• International Journal of Quality Innovation
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• 제1권1호
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• pp.106-120
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• 2000

The purpose of this research is to understand the effects of Quality Management Award on stock prices movement and to examine the comparative advantages of quality award system in Korea and the U.S. This study compares the performances of QM Award companies in the stock market with those of the market index in both countries. We develop Korean Quality Award Index(KQA Index) based on the Baldrige Index of NIST in the U.S. We inspect three studies. Study 1 tests if the performances of MB Award winners and S&P500 index have a difference in the stock market. Study 2 tests if the performances of KQA winners and KOSPI(Korean Composite Stock Price Index) have a difference in the stock market. Study 3 tests if the performances of KQA winners and MB Award winners have a difference in the stock market. From the empirical tests, the performances of KQA winners are superior to those of KOSPI and the performances of MB Award winners are superior to those of S&P500 and the performances of MB Award winners are superior to those of KQA winners.

• Asian Journal of Innovation and Policy
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• 제2권1호
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• pp.97-122
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• 2013

This study secured comparable sales transaction information of technology transfer corresponding to an active market conditions and proposes a method to assess the similarity of technologies with regard to comparability of technology transfer based on these cases information. In order to analyze the association and similarity between target technology and sales transactions, it proposes the significant factors affecting royalty decision and the cosine coefficient method by industry categories. It also proposes the method to adjust royalty, which means that this method unlike the conventional method provides clear standards to valuators in order to revise royalty. Therefore, it offers a solution to the difficulties of applying the market approach for a lot of valuators that have wanted to apply it and objective method to enhance the reliability of the value of intangible asset evaluated by the market approach.

• 한국의류학회지
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• 제27권3_4호
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• pp.322-332
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• 2003

The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.

• 수산경영론집
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• 제49권2호
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• pp.37-48
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• 2018

This study analyzed the impact of FTA tariff elimination on the export prices for Norwegian fresh and chilled salmon, of which Korean import has significantly increased since the Korea-EFTA FTA implementation. Korea's fresh and chilled salmon market is almost monopolized by Norway, and Korea's price level is higher than other countries, so it is highly likely that price discrimination occurs. This study theoretically explained that exporters could adjust their prices by market power when tariffs are eliminated in imperfectly competitive markets. And the empirical analysis provided evidence that the exporters have made price adjustments since the FTA took effect, and similar results were found in the relative price comparison with trade statistics and Nasdaq Salmon Index. Therefore, in order to increase consumer welfare in Korean salmon market, it is required to transform the monopolistic market structure into a competitive one.

• Asia Marketing Journal
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• 제15권2호
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• pp.99-116
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• 2013

This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people in an inferior socioeconomic position show a strong motivation to improve themselves through upward social comparison, whereas people in a superior socioeconomic position maintain a strong sense of superiority in downward social comparison, which suggests strong endowment effects. The findings mainly support the hypotheses, and suggest that sales promotions are more effective for people who currently own an inferior product, but not for people with a superior product, who have a strong motivation to maintain their sense of superiority. The findings also imply that, in order to attract consumers in the superior market, managers for inferior products need to turn to methods other than sales promotions, which may include introducing a new brand or sub-brand, or emphasizing luxury and modern features. In contrast, managers for superior products may emphasize product functions and attributes of superior products in their promotions, as people with inferior products may consider such information as benefits of the superior products.

• 한국관광식음료학회지:관광식음료경영연구
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• 제15권2호
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• pp.1-22
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• 2004

This study was intended to analysis about quantity and quality aspects of speciality coffee industry in korea. All date was analysed by statistics package program spss 10.0. All market of coffee In korea, the market share of speciailty coffee have been maintained about 10 percent since it was analysed statically about coffee market in korea. The rest market is soluble coffee market. But by comparison with developed country case, korea's coffee market is being unbalanced between soluble coffee and speciality coffee market. This study was analyze actual consumer's consulnption styles of the speciality coffee as well as its industry. According to the qualitative analysis results from peter's model was analysed that made a high growth potentiality and profitability in the future. According to the quantitative analysis results, sampling unit's 87.6 percent made a recognize about the speciality coffee. Sensory evaluation results was researched that factors impacted on the overall speciality coffee quality was shown a significant diffrrence on the two dimension such as the body factor, acidity factor. This study has limit which can not represent overall recognition because of analysis based on limited data. It is thought that steady study should be continued hereafter through more systematic and reliable study method.

• 한국의상디자인학회지
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• 제22권3호
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• pp.19-32
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• 2020

Recently, the luxury brand market has expanded from the 5060 market to the 2030 market segment due to diversification of distribution channels, an increase in income, and changes in consumption values. This change is attributed to the increase in sales of fashion accessory products, such as bags and wallets, thereby confirming the importance of the luxury brand fashion accessories market. However, there are few studies of the luxury brand fashion accessories market or brand loyalty for fashion accessories, which accounts for a large proportion of the overall luxury brand market. The purpose of this study was to develop and empirically test a theoretical framework that captures and compares the difference of impact of service quality, product attributes, and consumer satisfaction on luxury brand loyalty between the 20-30 market and the 5060 market of the fashion accessories market. Data was collected from 598 customers who purchased luxury brand fashion accessories by objective sampling. Structural equation modelling was used to test the hypotheses developed for the study. Results found evident effects of consumer satisfaction on luxury brand loyalty through the perception of service quality by consumers. Additionally, in the 2030 market, the fashion accessory attributes had little impact on consumer satisfaction and luxury brand loyalty, whereas in the 5060 market, it had a significant impact only on consumer satisfaction, but not on luxury brand loyalty. This is the first study to examine a structural equation model of luxury brand loyalty to compare the difference of the model between segmented markets, such as the 2030 market and the 5060 market of the luxury brand fashion accessories market. These results will contribute to a better understanding of the mechanism that underlie the operation of an effective luxury branding strategy for fashion accessories.

• 한국건축시공학회지
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• 제13권2호
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• pp.193-201
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• 2013

최근 국내 CM(건설사업관리) 시장의 규모는 전년도 대비 미비한 성장 추세를 보이고 있다. 반면 CM시장에 참여하기 시작한 국내 기업들은 급격히 늘어나고 있어 본 연구에서는 CM시장의 경쟁 구조를 분석하기 위해 시장집중도 및 DEA 모형의 Malmquist 생산성을 분석하였다. 그 결과, CM시장은 소수 기업에 의해 독과 점유되고 있으나 점차 완화될 것으로 나타났으며, CM시장과 기업은 생산적이지 못하지만 점차 생산성 지수가 상향되고 있다고 나타났다. 이를 통해, 본 연구는 CM시장의 이해관계자들에게 CM시장의 경쟁 흐름을 이해할 수 있는 방향 지표를 제공함으로써 시사점을 제공하고자 하였다.

• 한국항해항만학회지
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• 제40권3호
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• pp.139-146
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• 2016

각 항만의 터미널별 물동량을 기반으로 허쉬만-허핀달지수를 통해 부산항과 상하이항의 시장구조 측정을 실시하였고, 시장성과를 분석하기 위해 시장성과를 수익성과 성장성의 두 가지 측면으로 구분하였다. 수익성 측면에서는 각 컨테이너 터미널 운영사들의 가격-비용 마진율(PCM)과 자산수익률(ROA), 성장성 측면에서는 각 터미널의 처리 실적과 물동량 증감률을 통해 각 터미널 운영사의 성과를 측정하였다. 측정된 결과를 바탕으로 시장구조와 터미널 운영사의 성과에 대한 상관관계를 살펴보기 위해 회귀분석을 실시하였고, 결과를 상호 비교하였다. 연구결과, 부산항의 시장구조와 컨테이너 터미널 운영사의 성장성(처리실적), 상하이항의 시장구조와 컨테이너 터미널 운영사의 수익성(PCM, ROA) 및 성장성(처리실적)과의 관계가 유의적인 관계로 나타났다.

• 한국응용과학기술학회지
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• 제2권1호
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• pp.25-31
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• 1985

인유, 조제 분유 및 시유의 트리글리세리드의 구조를 비교하기 위하여 트리글리세리드의 지방산 조성, 아실 탄소수 및 종을 박충 크로마토그래피 및 가스 크로마토그래피를 사용하여 분석하였다. 인유에서는 단쇄 지방산이 검출되지 않은 반면 조세 분유와 시유에서는 1% 미만의 수준들로 검출되었다. 인유에 비하여 조세 분유는 8 : 0, 22 : 0, 24 : 0 등이 유의하게 높은 반면 10 : 0, 14 : 0 등의 지방산들은 유의하게 낮았다. 시유는 인유에 비하여 8 : 0, 10 : 0, 18 : 0, 22 : 0, 24 : 0 등이 유의하게 높았고 12 : 0, 20 : 0 등이 유의하게 낮았다. $18 : 2{\omega}6$은 인유가 12.0%, 조제 분유가 15.0%로 서로 비슷한 반면 시유는 3.8%로 가장 낮았다. 탄소수 20개 이상의 ${\omega}6$계 및 ${\omega}3$계 장쇄 고도 불포화 지방산들은 인유에 비하여 조제 분유와 시유에서 유의하게 낮았다. 인유는 아실 탄소수 44-52, 조제 분유는 50-54, 시유는 36-40 을 가진 글리세드가 주종을 이루고 있었다. 조제 분유에서는 아실 탄소수 50과 52, 시유에서는 42만 제외하고 나머지의 탄소수들은 인유의 그것들과 모두 유의한 차이를 보였다. 조제 분유의 saturates 는 인유의 그것에 비하여 2 배 가량 높았을 뿐 기타 종에서는 모두 유의하게 낮았다. 시유에서도 dienes를 제외한 모든 종에서 조제 분유에서와 동일한 경향이 나타났다.