• 제목/요약/키워드: Market based

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가치혁신에 의한 블루오션 시장사례에 관한 연구 - 국내 껌.냉장고 시장분석 - (Essential Condition to Form the Blue Ocean Market Based on the Value Innovation - Cases from Gum.Refrigerator Market -)

  • 박현숙;박항준
    • 마케팅과학연구
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    • 제16권2호
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    • pp.55-75
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    • 2006
  • 본 연구는 블루오션 전제조건의 하나인 고객가치혁신과 더불어 블루오션의 또다른 조건을 확인하고자 함을 목적으로 하고 있으며, 또한 시장을 세분화하고 적절한 전략을 수립함으로서 기업으로 하여금 블루오션 시장에 진입할 수 있도록 하고자 함이다. 이러한 목적을 위해 본 연구에서는 차별화된 가치혁신 요소를 지닌 시장에서의 접근, 가치혁신에 의한 시장세분화, 블루오션 착시시장의 특성을 가진 주요변수, 블루오션 시장진입을 위한 후발기업의 전략등의 문제를 다루고 있으며, 또한 가치와 관련된 문헌고찰, 블루오션 전략, 실제사례에서의 객관적 자료의 활용 등을 통해 분석을 수행하였다. 본 연구에서는 내구재와 비내구재의 대표적 사례로 껌과 냉장고 시장을 선정하였고, 가치혁신을 기준으로 시장을 분류한 결과 블루오션 시장과 블루오션 착시시장의 존재를 확인할 수 있었다.

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유휴공간을 활용한 도시물류 시스템의 안전성 향상을 위한 모델기반 분석 (Model-based Analysis to Improve the Safety of Urban Logistics System Using Vacant Space)

  • 박재민;김주욱;김영민
    • 대한안전경영과학회지
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    • 제24권1호
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    • pp.1-9
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    • 2022
  • The growth of the online market is accelerating due to the development of technology and the pandemic era. The delivery service through the courier must be used to deliver the ordered goods to the customer through the online market. With the growth of the online market, the logistics market for delivery is also growing. The traffic and environmental problems are emerging as social issues. Urban logistics technology using underground space based on the urban railway developed to improve logistics efficiency in a metropolitan area and a new alternative to environmental problems. This study proposed a plan to secure system safety through safety analysis based on operational concept definition and scenario analysis by applying model-based perspective analysis to the system under development.

The Impact of Ecosystem-based Alliance Formation on Financial Performance in the Korean Telecommunications Industry

  • Choi, Goya;Lee, Hongkyu;Cho, Shin;Nam, Changi
    • Telecommunications review
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    • 제25권4호
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    • pp.605-621
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    • 2015
  • The diffusion of smart devices has greatly influenced the market dynamics of the telecommunications industry. The competition paradigm has shifted from individual firm-based competition to ecosystem-based competition. To satisfy the diverse needs of market customers, it has become more important for telecommunications companies to form alliances with complementary partners in the ecosystem. This study empirically investigates the influence of ecosystem-based alliance formations on the financial performance of firms in the Korean telecommunications market. Specifically, the impact of a CPND (Content, Platforms, Networks, and Devices) alliance in the ICT (Information and Communications Technology) sector on firms' profitability is examined using a structural equation model. The results indicate that before the diffusion of smart devices, ecosystem-based alliance formations with other firms in the ICT ecosystem were not effective for enhancing profitability. However, after this diffusion, alliance formation between members of the value chain in the ICT ecosystem contributed significantly to firms' financial performance. This implies that recent alliances with firms that are constituents of the ICT ecosystem are an important element of profit generation in the ICT market in Korea.

소비자 선택을 고려한 신기술 혁신의 확산 예측: 한국의 홈네트워킹 시장을 대상으로 (Forecasting the Evolution of Innovation Considering Consumers' Choice : An Application of Home-Networking Market in Korea)

  • 이철용;이정동;김연배
    • 기술혁신연구
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    • 제13권1호
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    • pp.1-24
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    • 2005
  • This paper applies a prelaunch forecasting model to the Home-Networking (HN) market of South Korea. The HN market of Korea is categorized into two distinctive markets. One HN market consists of new apartments in which builders install HN and the other HN market consists of existing houses in which residents purchase HN Among these markets, this paper focuses on existing houses as capturing consumers' choice. To forecast sales of HN for existing houses, we use a conjoint model based on our survey data of consumer preferences. By incorporating various indicators of HN technologies into our conjoint model, we also forecast diffusion of HN system embodied in PLC or Wireless Lan. We call this model Choice-Based Diffusion Model. In addition, based on the simulation experiments, we also identify important factors that affect the demands of HN system.

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시장요인이 고려된 특성치 준거 기술측정 (A characteristic-based technology measurement with market factor considered)

  • 김성철;유평일
    • 경영과학
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    • 제11권2호
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    • pp.237-253
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    • 1994
  • Technology measurement is related with how to construct indicators of technological change and relative ranking of technological sophistication. Many attempts have been made to understand the measurement of technology. However, technology measurement still remains little understood problem in spite of its importance. This article is concerned with improving the measurement of technology by introducing market factors into the model. It illustrate a simple approach to the measurement of technology. This approach is based on the characteristic-space paradigm of technology. A relative ranking of technological sophistication for a product is measurable as a set of characteristics. The main feature of the proposed approach is the combination of technical factors and market factors. Technical factors are reflected in the definition of technological sophistication. Market factors are embraced in the determination of the relative importance assigned to each technology defining characteristics. Thus, the weight is determined by technical factors and market factors, which differentiates the study from the past based on judgmental technique such as experts' opinion.

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The Empirical Evidence on Government Bond Market Integration in East Asia

  • Liu, Lian
    • East Asian Economic Review
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    • 제20권1호
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    • pp.37-65
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    • 2016
  • This research intends to investigate the progress made in East Asian bond market integration thus far. Price-based measures (AAD indicator and beta-convergence measure), quantity-based measures and econometric techniques (co-integration test, error correction model based Granger causality test) are employed in the analysis. Even though East Asian government bond markets have become more integrated since 2001, the differentials among the markets still remain significantly high. The bond market integration process seems slow. The convergence of bond markets sped up in 2003 and after the 2008 world financial crisis, implying the important role of government policies in integrating the regional bond markets. East Asian bond market integration may need more government-directed measures.

The use of Case-Based Reasoning for Financial Market Monitoring

  • 한성권;오경주;김태윤
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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    • pp.1207-1213
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    • 2006
  • This paper shows that case-based reasoning (CBR), an artificial intelligence technique, is a quite efficient tool in monitoring financial market against its possible collapse. For this purpose, daily financial condition indicator (DFCI) monitoring financial market is built on CBR and its performance is compared to DFCI on neural network. This study is empirically done for the Korean financial market.

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Development of an Integrated Power Market Simulator for the Korean Electricity Market

  • Hur Jin;Kang Dong-Joo;Moon Young-Hwan
    • KIEE International Transactions on Power Engineering
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    • 제5A권4호
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    • pp.416-424
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    • 2005
  • At present, the Korean electricity industry is undergoing restructuring and the Cost Based-generation Pool (CBP) market is being operated in preparation of a Two Way Bidding Pool (TWBP) market. In deregulated electricity industries, an integrated power market simulator is one of the tools that can be used by market participants and market operators analyzing market behaviors and studying market structures and market codes. In this regard, it is very important to develop an electricity market simulator that reflects market code providing a market operation mechanism. This paper presents the development of an integrated market simulator, called the Power Exchange Simulator (PEXSIM), which is designed to imitate the Korean electricity market considering the various features of the market operating mechanism such as uniform price and constrained on/off payment. The PEXSIM is developed in VB.NET and composed of five modules whose titles are M-SIM, P-SIM, O-SIM, T-SIM and G-SIM interfacing the Access database program. To verify the features and the performance of the PEXSIM, a small Two Way bidding market with a 12-bus system and a One Way bidding market for generator competition will be presented for the electricity market simulations using PEXSIM.

도시 공공공간으로서의 성남 모란 민속5일장 계획에 관한 연구 (A Study of the Sungnam Moran Traditional Folk Market Project as the Urban Public Open Space)

  • 최동혁
    • 한국산학기술학회논문지
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    • 제11권12호
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    • pp.5134-5142
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    • 2010
  • 본 연구는 도시 재래시장의 기능과, 시장이 점유하는 공간을 도시의 다른 활동과 공유할 수 있는 가능성을 고찰하고 이를 위하여 필요한 계획요소와 공간계획방법을 바탕으로 성남시 모란 민속5일장 계획안을 제시하고자 하는 연구이다. 이를 위하여 기존의 재래시장이 갖고 있는 문제점과 그 개선방안을 살펴보고, 이를 건축 프로그램과 공간구성요소로 정리하며, 본 연구의 대상인 성남 모란시장의 특성인 5일마다 열리는 정기시장으로서의 시장의 기능과 시장이 열리지 않는 기간 동안의 공간 활용을 동시에 만족시킬 수 있는 계획요소를 구체화하여, 도시 공공공간으로서의 모란 민속5일장 계획안을 제시한다.

민수헬기 시장분석 (Civil Helicopter Market Analysis)

  • 황창전;이정훈;장병희;황인희
    • 항공우주산업기술동향
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    • 제8권1호
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    • pp.104-111
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    • 2010
  • 본 논문에서는 우리산업이 민수시장진입을 위해서 필수적으로 분석해야 할 세계 민수시장의 범위 및 특성, 과거 실적치 등을 바탕으로 세계시장 및 국내시장 분석, 우리나라가 시장진입을 위해서 고려해야 할 사항 및 시장 전망에 대해서 다루었다. 분석을 통해 민수시장에서 대형단발급의 퇴조에 따라 쌍발시장이 커지며, 운용자 인터뷰를 통해 현재 운용 중인 헬기보다 상위급의 헬기 운용을 선호하게 되며, 전체 시장 규모 등 주도가치 측면 및 구현용이성으로 판단시 우리나라는 대형쌍발급 및 중소형쌍발급에서 전략적 포지셔닝을 갖는 것이 좋으며, 수리온 민수전환형은 상당량의 시장진입이 전망되나, 단가, 사양, 판매전략 등 측면에서 적극적인 시장진입 노력이 필요하다.

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