• Proceedings of the KSR Conference
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• 2004.06a
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• pp.472-478
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• 2004

This primary study describes the strategies for expanding the railway market to overseas. Therefore, I mainly reviewed and analysed the report of KRRI. Hereafter, I referred to the world railway market analysis, and benchmarked about Japan, France and Germany for high speed rail system of their export strategies to the world. After than, I suggested some measures for expanding strategies through analysing the problems. According to opening the KTX from Seoul to Busan, we have to think what the next step is. Like other countries of developing the high speed rail system, we have to try to export some kinds of system for further technology and industry development.

• Proceedings of the KIEE Conference
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• 2003.07a
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• pp.630-632
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• 2003

This paper describes allocation strategies of controllable loads for load aggregator in power market with the direct load control (DLC) program, which is carried out the two-way confirmation procedure. So, it is needed to the priority among the controllable loads to perform effectively and quickly the confirmation task. In this paper, allocation strategies for market operator and/or load aggregator are proposed, which are based on the basic load patterns defined in this paper. To verify the soundness of proposed strategies. case study on a sample system is performed.

• International Commerce and Information Review
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• v.10 no.4
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• pp.251-275
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• 2008

South Korea has spend billions planing for entertainment contents development, exporting contents, developing strategies for overseas marketing. But one piece of the plan may be missing: The ability of corporations to continue to provide vital services. Over the years, a number of studies have examined korean waves and have reached the same conclusion: starting a activity without reasonable strategies tends to have effects on merchandising, income, image, etc. For the purpose of analysis, this study has adopted SWOT matrix, Japan's market, for instance, is mixed by variation factors-opportunities, threats, strengths, weakness. Fortunately, Because Japan's market, the most world's cultural contents, has an environmental condition of advanced level, If Our en-contents have a high level, through localization and strategic alliance, the marketing strategies for japan' market will do a good chance of success.

• Journal of Evidence-Based Herbal Medicine
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• v.3 no.1
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• pp.25-33
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• 2010

The aims of this study recognize the limitations of the domestic chocolate market compared to domestic and foreign chocolate market and investigate the strategies for activation of the domestic chocolate culture and development of new chocolate market throughout pointing out the various problems. We analyzed the trends for the food market and confectionery market, main market for chocolate, and also compared domestic and foreign cases for market of chocolate as food or non-food. We sought for solutions and implications for diversification of domestic chocolate market through prospects for the future. Domestic chocolate market is not enough to be competitive compared with overseas market, yet. However, we speculated that domestic chocolate market would gradually develop through fusion with herbal bio-industry as rapid economic development. Besides, we demonstrated a few ways which derive larger development through combination of chocolate market and herbal bio-industry. For these sakes, we suggest that at first, if paradigm which is considered oriental medicinal characters and back innovative and differentiated ideas should be present, the activation of markets of chocolate and herbal bio-industry as well as the diversities of market may be obtained.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.54 no.9
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• pp.461-466
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• 2005

This paper addresses the bidding strategies of a hydro generator in an electricity market, and their effect on the electricity market in accordance with some parameters: the water volume, the demand elasticity, and the hydro unit performance. The competition of a hydro generator is formulated as a hi-level optimization problem, and the solving scheme for the equilibrium condition is proposed as a set of nonlinear simultaneous equations. The equilibrium of the oligopolistic model is evaluated by comparison with that of a perfect competition model from the viewpoint of a market power. Simulation results show some parameters have an influence on the market power of an electricity market including a hydro generator.

• Proceedings of the KIEE Conference
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• summer
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• pp.713-715
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• 2004

In an electricity market with an imperfect competition, participants make plans of biddings and transaction strategies to maximize their own profits. The market price and the quantity are concerned with the operation reserve as well as the bidding system and demand curves in an electricity market. This paper presents a model of the combined market , energy market and operating teserve market. The Nash equilibrium is analyzed by using a hi-level optimization , maximization of Social welfare (SW) and maximization of the producers' profits.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4314-4321
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• 2011

The aim of this paper is to analyze the success factors of European companies operating in Korea. Special attention is given to German companies seeking to enter the Asian market. The advantages and disadvantages of the Korean market as an gate to other Asian markets are discussed. Furthermore, it is introduced a measure by which other foreign companies could be induced to invest in the Korean market. Chapter two introduces a theoretical framework for market entry strategies of German companies in Asia. Chapter three and four analyses empirical cases. In chapter five a conclusion and implications is provided.

• Health Policy and Management
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• v.20 no.3
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• pp.1-20
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• 2010

Objectives : This study is purposed to segment dental service markets with reflecting customer's preference and to suggest some marketing strategies applied to each segmented market. Methods : The customer's data collected from a series of online survey comprise such factors as expertise of dentist, courtesy, clinic size, equipment, price and distance, including some socio-demographics. A conjoint analysis and a clustering analysis with estimated coefficients were performed to find out some dental market segments for three dental service types such as dental caries, esthetic treatments and dental implants. Results : Three or four market segments for each dental service type are derived from the analysis, and subsequently market characteristics for each derived segment are explored. Furthermore, some dental marketing strategies for each segment are suggested for better management. Conclusion : A conventional way of developing dental marketing strategies can be improved, while specific customer's preference are responded.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.40-40
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• 2009

Construction firms have long sought success in the global construction market through diversifying revenue sources and project portfolios. The volume of international contracts has contributed to firms' sustained growth by mitigating the impact of the domestic market's cyclical nature. In spite of the importance of international construction, the uncertainty and dynamic changes surrounding global construction pose serious threats to global contactors. Over the last decade, the international construction industry has changed drastically in many ways, particularly including financial resource diversity, competition rules for the selection of contractors, and the terms of delivery systems requiring more competent total service providers. This paper investigates the important changes for global contractors through various documentation analysis as well as in-depth interviews with industry experts. This paper then analyzes the common strategies and lessons obtained from the cases of leading global contractors that have sustained their growth in the competitive global construction during the last decade. In addition, the authors further analyzed the comparisons between those firms and Korean contractors to discern any difference in sustaining their growth in the competitive market. It was found that those leading firms were quite proactive and responsive to changing markets by diversifying their market revenues to stabilize their revenue structure and enhancing their competency through a wide range of 'business convergence'. In addition, they significantly increased their upstream/downstream functional capabilities; hence becoming more competent service providers, able to grow in these rapidly changing market conditions. Finally, this paper benchmarks the critical strategies that support growth, which in turn can provide a strategic guideline for expansion into the global construction market.

• Asia-Pacific Journal of Business
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• v.10 no.2
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• pp.65-77
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• 2019

The after China's reform and opening up, the country has been facing the era of material abundance based on its economic power. The Chinese food industry has been growing along with economic growth, high quality, and diversified customer needs. Also, as Chinese people have strong attachment to food, many food franchise companies have been also growing rapidly. As the Chinese government encourages and supports the field of food franchises, so that the quality and quantity of the Chinese restaurant industry have been improved largely. Meanwhile with the support of the Korean government to enter the overseas market, the number of Korean franchise companies are increasing to operate their business in China. Under the influence of Chinese food industrial climate, Korean companies are also in search of global market advancement to China. However, the risks in China are unexpectable, which means that the recent move of China is literally showing rugby action, criticism of operating businesses in China has been climbed up and the domestic SMEs are seriously considering whether to stay or leave. This study investigates the environmental risks of Chinese enterprises, in which the food franchise companies could experience, to manage any risks from entering the Chinese market with uncertainty. Through SWOT analysis and cases, strategies to avoid the risks are suggested for Korean companies to enter the Chinese markets. Therefore, this study researches in the current status of Chinese and Korean restaurants, explores any risks in China in terms of exports to China and market advance, develops strategies to avoid those risks, and provides essential suggestions for entering into Chinese market.