• Title/Summary/Keyword: Market economy

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Marketing Activation Strategy of Women's Fashion Market (여성 패션 시장의 마케팅 활성화 전략방안)

  • Lee, Hyun-chang;Seo, Shin-lim;Cho, Min-gyu;Shin, Sung-yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.228-229
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    • 2013
  • With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

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A Study on the Overseas Marketing Research (해외시장조사에 관한 연구)

  • Lee, Keun-Young
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.1 s.45
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    • pp.199-204
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    • 2007
  • The objective of this study is to interpret that at international business management, overseas marketing research is very important to enter the new market as well as competitive market in the wold. There are many distinct components of the environment which can affect the exporting company, so the exporting company must to find the opportunities and threats in foreign market after it researches the firms export potential for successful or survival themselves. Often the export marketing research is a more difficult and complex task than the domestic marketing research. As international marketing activities for exporting company, an investigator has to get abilities for understanding regional culture and to analyze the data for investigation and findings as skeptical mind.

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The Study Of Anaysis About Fasade Of Private Cafes Which Are Located In Street - Focusing on Busan Jeonpo Cafe Street - (가로변 개인 커피전문점의 입면 형태 구성요소 유형 분석에 관한 연구 - 부산 전포카페거리를 중심으로 -)

  • Kim, Mi-jin;Kim, Dongsik
    • Korean Institute of Interior Design Journal
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    • v.24 no.5
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    • pp.78-86
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    • 2015
  • Nowadays, there has been a trend about drinking coffee due to remarkable expansion of market, but the market is occupied by less franchise cafes having a lot of branches, and small private cafes are just few percentage. On other aspects, there will be a good effect of more active economy when private cafes are more active through this domestic situation of market which has the high rate of private business. Therefore, it is necessary to research design of fasade and especially fixed features on private cafes located in Busan Jeonpo cafe street by maketing of sensibility. firstly, there is the analysis about trends and features of fixed factors, and secondly, there is deep analysis about structural. and decorated factors. Furthermore, as a result of the analysis of similarities and differences, the variations in the design of private cafe will be understanded. whenever structural and decorated factors are balanced, for the design is more worthy, there will be formed basis of analysis in trends. In addition, the basic data research which includes anaysis and comparisons in structural and decorative factors will be used to improve appropriate design.

A Study on the Interior Space Composition for the Southeast Asian Region Based Cruise Ships (동남아 항로용 크루즈 선박을 위한 실내공간구성에 관한 연구)

  • 이한석;변량선
    • Korean Institute of Interior Design Journal
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    • no.32
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    • pp.72-81
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    • 2002
  • Southeast Asian region cruise market is expected to be stable or grow in the near future depending on the region's economy. Star Cruises company, which has entirely dominated the regional market since 1998, has attempted to expand beyond traditional cruise routes in Southeast Asian region and develop new markets in Thailand and Dubai. Such a situation urges Korean shipyards to study on Southeast Asian region based cruise ships. This study is to suggest directions for planning of interior spaces of Southeast Asian region based cruise ships. In order to accomplish this purpose the market situation is analyzed and the adequate ship's tonnage(70,000grt class) is decided. According to mission-based design process the sizes of standard staterooms are set up first and then the sizes of the important structural parts of ship are calculated. Through analyzing the 26 cruise ships of 70,000grt class the kinds, locations and sizes of public rooms are grasped. And we inspect 4 cruise ships of Star Cruises, which are now being operated in Southeast Asian region to understand design characteristics of interior spaces.

Predictability of Overnight Returns on the Cross-sectional Stock Returns (야간수익률의 횡단면 주식수익률에 대한 예측력)

  • Cheon, Yong-Ho
    • Asia-Pacific Journal of Business
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    • v.11 no.4
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    • pp.243-254
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    • 2020
  • Purpose - This paper explores whether overnight returns measured from the last closing price to today's opening price explain the cross-section of stock returns. Design/methodology/approach - This study is conducted using the Korean stock market data from 1998 to 2018, obtained from DataGuide database. The analysis begins with portfolio-level tests, followed by firm-level cross-sectional regressions. Findings - First, when decile portfolios sorted on the daily average of overnight returns in the previous months, the highest decile portfolio exhibits a significant negative risk-adjusted return. This suggests that stocks with higher average overnight returns are temporarily overvalued due to buying pressure from investors. Second, at least 6 months of persistence exists in average overnight returns, which is in line with the results reported by Barber, Odean and Zhu (2009) that investor sentiment persists over several weeks. Finally, Fama-MacBeth cross-sectional regression of expected returns after controlling for a variety of firm characteristic variables such as firm size, book-to-market ratio, market beta, momentum, liquidity, short-term reversal, the slope coefficient for overnight returns remains negative and statistically significant. Research implications or Originality - Overall, the evidence consistently suggests that overnight return is considered as a new priced factor in the cross-section of expected returns. The findings of this paper not only adds to finance literature, but also could be useful to practitioners in making stock investment decision.

The Effect of Non-Oil Diversification on Stock Market Performance: The Role of FDI and Oil Price in the United Arab Emirates

  • BANERJEE, Rachna;MAJUMDAR, Sudipa
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.1-9
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    • 2021
  • UAE has rapidly developed into one of the leading global financial hubs, with significant transformations in its stock exchanges. In its attempt at economic diversification in the last two decades, the country has also taken a lead in the GCC region in introducing extensive reforms to attract FDI to the Emirates. However, oil price volatilities have posed a significant challenge to all oil-exporting countries. The main aim of this study is to explore the impact of economic diversification and oil price on the UAE stock market. The study applies Granger Causality and Vector Autoregressive Model on monthly Abu Dhabi stock exchange index, Dubai Fateh crude oil spot price, and FDI inflows during 2001-19. The short-term interbank rate has been included as a monetary policy variable. The results show a substantial difference between the two phases of reforms. Oil price and Abu Dhabi stock index show bidirectional relationship during 2001-09 but no causality was found during 2010-19. Furthermore, the second phase was characterized by unidirectional causation from FDI to ADX index. This study highlights FDI inflows as a key driver of stock market performance during the last decade and emphasizes the success of the intense reforms in the UAE initiated for the diversification of its economy.

A Study on the Factors Influencing Firm Cor ruption at the Beginning of Market Opening : The Case of Myanmar (시장개방 도입기 부패 영향요인 연구 - 미얀마 기업을 대상으로)

  • Lim, Heon-Jin;Yu, Cheon;Park, Hyun-Yong
    • Journal of the Korea Management Engineers Society
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    • v.23 no.4
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    • pp.19-31
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    • 2018
  • Corruption is a serious political factor that distorts economic structure and slows economic development. In particular, the transition to the market opening economy increases the corruption incentives due to the transitional situation. The purpose of this study is to investigate the influencing factors on corruption using 2013 Myanmar Enterprise Survey data provided by World Bank. As a result of the analysis, it was found that the manager's willingness to dealing the regulation and the necessity of licensing had a positive relationship with corruption at the level of 90% and 95%, respectively. In the competitive environment factor, the intensity of the competition showed a significant increase at the level of 90%. In the institutional environment, the perception of social corruption and the obstacle of the taxation authorities increased the corruption. On the other hand, the increase in the instability of the political environment and strict enforcement of laws has been shown to reduce corruption. However, there was no significant relationship between managerial capacity, corruption of competitors, tax rate, and administrative environment.

Information Effect of New Office Investments and Determinant of Firm Value (사옥신축의 정보효과와 기업가치 결정요인에 대한 연구)

  • Lee, Jin-Hwon;Lee, Po-Sang
    • Asia-Pacific Journal of Business
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    • v.11 no.3
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    • pp.95-106
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    • 2020
  • Purpose - This study examines the information effect of the disclosure of new office investments on the Korean stock market and investigates determinant of performance of sample firms. Design/methodology/approach - The sample consists of companies listed on the Korean Exchange that announced investments in new office construction for eleven-years from January 2007 to December 2017. It analyzes excess return using event study methodology and studies the determinants of abnormal return with multiple regression analysis. Findings - We find that abnormal returns of the short and long window are positive on average and statistically significant. In particular, CAR of high growth subsample is a larger positive return than that of the low one both short and long window. Difference in abnormal returns by investment size is observed only in short time window. But there is not observed difference by cash holding level. Research implications or Originality - This finding is able to be added to the evidence of the theory of corporate value maximization academically. Moreover, it shows the possibility that building a new office can have a positive effect on corporate value. It is expected to help investors make decisions because it can provide useful information to market participants in practice.

A Study on Trade Structure after Korea and Colombia FTA (한·콜롬비아 FTA체결이후 교역구조 변화에 관한 연구)

  • Park, Chong-Suk
    • Asia-Pacific Journal of Business
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    • v.12 no.4
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    • pp.299-312
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    • 2021
  • Purpose - The purpose of this study is to analyze Trade Structure after Korea and Colombia FTA, and identify its problems and suggest measures that can be taken by the government and corporations to reinforce economic cooperation. Design/methodology/approach - To improve the level of contribution of the study, an empirical analysis is necessary. However, due to limited data access, the study will approach the topic of trade relations between Korea and Colombia with various statistics and literature. Findings - First, there is an urgent need for changes in import-export goods between Korea and Colombia, as trade is focused on specific items. Second, although foreign direct investment from Korea to the Colombia is centered in manufacturing and wholesale & retail, there should be different investment strategies by industries. Third, it is necessary to reinforce commercial cooperation. Research implications or Originality - The Free Trade Agreement between Korea and Colombia entered into force in 2016. Under the agreement, both countries will eliminated all tariffs within ten years after it takes effect. Reinforcing economic cooperation with Colombia is extremely important for Korea in terms of entering and dominating Colombian market. However, there is still a lack of research on the Colombia, and corporations that aim to enter Colombian market face difficulties due to lack of information. This study analyzes the recent trends of problems of trade between Korea and Colombia and suggests solutions for boosting trade to provide proper strategic guidelines for Korea that are planning to expand to Colombian market.

Comparing the Impacts of Renewable Energy Policies on the Macroeconomy with Electricity Market Rigidities: A Bayesian DSGE Model (전력시장의 경직성에 따른 국가 재생에너지 정책이 거시경제에 미치는 영향 분석: 베이지언 DSGE 모형 접근)

  • Choi, Bongseok;Kim, Kihwan
    • Environmental and Resource Economics Review
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    • v.31 no.3
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    • pp.367-391
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    • 2022
  • We develop an energy-economy Bayesian DSGE model with the two sectors of electricity generations-traditional (fossil, nuclear) and renewable energy. Under imperfect substitutability between the two sectors, a technological shock on renewable energy sectors does not sufficient to facilitate energy conversion and reduce greenhouse gas emissions. Technology innovation on greenhouse gas emission reduction is also required. More importantly, sufficient investment should be derived by a well-functioning electricity market where electricity price plays a signal role in efficient allocation of resources. Indeed, market rigidities cause reduced consumption.