterprises (SME) performance directly or mediated by non-financial performance. Research design, data and methodology: This study tested the hypothesis using Hierarchical multiple regression analysis, the method of data collection in this study was using questionnaire, the sampling technique was purposive sampling technique, with SME that has been established for more than 5 years and manufacturing. The data analyzed were 180 respondents using SPSS 25. Results: The findings showed that logistic capability has direct and indirect effects on SME financial performance and has a positive effect on SME financial performance mediated by non-financial performance. While the total quality management practices have a positive effect on SME financial performance mediated by non-financial performance. Thus, companies can achieve maximum financial performance if they invest in developing employee knowledge and concerning on non-financial actions, such as employee satisfaction, innovation and proactively seeking market opportunities. Conclusions: In conclusion, one of the main factors that companies need to consider to improve financial performance is non-financial performance in mediating the effect of logistic capability and TQM practices on the financial performance of SMEs.

The Arrival of the Industry 4.0 and the Importance of Corporate Big Data Utilization

  • AN, Haeri
    • 동아시아경상학회지
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    • 제10권2호
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    • pp.105-113
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    • 2022
  • Purpose - An increase in automation has been as a result of digital technologies. The data will be instrumental in the determination of the services that are more necessary so that more resources can be allocated for them. The purpose of the current research is to investigate how big data utilization will help increase the profitability in the industry 4.0 era. Research design, Data, and methodology - The present research has conducted the comprehensive literature content analysis. Quantitative approaches allow respondents to decide, but qualitative methods allow them to offer more information. In the next step, respondents are given data collection equipment, and information is collected. Result - The According to qualitative literature analysis, there are five ways in which big data utilization will help increase the profitability in the industry 4.0 era. The five solutions are (1) Better Customer Insight, (2) Increased Market Intelligence, (3) Smarter Recommendations and Audience Targeting, (4) Data-driven innovation, (5) Improved Business Operations. Conclusion - Modern companies have been seeking a competitive advantage so that they can have the edge over other companies in the same industries providing the same services and products. Big data is that technology that businesses have always wanted for an extended period of time to revolutionize their operations, making their businesses more profitable.

Antecedents of Consumer Participation in Sharing Economy at Distribution Markets

  • CAI, Yunwei;CHOI, Nak-Hwan
    • 유통과학연구
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    • 제20권9호
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    • pp.127-139
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    • 2022
  • Purpose: As sharing economy is becoming increasingly relevant to people's lives, we want to understand why people participate in the sharing economy. We propose and validate three factors that are likely to influence consumers' choice of participating in the sharing economy at distribution market. Also, we found antecedents that affect these variables. These antecedents include appointment and return convenient, extended operating time, variety-seeking need, usage irregularity, other's clean usage, and feeling of membership between users. Research design, data, and methodology: This research collected 341 questionnaire data from participants in China. These participants were asked about the usage of DiDi, the most popular shareware in China. The data analysis and hypothesis testing were conducted using SPSS and Amos. Results: Usage convenience, usefulness of short-term usage, and trust in other users were found to have a positive impact on consumers' intention to participate in the sharing economy. In addition, we found that all the antecedents affect these variables positively. Conclusions: This research provides new driving factors for consumer participation in the sharing economy. Moreover, these findings will help managers develop marketing strategies for inducing the consumers to participate in the sharing economy.

식생활 라이프스타일에 따른 수산물 즉석조리식품 소비 결정요인 분석 (Determinants of Ready-to-Cook Seafood Consumption by Food-related Lifestyle)

  • 조경준;이헌동
    • 수산경영론집
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    • 제54권1호
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    • pp.051-069
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    • 2023
  • This study analyzed the determinants that affect the purchase of ready-to-cook seafood products using the "Consumer Attitude Survey on Processed Foods" from 2018 to 2021. Dietary lifestyle, food awareness and preference survey questions were categorized, and factors affecting the purchase probability of ready-to-cook seafood were identified through a binomial logit model. The main research findings are as follows. First, consumers had higher preference for quality, safety, and new taste factors than health and price factors when purchasing HMR (Home Meal Replacement). Second, through binomial logit model analysis, the probability of purchasing ready-to-cook seafood products was low in the group pursuing taste and economy. On the other hand, the purchase probability was high in the group seeking convenience. Third, the purchase probability of ready-to-cook seafood products was higher in households with two or more persons than in single-person households. These results suggest that differentiated product development and marketing strategies should be needed for each consumer groups in the seafood convenience food market.