• Title/Summary/Keyword: Market economy

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A Study on the Vitalization of Value Assessment for Contents (콘텐츠 가치평가 활성화 방안 수립 연구)

  • Lee, Dong Wook;Choi, Jae Young
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.3
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    • pp.311-325
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    • 2014
  • The content industry is the core of the creative economy. The content industry is a fast-growing and high value-added industry, but becomes a high risk market on the other hand. Content related enterprises are difficult business environment. Thus, the accurate evaluation of content on its value is essential. But, it is hard to assess the value of content because of its intangible characteristics. This study is enabled improving the financing conditions of enterprises through the vitalization of value assessment for contents. Improve financial accessibility is required composition, means of access financial diversification, financial ecosystem to vitalization of value assessment for contents. In addition, the system should be established to support the economic activities of the creative content sector companies. The content industry should develop a new strategy for sustained growth. But, we believe that the accordance and cooperation from related parties, including contents producers, contents developers and governmental departments, are definitely required to boost the game contents industry. We hope that the more efficient methods are vitalizing the contents industry.

A Qualitative Study on Responsible Tour Operators' Perception and Operation Status (공정관광 운영자의 인식과 공정관광 운영 현황 분석 - 심층면접을 통한 영역분석을 중심으로 -)

  • Kim, Kyung-Hee;Kang, Sung-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.1
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    • pp.15-24
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    • 2015
  • Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

A Proposal for Approaching Internet to Interior Design firm Management Strategy (인테리어 사무실 경영 전략을 위한 인터넷의 활용 제안)

  • 최용수
    • Korean Institute of Interior Design Journal
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    • no.33
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    • pp.99-105
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    • 2002
  • As a new environment, the Internet proposes to us the innovation of our life. New information technologies(IT) have enabled and stimulated new organizational forms. Electronic Commerce is the new economy that changes the pattern of our life and the form of business transaction. Electronic Commerce is rapidly growing due to the increasing of internet user and the development of information technology. With the emergence of the Internet, a totally new business, the electronic commerce(EC) is emerging. Internet EC brings in many benifits to the organization such as reduced costs, fast turnaround, better customer service, and in some firms strategic advantage over their competitors. As a newly created interior design paradigm, this proposal presents its utmost advantage, interlocking interior design firm management with virtual reality of internet. Appropriately interacting on-line with off-line in virtual reality of internet improves the image of interior design firm and makes the best use of its identity in marketing. This application can rightly attract consumers' interest. Analyzing the market, the most important thing in marketing is to anticipate consumers' existing and possible demand in future. In other word, servicing consumers with idea efficiently is competence. As the point of management, to maximize managing value in interior design proposes the application of internet to management strategy of interior design firm

Research on Coffee House Types and the Expressive Elements in Their Space Design - With a Focus on Coffee Houses in Hongik Univ. - (커피전문점의 유형과 공간디자인 마케팅 표현요소 연구 - 홍대 커피 전문점을 중심으로)

  • Kwak, Seong-Min;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.20 no.4
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    • pp.118-125
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    • 2011
  • Despite the recent economic depression, the beverage industry is becoming as big as the bakery industry, reaching 3 trillion in scale. With the national income exceeding twenty thousand dollars, the consumption of coffee has greatly risen, of which professionals say that the coffee craze is only in the beginning stage. With this growth, the number of coffee shops is also increasing, and in order to increase competitiveness and to secure profit in the market economy, design marketing is being perceived as a very important factor. By examining domestic coffee shops and their space design, and deducting their marketing strategies and expressive elements of space design through SWOT analysis and 4P analysis, this research aims to analyze domestic coffee houses and their marketing strategies by case studies. This research shows how important expressive elements are through comparison of the various expressive elements of space design used in the individual types of coffee houses. Future research might investigate in depth about each element and their adequateness for the space types.

A Study on Strategies Elements(4Cs) of Space Marketing Comparative Analysis for Housing Culture Center (주택문화관의 공간구성과 스페이스 마케팅 전략적 요소(4Cs)에 관한 비교 분석 연구)

  • Kim, Ji-Hye;Kong, Soon-Ku
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.208-216
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    • 2011
  • Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.

The Research of street fashion between China and Korea (한국과 중국의 스트리트패션 비교에 대한 연구)

  • Im, Soon;Kim, Hyo-Sook;Son, Hee-Jeong
    • Journal of the Korean Home Economics Association
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    • v.39 no.10
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    • pp.19-28
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    • 2001
  • China adopted a free market economy system and is about to enter into the WTO(World Trade Organization). It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate in Chinese and Korea women's street fashion and to suggest basic information for high quality clothing merchandising for China. The subjects in this study were 800 photos it was taken at the fashion street and college in Beijing(400) and Seoul(400). The survey was taken from December, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $X^2$-test. The results of this study are as follows. Examination on the Korean and Chinese street fashion showed that Korean and Chinese have different preference for silhouette, length, and color. China has different sensibility of the items of clothing. The Chinese students prefer classical and individual Chinese street clothing. Korean student has shown very fashionable street clothing all items. It is needed to different merchandising project for clothing in China.

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Analysis of Internet Shopping-Mall Images Through Benefit Segmentation and Perceptual Mapping (혜택세분화와 인식도에 의한 인터넷쇼핑몰 이미지 연구)

  • 윤서용;진병호;이선경;고애란
    • Journal of the Korean Home Economics Association
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    • v.39 no.10
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    • pp.55-67
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    • 2001
  • The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

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A Comparative Study on the Industrial Cluster Cases for Job Creation from the Viewpoint of Sustainability and Open Innovation (SW일자리 창출을 위한 지속가능성과 개방형 관점에서의 산업클러스터 사례 비교 분석)

  • Lim, Gyoo Gun;Lee, Ji Yoon;Choi, Jinho
    • Korean Management Science Review
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    • v.34 no.2
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    • pp.85-101
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    • 2017
  • Currently, the SW industry is the center of digital economy and it is very important industry in terms of market scale and ripple effect. Due to the suffering from poor working environment of the SW industry and the disproportion of manpower supply due to the lack of experienced SW manpower, it is hard to create jobs of high quality for the SW professionals who can be applied to various convergence industries. In this study, we try to analyze the benchmarking cases of successful foreign industrial innovative clusters in order to promote sustainable development direction of SW industry and to create high quality SW jobs. First, the comparison criteria are derived from the viewpoint of creation of high quality SW jobs through an analysis of SW environment by using expert FGI (Focus Group Interview) technique. The critical success factors (CSFs) are derived by comparing and analyzing each industrial cluster cases in terms of SW job creation. This article presents the desirable implications of the cluster of SW industry that can generate SW jobs continuously from the viewpoint of ecosystem environment infrastructure. Through this study, we propose a meaningful direction of SW clusters for job creation, and solve the business inconsistency and suggest ways to increase the sustainability of core competence manpower.

A Study on Subsidence of Offshore Wind Power System Foundation (해상풍력시스템의 기초침하에 관한 연구)

  • Seo, Dong-Il;Shin, Sung-Ryul;Lim, Jong-Se;Yoon, Ji-Ho;Jang, Won-Yil
    • Journal of Advanced Marine Engineering and Technology
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    • v.31 no.8
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    • pp.1020-1027
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    • 2007
  • As a national enterprise has been expanded over and over, the worldwide energy consumption has been growing necessarily. Moreover, as recently energy spendings are on the increase in countries such as BRICs, it has resulted that a rise in the price of both oil and mineral resources and instability between supply and demand become serious issue in the world resources market. The recent high price of oil and mineral resources have a deep influence on economy and threaten energy security and even national prosperity of Korea. In addition to these, exhaustion of fossil fuels and the enhanced greenhouse effect which results from gases emitted as a result of fossil fuels has been in serious questions which occur a great deal of effort to secure clean energy resources all around the world. As it is considerably possible for Korea that the Kyoto protocol may come into effect on and after 2013, it is essential to require the technological development to promote energy efficiency as well as to develope safe and renewable energy resources. The wind energy technology which converts kinetic energy into electrical energy has been in the focus of the world's attention. In this study, two-dimensional numerical analyses were conducted to observe subsidence aspects of the sea bottom on differently applied loads and various ground conditions.

A preliminary Study on Development of Overseas Construction Big Issues Based on Analysis of Big Data (빅 데이터 분석을 통한 해외건설 빅 이슈 개발에 관한 기초연구)

  • Park, Hwan-Pyo;Han, Jae-Goo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2017.05a
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    • pp.93-94
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    • 2017
  • This study have derived the big issue of overseas construction through big data analysis. For identification of big issues on overseas construction, domestic online articles, 30 daily newspapers like the JoongAng Ilbo, 7 construction related articles including construction economy and 1,759 local newspapers and small media companies were analyzed from October 1st, 2015 to September 30th, 2016. 13,884 cases in total were used for big data analyses and big issue candidates were identified. The analysis result is as shown below. First, looking into major issues on overseas construction for a year, construction orders in the Middle East decreased because of the drop in oil prices. Accordingly, there were discussions on concerns and crises we may face as profitabilities worsened in overseas construction. Second, analyzing main concern based on 8 key words on overseas construction among construction issues for the last one year, it was found as following: Region (29.4%), Business environment (21.4%), Group (15.8%), Profitability (14.5%), Policy and Institution (7.8%), Market environment (4.2%), Business (project) (4.15%), and Education (3.2%). Third, among 30 issues on 8 key words, 10 key issues that are likely to spread and continue were identified. Then, a semantic network map among key words and centrality were analyzed.

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