• Title/Summary/Keyword: Market Growth Curve

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Domestic Automotive Exterior Lamp-LEDs Demand and Forecasting using BASS Diffusion Model (BASS 확산 모형을 이용한 국내 자동차 외장 램프 LED 수요예측 분석)

  • Lee, Jae-Heun
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.349-371
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    • 2022
  • Purpose: Compared to the rapid growth rate of the domestic automotive LED industry so far, the predictive analysis method for demand forecasting or market outlook was insufficient. Accordingly, product characteristics are analyzed through the life trend of LEDs for automotive exterior lamps and the relative strengths of p and q using the Bass model. Also, future demands are predicted. Methods: We used sales data of a leading company in domestic market of automotive LEDs. Considering the autocorrelation error term of this data, parameters m, p, and q were estimated through the modified estimation method of OLS and the NLS(Nonlinear Least Squares) method, and the optimal method was selected by comparing prediction error performance such as RMSE. Future annual demands and cumulative demands were predicted through the growth curve obtained from Bass-NLS model. In addition, various nonlinear growth curve models were applied to the data to compare the Bass-NLS model with potential market demand, and an optimal model was derived. Results: From the analysis, the parameter estimation results by Bass-NLS obtained m=1338.13, p=0.0026, q=0.3003. If the current trend continues, domestic automotive LED market is predicted to reach its maximum peak in 2021 and the maximum demand is $102.23M. Potential market demand was $1338.13M. In the nonlinear growth curve model analysis, the Gompertz model was selected as the optimal model, and the potential market size was $2864.018M. Conclusion: It is expected that the Bass-NLS method will be applied to LED sales data for automotive to find out the characteristics of the relative strength of q/p of products and to be used to predict current demand and future cumulative demand.

Development of Market Growth Pattern Map Based on Growth Model and Self-organizing Map Algorithm: Focusing on ICT products (자기조직화 지도를 활용한 성장모형 기반의 시장 성장패턴 지도 구축: ICT제품을 중심으로)

  • Park, Do-Hyung;Chung, Jaekwon;Chung, Yeo Jin;Lee, Dongwon
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.1-23
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    • 2014
  • Market forecasting aims to estimate the sales volume of a product or service that is sold to consumers for a specific selling period. From the perspective of the enterprise, accurate market forecasting assists in determining the timing of new product introduction, product design, and establishing production plans and marketing strategies that enable a more efficient decision-making process. Moreover, accurate market forecasting enables governments to efficiently establish a national budget organization. This study aims to generate a market growth curve for ICT (information and communication technology) goods using past time series data; categorize products showing similar growth patterns; understand markets in the industry; and forecast the future outlook of such products. This study suggests the useful and meaningful process (or methodology) to identify the market growth pattern with quantitative growth model and data mining algorithm. The study employs the following methodology. At the first stage, past time series data are collected based on the target products or services of categorized industry. The data, such as the volume of sales and domestic consumption for a specific product or service, are collected from the relevant government ministry, the National Statistical Office, and other relevant government organizations. For collected data that may not be analyzed due to the lack of past data and the alteration of code names, data pre-processing work should be performed. At the second stage of this process, an optimal model for market forecasting should be selected. This model can be varied on the basis of the characteristics of each categorized industry. As this study is focused on the ICT industry, which has more frequent new technology appearances resulting in changes of the market structure, Logistic model, Gompertz model, and Bass model are selected. A hybrid model that combines different models can also be considered. The hybrid model considered for use in this study analyzes the size of the market potential through the Logistic and Gompertz models, and then the figures are used for the Bass model. The third stage of this process is to evaluate which model most accurately explains the data. In order to do this, the parameter should be estimated on the basis of the collected past time series data to generate the models' predictive value and calculate the root-mean squared error (RMSE). The model that shows the lowest average RMSE value for every product type is considered as the best model. At the fourth stage of this process, based on the estimated parameter value generated by the best model, a market growth pattern map is constructed with self-organizing map algorithm. A self-organizing map is learning with market pattern parameters for all products or services as input data, and the products or services are organized into an $N{\times}N$ map. The number of clusters increase from 2 to M, depending on the characteristics of the nodes on the map. The clusters are divided into zones, and the clusters with the ability to provide the most meaningful explanation are selected. Based on the final selection of clusters, the boundaries between the nodes are selected and, ultimately, the market growth pattern map is completed. The last step is to determine the final characteristics of the clusters as well as the market growth curve. The average of the market growth pattern parameters in the clusters is taken to be a representative figure. Using this figure, a growth curve is drawn for each cluster, and their characteristics are analyzed. Also, taking into consideration the product types in each cluster, their characteristics can be qualitatively generated. We expect that the process and system that this paper suggests can be used as a tool for forecasting demand in the ICT and other industries.

Forecasting methodology of future demand market (미래 수요시장의 예측 방법론)

  • Oh, Sang-young
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.205-211
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    • 2020
  • The method of predicting the future may be predicted by technical characteristics or technical performance. Therefore, technology prediction is used in the field of strategic research that can produce economic and social benefits. In this study, we predicted the future market through the study of how to predict the future with these technical characteristics. The future prediction method was studied through the prediction of the time when the market occupied according to the demand of special product. For forecasting market demand, we proposed the future forecasting model through comparison of representative quantitative analysis methods such as CAGR model, BASS model, Logistic model and Gompertz Growth Curve. This study combines Rogers' theory of innovation diffusion to predict when products will spread to the market. As a result of the research, we developed a methodology to predict when a particular product will mature in the future market through the spread of various factors for the special product to occupy the market. However, there are limitations in reducing errors in expert judgment to predict the market.

Estimation of growth curve in Hanwoo steers using progeny test records

  • Yun, Jae-Woong;Park, Se-Yeong;Park, Hu-Rak;Eum, Seung-Hoon;Roh, Seung-Hee;Seo, Jakyeom;Cho, Seong-Keun;Kim, Byeong-Woo
    • Korean Journal of Agricultural Science
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    • v.43 no.4
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    • pp.623-633
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    • 2016
  • A total of 6,973 steer growth records of Hanwoo breeding bull's progeny test data collected from 1989 to 2015 were analyzed to identify the most appropriate growth curve among three growth curve models (Gompertz, Logistic and von Bertalanffy). The Gompertz growth curve model equation was $W_t=990.5e^{{-2.7479e}^{-0.00241t}}$, the Logistic growth curve model equation was $W_t=772(1+8.3314e^{-0.00475t})^{-1}$, and the von Bertalanffy growth curve model equation was $W_t=1,196.4(1-0.646e^{-0.00162t})^3$. The Gompertz model parameters A, b, and k were estimated to be $990.5{\pm}10.27$, $2.7479{\pm}0.0068$, and $0.00241{\pm}0.000028$, respectively. The inflection point age was estimated to be 421 days and the weight of inflection point was 365.3 kg. The Logistic model parameters A, b, and k were estimated to be $772.0{\pm}4.12$, $8.3314{\pm}0.0453$, and $0.00475{\pm}0.000033$, respectively. The inflection point age was estimated to be 445 days and the weight of inflection point was 385.0 kg. The von Bertalanffy model parameters A, b, and k were estimated to be $1196.4{\pm}18.39$, $0.646{\pm}0.0010$, and $0.00162{\pm}0.000027$, respectively. The inflection point age was estimated to be 405 days and the weight of inflection point was 352.0 kg. Mature body weight of the von Bertalanffy model was 1196.4 kg, the Gompertz model was 990.5 kg, and the Logistic model was 772.0 kg. The difference between actual and estimated weights was similar in the Logistic model and the von Bertalanffy model. The difference between market weight and estimated market weight was the lowest in the Gompertz model. The growth curve using the von Bertalanffy model showed the lowest mean square error.

Re-estimation of Model Parameters in Growth Curves When Adjusting Market Potential and Time of Maximum Sales (성장곡선 예측 모형의 특성치 보정에 따른 매개변수의 재추정)

  • Park, Ju-Seok;Ko, Young-Hyun;Jun, Chi-Hyuck;Lee, Jae-Hwan;Hong, Seung-Pyo;Moon, Hyung-Don
    • IE interfaces
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    • v.16 no.1
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    • pp.103-110
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    • 2003
  • Growth curves are widely used in forecasting the market demand. When there are only a few data points available, the estimated model parameters have a low confidence. In this case, if some expert opinions are available, it would be better for predicting future demand to adjust the model parameters using these information. This paper proposes the methodology for re-estimation of model parameters in growth curves when adjusting market potential and/or time of maximum sales. We also provide the detailed procedures for five growth curves including Bass, Logistic, Gompertz, Weibull and Cumulative Lognormal models. Applications to real data are also included.

An Empirical Study of the Relationships between CO2 Emissions, Economic Growth and Openness (개방화와 경제성장에 따른 한국, 중국, 일본의 이산화탄소 배출량 비교 분석)

  • Choi, Eunho;Heshmati, Almas;Cho, Yongsung
    • Journal of Environmental Policy
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    • v.10 no.4
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    • pp.3-37
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    • 2011
  • This paper investigates the existence of the environmental Kuznets curve (EKC) for carbon dioxide $CO_2$ emissions and its causal relationships with economic growth and openness by using time series data (1971-2006) from China (an emerging market), Korea (a newly industrialized country), and Japan (a developed country). The sample countries span a whole range of development stages from industrialized to newly industrialized and emerging market economies. The environmental consequences according to openness and economic growth do not show uniform results across the countries. Depending on the national characteristics, the estimated EKC show different temporal patterns. China shows an N-shaped curve while Japan has a U-shaped curve. Such dissimilarities are also found in the relationship between $CO_2$ emissions and openness. In the case of Korea, and Japan it represents an inverted U-shaped curve while China shows a U-shaped curve. We also analyze the dynamic relationships between the variables by adopting a vector auto regression or vector error correction model. These models through the impulse response functions allow for analysis of the causal variable's influence on the dynamic response of emission variables, and it adopts a variance decomposition to explain the magnitude of the forecast error variance determined by the shocks to each of the causal variables over time. Results show evidence of large heterogeneity among the countries and variables impacts.

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An Analysis for the Characteristics of Digital TVs in CES in the View of Technology Growth and Substitution Curves (기술 성장 및 대체 곡선 관점에서의 CES 출품 Digital TV의 특성 분석)

  • Kim, Do-Goan;Shin, Seong-Yoon;Jin, Chan-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.6
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    • pp.1336-1341
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    • 2013
  • Through reviewing the characteristics of digital TVs, which have emerged in CES since 2005, in the view of technology growth and substitution curves, this paper is to provide a prediction on the next generation's multi-media on smart environment. As a result, digital TV has been developed on the flow of its technology growth curve from the early version in 2005 to smart digital TV in 2013, which emphasizes the key word "connected", and it has already come to the market puberty.

An Analysis for the Characteristics of Digital TVs in CES in the View of Technology Growth and Substitution Curves (기술 성장 및 대체 곡선 관점에서의 CES 출품 Digital TV의 특성 분석)

  • Kim, Do-Goan;Shin, Seong-Yoon;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.05a
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    • pp.96-98
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    • 2013
  • Through reviewing the characteristics of digital TVs, which have emerged in CES since 2005, in the view of technology growth and substitution curves, this paper is to provide a prediction on the next generation's multi-media on smart environment. As a result, digital TV has been developed on the flow of its technology growth curve from the early version in 2005 to smart digital TV in 2013, which emphasizes the key word "connected", and it has already come to the market puberty. Also, as it has the characteristics such as supporting multi functional and multi media environments and introducing curved or flexible display, the digital TV in CES 2013 has reached in introductory stage on the technology substitution curve.

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Shuffling of Elliptic Curve Cryptography Key on Device Payment

  • Kennedy, Chinyere Grace;Cho, Dongsub
    • Journal of Korea Multimedia Society
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    • v.22 no.4
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    • pp.463-471
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    • 2019
  • The growth of mobile technology particularly smartphone applications such as ticketing, access control, and making payments are on the increase. Elliptic Curve Cryptography (ECC)-based systems have also become widely available in the market offering various convenient services by bringing smartphones in proximity to ECC-enabled objects. When a system user attempts to establish a connection, the AIK sends hashes to a server that then verifies the values. ECC can be used with various operating systems in conjunction with other technologies such as biometric verification systems, smart cards, anti-virus programs, and firewalls. The use of Elliptic-curve cryptography ensures efficient verification and signing of security status verification reports which allows the system to take advantage of Trusted Computing Technologies. This paper proposes a device payment method based on ECC and Shuffling based on distributed key exchange. Our study focuses on the secure and efficient implementation of ECC in payment device. This novel approach is well secure against intruders and will prevent the unauthorized extraction of information from communication. It converts plaintext into ASCII value that leads to the point of curve, then after, it performs shuffling to encrypt and decrypt the data to generate secret shared key used by both sender and receiver.

A Study on Growth Pattern in a New Synthetic Korean Native Commercial Chicken by Sex and Strains (신품종 토종닭의 계통과 성별에 따른 성장 특성에 관한 연구)

  • Kigon, Kim;Eun Sik, Choi;See Hwan, Sohn
    • Korean Journal of Poultry Science
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    • v.49 no.4
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    • pp.229-237
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    • 2022
  • This study investigated the growth characteristics of four strains of newly developed synthetic Korean native commercial chickens (KNCs). We investigated a suitable growth curve model in KNCs and estimated the number of days to reach a 2 kg market weight. Body weight was measured at 2-week intervals from birth to 12 weeks of age. The growth curves were estimated using von Berteralanffy, Gompertz, and logistic functions. The results showed that males were significantly heavier than females at all ages, but there were no significant differences in body weight between strains, except at birth and 2 and 6 weeks of age. The coefficients of determination and adjusted determination of growth function had high goodness-of-fit (97.4~99.7). Of the growth curve parameters, the mature weight and growth ratio were higher in males than in females, but the maturity rate was similar in males and females. The inflection point occurred at approximately 7 weeks of age for females and 8 to 9 weeks of age for males. The weights estimated from the growth curve functions almost agreed with the actual weights, except for male weights estimated using the von Bertalanffy function. The coefficients of determination of the regression equations for weight to age were 0.9583 to 0.9746. The 8- and 10-week-old body weights estimated using the regression equation, and the 12-week-old weight estimated using the logistic function were most similar to the actual weight. Using these models, the estimated age of KNCs to reach 2 kg was 62.0~64.6 days for males and 74.9~78.6 days for females.