• Title/Summary/Keyword: Market economy

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The Effects of Sports Brand Advertising Model, Brand Recognition, and Consumer Subjectivity on Consumers' Preference (스포츠 브랜드 광고 모델과 브랜드 인지도, 자기관에 따른 소비자의 호의도에 관한 연구)

  • Baik, Jae-Eun;Hwang, Sun-Jin;Chun, Ho-Kyung
    • Journal of the Korean Society of Costume
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    • v.64 no.1
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    • pp.18-30
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    • 2014
  • As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

An Experimental Study on Filtration Efficiency and BPT Characteristics by PM Loading in Partial-diesel Particulate Filter (포집량에 따른 p-DPF의 정화효율 및 BPT 특성에 관한 실험적 연구)

  • Oh, Kwang-Chul;Lee, Kyung-Bok;Lee, Chun-Beom
    • Transactions of the Korean Society of Automotive Engineers
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    • v.20 no.1
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    • pp.147-154
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    • 2012
  • The number of vehicles applied diesel engine are rapidly rising for fuel economy. Accompanying this trend, application of an after-treatment system is strictly required as a result of reinforced emission regulation. The Diesel Particulate Filter (DPF) system is considered as the most efficiency method to reduce particulate matter (PM) by car makers but also in retrofit market. In recently, various kinds of partial flow DPF are widely used for proper filtration performance and reducing of pressure drop but it is difficult to define the characteristics of these filters because the filtration mechanism is obscure according to the status of these systems. In this paper we investigated the characteristics of cell open type DPF according to the status of filter especially, PM loading. The PM loading mass in the p-DPF are predicted from increase of differential pressure of DPF and the trend of filtration efficiency so that we can measure filtration efficiency and Balance Point Temperature (BPT) of this p-DPF according to PM loading.

An Experimental Study on Active Regeneration Timing for the Minimization of Fuel Penalty in Active Regeneration DPF System Using Diesel Injection (경유분사를 이용한 강제재생방식 DPF 시스템 연비 손실 최소화를 위한 재생시점 고찰)

  • Rah, Seung-Woo;Choung, Youn-Kyoo;Oh, Kwang-Chul
    • Transactions of the Korean Society of Automotive Engineers
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    • v.17 no.5
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    • pp.91-96
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    • 2009
  • The number of vehicles applied diesel engine are rapidly rising for fuel economy. Accompanying this trend, application of an after-treatment system is strictly required as a result of reinforced emission regulation. The Diesel Particulate Filter (DPF) system is considered as the most efficient method to reduce particulate matter by car makers but also in retrofit market. In this paper we discussed the optimization of active regeneration timing by comparing the fuel consumption from back pressure caused by PM loading and from active regeneration. The effects of back pressure of DPFs during PM loading, active regeneration condition and engine emission(PM) on additional fuel consumption are experimentally investigated and the proper regeneration timings according to DPF systems and fuel loss for 160,000km are determined.

Comparisn of ERP Platforms and its Utilization to Internet (ERP 플랫폼 비교와 인터넷 활용방안)

  • 서재학;홍계표;남인길
    • Journal of Korea Society of Industrial Information Systems
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    • v.4 no.4
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    • pp.15-24
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    • 1999
  • As the market economy changes rapidly, a great number of enterprises are now preparing to introduce and construct ERP systeme to keep up their competitive power. However, for the ERP information in practical use the efficiency is very low because the range of its utilization is limited only within the enterprise that it is used In this paper, the comparisons between the existing ERP system configurations already in practice based on the client-server environments and the ERP components and platforms for applying to the internet are presented And we also show the strategic approaches for utilizing internet to strengthen the business power and to create newly added values of the increased reliability on customers by taking advantage of information on the marketing, the customers, the productive capacity. and the financial structure of enterprises in the internet environments.

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NH3 Generation Characteristics of a LNT Catalyst Downstream (LNT 촉매 후단의 NH3 생성 특성)

  • Seo, Choong-Kil
    • Journal of Power System Engineering
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    • v.20 no.1
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    • pp.18-23
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    • 2016
  • As diesel engines have high power and good fuel economy on top of less $CO_2$ emissions, their market shares are increasing not only in commercial vehicles but also in passenger cars. LNT, urea-SCR and combination of them have been developed for after-treatment of the exhaust gas to reduce NOx on diesel vehicles. The aim of this study is to investigate the $NH_3$ generation characteristics of LNT catalyst downstream. It was found from the experiments of the LNT catalyst that $H_2$ was useful as a reductant in SCR catalyst because it can enhance the de-NOx performance and improve $NH_3$ selectivity. The $NH_3$ generation of the LNT, when hydrothermally aged at $900^{\circ}C$ for 18 hr, increased to about 90ppm at $300^{\circ}C$ due to Pt sintering and Ba agglomeration. LNT catalyst was most sulfur poisoning at $500^{\circ}C$. The $NH_3$ slip increased due to the reduction of residence time according to SV increase.

Benchmarking for Innovation of Construction Industry (Based on CII Case) (건설산업 혁신을 위한 벤치마킹 (CII 사례 중심으로))

  • Park Hee-Sung
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.57-63
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    • 2002
  • The construction market has a major impact on the overall United States economy. Recent statistics estimate the gross domestic product (GDP) of the U.S. construction industry at some $416.4{\$}$ billion dollars, representing approximately $4.5\%$ of the U.S. GDP. Because the business environment in construction is highly competitive, the participants in the industry must improve their performance and processes to survive. Hence, Benchmarking has been generating interest in the construction industry. This paper provides an overview of the CII Benchmarking and Metrics Program. Following some background and a descriptive discussion of the database, an abridged presentation of result of data analysis. The adoption of benchmarking in Korean construction industry can be another opportunity to improve Korean construction industry.

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Samsung SDI's e-Business-based Business Innovation Strategy (e-비즈니스 기반의 경영혁신 전략: 삼성SDI의 사례)

  • Kim, Jong-Ki
    • Journal of Korea Society of Industrial Information Systems
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    • v.10 no.4
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    • pp.78-89
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    • 2005
  • Rapidly changing business environment demands proactive management strategies. Display technology market in 21st century of digital economy era is not in exception. Samsung SDI is a manufacturing company which has been producing display related products. This case study investigates how Samsung SDI has been transforming itself from traditional manufacturing firm into a strong net-enabled company. There are several critical success factors to implement e-business systems. First of all, top management has been firmly supporting digital management concept. As the enabling tools, change management and knowledge management activities have been actively executed. In addition, various educational programs were provided to enhance employees' management innovation capabilities. Samsung SDI's efforts resulted in improving process efficiency as well as customer satisfaction, and finally in outstanding financial performance.

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Aerial Application using a Small RF Controlled Helicopter (II) - Development of Power Unit - (소형 무인헬기를 이용한 항공방제기술 (II) - 동력부의 개발 -)

  • Seok T.S.;Koo Y.M.;Lee C.S.;Shin S.K.;Kang T.G.;Kim S.H.
    • Journal of Biosystems Engineering
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    • v.31 no.2 s.115
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    • pp.102-107
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    • 2006
  • Opening agricultural market progresses radically, reducing cost of high quality agricultural products becomes urgent. Aerial application using an agricultural helicopter helps precise and timely spraying and reduces labor intensity and pollution. The development of an agricultural helicopter was necessary for taking advantages of both technique and economy. In this study, as the first stage of developing an unmanned helicopter capable of 20kg payload, an engine was selected and a prototype transmission was designed for an agricultural helicopter. Prony type dynamo-meter was constructed, the engine was tested and then performance curve was obtained. The centrifugal clutch was engaged at the rotation speed of 3,500-4,000 rpm. Maximum power was expected at the engine speed of 5,900-6,200 rpm when adjusted at the optimal output. Based on the test results, the transmission was designed for driving main rotor shaft.

The Shift to the Service Economy and the Characteristic of the Structural Change since Financial Crisis in Korea -Focused on the Analysis of Manufacturing and Service Industry using Productivity Decomposition Methodology and International Comparison- (외환위기 이후 한국경제의 서비스화와 구조변화의 특징 - 생산성 분해를 통한 제조업과 서비스업 업종별 분석과 국제비교를 중심으로 -)

  • Ban, Ga Woon
    • Journal of Labour Economics
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    • v.33 no.1
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    • pp.85-107
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    • 2010
  • In this article, since the financial crisis, Korean employment movement to service market, productivity gap between manufacturing and service industry was significant compared with other countries. The results from productivity decomposition show that negative structural changes, which employment increase is contrary to the productivity, have been intensified since the financial crisis. It is caused from a different developing pattern. While the proportion of employment was reduced, productivity has improved in manufacturing industry. While the developing was due to the high increase of the employment proportion in service industry, productivity was not improved significantly. This tendency is clearly revealed in international comparisons. In Korea the negative trend of structural changes in service industry are intensified compared to manufacturing industry after the financial crisis.

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A Study on the Efficacy for Promising Ex-Importable Items of CEPA between Korea & India - Focused on the Ex-Import Performance in 2010 - (한.인도 CEPA 수출입유망품목의 효과 연구 - 2010년 수출입실적을 중심으로 -)

  • Lim, Mok-Sam
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.49
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    • pp.545-566
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    • 2011
  • This paper study on the effect of the removal or reduction of the tariff on Korea-India trade by CEPA between Korea & India and then examines the effects of increased exports & imports to Korea on India. Despite the analysis is based on data over a short period of time, this paper shows that CEPA between Korea & India has substantially increased Korean exports(42.7%) and imports(37%) to India in 2010. It is also shown that CEPA between Korea & India has had a considerable impact on market. As a result can be summarized as follows. The potential fields of expanding the trade between the two countries due to the tariff concessions of the removal or reduction. Consequently the effect of the removal or reduction of tariff will be low our expectation but CEPA between Korea & India would have a positive effect on Korea's exports to India in the long term. This paper has examined the impact of CEPA between Korea & India on general economy. It needs a further study to estimate trade diversion effect of CEPA and to find out the impacts on specific industry.

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