• Journal of the Korean Institute of Intelligent Systems
• /
• v.14 no.1
• /
• pp.52-56
• /
• 2004

The Information of classification and estimate about KOSPI200 index`s up and down in the stock market becomes an important standard of decision-making in designing portofolio in futures and option market. Because the coming trend of time series patterns, an economic indicator, is very subordinate to the most recent economic pattern, it is necessary to study the recent patterns most preferentially. This paper compares classification and estimated performance of SVM(Support Vector Machine) and Fuzzy SVM model that are getting into the spotlight in time series analyses, neural net models and various fields. Specially, it proves that Fuzzy SVM is superior by presenting the most suitable dimension to fuzzy membership function that has time series attribute in accordance with learning Data Base.

• Asia Marketing Journal
• /
• v.14 no.2
• /
• pp.157-176
• /
• 2012

Brand switching data frequently used in market structure analysis is adequate to analyze non- durable goods, because it can capture competition between specific two brands. But brand switching data sometimes can not be used to analyze goods like automobiles having long term duration because one of main assumptions that consumer preference toward brand attributes is not changed against time can be violated. Therefore a new type of data which can precisely capture competition among durable goods is needed. Another problem of using brand switching data collected from actual purchase behavior is short of explanation why consumers consider different set of brands. Considering above problems, main purpose of this study is to analyze market structure for durable goods with consideration set. The author uses exploratory approach and latent class clustering to identify market structure based on heterogeneous consideration set among consumers. Then the relationship between some factors and consideration set formation is analyzed. Some benefits and two demographic variables - age and income - are selected as factors based on consumer behavior theory. The author analyzed USA automotive market with top 11 brands using exploratory approach and latent class clustering. 2,500 respondents are randomly selected from the total sample and used for analysis. Six models concerning market structure are established to test. Model 1 means non-structured market and model 6 means market structure composed of six sub-markets. It is exploratory approach because any hypothetical market structure is not defined. The result showed that model 1 is insufficient to fit data. It implies that USA automotive market is a structured market. Model 3 with three market structures is significant and identified as the optimal market structure in USA automotive market. Three sub markets are named as USA brands, Asian Brands, and European Brands. And it implies that country of origin effect may exist in USA automotive market. Comparison between modal classification by derived market structures and probabilistic classification by research model was conducted to test how model 3 can correctly classify respondents. The model classify 97% of respondents exactly. The result of this study is different from those of previous research. Previous research used confirmatory approach. Car type and price were chosen as criteria for market structuring and car type-price structure was revealed as the optimal structure for USA automotive market. But this research used exploratory approach without hypothetical market structures. It is not concluded yet which approach is superior. For confirmatory approach, hypothetical market structures should be established exhaustively, because the optimal market structure is selected among hypothetical structures. On the other hand, exploratory approach has a potential problem that validity for derived optimal market structure is somewhat difficult to verify. There also exist market boundary difference between this research and previous research. While previous research analyzed seven car brands, this research analyzed eleven car brands. Both researches seemed to represent entire car market, because cumulative market shares for analyzed brands exceeds 50%. But market boundary difference might affect the different results. Though both researches showed different results, it is obvious that country of origin effect among brands should be considered as important criteria to analyze USA automotive market structure. This research tried to explain heterogeneity of consideration sets among consumers using benefits and two demographic factors, sex and income. Benefit works as a key variable for consumer decision process, and also works as an important criterion in market segmentation. Three factors - trust/safety, image/fun to drive, and economy - are identified among nine benefit related measure. Then the relationship between market structures and independent variables is analyzed using multinomial regression. Independent variables are three benefit factors and two demographic factors. The result showed that all independent variables can be used to explain why there exist different market structures in USA automotive market. For example, a male consumer who perceives all benefits important and has lower income tends to consider domestic brands more than European brands. And the result also showed benefits, sex, and income have an effect to consideration set formation. Though it is generally perceived that a consumer who has higher income is likely to purchase a high priced car, it is notable that American consumers perceived benefits of domestic brands much positive regardless of income. Male consumers especially showed higher loyalty for domestic brands. Managerial implications of this research are as follow. Though implication may be confined to the USA automotive market, the effect of sex on automotive buying behavior should be analyzed. The automotive market is traditionally conceived as male consumers oriented market. But the proportion of female consumers has grown over the years in the automotive market. It is natural outcome that Volvo and Hyundai motors recently developed new cars which are targeted for women market. Secondly, the model used in this research can be applied easier than that of previous researches. Exploratory approach has many advantages except difficulty to apply for practice, because it tends to accompany with complicated model and to require various types of data. The data needed for the model in this research are a few items such as purchased brands, consideration set, some benefits, and some demographic factors and easy to collect from consumers.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.5
• /
• pp.695-702
• /
• 2015

This study provides basic data that are helpful to prepare a sizing system for dress shirts that improves the wearer's size fitness. The 16 different parts of the dress shirts were measured for 24 pieces of dress shirts with three kinds of size (95, 100 and 105) among the eight different brands on the market. The measurement sizes of the dress shirts analyzed the accuracy of the size information, size classification by size designation, and differences of size by brand. The results of the study were: 1. The size information of dress shirts differed from customer demand. 2. The size increments between size designations differed from each other even though measurement sizes of the dress shirts increased as the size designation increase. 3. Measurement sizes of the dress shirts were different between brands even for dress shirts of the same size designation. It is necessary that manufacturers secure an accurate and standardized sizing system and provide accurate information for the measurement sizes of dress shirts on an online shopping mall.

• International Journal of Computer Science & Network Security
• /
• v.22 no.2
• /
• pp.1-8
• /
• 2022

This work provides a reliable and classified stocks dataset merged with Saudi stock news. This dataset allows researchers to analyze and better understand the realities, impacts, and relationships between stock news and stock fluctuations. The data were collected from the Saudi stock market via the Corporate News (CN) and Historical Data Stocks (HDS) datasets. As their names suggest, CN contains news, and HDS provides information concerning how stock values change over time. Both datasets cover the period from 2011 to 2019, have 30,098 rows, and have 16 variables-four of which they share and 12 of which differ. Therefore, the combined dataset presented here includes 30,098 published news pieces and information about stock fluctuations across nine years. Stock news polarity has been interpreted in various ways by native Arabic speakers associated with the stock domain. Therefore, this polarity was categorized manually based on Arabic semantics. As the Saudi stock market massively contributes to the international economy, this dataset is essential for stock investors and analyzers. The dataset has been prepared for educational and scientific purposes, motivated by the scarcity of data describing the impact of Saudi stock news on stock activities. It will, therefore, be useful across many sectors, including stock market analytics, data mining, statistics, machine learning, and deep learning. The data evaluation is applied by testing the data distribution of the categories and the sentiment prediction-the data distribution over classes and sentiment prediction accuracy. The results show that the data distribution of the polarity over sectors is considered a balanced distribution. The NB model is developed to evaluate the data quality based on sentiment classification, proving the data reliability by achieving 68% accuracy. So, the data evaluation results ensure dataset reliability, readiness, and high quality for any usage.

• The Journal of the Korea Contents Association
• /
• v.9 no.4
• /
• pp.313-322
• /
• 2009

Recently, According to computer technology has been improving, Massive customer data has stored in database. Using this massive data, decision maker can extract the useful information to make a valuable plan with data mining. Data mining offers service providers great opportunities to get closer to customer. Data mining doesn't always require the latest technology, but it does require a magic eye that looks beyond the obvious to find and use the hidden knowledge to drive marketing strategies Automotive market face an explosion of data arising from customer but a rate of increasing customer is getting lower. therefore, we need to determine which customer are profitable clients whom you wish to hold. This paper builds model of customer loyalty detection and analyzes customer patterns in automotive market with data mining using association rule and basic statics methods. With 4he help of information technology.

• The Journal of Information Systems
• /
• v.26 no.4
• /
• pp.227-246
• /
• 2017

Purpose: As the importance of software has been emphasized recently, the size of the software market is continuously expanding. The development of the software market is being adversely affected by software piracy. In this study, we try to classify countries around the world based on the macro environmental factors, which influence software piracy. We also try to identify the differences in software piracy for each classified type. Design/methodology/approach: The data-driven approach is used in this study. From the BSA, the World Bank, and the OECD, we collect data from 1990 to 2015 for 127 environmental variables of 225 countries. Cronbach's ${\alpha}$ analysis, item-to-total correlation analysis, and exploratory factor analysis derive 15 constructs from the data. We apply two-step approach to cluster analysis. The number of clusters is determined to be 5 by hierarchical cluster analysis at the first step, and the countries are classified by the K-means clustering at the second step. We conduct ANOVA and MANOVA in order to verify the differences of the environmental factors and software piracy among derived clusters. Findings: The five clusters are identified as underdeveloped countries, developing countries, developed countries, world powers, and developing country with large market. There are statistically significant differences in the environmental factors among the clusters. In addition, there are statistically significant differences in software piracy rate, pirated value, and legal software sales among the clusters.

• Journal of the Korean Institute of Oriental Medical Informatics
• /
• v.15 no.1
• /
• pp.1-10
• /
• 2009

In these days everyone search the information easily with the Internet as the rapid distribution and active usage of the Internet. The search engines were developed specially to accuracy of information retrieval. User search the information more quickly and variously with them. The search portal system will be embossed with representation and basic services. The Internet user needs the result of text, image and video, knowledge search. The keyword based search is used generally for getting result of the information retrieval and another method is category based search. This paper investigates the classification of knowledge search structure for oriental medicine in market leader of search portal system by ranking web site. As a result, each classification system is unified and there is a possibility of getting up a many confusion to the user who approaches with classification systematic search method. This treatise proposed the improved oriental medicine classification system of internet information retrieval in knowledge search area. if the service provider amends about the classification system, there will be able to guarantee the compatibility of data. Also the proper access path of the knowledge which seeks is secured to user.

• The Journal of Society for e-Business Studies
• /
• v.7 no.2
• /
• pp.97-111
• /
• 2002

E-business curriculum needs to be developed reflecting requirements of the industry which involve a close relation with a job performed in the field, and a professional knowledge and an expert skill. In this paper, we present a method based on a market-oriented approach for developing an I-business curriculum. For the purpose, we analyze the opinion data resulting from the surveyed opinions of respondents working for I-business companies and evaluate the importance of each course being involved in the curriculum with respect to the job classification (e.g., Web planner, Web master, Web programmer, Web marketer, Web designer, Web PD), and then, complete a flow diagram considering precedence and relative difficulty among the selected courses. The E-business curriculum developed by the proposed method is useful to provide guidelines for determining courses required toward a desired job and for making a partial amendment of the curriculum.

• Journal of the Society of Disaster Information
• /
• v.9 no.1
• /
• pp.30-49
• /
• 2013

In this research we developed a new traffic accident forecasting model on the basis of land use. A new traffic accident forecasting model by type was developed based on market segmentation and further introduction of variables that may reflect characteristics of various regions using Classification and Regression Tree Method. From the results of analysis, activities variables such as the registered population, commuters as well as road size, traffic accidents causing facilities being the subjects of activities were derived as variables explaining traffic accidents.

• Journal of Fashion Business
• /
• v.12 no.6
• /
• pp.34-45
• /
• 2008

This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.