• 기술혁신학회지
• /
• 제16권3호
• /
• pp.650-671
• /
• 2013

제품은 소비자의 니즈를 충족시킴으로서 소비자의 구매행동을 이끌어내게 되며, 결국 제품은 니즈속성의 조합으로 인식된다. R&D란 이러한 니즈속성을 충족시키기 위한 일련의 기술개발 활동으로 정의할 수 있으며, 시장 지향적 R&D 시대에는 니즈속성에 기반을 둔 R&D를 전개함으로서 그 정당성을 얻을 수 있다. 이에 본 고에서는 소비자의 니즈속성을 통해 R&D 영역의 우선순위를 찾아보고자 하였다. 구체적으로는 소비자가 인식하는 특정 제품의 속성(기능)에 대한 중요성 정도와 그 속성을 충족시키기 위한 기술속성의 시급성에 따라 바람직한 단계별 R&D 진화 방향을 제시하고자 하였다. 이를 위해 융합제품으로서의 SMART TV를 대상으로 SMART TV분야의 R&D 우선순위를 도출하였다. 분석결과를 통해 향후 SMART TV 제품컨셉은 4단계로 진화(대형화면/고화질 TV, 개방형/참여형 TV, 실감형 TV, 개인화 TV)될 것으로 인식된다. 이러한 결과는 복수의 니즈속성을 가진 제품이 진화하는 과정에서, 시장에서 요구되는 니즈속성을 우선적으로 충족시키는 R&D를 추구함으로써 제품의 성공가능성을 제고할 수 있다는 점을 시사한다. 또한 R&D전략의 측면에서 R&D로드맵을 설계하는데 유용한 분석 틀을 제공한다.

• 복식
• /
• 제29권
• /
• pp.5-22
• /
• 1996

the present thesis aims to contribute to the further development of the men's wear indus-try in Korea which now confronts the need to adjust itself more actively to the conditions of the coming age of internationalization and free trade. To achieve this this thesis suggests the trade should provide for the changing domestic needs on theone hand and refine its wares as high value-added products in compe-tition with those from the advanced countries in fashion industry on the other, The history of the 'suit' the standard men's attire dates back to 1850 when the 'Ditto suit' was introduced composed of coat waist coat vest and trousers to remain virtually unchanged till the end of the nineteenth cen-tury and the modern men's wear originated in Britain. In Korea since the introduction of western clothes from 1876 custom-made suits had been dominant until 1944 while western clothes earned popular currency between 1945 and 1964 and ready-made suits began to spread with their advantages recognized in terms of practicality convenience and functionality The next phase from 1965 to 1985 witnessed the establishment of a number of ready-made brands although custom-made suits stayed in their height of prosperity until 1975. The turn-ing point for the men's wear industry came in 1975 when high-calss ready-made brands be-gan to turn up with the arrival of large companies in the market matching the change in consumers' life style. The men's wear market went through further diversification and specialization dur-ing the years between 1985. and 1990. Around the year 1990 however the expansion of the business suit industry came to slow down ac-companied by an oversupplied market. The fashion of pragmatism in the 1990s called for the growth of the casual wear department and as consumers' life style became more and more individualized conscious dressing in accord ance with T.P.O established itself as an important branch of culture, Such casual boom is likely to aid in promoting Korea's men's wear indus-try to peer with that of advanced countries. Consumers' fashion sense is now ahead of the trade's as well as being shortcycled highly individualized stylized and diversified. To meet consumers' demands under such circum-stances each company is required to develop its unique soft Know How based on accurate information and strategically specialized plan-ning. The trade should convert its hithero producer-oriented strategy to a new consumer oriented one and actively lead the needs and purchasin g pattern of consumers by providing an efficient and reasonable price policy with optimum supply of merchandise and also by presenting 'our' trend suited to our circum-stances.

• 벤처창업연구
• /
• 제11권5호
• /
• pp.77-90
• /
• 2016

본 연구는 외식 프랜차이즈의 입지요인과 서비스 품질 요인이 고객만족에 어떠한 영향을 미치는지를 파악하기 위해, 외식 프랜차이즈 예비창업자들을 연구대상으로 제한하여 외식 프랜차이즈 점포의 이용자에 대한 선호도 분석을 실시하였다. 이를 통해 예비 창업자들에게 외식경영에 있어 보다 이익을 극대화할 수 있는 대안을 제시하는 것이 본 연구의 목적이다. 본 연구에 대한 가설을 검증한 결과 첫째, 외식 프랜차이즈 입지요인과 서비스 품질 요인의 영향력 검증 결과, 응답자들은 점포의 청결함과 가시성을 중시하는 것으로 나타났으며, 근접성 및 교통편이성이 통계적으로 유의하지 못한 이유는 응답자들이 가까운 외식업소를 주로 이용하므로 거리가 크게 문제가 되지 않은 것으로 판단된다. 둘째, 서비스 품질요인과 입지요인과 고객만족의 영향력에 대해 살펴본 결과, 고객반응과 신속정확성, 정확성 요인이 영향력이 높게 나타나 응답자들은 고객의 욕구와 필요에 대한 신속한 반응과 빠른 판단 그리고 업무에 대한 전문적인 지식으로 서비스를 제공해주길 원하는 것으로 나타났으며, 신뢰성에 관련된 요인은 고객만족과는 관련성이 낮게 나타났다. 셋째, 서비스 품질요인과 입지요인과 재이용의 영향력에 대해 살펴본 결과, 재이용의도와 구전의도 두 요인에서 고객반응과 전문성이 모두 통계적으로 유의한 결과를 나타내어 고객만족과 비슷한 통계결과가 나타나 고객만족과 재이용 모두 고객의 욕구에 대한 발 빠른 판단과 행동 및 전문적 지식이 중요한 것으로 파악된다. 이상의 연구 결과는 외식프랜차이즈 창업시 입지요인과 서비스 품질 요인이 고객만족에 미치는 영향을 살펴봄으로써 예비 창업자들의 성공가능성을 높여줄 것으로 판단하며 나아가 기존의 창업자들에게도 직 간접적인 영향 요소들에 대한 개선을 통해 목표이익의 달성과 이익극대화에 도움이 될 것으로 판단한다.

• 유통과학연구
• /
• 제12권12호
• /
• pp.55-63
• /
• 2014

Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

• 패션비즈니스
• /
• 제14권4호
• /
• pp.91-101
• /
• 2010

This paper has the purpose of suggesting a development-method on the fashion products that would secure the competitiveness in the global markets through creating supersensitive practical products on the basis of developing originative fashion-goods being made of jacquard that is fine quality of couture. This paper has collected data through the cases of the developed nations in fashion, precedent studies and all the related literature on the subject. The results of this researching are as following: The first, it is expected that the necessity of developing new fashion products would be appealed toward the prestige group of consumers who are seeking for the fine quality and super-sensitivity in female fashion in Korea, and it is the current situation that the products made of jacquard are gradually expanding not only in the area of apparel, fashion goods and interior but also another areas. The current situation of the global market suggests the necessary strategy of survival, that is, the development of supersensitive materials and creative products which would be able to keep the high quality and lower the selling price through cost reduction. The second, the suggestion of the direction in developing the products of the female fashion made of jacquard has two points - the development of the texture that would realize a unique form and the development of the material that would be able to realize planar pattern and three dimensional pattern which are woven with thin and light materials with various solidity and delicacy through various techniques of mixing and three dimensional expression. The third, the expected ripple effect and utilization generated from the development of fashion products are as followings: As material characteristics of jacquard, It needs the specialization of various techniques and specialized production system in using jacquard, and the specialized technique and system would make it possible to produce not only the higher value-added products through expressing affluent colors and delicate design but also competitive products through cutting the process and cost, eventually, it would lead to the expansion of the jacquard market of super-sensitive prestige. Therefore, it is remarkable that various development of products toward the global market and the prestige female fashion market can suggest the vision that make the national fashion industry develop into the higher value-added knowledge industry integrating technology and culture.

• 한국의류학회지
• /
• 제32권11호
• /
• pp.1726-1738
• /
• 2008

This study researches age of discretion and lifestyles for aged women consumers and examines their social and psychologically recognized age of discretion and the difference in shopping orientation on fashion. Also it is purposed to support implications for marketing strategy on fashion market for the aged. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed, residing in Seoul and Metropolitan areas. Factor analysis, Cronbach's ${\alpha}$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($X^2$ verified) were used for statistical analysis. In conclusion, first, people in their 70s to 80s perceive their age 20 to 30 years younger than their real age. Second, appearance-oriented and high technology-oriented were the most highlighted lifestyles as to the study of the vital statistical, related to the lifestyle in correspondence to the real-age and the cognitive age. Third, people who feel older than they actually are in terms of shopping orientation were less likely to shop depending on their mood. Throughout the results, there is no doubt that people in the elderly generation is a main target within marketing trends in the elderly generation industry. A research based on comparison between the male and the female consumers in the elderly generation is considered to be very meaningful.

• 한국전자파학회논문지
• /
• 제23권8호
• /
• pp.909-922
• /
• 2012

유한한 전파자원을 효과적으로 활용하기 위해서는 전파자원을 활용한 유망 비즈니스 모델을 발굴, 평가하고, 이에 기반하여 구체적인 기술 개발 계획과 산업 활성화 정책을 수립하는 것이 필요하다. 본 연구는 미래 전파 활용 유망 분야를 탐색하여 성공 가능성이 높은 유망 비즈니스 모델을 설계하고, 제시된 비즈니스 모델의 사업화 타당성을 평가하며, 비즈니스 모델의 활성화를 위한 정책을 논의하는 것을 목표로 한다. 지역 또는 시간적으로 사용되지 않는 TV 채널인 TV 유휴 대역을 대상으로 분석하였으며, 이는 최근 지상파 TV 방송의 디지털 전환에 따라 핵심적인 전파자원으로 부각되고 있다. 연구 결과, 방송형과 통신형을 비롯한 네 가지 비즈니스 모델이 도출되었으며, 각 비즈니스 모델을 고객 가치, 이익 공식, 핵심 자원, 핵심 프로세스 등 4가지 관점에서 고찰하고, 기술성, 사업성, 수용성 측면에서 사업화 타당성을 평가하였다. 또한, TV 유휴 대역을 활용한 비즈니스 모델의 활성화를 위한 정부 및 사회 구성원의 과제를 논의하였다.

• 한국신재생에너지학회:학술대회논문집
• /
• 한국신재생에너지학회 2010년도 춘계학술대회 초록집
• /
• pp.151.1-151.1
• /
• 2010

우리나라의 신재생에너지 기술개발은 2008년 '저탄소 녹색성장' 국가 비전 선포 이후 국가 에너지 R&D 전략의 중심에 자리 잡고 있다. 이미 우리의 경쟁 대상인 선진국들은 신재생에너지 기술을 중심축으로 녹색산업을 신성장 동력으로 활용하고자 국력을 집중하고 있다. 우리나라는 선진국과 비교할 때 상대적으로 신재생에너지 기술개발 후발자이다. 기술적 핸디캡을 극복하고 대등한 경쟁에 뛰어들기 위해서는 신재생에너지 기술보유 선진국과의 국제협력을 통한 시너지효과 창출이 필요하다. 이는 최고수준의 국가 및 기관들과 협력을 도모함으로써 기술개발 기간 단축은 물론 조기 기술격차 해소가 가능하기 때문이다. 이러한 국가간 상호협력을 위해서는 무엇보다 기술 분야별 선진국 수준과 우리의 수준에 대한 객관적인 분석이 필요하다. 이를 위해 주요 신재생에너지 기술들을 대상으로 심층적인 전문가 조사를 통해 전세계 주요 국가 및 관련 업체들의 기술수준 및 협력 선호 유형을 분석하였다. 이에 더해 관련 기술 시장 상황을 고려하여 기술별 국제 협력 추진 전략을 시장주도형 모델과 공동연구형 모델로 나누어 수립하였다. 수립된 전략을 바탕으로 신재생에너지 기술 국제협력 활성화를 위한 정책 추진 방향을 제시하였다.

• 한국의류학회지
• /
• 제37권7호
• /
• pp.882-893
• /
• 2013

This study provides an efficient marketing strategy for the cosmetic market by analyzing the effect of consumer desire on buying motive, brand satisfaction, brand attachment, and brand loyalty. The research conducted a survey using convenience sampling for adult women (from 20 years to 60 years) who purchased cosmetic items within 6 months. A total of 463 samples were used for the final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and a structural equation modeling analysis. Customer cosmetic consumption need had six factors: exhibition need, safety need, need to look younger and to pursue beauty, need to go along with others, eco-friendly need, and pleasure need. The buying motive had four factors: others-oriented motive, motive to keep skin healthy, economic motive, and motive to change products. The causality model showed that customer consumption need influenced buying motive, brand satisfaction, brand attachment, and brand loyalty. There were also significant effects on buying motive for brand satisfaction, brand attachment, and brand loyalty. In addition, there were indirect effects on the relationship between customer consumption need and brand loyalty. The pursuit for pleasure had a significant indirect effect on brand loyalty.

• 디지털콘텐츠학회 논문지
• /
• 제4권1호
• /
• pp.35-44
• /
• 2003

유비쿼터스 컴퓨팅은 모든곳에 존재하는 네트워크라는 의미로서 언제, 어디서나, 누구나 대용량의 통신망을 사용할 수 있음을 가리킨다. 유비쿼터스는 분산되어 있는 수많은 컴퓨터들이 서로 연결되어 있어서 사람이 컴퓨터들을 의식하지 않고도 자연스럽게 컴퓨팅 기술을 이용할 수 있는 컴퓨팅 환경을 뜻한다. 현재의 유비쿼터스 연구는 미국. 일본, 유럽등 주요 선진국에서 중점적으로 연구되고 있으며, IT분야의 새로운 핫이슈로 되고있다. 본 연구에서는 미국, 일본, 유럽의 유비쿼터스 시장의 발전 전략과 동향을 살펴보고, 한국에서의 유비쿼터스를 기반으로 하는 정보화 사회, 그리고 새로운 패러다임의 u-Korea 비전을 밝혀 보고자 한다.