• 제목/요약/키워드: Market Expansion

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중국내 다국적 기업 R&D 랩의 진출동기가 경영성과에 미치는 영향 - 통제수준의 매개효과를 중심으로 - (A Study on the Influence of Multinational R&D Labs' Expansion Motives on Business Performance in China - Centered on a Mediating Effect of Control Levels -)

  • 김성;조대우
    • 국제지역연구
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    • 제22권1호
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    • pp.101-121
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    • 2018
  • 본 논문은 중국내 다국적 기업 R&D 랩의 진출동기가 경영성과에 미치는 영향, 진출동기와 경영성과의 관계에서 통제수준의 매개효과에 대하여 검증하였다. 문헌연구에 대한 고찰을 거쳐, 다국적 기업 R&D 랩의 진출 동기는 크게 4가지로 드러났다. 첫째, 중국의 시장과 고객을 확보하기 위한 목적으로 시장요인이라 명명하였으며, 둘째, 중국의 훌륭한 기술이나 인적자원을 획득하기 위한 목적으로 자원요인이라 명명하였다. 셋째, 정부의 혜택, 관련 정책, 인센티브 조항 등 제도적 이점을 바라고 진출하는 경우인데 이를 제도요인이라 명명하였고 마지막으로 중국을 전략적 요지로 보고 중국 시장에서 경쟁자와 경쟁하기 위한 목적으로 진출한 경우인데 이를 전략요인이라 명명하였다. R&D 랩에 대한 기업의 통제수준은 각 사안별로 측정하였다. 진출동기와 통제수준의 관계를 실증분석해본 결과, 시장요인, 제도요인, 전략요인을 추구하는 기업들은 목표의 특성상 현지성을 많이 추구해야 하므로 높은 통제보다는 자율권을 부여하는 것이 바람직 한 것으로 드러났다. 진출동기와 경영성과의 관계에서 통제수준의 매개효과를 살펴본 결과, 자원요인을 추구하여 진출한 R&D 랩은 현지에서 획득한 훌륭한 기술자원을 잘 활용하기 위하여 본사의 통제가 필요로 하며, 전략요인을 추구하는 기업 역시 본사의 통제력이 강할수록 경영성과가 높아 경쟁에서 유리한 것으로 나타났다.

AIP 모델을 응용한 균형적 공항 슬롯 배정 모델에 관한 연구 -인천국제공항 사례 연구- (A Study on Balanced Airport Slot Allocation Model Applying AIP Model -Focused on Incheon International Airport-)

  • 박학순;김기웅
    • 한국항공운항학회지
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    • 제26권1호
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    • pp.25-36
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    • 2018
  • This paper presents a new airport slot allocation model that uses AIP model to balance the use of airport slots within existing capacity based on the limitation of capacity expansion of airport slots. This new model is called a 'balanced airport slot allocation model', which integrates the airport facility usage system, which is applied independently without linkage, with the airport slot allocation system, introducing the market logical characteristic of 'administered incentive pricing. In this paper, we propose a new proposal to dramatically change the airport slot allocation system in the current situation where the expansion of facilities is limited in the urgent problem of the airport slot shortage, and it is necessary to balance the airport slot allocation. Airline paying for the use of an airport slot can determine the slot of the desired time slot based on the costs incurred by differentiating in the new airport slot allocation model. This is a system that allows the airlines that are willing to pay a lot of money in the market to use preferred airport slots.

통신서비스 보편화 이슈 분석 : 초고속인터넷과 이동전화를 중심으로 (Expansion of Universal Service into Broadband and Mobile Communications : The Case of Korea)

  • 이종용;이동희
    • Journal of Information Technology Applications and Management
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    • 제22권1호
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    • pp.61-76
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    • 2015
  • In general universal service in telecommunications means a regulatory tool to secure the availability of basic communication services like fixed telephony at an affordable price throughout a country. A re-evaluation of the scope of existing universal service, however, is becoming a core issue as the penetration and usage of broadband and mobile communications matures and a new ICT ecosystem emerges. This study examined whether the universal service polices in Korea need adapting and updating to include broadband and mobile telephony in the universal service, which is based on the necessary and sufficient conditions derived from previous research and foreign countries' experiences : geographical ubiquity of a certain service and the market's ability to provide the service. The result shows the nationwide ubiquity of broadband and mobile communications exists but the ultimate goal pursued by universal service polices trying to make them available and affordable for all is being fulfilled by market dynamics in Korea. Thus, the inclusion of both services in the scope of universal service is regarded as an unnecessary regulation at present time and the expansion of universal service could be addressed as a long-term issue depending on market conditions in the future.

Expansion of the Government Procurement Agreement: Time to Concentrate on Depth as well as Width

  • Yang, Junsok
    • East Asian Economic Review
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    • 제16권4호
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    • pp.363-394
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    • 2012
  • WTO Government Procurement Agreement (GPA) was designed to liberalize and expand trade in government procurement. Revised GPA was implemented in 1996 and the latest revision was completed (but not yet implemented) in 2012, but as a plurilateral agreement. Since the end of the UR, there has been attempts by various WTO members to liberalize trade in the government procurement market - through an expansion of Parties who are signatories to GPA, and through a negotiated agreement on transparency in government procurement. The attempt to expand the Parties who are signatories to the GPA - attempt to increase the width of the coverage of the agreement - has been somewhat successful, but I argue that the goal should be to further liberate the government procurement markets of the current Party members - to reduce thresholds and other barriers which limit market access even to other GPA members, in other words, to increase the depth of coverage. Taking cue from Korea's FTA, I propose a two-level liberalization of the government procurement market under the GPA: A "light" level which would be the same as the current level of liberalization; and a "deep" level with lower thresholds and less exemptions. I argue that, as seen in Korea, with FTAs, many GPA Parties already have multiple levels of liberalization (i.e, spaghetti-bowl effect of FTAs), but by limiting the levels of liberalization to two, we can seek the best of deep liberalization but reduce the spaghetti-bowl effect.

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Regional Multinationals: Evidence from Wal-Mart's Withdrawal from the South Korean Market

  • AHN, Se-Yeon
    • 동아시아경상학회지
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    • 제9권1호
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    • pp.53-61
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    • 2021
  • Purpose - This study aims to understand the phenomenon called "regional multinational" in the geographical expansion of multinational enterprises and to find some evidence whether globalization of multinational enterprises tends to have a strong home region bias. Research design, data, and methodology - Through an in-depth case analysis, we analyze the series of strategic behaviors Wal-Mart made in South Korea from its entry in 1998 to its withdrawal in 2006. Then, we discuss the plausible causes of this exit, seeking to provide some evidence on the "regional multinational" phenomenon. Result - This study finds some evidence on the regional-based expansion of multinational enterprises. Our case study shows that Wal-Mart in South Korea focused on global standardization strategy and made an exit from the market as they were faced with increasing localization demands. From the perspective of multinational enterprises' globalization strategy, Wal-Mart's exit from the South Korean market can be considered as a strategic exit. Conclusion - The findings of this study suggest that while national responsiveness and localized adaptation are considered as a panacea for penetrating international markets, in reality most multinational enterprises attempt to add value primarily by capitalizing on similarities across markets and remain as regional multinationals.

치킨 프랜차이즈의 COVID-19 상황 속 경영성과 분석 - 재무제표 분석을 중심으로 (Analysis of the Financial Performance of Chicken Franchises during the COVID-19 - Focusing on Financial Statement Analysis)

  • 정재량;최종우
    • 한국프랜차이즈경영연구
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    • 제15권1호
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    • pp.61-78
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    • 2024
  • Purpose: Dining out at restaurants was limited during the COVID-19 period. In order to confirm the impact of COVID-19 on the chicken market, this study selected three chicken companies, Kyochon, BBQ, and BHC, and conducted financial statement analysis and regression analysis. Research design and methodology: Each company's financial statements were divided into before and after COVID-19, and the rate of change and financial ratio for each item were calculated to see if there were any significant changes, and the impact of COVID-19 on each company's sales was identified through regression analysis. Result: As a result of the study, the increase in sales and assets of each company continued, and the influence of COVID-19 could be confirmed through regression analysis. It can be inferred that COVID-19 indeed affected the expansion of the chicken market. Conclusion: Therefore, it was confirmed through this study that COVID-19 had a significant effect on the growth of the chicken market. While individual chicken small business owners are grappling with declining sales per outlet, the decline of commercial areas, and a surge in closures, the broader chicken franchise industry is witnessing a surge in demand and business expansion prompted by the pandemic.

국산 캐릭터를 테마로 한 어린이 실내 테마파크의 현황 및 시장전략에 관한 기초연구 (Foundational Research on the Market Strategies and Current Status of Children's Indoor Theme Parks with Korean Characters as Their Theme)

  • 박성식
    • 만화애니메이션 연구
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    • 통권28호
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    • pp.235-263
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    • 2012
  • 본 연구는 문화콘텐츠 비즈니스의 한 분야인 테마파크 비즈니스와 관련하여, 기존의 대규모 야외 복합 테마파크 중심의 접근에서 벋어나 소규모 소자본 전략의 실내 테마파크를 지향하는 흐름에 주목하고 있다. 기존의 대규모 야외 복합 테마파크가 수천억 원 규모의 자본과 고난이도의 기술력, 최신 운영 노하우 등을 필요로 함으로써 큰 리스크와 함께 높은 신규 진입장벽을 가지고 있는 것에 반해, 최근의 실내 테마파크들은 효율적인 리스크 관리와 탄력적인 시장전략으로 시장진입에 성공하고 있기 때문이다. 본 연구에서는 이러한 실내 테마파크들 가운데 새로운 시장인 국산 캐릭터를 테마로 한 어린이 실내 테마파크 시장의 현황을 살펴보고, 국산 캐릭터의 프로퍼티 가치 확장과 국내 테마파크 시장의 확산이라는 두 가지 확장의 측면에서 이 시장의 시장전략을 살펴보고자 한다. 이를 위해 테마파크에 관한 선행연구들을 검토하여 공간적 분류와 테마별 분류, 주 사용자층에 따른 분류 등을 기준으로 국내에 존재하는 테마파크의 유형을 나누어보았다. 또한 국산 캐릭터를 테마로 한 어린이 실내 테마파크 가운데 수도권 소재 5개소를 직접 방문하여 현황조사를 실시하였고, 수도권 소재 2개소와 지방 4개소는 업체 담당자를 통해 현황자료를 입수하여 분석하였다. 또 올 4월 25일 신규 개관한 '디보빌리지' 청계천점을 방문한 관람객을 대상으로 만족도 조사를 시행하여 분석하였다. 이를 통해 현재 국산 캐릭터를 테마로 한 어린이 실내 테마파크 비즈니스의 구조를 분석하고 수행중인 시장전략의 유효성을 분석할 수 있는 토대를 제시하여 보았다. 본 연구를 통하여 테마파크 비즈니스의 틈새시장이라 할 수 있는 실내 테마파크 비즈니스에 대한 체계적이고 심도 있는 논의의 단초를 마련하여 소규모 지역밀착형 실내 테마파크들이 국내 테마파크 산업의 유력한 비즈니스 모델로 연구될 수 있기를 기대한다. 또한 캐릭터 비즈니스의 측면에서도 국산 애니메이션 캐릭터들의 프로퍼티 가치의 공간적 스토리텔링적 확장의 새로운 모델을 정립하는 계기가 될 수 있기를 바란다.

경쟁시장 체제하에서의 전력수급계획 수립 체계에 관한 연구 (A study on the generation expansion planning system under the power markets)

  • 한석만;김강원;김태영;이정인;김발호
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2008년도 추계학술대회 논문집 전력기술부문
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    • pp.74-76
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    • 2008
  • The power expansion planning is large and capital intensive capacity planning. In the past the expansion planning was established with the proper supply reliability in order to minimize social cost. However, the planning not used cost minimizing objective function in the power markets with many market participants. This paper proposed the power expansion planning process in the power markets. This system is composed of Regulator and GENCO's model. Regulator model used multi-criteria decision making rule. GENCO model is very complex problem. Thus, this system transacted the part by several scenario assuming GENCO model.

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다기준 의사결정 모형을 이용한 전력수급계획 모형에 관한 연구 (A study on the power expansion planning model using multi-criteria decision making rule)

  • 한석만;강동주;김광모;홍희정;김발호
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2008년도 추계학술대회 논문집 전력기술부문
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    • pp.77-79
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    • 2008
  • The power expansion planning is large and capital intensive capacity planning. In the past, the expansion planning was established with the proper supply reliability in order to minimize social cost. However, the planning not used cost minimizing objective function in the power markets with many market participants. This paper proposed the power expansion planning model using multi-criteria decision rule. This model used multi objective function considering not only cost minimizing but also GENCO's intension. This paper compared proposed model with WASP model in order to verify the result of proposed model.

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위험도기반 최적송전확장계획 (Risk-based Optimal Transmission Expansion Planning)

  • 손민균;김동민;김진오
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2006년도 추계학술대회 논문집 전력기술부문
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    • pp.393-395
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    • 2006
  • In competitive market, it is important to establish a plan of transmission expansion considering uncertainty of future generation and load behavior. For this reason, revised transmission expansion model is proposed in this paper. In the proposed model, information of predictable future condition are included in a cost function of transmission expansion investment. Also, to reduce risk of the investment, mean-variance Markowitz approach is added to the objective function of cost. By optimization programming, the most robust and the minimum cost plan can be obtained.

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