• Ocean and Polar Research
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• 제35권2호
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• pp.93-105
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• 2013

The marine biotechnology industry is very significant as compared to other industries as one of the driving forces for economic growth in the next generation in Korea. However, the marine biotechnology market has been considered as a component of the biotechnology industry market which made difficult for creating separate research areas in relation to the scope of the relevant industry market as well as making it difficult to establish its own R&D policy strategies. Accordingly, this study was executed to estimate the future long-term market value of the marine biotechnology within the limit of industrial field and to verify the importance of national R&D investment in marine biotechnology on the basis of estimations within the industrial perspective. To this end, we classified the marine biotechnology industry into the four sub-sectors and estimated the domestic and global industrial market in 2010 and 2024. According to the results, the domestic and global market of the marine biotechnology industry will see a remarkable growth by 2024. In particular, the bio-energy, pharmaceutical and functional foods industry markets will achieve astonishing advances. On the basis of the analysis results, Korea has to establish more progressive and aggressive R&D investment strategies to strengthen national competitiveness through the marine biotechnology industry.

• 융합정보논문지
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• 제7권2호
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• pp.17-24
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• 2017

제 4차 산업혁명 시대로 접어들면서 융합 신제품들이 대거 등장하고 있지만 치열한 경쟁으로 인해 일부 제품을 제외하곤 많은 제품들이 출시와 동시에 시장에서 사라지고 있다. 특히 중소기업인 경우 경영상 여력이 많지 않아 제품 기획 시 구체적인 마케팅전략을 고려하지 않고 성능과 품질에만 집중하는 경우가 많다. 이러한 마케팅전략이 융합 신제품 기획 시 포함되지 않는다면 초기 및 주류 시장 진입에 많은 어려움을 겪을 수 있다. 본 논문에서는 초기시장에서 주류시장으로 넘어가는 과정에서 발생할 수 있는 위험요소를 캐즘마케팅 관점으로 살펴보았다. 이를 통해 융합 신제품 출시와 동시에 캐즘을 뛰어넘도록 캐즘마케팅 및 소셜네트워크 관점으로 분석한 후 마케팅 전략방안 네 가지를 제시 하였다. 이들 전략은 융합 신제품을 주류시장으로 진입시킬 때 치열한 경쟁에서 시장선점 우위의 포지셔닝을 취하고자하는 중소기업에 유용할 것이다.

• 융합경영연구
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• 제2권3호
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• pp.6-17
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• 2014

In 2014, Seongnam municipal government announced Sanseongro Commercial Area Revitalization including Dandae traditional market with active support of Seongnam municipal government. This study investigated conversion of Dandae market into specialized market to overcome economic stagnation and to make success case of wedding market. The study suggested supplementation of current problems as well as incidental businesses. The study gave SWOT analysis and management reformation to make success case of specialized market and to suggest win-win strategies and development plans to produce wedding market.

• 경영과학
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• 제21권2호
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• pp.235-252
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• 2004

Recently domestic mobile carriers have been engaged in heated battles for survival as the market is now rapidly approaching its maturity phase. and the launch of 3G service combined with the introduction of mobile number portability is dramatically reshaping the market landscape. The mobile carriers may have to create and maintain their competitive advantage based on their core capabilities and differentiated strategies. which will lead continuous survival and profits of the firm. This paper investigated competitiveness factors among mobile carriers. and analyzed the relationships of firm capabilities. competitive strategies and competitive advantage. We found that core capabilities and competitive strategies affecting competitive advantage are different from each carrier. Finally. we discussed strategic implications for carriers to increase their competitiveness.

• 산경연구논집
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• 제5권3호
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• pp.25-34
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• 2014

Purpose - This study aims to investigate Korean distribution enterprises' entry into the Chinese market. By studying Korean companies' strategy and current situation in the Chinese retail market and analyzing Lotte Mart's strategy, this study was aimed at identifying comprehensive strategies for Korean companies striving to expand in China's retail market. Research design, data, and methodology - A case study approach is used, focusing on the three northeastern provinces in China, and examining global firms' entry into the Chinese market. The study employed a direct survey and a literature review. Results - Korean distribution firms' entry into the overseas market is in the inception stage and it should be developed, considering its effects on the national economy and other industries. Conclusion - The cases of E-mart and Lotte Mart, representing Korean distribution firms, showed that they should not rely on scale to succeed in China. Both preliminary analysis and careful strategies are required to ensure success. Considering the high growth potential of the Chinese market, a management strategy that takes account of Chinese people's emotions was needed.

• 무역학회지
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• 제47권2호
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• pp.103-120
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• 2022

This paper studies the possibility of options as an instrument for central bank to intervene foreign exchange market. As opposed to spot transaction or forward transaction, which impacts spot exchange rate only once, currency options can continuously resist a directional speculative pressure on spot market due to the dynamic delta hedging of OTC currency options market maker. This research also analyzes whether and how central banks can use currency options to lower exchange rate volatility and maintain (implicit) target zones in foreign exchange markets. It argues that short position rather than long position in options will result in market makers dynamically hedging their long option exposure in a stabilizing manner, consistent with the first objective. Selling a "Strangle" allows a central bank to increase the credibility of its commitment to a target zone, and could have a lower expected cost than spot market interventions. However, this strategy also exposes the central bank to an unlimited loss potential. Therefore these kinds of intervention strategies must be used in the short run and temporarily.

• 한국식생활문화학회지
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• 제31권2호
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• pp.121-130
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• 2016

This study attempted to understand the fast food brand personality in the domestic dining market to present the repositioning strategies within the competitive market. Positive analysis results were as follows. First, the five brand individualities of 'familiarity', 'passion', 'professionalism', 'reliability', and 'refinement' were derived. Second, the deductions made on perceptions of the population using a Biplot based on the brand personality showed that there were significant differences among the brand personality images of the brands, which were the targets of comparison. Third, there were significant between-group differences in the comparisons of perception among the subgroups according to gender, brand reliability, and brand satisfaction. Fourth, there were significant between-group differences in the consumer fast food brand preferences and ideal point. Such studies can provide information useful for establishing marketing differentiating strategies by grasping the brand personality of competing brands in the market.

• 한국정보시스템학회지:정보시스템연구
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• 제9권1호
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• pp.87-108
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• 2000

The tourist industry is expecially one of the successful areas for the application of electronic commerce because it is an information-intensive and consumer-oriented industry where information and services play a large part in transaction processes. A electronic tourism market which integrates tourist information systems, reservation systems, and real-time broadcasting systems based on the Internet Web was developed by a collaborative team of Dongguk University and Daou Tech. Inc. with sponsorship of Kyongbuk province and Minister of Information Communications of Korea. Based on the development case of the system, this paper proposes development and operations strategies of electronic market in the tourist industry. The paper reviews the development strategies in the perspective of potential travelers, technology, cooperation among players, and development methodology. The paper also discusses strategies which are able to be employed as the guideline in order to operate the system.

• 한국의류산업학회지
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• 제6권2호
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• pp.195-204
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• 2004

As Korea fully entered the fashion industry in the early 1980s, the casual lifestyle trend has led the casual trend of fashion, and segmentation and specialization of the casual wear market began from the early 1990s. As of 2003, which is twelfth year after On & On's launch in 1992, this brand has succeeded in advancing into the Chinese market and has also arisen as a successful brand in the domestic market. The present research was carried out by consulting on the proposal of the marketing strategies for On & On. Firstly, in 1994 the marketing research for the consumers visiting the shop was carried out. A second investigation was conducted on the basis of the first analysis in 2003, ten after the first investigation. This research was performed to propose the future marketing strategies for On & On through an analysis of the changes of On & On consumer's purchase. This research established marketing strategies for the young casual brand.

• 현장농수산연구지
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• 제24권4호
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• pp.45-52
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• 2022

This study suggest strategies to expand pork exports to Hong Kong through understanding characteristics of its pork market based on results from analysis on surveys on consumers and marketers. The survey results indicate that Hong Kong's consumers consider freshness and sanitation/safety of pork as the most important factors in their purchase. The consumers are found to be very satisfied with Korean pork and have intension to purchase it in the future. The importers suggest that Korean pork should improve its price competitiveness and build up its brand images. Based on results of surveys, this study suggests four strategies, which are systematic disease controls, establishment of its brand image, effective quality and sanitation/safety management and government supports. And, as results from deriving economic effects of 2021 Korean pork export to Hongkong, the production inducement effect is 42.5 billion won and the employment inducement effect is 266 persons.