• International Journal of Contents
• /
• 제6권3호
• /
• pp.59-64
• /
• 2010

The world mobile service is growing sharply and became bigger market than wired. So it is very needed to find the political way to promote mobile industry. The United States government recently decided to introduce new mobile policies for promoting mobile industry. Until now the telecommunications policies of the United States have affected policy developments for many countries including Korea. In this context, we studied the validity of introducing new mobile policies of the United States in Korea. We found that new mobile policies can cause the change of mobile market environment; mobile market power will be dispersed from network to content, application and devise, and new mobile market environment where consumers freely select and use network as well as content, application and devise will be made. Also we found empirically that if new policies are introduced in Korea, mobile industry will be promoted as Korean consumers use mobile services and goods quite actively in new mobile market. We think our results provide reasonable evidence to introduce new mobile policies in Korea.

• International Journal of Human Ecology
• /
• 제15권2호
• /
• pp.43-57
• /
• 2014

Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

• 식품과학과 산업
• /
• 제50권4호
• /
• pp.2-11
• /
• 2017

The external factors of global flavor market include the world economy, population growth, urbanization, consumer spending, raw material availability, pricing, and regulatory issues. And the internal factors as product pricing and technology development may lie the flavor house's competitiveness and cost considerations. In developing countries, rising preference for packaged food and beverages and increasing personal expenditures will drive demand for flavor market. Increasing consumer demand for natural products, driven in part by health concerns and a desire for transparency in labeling will impact the demand. The increasing demand for salt and sugar reduction will boost demand for flavors to maintain the overall taste. The use of quality and innovative flavors in the beverages and the multifunctional flavors has a positive influence on the global market. The global flavor industry has the presence of several drivers and positive trends, with its future expected to be promising.

• Journal of Ship and Ocean Technology
• /
• 제11권2호
• /
• pp.34-45
• /
• 2007

Environment of marine transportation market is changing rapidly. Due to globalization of world economy, marine transportation of cargos, especially trade using container boxes, is increasing dramatically. Fierce competition in the global market of container transportation forces the shipping industry to seek the economy of scale to reduce transportation cost, and drives the merge and alliance of liner shipping companies. Mega-sized container ships, having capacity over 10,000 TEU, were introduced, and appeared recently, in order to reduce the unit transportation cost. Korean shipping and shipbuilding companies are competitive, and have considerable market share in the global market. Even though both industries are inter-connected through ships and have many common interests in order to enlarge the global market share, inter-relation between two industries is surprisingly insignificant. In this paper current issues in the process of environmental change of marine cargo transportation are reviewed, and inter-relation of shipping and shipbuilding industries is discussed. Suggestions for inter-related development of Korean shipping and shipbuilding industries are given, and means for mutually beneficial collaboration are suggested.

• 한국농촌건축학회논문집
• /
• 제17권1호
• /
• pp.1-8
• /
• 2015

The purpose of this study is to consider activation methods of traditional markets in Jinju city through questionnaire and field survey. Research framework is summarized into two categories: physical environment and operation program. The results are as follows: 1) the gross profit on sales has been decreased continuously and the main causes of that have been recognized as insufficiency of parking lots and convenient facilities and deterioration of environment in spite of facilities modernization project; 2) consumers visited a traditional market because of proper price and reliance on goods, etc. However, they were not satisfied with the physical environment such as parking lots and resting spaces and the operation program such as cultural event and performance. In conclusion it was thought that activation methods of traditional market would be related to the improvement plan in the physical aspect such as parking lots, walkway, convenient and crime prevention facilities and in the operation program aspect such as cultural event, marketing, management consulting, information infrastructure, and delivery system.

• 한국유기농업학회지
• /
• 제16권3호
• /
• pp.259-274
• /
• 2008

This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, $X^2$-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.

• 한국건설관리학회:학술대회논문집
• /
• 한국건설관리학회 2007년도 정기학술발표대회 논문집
• /
• pp.571-575
• /
• 2007

국내건설시장의 성장 한계에 따른 경쟁 심화와 해외건설시장의 개방 및 호황에 따른 글로벌 경쟁 속에서 국내건설기업들은 급격하게 변하는 국내외 시장변화 상황에 대응하기 위해서 국내건설시장 수주 전략과 해외건설시장의 진입 확대 및 대규모 프로젝트 창출 등 변신을 위해 기업차원의 방안을 모색하고 있다. 이는 결국 건설기업들이 국내외의 중장기적인 건설시장의 변화를 예측하고 경쟁력을 확보하기 위한 대응방안을 수립하는 것이 기업생존의 중요한 관건임을 의미한다. 본 연구에서는 국내외 시장 및 제도 등 외부 환경의 변화에 따른 건설기업의 대응방안을 모색하고, 시간의 흐름에 따른 전략의 효과를 예측하기 위해 건설기업의 내부적 역량과 전략, 정부 및 국내외 시장 등 외부 환경의 핵심 영향인자를 도출하고, 영향인자 들의 인과지도 작성을 통해 각 인자들의 영향관계와 도출될 수 있는 전략 및 그 효과를 분석할 수 있는 평가모델의 구축방법론을 정립하고자 한다. 본 연구의 결과는 향후 시스템다이내믹스 시뮬레이션을 통한 정량적 분석모델 구축에 있어 기본 프레임워크 자료로 활용될 것이며, 급변하는 건설환경 속에서 건설기업이 수립하는 전략의 향후 효과를 미리 예측해 봄으로써 기업차원에서 효과적인 신규 전략을 수립할 수 있는 기초자료로 활용될 수 있을 것이다.

• 복식
• /
• 제63권3호
• /
• pp.151-165
• /
• 2013

This paper aims to examine the implications of the global market for Korean textile and fashion firms with regard to recent changes in the international business environment to improve the corporative management to the level that the global economy demands. The trade and business environment is moving toward the paradigm of glocalism. As the geographical scope of the market and business environment continues to expand with the aid of technological development, demands for global standards as a means to offer universal validity in business settings have been raised. The glocalized society values diversity as a notion beyond global standardization. The world trade orders are subject to free trade; however, protectionism has substantially promoted trade barriers in the name of the environment and safety issues, ethical managements, and intellectual property rights. For sustainable development in the global market, Korean firms should strive to implement global standards related to these issues and corporate social responsibility in their business settings.

• 벤처혁신연구
• /
• 제4권3호
• /
• pp.17-30
• /
• 2021

환경결정론적 관점(Environmental determinism perspective)과 자원준거적 관점(resource-based perspective)은 기업성과에 영향을 미치는 요인에 대한 서로 다른 인식을 하고 있다. 환경결정론적 관점은 외부환경이 기업성과에 중요한 영향을 미친다고 보는 반면, 자원준거적 관점은 환경의 불확실성을 극복하기 위해서는 적절한 의사결정을 통해 필요한 자원을 획득하는 것이 중요하다고 본다. 본 연구는 기업성과에 대한 외부환경의 영향이 중요하지만, 환경불확실성에 대처한 기업내부의 노력이 필요하다는 입장에서 기업의 외부환경이 기업성과에 미치는 과정에서 기업내부의 요인이 어떤 역할을 하는지 규명해 보았다. 본 연구는 외부환경인 시장성장률과 시장규모를 함께 고려한 시장환경 호의성이 매출성장률에 영향을 치는 과정에서 기업 내부역량인 최고경영자의 혁신지향성이 매개적인 역할을 하는지를 살펴보았다. 연구를 수행하기 위해 필요한 자료는 설문방법을 이용하여 수집하였다. 138개의 경인지역 중소 제조기업을 대상으로 자료를 수집하였다. 수집된 자료는 SPSS 22 패키지를 이용하여 통계자료분석을 실시하였다. 분석한 결과에 따르면, 시장환경 호의성이 매출성장률에 정(+)의 영향을 미치고, 최고경영자의 혁신지향성이 시장환경 호의성과 매출성장률 간에 매개역할을 하는 것으로 나타났다. 본 연구의 결과에서 시장환경에 따라 최고경영자가 혁신에 대해 관심과 의지를 가지고 혁신에 대한 비전을 제시하고 혁신활동을 제도화하면 혁신을 통해 경영성과가 높아진 다는 점을 확인할 수 있었다.

• 한국대기환경학회:학술대회논문집
• /
• 한국대기환경학회 2008년도 춘계학술대회 논문집
• /
• pp.211-214
• /
• 2008