• Title/Summary/Keyword: Market Prospects

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A Study on Forecasting Model based Weighted Moving Average for Cable TV Advertising Market (가중이동평균법을 이용한 케이블TV 광고시장에 대한 예측모형 개발)

  • Cho, Jae Hyung;Kim, Ho Young
    • The Journal of Information Systems
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    • v.25 no.2
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    • pp.153-171
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    • 2016
  • Purpose This study suggests the development of forecasting model for local cable TV advertisement. In order to verify the expected effect of the suggestion, using the causal loop map of System Dynamics, the factors affecting the prospects of cable TV commercial market were divided into 5 groups. Then targeting 97 people involved in the cable TV commercial market in Busan, Ulsan, and Gyeongnam, a survey was conducted on their perception of the current status of local advertisement market and future prospect. Design/methodology/approach The analysis of the collected data shows that workers in advertising and advertisers perceive the influence of cable TV as an advertising media to be high, while clearly understanding the problems of cable TV commercial market. Based on this the effects on the prospects of cable TV commercial market were analyzed and a forecasting method called Weighted Moving Average was applied. In order to improve accuracy of the added value of Weighted Moving Average, the 5 factors were divided into qualitative factors and quantitative factors, and using Multi-attribute Decision Making method, all the factors were normalized and weighting factors were deduced. The result of simulating the prospects of cable TV commercial market using Weighted Moving Average, both qualitative and quantitative factors showed downward turn in the market prospect for the following 10 years. Findings The result reflects generally negative perception of advertisement viewers about the prospects of cable TV commercial market. Compared to the previous studies on domestic cable TV commercials that focused on policy suggestions and surveys on perception of current status, this study has its significance in that it used scientific method and simulation for verification.

Prospects of OLED Technology

  • Jeong, Ho-Gyun
    • Proceedings of the Korean Vacuum Society Conference
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    • 2015.08a
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    • pp.51.1-51.1
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    • 2015
  • OLED commercialization has been led in mobile market by Samsung since 2007, but more suppliers in Korea, China and Japan are joining the market. However, there remain some challenges in expanding its application to large size TV and flexible displays, especially in competition with dominant LCD products. This talk will discuss future prospects of the OLED technology after brief review of the progress.

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Carbon Fibers (II): Recent Technical Trends and Market Prospects of Carbon Fibers

  • Seo, Min-Kang;Min, Byung-Gak;Park, Soo-Jin
    • Carbon letters
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    • v.9 no.4
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    • pp.324-339
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    • 2008
  • The principal aims of the review paper are (1) to establish broad overview information, both qualitative and quantitative, relating to the world market for polyacrylonitrile (PAN) or pitch-based carbon fibers; and (2) to generate an effective analysis and break down of consumption by process route and eventual end-use. The review paper also designed specifically to provide subscribers with an accurate, independent, and realistic assessment of the current status and future perspective of the market for carbon fibers in the world. The world market for carbon fibers continues to grow rapidly, fuelled by new industrial end uses, such as sport and leisure goods, aerospace, automotive applications, civil engineering and infrastructure repair, and immerging applications in energy generation. Demands for properties of carbon fibers used in those applications include many things such as strength, toughness, fatigue property, corrosion resistance, heat resistance, etc., and these become to be higher level. On the other hand, demands for manufacturing technologies of carbon fibers become to be difficult with these demands for properties, and these are wide variety such as high efficiencies, high qualities, many functions, labor saving, and low cost. In this review paper, thus, the recent carbon fibers corresponded to these needs, and its latest manufacturing technologies as well as market prospects are described.

The Prospects for the LED Industry (뉴스초점 - LED 현황과 전망)

  • Chi, Dong-Keun
    • Journal of the Korean Professional Engineers Association
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    • v.42 no.5
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    • pp.46-49
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    • 2009
  • Many companies are looking for going into the LED Industry as LED has the brightest prospects in the future compare to any other industries. But many companies are lack of comprehension of market for successful entry decision. It is highly recommended to setup the effective strategy by categorizing the LED application markets and selecting the target market. In this paper LED Lighting industry is mainly explained among the many LED markets.

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Prospecting the Market of the Modular Housing Using the Nonlinear Forecasting Models (비선형 예측모형을 활용한 모듈러주택 시장전망)

  • Park, Nam-Cheon;Kim, Kyoon-Tai;Kim, In-Moo;Kim, Seok-Jong
    • Journal of the Korea Institute of Building Construction
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    • v.14 no.6
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    • pp.631-637
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    • 2014
  • Recently, following the application of modular housing techniques to not only residential sector, but also to business sector, the scope of modular housing market b expanding. In the case of other developed countries, such markets are entering into the maturity stage, though the market in Korea is not fully formed yet. Thus, it is difficult to check its trend to estimated mid- to long-term prospects of the market. In this context, the study predicted demand of the modular housing market by using a non-linear prediction model based on time series analysis. To get the prospects for the modular housing market, the quantity of housing supply was estimated based on the estimated quantity of newly built housings, and assumed that a portion of the supplied quantity would be the demand for modular housings. Based on the assumption of demand for modular housings, several scenarios were analyzed and the prospects of the modular housing market was obtained by utilizing the non-linear prediction model.

A Study on Recent Trends and Prospects of Domestic and International Shipping Industries (국내외 해운업의 최근 동향과 전망에 관한 연구)

  • Byun, Dae-Ho
    • Asia-Pacific Journal of Business
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    • v.9 no.3
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    • pp.101-115
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    • 2018
  • The purpose of this study is to examine the growth status and future prospects of the shipping industry over the past decade through a review of the statistical database and related literature. We classify the shipping industry and survey a number of companies, number of employees, sales trends and shipping logistics market outlook, port cargo volume, and container throughput trends with regard to the sea cargo shipping business, freezing cold warehousing business, harbor cargo unloading business, and international freight forwarding business. We will also look at the overall trends, scale, cargo volume, and harbor automation status of the global shipping market.

A Study on Deregulation Trends and Prospects in the Telecommunications Market of European Union (EU통신시장의 규제완화 동향 및 전망 분석)

  • 김방룡;권오성
    • Journal of Korea Technology Innovation Society
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    • v.1 no.3
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    • pp.419-435
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    • 1998
  • The telecommunications market in European Union was fully liberalized as schedule except some member countries on and after January 1, 1998. The full liberalization of telecommunications market which will provide lower charges and various services to consumers. At present, the monopoly on voice telephony services is being maintained in five member countries authorized the implementation delay of liberalization. There are still remain many problems, such as pre-selection of carriers, number portability and interconnection, to solve by January 1, 2000. After examining the basic principle of telecommunication regulations and the liberalization trends of EU countries, we review the future assignments and prospects of European Union. finally we suggest implications for telecommunication policy and carriers in Korea.

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Prospects of the TKR-TSR Market

  • Yoo Ju-Young;Nam Ki-Chan;Son Sung-Il
    • Journal of Navigation and Port Research
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    • v.29 no.9
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    • pp.795-800
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    • 2005
  • Nowadays, road transportation which has played a key role in the market of both passenger and freight transportation is facing with a serious problem, the traffic congestion causing a delay of transportation. Therefore, railroad transportation is considered as an attractive alternative mode of inland transportation due to its inherent merits in mass transportation such as relatively low cost compared with road transportations, less air pollution and noise than other mode ets. In this paper, therefore, we examine the current situation of railroad transportation markets including TKR(Trans- Korean Railway}, TSR(Trans-Siberian Railway} and prospects for the connection of TKR-TSR. And then we examine the structure of the container transportation market by railroad in Korea with a brief analysis of the traffic volume of TKR-TSR.

Study on the Current status and prospects of China aviation industry (중국 항공산업현황 및 전망에 관한 연구)

  • Lee, Ki-Heon;Hwang, Ho-Won;Oh, Young-Jin
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.22 no.1
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    • pp.51-64
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    • 2014
  • According to the prediction of Aviation Industry Corporation of China, in the next 20 years, China will have an increase of 4,583 civilian airliners, including 3,682 jumbo jets and 901 regional aircrafts. Chinese commercial aviation aircraft market will undoubtedly grow rapidly. until the year 2030, China's share of the global aircraft fleet will increase from 9% to 15%. In addition, the business jet market has a huge growing room in the global industry, the deliveries will reach 10,000 units in the next 10 years, and the Chinese market deliveries will reach 23,600 in the next 20 years. China's aviation market, is and will be enormous in the future. It is one of the main engines of economic growth in the field. China's civil aviation transportation is based on dazzling economic development. Air transport is the fastest growing power for the time being. China's aviation sector will have an average annual gross of about 10%, and more likely to continued growing and it is expected to be world's major aviation market around the world. As the result, since one of future the important industries will be emerged, Air policy enforcement and considering the reality of our future prospects for the airline industry presented.

A Study on Perception of Librarian's Job Prospects

  • Noh, Younghee;Kwon, Yeong-ae;Shin, Youngji
    • International Journal of Knowledge Content Development & Technology
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    • v.7 no.1
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    • pp.79-100
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    • 2017
  • The purpose of this study is to investigate awareness of librarian's job prospects, and to do this a survey was conducted with 502 college students in 14 Departments of Library and Information Science around Korea and 753 librarians in libraries and related agencies. The study results are as follows. First, satisfaction with educational curriculum was higher in students than librarians. Second, both students and librarians regarded workplace based practical training as employment requirements and also evaluated certifications and academic performance as important requirements. Third, both groups asked that information on employment rates be available in a timely manner, and perceived that the librarian's job prospects were not bright. Therefore, in order to improve employment of librarians, it will be necessary to establish a job information system, reorganize the current educational curriculum into a practice-oriented curriculum, and introduce the national curriculum statements (NCS)-based curriculum.