• 제목/요약/키워드: Market evaluation factors

검색결과 311건 처리시간 0.026초

Pharmacognostical Evaluation of an Antioxidant Plant - Acorus calamus Linn

  • Govindarajan, Raghavan;Agnihotri, Adarsh Kumar;Khatoon, Sayyada;Rawat, Ajay Kumar Singh;Mehrotra, Shanta
    • Natural Product Sciences
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    • 제9권4호
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    • pp.264-269
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    • 2003
  • The rhizome of Acorus calamus Linn. is commonly known as "Vacha" in indigenous systems of medicine. It is distributed in marshy tracts of Kashmir, Sirmaur (Himachal Pradesh), Manipur and the Naga hills. It is regularly cultivated in Koratagere Taluk in Karnataka and other parts of India. This study deals with the detailed pharmacognostical evaluation of the dried rhizomes of Acorus calamus collected from DehraDun (Uttaranchal), Lucknow (Uttar Pradesh). The commercial sample procured from Delhi market was also evaluated to observe the difference between collected and market samples. Dried rhizome is vertically compressed, pale yellow to dark brown and occasionally orangish brown in colour. Transverse section showed two distinct region with scattered, concentric vascular bundles surrounded by fibrous bundle sheath. Some vascular bundles just beneath the endodermis devoid of bundle sheath. Though the botanical and physico-chemical characters of all the samples were quite similar but some variations were observed in High Performance Thin Layer Chromatography (HPTLC) fingerprint profile, the essential oil content and total percentage of asarone which was found to be highest in Lucknow and lowest in Delhi market sample. These variations may be explained due to some edaphic factors or storage conditions. An attempt was also made to test antioxidant activity (in vitro) and it was found to be 88% at 0.2 g/ml concentration.

What Causes Technology Commercialization to Succeed or Fail after Transfer from Public Research Organizations

  • Kim, Yong-Jeong;Shin, Seowon Joseph
    • Asian Journal of Innovation and Policy
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    • 제6권1호
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    • pp.23-44
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    • 2017
  • This study explores how the technology commercialization process leads to either success or failure after transfer from PROs to SMEs by conducting a binomial logistic regression analysis. We found that the more additional development a firm implements on the transferred technology, the more likely the commercialization is to fail. The higher number of alternative technology and bigger market risk are associated with a greater likelihood of failure. On the other hand, the existence of complementary technology, the degree of cooperation with the technology provider, the size of the target market, the willingness of the CEO, and the funding availability are known to have positive effects on the success of technology commercialization. In addition, the case studies we conducted from the sample companies demonstrated that "market uncertainty," "technological issues depending on the technology-specific characteristics," and "a lack of funding capability" are some of the causes for failure of technology commercialization.

What Factors Do Government Subsidy Programs Care about for Inter-Firm Collaboration? Priortization of Evaluation Criteria of Small Business Collabortation Grant, Korea

  • SHIN, Woo-Jin;KANG, Minsu;YANG, Dongwoo
    • 한국프랜차이즈경영연구
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    • 제13권1호
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    • pp.1-17
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    • 2022
  • Purpose: In this study we aim to identify factors affecting successful inter-firm collaboration. We tried to find out whether government subsidies to small-business owners should be made to experienced and competent cooperatives or to cooperatives with potential even if inexperienced. Research design, data and methodology: Using analytic hierarchy process (AHP), we examine if evaluation criteria for the Small Business Collaboration Grant (SBCG) reflect the potential of successful collaboration of applicant cooperatives. Results: We found that experts tend to think that applicant cooperatives without any experience as a recipient for the SBSG need to be evaluated by their growth potential and their preparation of the application rather than by their business performance or achievement history. The weight of the evaluation must be different between the growth potential and the achievements already achieved. By means of an expert survey, we confirmed that Rookies should weigh evaluation indicators that can reflect their growth potential, and experienced groups should give weight to evaluation indicators that can reflect their achievements. Conclusions: For SBCG applicants with experiences, experts tend to weigh more on SBCG business performances and feasible sharing systems. The screening procedure for the first applicant cooperatives need to focus more on "partner selection" stage, whereas elements related to "realization" apply to experienced applicant cooperatives.

한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding behavior)현상의 분석 (Three Stage Performances and Herding of Domestic and Foreign Films in the Korean Market)

  • 한민희;강현모;김대승
    • Asia Marketing Journal
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    • 제11권4호
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    • pp.21-48
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    • 2010
  • 본 연구에서는 영화 수명 주기 상의 세 단계(개봉 당시 스크린 수, 첫 주 관객수, 전체 관객 수) 모형을 바탕으로 한국시장에서 영화의 흥행성과를 비교 분석하였다. 제작비 같은 규모(scale) 요인, 관객 평가, 전문가 비평 같은 평가(evaluation) 요인, 상영 당시의 경쟁(competition) 요인, 그리고 군집행동(herding behavior)이 각 단계에서 어떻게 다른 영향을 미치는 지 알아보았다. 또한 한국 시장에서 상영된 한국영화와 외국영화를 따로 분석함으로써 이러한 영향들이 이 두 그룹의 영화의 흥행에 어떤 차이를 보이는지를 분석하였다. 본 연구에서 군집행동(herding behavior) 현상은 국내 영화의 전체 관객 수 결정 단계에서만 유의한 것으로 나타났다. 이는 평가가 좋고 첫 주 흥행성적이 좋은 국내 영화의 경우 개봉 일주일 이후에 관객들이 현저히 늘어나는 경향이 있음을 의미한다. 각 단계에서 국내 영화와 외국 영화 간 영향요인들의 영향력 차이를 분석한 결과 규모요인은 모든 단계 모든 영화의 성과에 중요한 역할을 하지만 특히 외국영화의 첫 주 성과와 전체 성과에 결정적인 영향을 주는 것으로 나타났다. 마찬가지로 한국영화의 첫 주 성과에는 규모요인이 결정적 역할을 하였다. 경쟁요인은 모든 단계에서 외국영화보다는 국내영화에 더 중요한 영향을 미치는 것으로 나타났다. 평가요인도 한국영화의 경우 모든 단계에서 영향력이 유의했지만 특히 스크린 결정에 중요한 영향을 미치는 것으로 나타났다. 외국영화의 경우, 스크린 결정에는 평가요인의 영향이 유의하지 않았으나 전체 성과를 예측하는 데에는 중요한 역할을 하는 것으로 나타났다. 이 외에 스토리 배경 (속편여부/원작유무), 장르, 제작사 등 다른 변수들의 영향력 또한 분석되었다.

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The Critical Success Factors of Six Sigma in China Manufacturing Industry

  • Yi-Zhong, Ma;Gang, Yue;Li-Lin, Wang;Ree, Sang-Bok
    • International Journal of Quality Innovation
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    • 제9권2호
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    • pp.39-56
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    • 2008
  • Six Sigma has been one of main quality improvement approaches since Motorola first invented Six Sigma in 1987. Many scholars and consult experts have discussed the critical success factors of implementing Six Sigma management, but most of them are based on related theories or qualitative analyses. In the paper, we first review critical success factor of Six Sigma status quo based on literature. Then we design the questionnaire and survey China manufacturing enterprises that have introduced Six Sigma management. And finally, we analyze the critical success factors of China manufacturing industry implementing Six Sigma management by using structural equation model and find that leadership and Six Sigma strategy, focus on market and customer, evaluation and motivation, selecting, managing and implementing Six Sigma projects are four critical success factors of China manufacturing enterprises implementing Six Sigma management. At the same time, the paper also presents the relationships between the critical success factors. The results are of important role in China manufacturing industry locating resources, eliminating waste and improving Six Sigma performance.

Development of Health Indices and Market Segmentation Strategies for Senior Health Services

  • Shin, Jeong-Hun
    • 산경연구논집
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    • 제9권11호
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    • pp.7-15
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    • 2018
  • Purpose - This study surveys factors such as lifestyles, nutritional status, physical indicators, and physical fitness levels that affect the health of seniors over the age of 65 and based on the collected data attempts to create a senior health index model that provides health service information, help support seniors' successful aging, and improve their quality of life. Research design, data, and methodology - This paper conducted the development for senior health index model and the cross validity verification to examine the status of senior health level, and aimed at setting the health status evaluation criteria. Seniors 384 usable data were analyzed. Results - As an attempt to segment the senior health service market, I divided the results of this study based on measurability, accessibility, disparity between groups, and the size of the potential client base. I divided the senior market into five subgroups: very healthy, healthy, normal, weak, and very weak. Conclusions - The findings of this study may prove useful in preparing for the forthcoming super-aged society through segmentation of the senior market, understanding differences between groups with different health conditions, and discovering effective marketing strategies that meet the demands of different senior groups.

마이크로 가스터빈 발전시스템 운전신뢰성평가 (Evaluation of Operation Reliability for Micro Gas Turbine(MGT) Power Generation System)

  • 김재훈;허광범
    • 한국소음진동공학회논문집
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    • 제17권5호
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    • pp.448-455
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    • 2007
  • As Decentralized Generation(DG) becomes more reliable and economically feasible, it is expected that a higher application of DG units would be interconnected to the existing grids. This new market penetration of DG technologies is linked to a large number of factors like technologies costs and performances, interconnection issues, safety, market regulations, environmental issues or grid connection constrains. This paper describes the procedures and results for the mechanical, electrical, and environmental tests of MGT on actual grid-connection under Korean regulations. As one of the achievements, the simulation model of MGT was developed, so that it will be able to analyze or propose new distributed generation system using MGT. The field test was conducted in order to respond to a wide variety of needs for noise reduction and utilization and its performance was evaluated in consideration of its operational problems. The MGT is successfully supplying electricity to Korean grids with satisfying various regulations. The suggested strategy and experience for the evaluation of the distributed generation will be used for the introduction of other distributed generation technologies into the grid in the future.

BTL사업의 사업시행자 평가기준 개선 요인 분석 (Improvement Factors of Promoter Selection Evaluation Criteria for Build-Transfer-Lease Private Participation in Infrastructure Projects)

  • 신현인;박태근
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2006년도 정기학술발표대회 논문집
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    • pp.310-316
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    • 2006
  • Since 'Act on Private Participation in Infrastructure' were changed in January 2005, BTL(Build-Transfer-Lease) projects of Private Participation in Infrastructure was introduced in the domestic construction market for the purpose of providing public facilities with the public. Selecting the most qualified Promoter should be considered discreetly in BTL projects because BTL projects is for projects with approximately thirty year project life cycle, plan, construction, operating, maintenance and obviously the success of the project totally depends on the capability and role of Promoter. However, score for cost is likely to influence selecting Promoter to take the project. Accordingly, low bid contract with too much competition could decrease the quality of the construction plan and operating plan. Thus, this study did preliminary research and documents on problems of evaluation criteria for selecting Promoter in BTL projects, and proposed improvement factors by doing questionnaire over specialists of each field.

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풀 브라우징 방식의 모바일 웹 사용자 만족도 평가모형 (Evaluation Model for User Satisfaction on the Full-Browsing Mobile Web Services)

  • 박세권;강영준;조옥현;류승완;신동천
    • 한국IT서비스학회지
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    • 제9권1호
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    • pp.157-172
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    • 2010
  • Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

패스트푸드레스토랑 이용자들의 재이용 의도 영향요인에 관한 연구 (Influencing Factors of the Fast Food Restaurant Users' Intention of Reusing)

  • 박희진;정광현
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제16권1호
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    • pp.1-20
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    • 2005
  • The objective of this study is to examine how the factors influence each other by determining the appropriate measurement standard based on the fast food restaurant attribute evaluation, perceived pricing, value, satisfaction and intent for return patronage, and present an effective fast food restaurant marketing strategy based on the analytical results by patrons and market segmentations. The results showed that restaurant attribution evaluation had a positive effect on the perceived value, satisfaction and intent for return patronage of the fast food restaurant patrons; perceived pricing of the fast food restaurant patrons had a positive affect on the perceived value, satisfaction and intent for return patronage; perceived value had a positive affect on satisfaction and intent for return patronage; and satisfaction had a positive affect on intent for return patronage.

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