• 유통과학연구
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• 제13권11호
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• pp.101-109
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• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

• 서비스연구
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• 제14권2호
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• pp.69-81
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• 2024

본 연구의 목적은 상권 활성화 사업에 대한 깊이 있는 사업내용과 추진과정을 논하여 전통시장 활성화 사업에 대한 평가에 긍정적 영향을 미치기 위함이다. 연구방법은 전통시장 활성화 사업에 대한 실제적 방법을 사용한다. 먼저 활성화 방법을 장소의 활성화는 올덴버그의 '제3의 장소'와 카르 외 공저자의'공공공간의 다섯 가지 요구'의 개념을 살펴보고 비대면 거래 관련 이론을 고찰하였다. 선행연구를 조사한 후 본 연구의 차이점을 논하였다. 첫 번째 연구는 청주 글로벌시장 육성사업(성안길 상점가‧육거리종합시장)의 상권 활성화 사업으로 오픈스페이스 활성화, 재현을 통한 활성화, 축제를 통한 활성화를 논하였다. 오픈스페이스 활성화는 중앙공원 리모델링과 용두사지철당간(국보 제41호) 야간경관 사업으로, 전자는 충청북도 문화재위원회의 문화재 현상변경을, 후자는 문화재청의 문화재 현상변경을 득하여 추진된 과정을 설명하였다. 재현을 통한 활성화 사업은 청주의 정체성이지만, 육거리종합시장에 매몰되어 있는 '남석교'의 추정 위치에 상징적인 조형물을 설치한 사업으로 차선책을 선택한 사유를 설명하였다. 축제를 통한 활성화는 코리아세일페스타로 전통시장과 상점가의 매출 증대와 오픈스페이스의 유동인구로 활기가 넘친 사업이다. 두 번째 연구는 문화관광형 육성사업(한민시장)으로 지역 브랜드와 SNS 콘텐츠 개발을 통한 활성화를 논하였다. 전자는 '한민 7품'이라는 브랜드의 홍보마케팅에 관한 내용이고, 후자는 한민시장 홈페이지, 인스타그램, 유튜브 채널에 올린 한민 사피엔스, 레시피송, Shorts 등이다. 결론에서는 6개 프로젝트와 상권 활성화 방법의 관계를 논하면서 디자인 기획에서 지역 특성 반영의 중요성을 언급하면서 정책제언을 하였다. 본 연구가 전통시장 활성화 사업이 관련된 이해관계자가 제도적 한계 속에서 긍정적 결과물을 만들기 위해 매우 많이 노력하고 있다는 긍정적 평가에 활용되길 기대한다.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.305-314
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• 2020

The paper explores the return migration choice of graduates, which takes place during the transition from higher education to the labor market. Graduate students, after a short time in temporary migration to cities for studying, have to make a decision of returning back home or staying in migration in urban areas for working. Drawing on the mechanism identified in the literature on internal migration, this empirical research tests the effects of two factors: place attractiveness and social supports factors on graduates' decision to return migration to hometown. A binary logit regression analysis was conducted with data from 502 surveyed graduates in Hanoi, Vietnam. The analysis of the motives reported by graduates indicates that return migration decisions cannot be reduced to a single dimension. Perceived attractiveness of a region such as quality of living environment, job opportunities, and social context of individuals positively impact on student' decision to return migration after graduation. The research results imply that, in a collectivistic country like Vietnam, students' choice of future career is strongly influenced by their social context, and choosing a place to work is not simply a matter of earning a higher salary or enjoying better working conditions, but is also related to family issues.

• 한국중재학회지:중재연구
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• 제31권1호
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• pp.155-171
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• 2021

Recently, the e-business market has become a place of convergence where consumers and suppliers communicate with each other, and a new method of trading of funds has emerged in the process. Crowd-funding is one of the types of money transactions that have emerged in the online space, and its interest and trading volume have been growing rapidly recently. The platform in the online space using crowd-funding method operates in the form of online telecommunication sales, and it is in the form of producing and delivering products based on funds obtained from potential consumers by the operators involved in securing funds. However, if the participating business operators do not deliver the product or deliver the product other than the promoted product and avoid responsibility, the potential demander will not be compensated without mediation by the platform operating entity. In this study, despite the rapid growth in the market size of crowd-funding, consumers who participated in the funding are protected and able to resolve disputes in the event of a conflict amid growing complaints from potential consumers and side effects. The structure or method of crowd-funding is a new form of trading that has different features from conventional e-commerce. Therefore, the legal basis is not yet in place and the standards need to be laid out through various and sufficient discussions politically, legally, socially and culturally and economically. As the potential market and positive effects of crowd-funding around the world have been recognized, a role is required as an ecosystem for new financial transactions. And the potential market could be realized as a new industry if the right legal system and policy consultation were made.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2000년도 추계학술대회 및 정기총회
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• pp.185-188
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• 2000

Dongdaemoon clothes market can make traditional commerce to improve problems which happen to traditional commerce and satisfy between customers and salers through combination among Electronic Commerce which is growing up in 21 centuries place innovation This thesis is focusing on suggesting strategies which practice to let Dongdaemoon clothes market customers and wholesalers, retailers to use Electronic Commerce as strategic skills by analyzing core successful factors for adopting Electronic Commerce in Dongdaemoon clothes market. Adopting Electronic Commerce in Dongdaemoon clothes market when the customer make a reservation and the salers provide the customer with discounting service, the customer was willing to but it. Internet service categories which affect customer's satisfaction are providing lots of product information. This thesis shows providing information made the customer to increase customers's satisfaction degree and buying intention. Also convenience of product research, and reliability in transaction process can enable the customer to increase transaction reliability. These factors are very important in Electronic Commerce. In addition, factors which show customer's suggestion and inconvenience by using best seller information and discounting service board when they buy some items in Dongdaemoon clothes market affect the customer satisfaction degree and satisfaction degree of providing information. However, this thesis is analyzed that reliability of transaction process doesn't affect all successful factors such as product quality, size, online payment system, price reliability.

• Journal of the Korean Data and Information Science Society
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• 제26권1호
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• pp.229-241
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• 2015

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers' behaviors in open-markets is important to increase its revenue. Therefore, we propose CRM strategies targeted on VIP customers, obtained by analyzing the transaction data of VIP customers from an open-market using data mining techniques. To that end, we first defined the VIP customers in terms of recency, frequency and monetary (RFM) values. Then, we used data mining techniques to develop a model which best classifies and identifies infiluential factors customers into VIPs or non-VIPs. We also validate each of promotion types in the aspect of effectiveness and identify association rules among the types. Then, based on the findings from these experiments, we propose strategies from the perspectives of CRM dimensions for the open-market to thrive.

• 한국조리학회지
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• 제14권2호
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• pp.293-302
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• 2008

The objective of this study is to suggest development methods of marine tour complexes by specializing and modernizing the renowned Jagalchi Fish Market. This study tries to suggest the ways of overcoming limitations of the traditional market place and making a unique tourism destination with affluent attractive culture elements. To preserve its position as the most famous fish market in Korea, Jagalchi market needs to more differentiate its position over competitors. To do that, it needs to avoid over-lapping of product categories among different sectors and specializing each zone according to the assigned theme. Improving tourism environments by expanding entertaining aspects, building landmark facilities and a seaside park, and tourism infrastructures. In addition, the development scheme needs to be planned unified with other city development plans to create a unified image, and a connection program with other tourism resources surrounding the target area needs to be created in order to pursue synergy effects. In the aspect of food, a large seafood center which offers various seafood from all around the world, a traditional night market street, various theme restaurants can be suggested. Successful development of the Jagalchi marine tour complexes not only has ripple effects on the region's culture, society, and other related industries but directly influences related regional tourism and commercial industry.

• 경영과정보연구
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• 제25권
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• pp.387-405
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• 2008

Vietnam is gaining much attention as an attractive emerging market that can replace BRICs for the corporations who are destined to always look for a new market in order to secure competitive powers in the global market. The reason for Vietnam's becoming an attractive place for production is that much uncertainty has been found in China, which has been the traditional country that absorbed the most amount of capital investment. Also, the favorable conditions of Vietnam market itself and the environmental changes such as the open-door policy of Vietnam government attract the investment of Korean companies, and Korea currently holds the most amount of cumulative investments in Vietnam. However, it is necessary to remember that Vietnam is still a socialist nation, and many required components for corporate activities are not sufficiently provided in Vietnam market. Also, many unstable environmental factors exist such as the lack of infrastructure, the lack of many required institutions, the prevalent corruption, the excessive processing time and cost for adjusting the investment, the lack of advanced work force, and the underdevelopment of part and material industry. Therefore, those companies who are planning to invest in Vietnam should take a long-term perspective in planning the investment strategies, carry out a detailed market investigation and analysis in advance, diversify the investment areas and investment sectors, carefully make a joint venture and management, carefully determine the factory location, establish a local agency, make co-investments with the part suppliers, etc.

• 한국컴퓨터정보학회논문지
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• 제24권11호
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• pp.143-152
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• 2019

본 연구에서는 온라인 취업정보 서비스 시장의 현황을 파악하고, 이를 토대로 시장 생태계를 유지하기 위한 전략적 가이드라인을 제시하고자 한다. 연구 방법은 다양한 2차 자료를 활용하여 온라인 취업정보 서비스 시장을 파악하는 기술적 연구로 수행되었다. 구체적으로 시장 분석에서는 취업정보 서비스 시장의 높은 잠재적 성장성과 주요 이슈들을 파악하였다. 산업 트렌드 분석에서는 주요 서비스 형태, 구직자들의 유형 및 특징, 서비스 사용 트렌드, 판촉 및 마케팅 방법을 분석하였다. 마지막으로 이 시장의 SWOT 분석을 통해 시장 생태계를 선순환 구조로 이끌 수 있는 전략적 가이드라인을 제안하였다. 이러한 연구 결과는 일차적으로 취업정보 서비스 시장을 주요 이슈 중심으로 현황을 파악함으로써 시장에 대한 폭넓은 이해를 하는 데 유용할 것이다. 또한 산업에 속한 기업들에게는 산업 내에서 지속적으로 생존하기 위한 단서를 제공할 수도 있다. 나아가 정보 및 공공기관에서는 취업정보 서비스 시장을 활성화 함으로써 일자리 창출 및 개선에 기여할 수 있을 것으로 평가된다.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2000년도 추계공동학술대회논문집
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• pp.169-211
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• 2000

Enterprise Portal 이란 기업 내에 저장되어 있는 정보를 기업 안팎에서 공유할 수 있도록 해주고 사용자들로 하여금 의사결정을 하는데 필요한 정보로의 개인화 된 단일창구를 제공해주는 IT와 Business Model을 통칭한 개념입니다. Knowledge Management System ; 전사적인 지식 공유를 통한 경쟁력 강화를 목적으로, 인터넷 플랫폼과 개방형 표준 아키텍쳐를 이용하여 분산된 데이터와 애플리케이션 레벨을 통합.(중략)