• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.28-38
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• 2022

Virtual idols have aroused wide attention as a novel product of the idol industry in the digital era over the past few years. The population of China determines that virtual idols have a huge fan market. As a digital cultural product closely connected with fans, virtual idols are im-portant to gain insights into the correlation between fan satisfaction and virtual idol functions. In accordance with the KANO demand model, this study first classifies and explains the specific functions of virtual idols into four quadrants, including attractive, must-be, 1D (One-Dimensional), and indifferent. Subsequently, the satisfaction of fans of virtual idols with specific functions in each quadrant are analyzed using a questionnaire. This study suggests that virtual idols have one at-tractive quality, three 1D quality, two must-be quality, and five indifferent quality functional elements. This study qualitatively analyzes the functional elements of virtual idols through fan satisfaction based on the KANO model, which provides valuable help for future research in the field of virtual idols and producers in this field.

• Industry Promotion Research
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• v.9 no.1
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• pp.81-87
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• 2024

This research aims to empirically investigate the innovative effects of 2012 Cosmetics Act amendment on the cosmetics industry. By utilizing production data from the Korea Food and Drug Administration for the period 2008-2014 and estimating a panel fixed-effects model, the study demonstrates a significant positive correlation between the legislative revision and firm production. Additionally, it is observed that both the number of brands and new products per manufacturer significantly increased following the amendment. Further, this study shows a significant positive correlation between the amendment and the potential market size, with the potential market size positively correlated with innovation. The findings of this study highlight that government regulatory improvements can positively impact industrial innovation and promotion.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.29 no.6 s.237
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• pp.804-808
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• 2005

A pneumatic tire is made up of many flexible filaments of high modulus cord of natural textile, synthetic polymer, glass fiber, or fine hard drawn steel embedded in and bonded to a matrix of low modulus polymetric material. Adhesion property of these materials is very important in tire durability safety because belt-leaving-belt tread separation reduces the ability of a driver to control a vehicle, whether or not the separation is accompanied by a loss of air. In this study adhesion test of carcass-belt-tread is conducted on material properties of 5 PCR tire model, which are on sale in domestic market and analyzed adhesion properties. For those tire models FMVSS 109 indoor high speed durability test is conducted to analyze the correlation between adhesion force and high speed performance of tires and found the correlation between the two test results.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.223-226
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• 2009

Recently, Mining negative association rules has received some attention and proved to be useful. Negative association rules are useful in market-basket analysis to identify products that conflict with each other or products that complement each other. Several algorithms have been proposed. However, there are some questions with those algorithms, for example, misleading rules will occur when the positive and negative rules are mined simultaneously. The chi-squared test that based on the mature theory and Correlation Coefficient can avoid the problem. In this paper, We proposed the algorithm PNCCR based on chi-squared test and correlation is proposed. The experiment results show that the misleading rules are pruned. It suggests that the algorithm is correct and efficient.

• Management & Information Systems Review
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• v.39 no.3
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• pp.83-98
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• 2020

This study analyzes how investors' irrational behavior (or pessimistic sentiment) affects stock market returns and investors' market activity using mass media that delivered public information from January 1998 to December 2012 as a sample. According to pessimistic investor theory, investor pessimism leads to downward pressure on the price of equity capital, thereby making market sentiment pessimistic and lowering market yields. It also shows that investor pessimism increases transaction costs in the market, which in turn dampens investors' trading activities. In other words, pessimistic reporting on public information disseminated by mass media induces investors to act irrationally, eventually having a direct impact on the stock market. This study conducted an empirical analysis of the existing theoretical and empirical studies using domestic mass media as a sample. First, the study revealed a negative correlation between pessimistic reporting and returns as well as excess returns, while it did not show statistically significant results. Second, evidence has been suggested that pessimistic sentiment in the stock market has a negative impact on future pessimistic reporting by mass media. Third, the analysis of the impact of pessimistic reporting on investors' market activity using proxy variables for various market activities found that pessimism dampens market activity, while it did not show statistically significant results. It is assumed that low statistical significance is due to the fact that sample collection was carried out on a monthly basis. While the results of the study have low statistical significance, statistical signs support predictions of the theory.

• Journal of Distribution Science
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• v.12 no.8
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• pp.71-82
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• 2014

Purpose - This study is to examine the effect of environmental orientation on innovation, environmental and market performance in Korean franchise firms' context. This study also investigates how environmental orientation, innovation and environmental performance play mediating roles between environmental orientation and market performance. For these purposes, the authors developed a structural model which consists of several constructs. In the model, environmental orientation was proposed to affect innovation and environmental performance, while innovation and environmental performance influence market performance. Specifically, innovation and environmental performance were proposed as core mediators between franchise firms' environmental orientation and market performance. Research design, data, and methodology - The data were collected from 155 franchise firms in Korea during January 2012. The results of factor analysis with reliability test with Cronbach's α warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures of each construct was warranted from the result of correlation analysis. The data were analyzed with reliability analysis, and structural equation modeling with SPSS Win/PC 18.0 and AMOS 18.0. Results - The results of the overall model analysis appeared as follow: χ²=52.388(df=21), p=.000. GFI=.932, AGFI=.854, NFI=.964, CFI=.978, RMSEA=.099, RMR=.059. Since the result of the overall model analysis demonstrated a good fit, we further analyzed our data. The findings can be summarized as follows: Firstly, the environmental orientation had a positive effect on innovation and environmental performance, but had not a direct effect on market performance. Secondly, innovation had a positive effect on environmental performance, but had not a direct effect on market performance. Thirdly, environmental performance had a positive effect on market performance. Conclusions - The results of this study show that, in order to achieve competitive advantages and environmental and market performance in turbulent market situation, franchise firms should emphasize internal and external environmental orientation, and put through improvements in perspective of technology, organization, and product. Consequently, this research suggests that environmental orientation is a motive for franchise companies' innovation, environmental performance, and market performance. It also suggests theoretical and managerial implications, limitations, and further research directions.

• Journal of the Economic Geographical Society of Korea
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• v.20 no.4
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• pp.431-452
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• 2017

This paper examines the development process of China's venture capital industry and the characteristics of its capital spatial configuration. The results reveal that the development of China's venture capital industry has its unique modality, which varies greatly from existing studies, namely, the desynchronized paces of industry development as well as the regional real capital supply and demand trend. More detailed observation shows the Chinese venture capital's spatial configuration has three main characteristics: first, the separation of the registered location and the actual location of business operation; second, the division and spatial configuration of the venture fund's capital circulation. To find the relevant factors related to the above phenomena, a correlation analysis was conducted between both market factors and non-market factors with the above capital spatial configuration. The analysis confirmed that besides the market factors, local legislative condition also presents a high correlation with the phenomena.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.453-459
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• 2016

The 'Collaboration Marketing' is at its prime in domestic-cosmetic market. It is one of the most well known strategic marketing methodologies that maximize customers' attention by combining visual images or illustrations with market's current best selling products. The ultimate goal of my study relies on analyzing the correlation between 'Collaboration Package-Design (CPD)' and customer's actual purchase. Literature research was conducted as the primary step for theoretical basis, while the secondary step mainly deals with three different types of existing 'collaboration marketing' in the worldwide cosmetic market. Lastly, an empirical study through hypothesis test, survey and in-depth interview was conducted. As the outcome of study, two among three hypothesis have been proven while 'Character collaboration' which based on the concept of 'Kidult' (combined concept of Kid and adult) is the most popular tool. This study supports the idea that consumers get more influences from 'image and scarcity' of CPD rather than the actual function or performance of cosmetic products.

• Journal of the Korea Society of Computer and Information
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• v.21 no.4
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• pp.63-71
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• 2016

This paper is about applying efficient data mining method which improves the score calculation and proper building performance of credit ranking score system. The main idea of this data mining technique is accomplishing such objectives by applying Correlation based Feature Selection which could also be used to verify the properness of existing rank scores quickly. This study selected 2047 manufacturing companies on KOSPI market during the period of 2009 to 2013, which have their own credit rank scores given by NICE information service agency. Regarding the relevant financial variables, total 80 variables were collected from KIS-Value and DART (Data Analysis, Retrieval and Transfer System). If correlation based feature selection could select more important variables, then required information and cost would be reduced significantly. Through analysis, this study show that the proposed correlation based feature selection method improves selection and classification process of credit rank system so that the accuracy and credibility would be increased while the cost for building system would be decreased.

• Journal of the Ergonomics Society of Korea
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• v.18 no.1
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• pp.71-90
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• 1999

This study was conducted to examine the comfortability of wearing pantyhose in summer. To satisfy this purpose. 4 types of pantyhose were chosen from the market: a Mono type(M), a Wooly type(W), and two Support types(Sl, S2), were chosen. After the performances of samples were measured, these were worn by 8 healthy adult women. Under the summer field environment, psychological comfort ability was examined through the 5 steps of SD method. Physiological comfort ability was examined by measuring the body reactions(clothing pressure, skin temperature, total body weight loss, rectal temperature, pulse rates, and blood pressure), under the artificial environment($28.5{\pm}0.5^{\circ}C$, $82{\pm}3%$). The results of this examination were as follows : The order of comfortability which people felt in the field was W>M>S1>S2. The number of items which showed the highest correlation with comfort ability decreased and the correlation was lowered on the whole as time went by. There was positive high correlation between the performances of samples and comfort ability in compressibility, air permeability, water vapor permeability, while a negative high correlation in thickness, weight, compressional resiliency, strain (course) and moisture regain. The mean skin temperature was in the comfort zone, and rectal temperature, pulse rates, blood pressure were mostly in the normal range. Also it was showed that the correlation between the performance of samples and body reactions, except total body weight loss, was low.