• Title/Summary/Keyword: Market entry

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인터넷 쇼핑몰에서의 패션상품 구매의도 결정요인 (Discriminative Factors of Buying Intention in Fashion Internet Shopping)

  • 김효신;이선재
    • 복식
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    • 제51권6호
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    • pp.117-128
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    • 2001
  • The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

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The Empirical Study on Purchasing Behavior between Costco Wholesale Members and Non-Members

  • KIM, Jae-Jin
    • 유통과학연구
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    • 제17권9호
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    • pp.25-33
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    • 2019
  • Purpose - The purpose of the study was to seek to find out what factors having differences between paid membership customers (Costco membership) and general customers in retail industry. Since Costco operates differently from other conventional retailers, which is expected to have a substantial impact on consumers' preference of retail stores. Research design, data, and methodology - The survey conducted covered 1,000 adults in their 30s~50s living in Goyang and Gwangmyeong where Costco runs stores to determine the effects of Costco's local market-entry from consumer perspectives. 500 respondents were surveyed in each region and those working in the retail sector were excluded to ensure the objectivity of the answers. Results - Costco members in Goyang considered the price, bulk purchasing, and membership benefits as important criteria when choosing their retail store. On the other hand, as for Gwangmyeong, the non-member group's prominent characteristic was that they considered accessibility including travel distance and location and in-store amenities including food court services as important criteria for decision-making. Conclusion - Unique business model of Costco shows a statistically significant difference in terms of consumer awareness. the feature of Costco served as an critical criteria for consumers in their purchasing decision. Moreover, Bulk packaging purchases at Costco results in a strong supplementary relationship with neighborhood supermarkets.

실업자재취직훈련의 재취업 성과에 관한 준실험적 평가 (Quasi-Experimental Evaluation on the Impact of the Training for the Unemployed)

  • 이병희
    • 노동경제논집
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    • 제23권2호
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    • pp.107-126
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    • 2000
  • 본 연구는 훈련을 받지 않은 실직자들로 비교집단을 구성하여 훈련을 받은 실직자들과 함께 추적조사를 실시함으로써, 훈련을 받지 않았을 경우의 가상적인 결과와 비교하여 훈련의 성과를 추정하는 준실험적인 평가를 하였다. Cox모형을 통한 추정결과, 훈련참여는 실직자의 재취업 확률을 유의하게 높이는 효과를 가진다. 그러나 훈련내용은 재취업 확률에 유의하게 영향을 미치지 않은 것으로 나타났다. 또한 훈련 참여자가 수강한 훈련 관련분야로의 재취업은 매우 미흡한 것으로 조사되었다. 이는 실업자재취직훈련이 노동시장에서의 이탈을 억제하여 재취업을 촉진하는 효과를 가지지만, 취업능력의 제고를 통한 안정적인 일자리로의 재취업이라는 적극적 노동시장정책의 수행에는 아직 미흡함을 시사한다.

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Acceptance of Smart Clothing Based on Outdoor Consumption Behavior

  • Cho, Hakyung;Lim, Ho-sun
    • 한국의류산업학회지
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    • 제22권2호
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    • pp.209-221
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    • 2020
  • Recently, following the commercialization and market entry of smart clothes with diverse functions, smart clothes have been changing from technology-centered products to user-centered products. However, the analysis of consumer demand centered on actual commercialized products is lacking. Therefore, this study classified commercialized smart clothes by function and analyzed the demand and requirements of smart clothes according to sports/outdoor clothes consumption behaviors. As a result, consumers were classified according to their sports/outdoor clothes consumption behaviors into an outdoor leading group with high consumption propensity, an outdoor pursuit group with medium consumption propensity, and an outdoor following group with low consumption propensity. Among the commercialized smart clothes, those with a heartbeat measuring function, those with a heating function, and those with a light-emitting function were presented and demand analysis was conducted. According to the results, the outdoor leading group and the outdoor pursuit group had higher levels of awareness, preference, and purchase intentions than the outdoor following group. In addition, the outdoor leading group showed the highest level of purchase price acceptance while the outdoor following group showed the lowest level of purchase price acceptance. However, this study has a limitation that the acceptance for smart clothes were analyzed with consumers who had experience in sports outdoor clothes consumption. Therefore, in future, studies will be conducted with a wide range of consumers.

외항해운산업의 비용함수 추정 : 규모 및 밀도의 경제성 분석을 중심으로 (Estimates of Economies of Scale and Economies of Density in the Ocean Shipping Industry)

  • 하영석
    • 대한교통학회지
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    • 제14권2호
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    • pp.157-172
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    • 1996
  • The long-existed licence system which has acted as one of the strong barriers to entry in the ocean shipping market in Korea is supposed to repeal in the near future. As a result, competition among the different sizes of firms which are operating under regional shield by means of the licence will be intensified. The main objective of this paper is to estimate the degree of economies of scale and economies of density for various firm sizes. For the successful estimation of economies scale and economies of density, translog cost models are developed and estimated through SURE technique which was suggested by Zeller (1963). The major findings are as follows ; All shipping firms in the sample exhibit economies of scale and density. Even small size shipping firms under licence system, they show substantial economies of scale contrary to the wide-known idea that small-size firms are subject to diseconomies of scale. For the ranked firm sizes according to owned deadweight tons, the degree of economies of scale decreases as the firm sizes are larger and larger. The degree of economies of density moderately declines from the smallest to the firm size of 30-60 thousand deadweight tons and sharply rise thereafter. And the large shipping firms with over half-million deadweight tons exhibit high economies density compared to other sizes of firm. If follows that the larger firms have great advantage in competition if the licence system is abolished.

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크라우드펀딩을 위한 패션제품 창업교육과정 개발 (제I보) -와디즈(Wadiz) 보상형 크라우드펀딩을 중심으로- (Development of Fashion Product Entrepreneurship Education Process for Crowdfunding (Part I) -Focusing on Wadiz Rewards-based Crowdfunding-)

  • 이정호;권하진
    • 한국의류학회지
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    • 제44권1호
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    • pp.175-191
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    • 2020
  • This study proposes an entrepreneurship education process for fashion product start-ups through rewards-based crowdfunding. It examines issues such as: the general concept of crowdfunding and the pros and cons of rewards-based crowdfunding, the detailed curriculum plans in a chronological order for the regular class development, and the presentation of a visual plan to show the whole process. An entrepreneurship education process is developed in 13 steps: research on crowdfunding market, prototype plan, prototype production, story development, visual contents development, rewards development, project evaluation, public schedule & service setting, period setting & start funding, community management (Q&A), funding ends & deposit, complete manufacturing & start delivering, and the final information disclosure & open the next project plan. This research is intended to investigate rewards-based crowdfunding as a new paradigm of entrepreneurship and apply entrepreneurship education in fashion product development. However, it is limited to studying the Wadiz crowdfunding platform in Korea. Therefore, we propose a case study on various crowdfunding platforms in Korea, a case study on entrepreneurial curriculum application, and a follow-up study on the possibility of entry into an overseas crowdfunding platform.

신의료기술평가제도 운영의 개선현황과 발전방향 (Improvement Status and Development Direction of New Health Technology Assessment)

  • 이선희
    • 보건행정학회지
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    • 제28권3호
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    • pp.272-279
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    • 2018
  • Since the introduction of new health technology assessment in 2007, benefit coverage process of health insurance related to new health technology has become an upgraded system through the evidence-based decisions. As a result of enforcing this system for 10 years, however, there have been several rising concerns. It needs to support the insufficient evidence of medical technologies, introduce reassessment system for post management of market entry technologies, and improve evaluation methods and process. In addition, there is the possibility of emerging an unheard-of medical technology, fused various categories like artificial intelligence, robot, information technology, physics and life science in the fourth industrial revolution. Now, new updated system introduced to improve new technology assessment, such as 'limited health technology assessment system,' 'system for postponement of new health technology assessment,' 'one-stop service system,' and 'integrated operation of approval for medical devices and new health technology assessment.' Therefore it needs to prepare the improvement plan for new health technology assessment to be established more advanced system, and we have to resolve concerns by communication with various healthcare experts and patients now and for ever.

근해안강망어업의 발전과정 및 재편방향에 관한 연구 (A Study on the Development and Reorganization of the Stow-Net Fishery in Korea)

  • 김대영;일본명
    • 수산경영론집
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    • 제27권2호
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    • pp.65-82
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    • 1996
  • This study aims to investigate the development of the stow-net fishery operated in East China Sea and Yellow Sea and its role in the off-shore demersal fishery In Korea after 1980's. This paper also reorganization problems of this fishery under 200 mile exclusive economic zen system. Stow-net fishery which has an important role in offshore demersal fishery in terms of the fish production and supplies had attained an rapid growth since 1960's throughout advancement of the fishing technique, government support and enlargement of fish market. However, the production had come to a stagnant stage since 1980, and even reduced in 1990's by reason of competition from Chinese vessels which have been developing reapidly as well as other more productive demersal fishery such as trawl of Korea. Nevertheless, high fish price has maintained the business of this fishery. This fishery faces some difficulties such as limited resources, the plunge of fish price due to fish import freedom, and 200 mile EEZ settlement in those Seas among the related countries ratifying the United Nations Convention of the Law of the Sea in 1996. This paper discusses the reorganization problems of the stow-net fishery under the new situation. : (1)to lighten a damage to the fishery to keep the fishing ground and to restrict the entry of competitive fisheries, (2)to reduce the fishing effort by the governmental support, (3)to introduce new fishing methods, (4)to employ foreigner as a cheep labour, (5)to rise fish price throughout more freshness of fishes.

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일본산 활어ㆍ신선냉장어의 수입 실태에 관한 고찰 (A Study on the Actual Condition of Import for a Japanese Fresh and Live Fish)

  • 송정헌
    • 수산경영론집
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    • 제33권2호
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    • pp.153-168
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    • 2002
  • Korea's marine products trade is taking for phase that income exceeds export after 2000. According to external environment change of Korea and Japan fishery agreement and an import liberalization of marine products, import of live fish and fresh fish is increasing rapidly. This study investigates import view of Japan live fish and fresh fish. Live fish which is imported from Japan has red seabream and seabass, but it is in declining tendency because of the increase in import of cheaper croaker from the China. If see importer's trend, entry to import business of fresh fish is eased a little. If a circulation trend is seen, However, it is thought that a future import trend is influenced by economic trends of Japan and the grade of place-of-production development of a domestic trader. Circulation market outside is common and the district wholesale store has played the important role. The import view of Japanese live fish and a fresh fish will increase against the background of maintenance of domestic circulation organization, and upgrading of marine product consumption However, it is thought that a future import trend is influenced by economic trends of Japan and the grade of place-of-production development of a domestic trader.

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간호사의 탄력적 근무형태 적용에 관한 연구 (An Action Research Study on Flexible Shift of Nurses)

  • 김영혜;조규영;양영옥
    • 간호행정학회지
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    • 제11권3호
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    • pp.275-288
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    • 2005
  • Purpose: The Purpose of this study was to identify reasons behind the high turnover rate of nurses, and to delineate measures for inactive nurses to participate in professional nursing activities so as to upgrade the quality of the health care delivery system in Korea. Thus, tried this study to drive market entry of these idleness manpower. Methods: This study used the action research, to collect idea from hospital/nurse administrators, nurses on the job, part-time nurses. Results: This study basic data about flexible shift form through scientific paper, Internet, individual contact source collection do, and compare each situation by direct conversation with a nurse, director of a hospital, nursing administrators about flexible shift form, and analyze example of hospital which utilize flexible shift form actually or utilized and deduced advantage, shortcoming, cause of failure, cause of success, other application plan. Conclusions: 1. Emphasize that database about idleness manpower should be put priority certainly. 2. In case of idleness manpower wants a re-employment hospital and institution which can connect to administer demonstration premise . 3. Emphasize that need organ to enforce education program and this that idleness manpower can apply in nursing spot. 4. Premise nurse's great people image and research about method that convert productivity of nursing to money.

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