• 제목/요약/키워드: Market Focus

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지식과 조직: 지식시장과 지식공동체 관점 (Knowledge and Organization: Perspectives of Knowledge Market and Knowledge Community)

  • 정명호
    • 지식경영연구
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    • 제1권1호
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    • pp.47-64
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    • 2000
  • As the Knowledge Economy grows bigger, studies and practices of knowledge management flourish in almost every organizations. Yet, the studies of fundamental relationships between knowledge and organization have not been sufficiently developed. It is partly because current knowledge management mainly focus on the technical aspects of the theme. This paper tries to find the possible organizing principles and theoretical foundations of knowledge-intensive organizations through the perspective of knowledge market and knowledge community. Based on the differentiation of "knowledge" and "knowing", the author draws several propositions about knowledge creation and knowledge use. Then, the author relates these propositions to the design and implementation of two theoretical models of organizations, i. e. knowledge market and knowledge community. Major claims are: 1) Knowledge use and knowledge creation process are conceptually separable, so that different conceptual models (market & community) need to be applied. 2) Since knowledge use and creation should be integrated, organizations in the Knowledge Economy should be the efficient knowledge market and, at the same time, knowledge community with care and cooperations. 3) The network of independent small KIFs(knowledge-intensive firms) could be considered as the possible organizational model of the future.

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SM 엔터테인먼트의 글로벌 시장 진출 특성 (Penetration Strategies of SM Entertainment in Global Market)

  • 이문행
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.77-92
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    • 2014
  • Korean entertainment companies like SM entertainment, YG and JYP contribute enormously to the recent K-pop fever. They expand their businesses aggressively to foreign markets which has been successful. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on SM entertainment which manages successively in the Asian market. As a result, one of their successful strategies on the global market is localization. They rearrange a group with in the members to suit into the local market : for instance, Super Junior, representative boy group, has rearranged and reformed to Super Junior M (mandarin), Super Junior happy (for Japan market), etc. Coopration with SNS (Social Network Service) is another successful strategies of SM Entertainment : page views of K-pop on Youtube achieved more than 0.8 billion in 2013. Furthermore, for marketing, many members play an advertizing model for global products.

Color Cosmetics Market's Segmentation for Korean New Seniors

  • Baek, Kyoung Jin
    • 한국의류학회지
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    • 제44권6호
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    • pp.1189-1204
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    • 2020
  • Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

가정간편식의 시장 동향 분석 (Trends in markets for home meal replacamnets)

  • 김영완
    • 식품과학과 산업
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    • 제50권1호
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    • pp.57-66
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    • 2017
  • Home meal replacements (HMR) are kinds of convenient foods as cooked or semi-cooked foods, which are produced outside of home, to eat directly or after simple cooking in substitution for traditional home meals. Recently the market size for HMR is expanding rapidly around the world due to the changes of global consumer trends, growth of single-person household, increase in economic participation of women, aging population, and so on. The Europe takes over 52.4% of the global market share for HMR in global HMR market, and North America, Asia-Pacific, and Africa-Middle East are following. The most popular HMR products in US and Europe are frozen foods, whereas the market share of chilled products in Asia including Japan, South Korea, and Vietnam are much higher than that in US and Europe. Currently, the trends in HMR is focus on the expansion of the list of products that replace for meals with simple cooking, but it is expected that nutrition-enforced HMR product for aged persons or patients who live alone are requested for the further growth of the HMR market.

수산물 수출 확대 전략 - 시장 성장성과 규모를 중심으로 - (Seafood Export Expansion Strategies - Focusing on Market Growth and Size -)

  • 김진백;김대영
    • 수산경영론집
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    • 제54권4호
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    • pp.19-45
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    • 2023
  • This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

농촌지역 수출 시행단계 농가의 수출 경험에 관한 질적 연구 (Qualitative Research on the Rural Farmers' Exporting Experience in Stage of Conducting Export)

  • 이향미;고종태
    • 농촌계획
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    • 제21권3호
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    • pp.155-169
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    • 2015
  • As an essential means to the exploitation of new demands, the export of agri-food has the price-supporting effect on the domestic agri-food and its expansion can be a good way to increase farms' income. Of course, to enhance farms' income under the liberalization of the market, it is necessary to have countermeasures considering various factors. To this end, the study understood the experiences of farms doing exports and looked into ways to improve them by reviewing their motivations to export, difficulties, requirements, etc. In this context, the study conducted the purposive sampling among tomato export farmhouses in Jeongseon-gun in the export enforcement phase and executed the theme analysis. The research findings and suggestions are as follows. First, in order to enhance the level of commercialization of Jeongseon-gun tomatoes and reinforce the trade bargaining power, it is necessary to form the consensus on policy and make the scaling of the site based on the strong organization power. To this end, it requires the active role of agricultural cooperatives that take a big portion of distribution in the site and distribute its profits directly to farmhouses. Second, it is necessary to set clear target markets for Jeongseon-gun tomato export farms and set sales strategies for each target market. That is, in order to expand the export of Jeongseon-gun tomatoes, after clarifying local sales and export sales, export farmhouses should focus on quality management and secure the quantity for export. Third, to expand the export to Japan which already has the foundation for the export of Korean tomatoes, and to new export countries of China, Russia, etc., it is necessary to set the 'Two-Track Strategies for Export Market (particular item for focus and particular area for focus)' through the building of network of tomato export areas in Gangwon-do. In conclusion, to expand the export of Jeongseon-gun tomatoes, agricultural cooperatives and leaders together should build the strong organizational power with farmhouses and secure the quantities for export. And, according to the 'Two-Track Strategies for Export Market (particular item for focus and particular area for focus)', export infrastructure and export operational system should be built and to do so, the solidarity of tomato export farmhouses in Gangwon area should precede.

국산 자동차 부품산업의 국제경쟁력 분석에 관한 연구 - 미국시장 수출 집중도 및 경쟁력을 중심으로 - (A Study on the International Competitiveness of Korean Auto Parts Industry - Focus on the Exporting Concentration and Competitiveness in U.S. Market -)

  • 김지용
    • 통상정보연구
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    • 제7권4호
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    • pp.351-365
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    • 2005
  • Korean auto mobile industry has been contributed to development on national economy for last 30 years. Especially, The fact is that latest increasement of Korean automobile selling is worthy of notice in U.S. market which is the biggest automobile market of the world. But development of automobile industry unattainable nothing of helping of auto parts industry. So, when we discuss about growth of automobile industry, we also have to consider role of auto parts industry at the same time. The purpose of this study was to analyze exporting competition of Korean auto parts in U.S. market by using Index of Export Bias and Market Comparative Advantage Index. For attaining the purpose of study, we classified the Korean auto parts which exported to U.S. market and the world by using the six units classification of the Harmonized System(HS). Also we measured Index of Export Bias and Market Comparative Advantage Index. Analyzing period was 1998-2004. The results of Index of Export Bias indicated that HS Code No. 8708.50, 8708.91 represented over 3 numerical value and 8708.92, 8708.60, 8708.39, 8708.29 represented over 2 numerical value. Additional results indicated that the Korean auto parts which gained exporting competition in the U.S. market were HS Code No. 8708.70, 8708.93, 8708.92. The products which will have exporting competition in the U.S. market would be HS Code No. 8708.99,

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온라인 메신저 서비스에서의 이모티콘 사용 동기: 조절초점 성향을 중심으로 (Motivation of Emoticon Usage in Online Messenger Service: Focusing on Regulatory Focus)

  • 서봉군;박도형
    • 지식경영연구
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    • 제21권2호
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    • pp.101-118
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    • 2020
  • The usage of emoticons used in the online environment continues to increase, and also the market for emoticons is growing rapidly. Emoticons go beyond simply conveying the meaning of a message and play various roles such as smooth communication, pursuit of fun, and intimacy. In this study, we first identify the factors that motivate users to use emoticons in an online messenger service, and then determine whether the derived factors have a significant effect on emoticon usage. Furthermore, based on Regulatory Focus Theory, we will distinguish between the group of promotion focus and the group of prevention focus to see how the influence of motives on emoticon usage differs.

프린트 산업에서 부품 신뢰성 시험법 개선 (Case Study of Parts Reliability Improvement)

  • 김판수;한기웅;이지혜
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2011년도 춘계학술대회
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    • pp.663-674
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    • 2011
  • Continuing and Developing the growth, the company should focus on 'time to market of high quality production' and 'cost down'. Due to the complexity of the production, reliability is being one of the important factor. In this study, in particular, focus on parts reliability test improvement about printer product and proceeded. Need test improvement for time to market that is developed, and reduce expense with test period that is required at Reliability Test time of new parts and should high quality level of product. Finally huge Failure Cost (F-COST) occurs because quality level of product drops if parts that accomplish product does not ensure reliability and this is associated by malfunction in marketplace.

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프린트 산업에서 부품 신뢰성 시험법 개선 (Case Study of Parts Reliability Improvement)

  • 김판수;한기웅;이지혜
    • 대한안전경영과학회지
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    • 제12권3호
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    • pp.153-162
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    • 2010
  • Continuing and Developing the growth, the company should focus on 'time to market of high quality production' and 'cost down'. Due to the complexity of the production, reliability is being one of the important factor. In this study, in particular, focus on parts reliability test improvement about printer product and proceeded. Need test improvement for time to market that is developed, and reduce expense with test period that is required at Reliability Test time of new parts and should high quality level of product. Finally huge Failure Cost (F-COST) occurs because quality level of product drops if parts that accomplish product does not ensure reliability and this is associated by malfunction in marketplace.