• The Magazine of Kiice
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• v.17 no.1
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• pp.57-63
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• 2016

What will the gaming industry look like in the future? Where is it heading? Most producers, developers, and gamers have been pondering such questions since the very beginning of video games. This paper asserts that the current trend in video games to emphasize rationalization will, in time, bring about an extreme polarization within the game industry. Each year the barriers to entry are becoming lower and the size of the game market is growing, which will bring about an emphasis on who has the power to be recognized in the industry. This paper argues that such trends will, in turn, lead to a power play in which the winner will always be the player with the most monetary power. In time, this prolonged power play is expected to bring about what this discussion refers to as a dystopian model within the game industry.

• Management Science and Financial Engineering
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• v.17 no.1
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• pp.1-18
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• 2011

The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

• Journal of Powder Materials
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• v.27 no.5
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• pp.420-428
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• 2020

Additive manufacturing technology is recognized as an optimal technology for mass-customized distributed production because it can yield products with high design freedom by applying an automated production system. However, the introduction of novel technologies to the additive manufacturing industry is generally delayed, and technology uncertainty has been pointed out as one of the main causes. This paper presents the results of the research and analysis of current standardization trends that are related to additive manufacturing by examining the hierarchical structure of the quality system along with the various industry and evaluation standards. Consequently, it was confirmed that the currently unfolding standardization does not sufficiently reflect the characteristics of additive manufacturing technology, and rather can become a barrier to entry for market participants or an element that suppresses the lateral shearing ability of additive manufacturing technology.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.729-731
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• 2015

The purpose of this study is to investigate the effect of IT based convergence product and purchase attitude. These results of the research model provide that the relationship between IT based convergence and purchase attitude. This study provide that the value of convergence is a tool for the firm's competitive power. The firms strengthen the value for a successful market entry.

• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.49-54
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• 2003

현재 우리나라는 2002년 한일월드컵을 통해 대한민국이 IT강국이라는 국가 브랜드 이미지 제고를 통한 글로벌 비즈니스 활성화 기반이 구축되었다. 이러한 2002 한일월드컵의 성공적인 개최는 대한민국의 국가 이미지를 한 단계 업그레이드시키는 큰 성과를 거두게 되었으며 KT 등을 포함한 월드컵 스폰서 업체들의 인지도 상승효과 또한 큰 성과일 것이다. 그러나 성공적인 월드컵 성과에 비해 현재 국내 IT산업은 침체 국면을 면하지 못하고 있는 상황이다. 이에 본고에서는 국내 IT산업의 침체를 극복하고 통신사업자들의 다양한 수익원 개발을 위한 돌파구로 주요 해외 전략거점 중 멕시코시장 진출 전략을 제시하고자 한다.

• Electronics and Telecommunications Trends
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• v.28 no.3
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• pp.170-182
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• 2013

카자흐스탄은 한국의 기술과 문화에 대해 높게 평가하고 있으며 한국을 자국 경제발전의 롤모델로 인식하고 양국 간 관계를 전략적 동반자 관계로 격상시키는 한편 협력 분야를 에너지, 자원 분야에서 기초과학과 IT 분야로 확대하고 있다. ICT는 카자흐스탄이 산업 다각화를 위해 전략적으로 육성하고자 하는 분야로 막대한 ICT 프로젝트를 제시하며 세계적인 경쟁력을 가진 우리 ICT 기업의 투자와 참여를 적극 요청하고 있다. 카자흐스탄과는 과거 (주)대우의 카작텔레콤 인수를 시작으로 ETRI의 우정, 이러닝 등 기술 지원 사업과 정책자문 등 다양한 협력 사업 경험을 가지고 있다. 그러나 양국 정부의 지원을 바탕으로 협력 사업을 진행하는 공공기관이나 충분한 자체 사업 역량을 보유한 대기업에 비해 모든 면에서 열세인 중소기업은 정확한 정보를 바탕으로 구체적인 전략을 수립하고 현지에 진출해야만 성공할 가능성이 높다. 따라서 본고에서는 우리 ICT 기업의 카자흐스탄 시장 진출을 지원하기 위한 사전 연구로서 ICT 시장 현황을 파악하고 현지 시장 진출 시 고려해야 할 요인들을 소개하고, 전략적 접근 방법을 제시하고자 한다.

• Journal of Information Technology Applications and Management
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• v.14 no.3
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• pp.199-225
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• 2007

This study deals with the regulatory policy of government on the convergence of broadcasting and telecommunication by applying rent seeking theory to Internet Protocal TV (IPTV). Existing literature has mainly focused on the negative implications of rent seeking since Tullock [1967], Krueger [1974] and Buchanan [1980]. We have investigated the regulatory policy along with the progress of the convergence of broadcasting and telecommunication. Regulatory policy on broadcasting, despite its impartial intent. has created the entry barrier in the industry, resulting in high rents. Meanwhile, regulatory policy in telecommunication is more geared by the encouragement of more competitive environments, resulting in reasonably low rents in the market. Regulatory policy in the age of convergence needs to improve the efficacy of the industry and welfare, while maintaining the rent at a reasonably low level. This research has contributed to emphasizing the positive aspect of rent seeking in policy concerned with the convergence of broadcasting and telecommunication, notably IPTV.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.737-739
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• 2015

The purpose of this study is to investigate the effect of brand image and purchase attitude on IT new and high tech product(and service). These results of the research model provide that the relationship between brand image and purchase attitude on IT new product. This study provide that the brand image is a tool for the firm's competitive power. The firms strengthen the brand image for a successful market entry.

• Transactions of the Korean Society of Mechanical Engineers
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• v.17 no.11
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• pp.2655-2663
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• 1993

In order to evaluate the relative significance of tolerance management of various elements in a VHS VTR tape transport system, the effect of geometric variations of the elements from standard design values on the tape traveling path is studied. The tape is modeled as a string and each element in the tape transport system is modeled as a cylinder whose radius, position vector and orientation vector are specified. An numerical algorithm is proposed to find the coordinates of tape entry points and tape exit points for the elements from which the tape traveling path can be completely described. By using the suggested algorithm, an error sensitivity analysis of tape traveling path due to the geometric variations of tape transport elements is performed for a particular model in the market and the elements demanding relatively strict tolerance management are identified.

• Journal of Korean Institute of Industrial Engineers
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• v.18 no.2
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• pp.51-63
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• 1992

It is commonly accepted that the demand forecasting data play a vital role in deciding strategic variables such as the optimal market entry time, the price structure and the production capacity etc. In case of the new product, however, it is hard to apply the well known regression-type methodologies. In this study, we survey the characteristics of various types of new product demand forecasting(NPDF) methodologies which are useful in case the historical data are not available. Further, we explore the possibility of incorporating the NPDF methodologies and develope the unified infra-structure of the NPDF methodologies. Finally we propose an integrated prototype of the NPDF model.