• Title/Summary/Keyword: Market Analysis

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Color Cosmetics Market's Segmentation for Korean New Seniors

  • Baek, Kyoung Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.6
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    • pp.1189-1204
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    • 2020
  • Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

A Study on the Motivation and Market Segmentation of the Winter Festival as a Case of Harbin International Ice and Snow Festival (하얼빈 국제빙설제의 사례로 본 겨울축제의 방문동기 및 시장 세분화 연구)

  • Sung-Bum Kim;Jellna Chung;Ki-Joon Kwon
    • Asia-Pacific Journal of Business
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    • v.14 no.2
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    • pp.153-165
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    • 2023
  • Purpose - The purpose of this study is to derive sub-group of Chinese residents to Harbin International Ice and Snow Festival through market segmentation and to identify their characteristics of each group. Design/methodology/approach - The survey was conducted with a total of 405 Chinese residents, and empirical analysis was conducted using SPSS program. Findings - As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Market strategies for each sub-group were discussed based on significant differences between clusters according to demographic characteristics. Research implications or Originality - The results of this study contribute to find out potential target market of Chinese residents, and to provide data for better positing of Harbin International Ice and Snow Festival.

Analysis and Priorities of State Regulation of the Labor Market in Crisis Conditions

  • Yurii Shpak;Vitaliy Davydenko;Vаsyl Pasichnyk;Valentyna Zhukovska;Viktoriya Ivanyuta
    • International Journal of Computer Science & Network Security
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    • v.23 no.12
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    • pp.181-186
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    • 2023
  • The main purpose of the study is to analyze the features of state regulation of the labor market in a crisis. Structural shifts in the labor market are due to the transformation of public and economic relations in today's globalized world. Increasing competition, the development of the knowledge economy, information technology, changes in the content and forms of labor require updating the labor market regulation system. The research methodology implies the use of modern methods of analysis. The analysis of the features of state regulation of the labor market in crisis conditions is carried out.

An Analysis of Relationship between Market Structure and Efficiency in Agricultural Products Wholesale Market (농산물도매시장의 시장구조와 효율성 간의 관계분석)

  • Kim, Hyo-Mi;Kim, Yoon-Doo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.238-245
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    • 2020
  • The objective of this study was to analyze the market structure of the Garak Agricultural Products Wholesale Market, which has the greatest influence among agricultural products wholesale markets and plays a key role in domestic agricultural products distribution. In addition, through analysis of the management efficiency of the wholesale market corporation, which is a major distributor of the Garak Market, the connection relationship between the market structure of the Garak Market and the management efficiency of the wholesale market corporation was able to be identified. From 2007 to 2018, it was found that the market structure of Garak Market was a monopoly. In addition, the average production efficiency of the five wholesale market corporations was 0.95, indicating that the wholesale market corporation in Garak Market has an efficient production structure with high output compared to input. Therefore, in order to activate the agricultural products wholesale market and protect the rights of producers and consumers based on the analysis results, it is necessary to implement a policy that can establish a competition system among agricultural products wholesale market distributors.

At slaughtering and post mortem characteristics on Traditional market ewes and Halal market ewes in Tuscany

  • Sargentini, Clara;Tocci, Roberto;Campostrini, Matteo;Pippi, Eleonora;Iaconisi, Valeria
    • Journal of Animal Science and Technology
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    • v.58 no.9
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    • pp.35.1-35.10
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    • 2016
  • Background: The aim of this work was the comparison between the carcass and the meat ewes of the regional Traditional market and the Islamic religious (Halal) market. Methods: Thirty and 20 at the end of career traditional market and Halal market ewes were slaughtered following the EC (European Council, 2009) animal welfare guidelines. Live weight of ewes was taken and dressing percentage of carcasses was calculated. On every carcass zoometric measurement and the evaluation trough the EU grid rules were performed. On the Musculus longissimus thoracis of 12 Traditional market carcasses and 11 Halal market carcasses the physical-chemical and nutritional analysis were performed. Consumer tests for liking meat ewe were performed in order to find consumer's preference level for Traditional and Halal markets ewe meat. Considering as fixed factor the ewe meat market (Traditional and Halal), results were submitted to oneway Analysis of Variance (ANOVA) and to Principal Component Analysis (PCA). Results: The Halal market ewes have shown lower dressing percentages ($42.91{\pm}0.82$ vs $46.42{\pm}0.69$) and lower conformation score ($4.5{\pm}0.5$ vs $7.8{\pm}0.4$). The Halal market meat showed higher cooking loss in oven ($37.83{\pm}1.20$ vs $32.03{\pm}1.15%$), lesser Chroma value ($18.63{\pm}0.70$ vs $21.84{\pm}0.67$), and lesser Hue angle value ($0.26{\pm}0.02$ vs $0.34{\pm}0.02$). This product had also lower fat percentage ($4.2{\pm}0.4$ vs $7.09{\pm}0.4$). The traditional market meat had higher percentage in monounsatured fatty acids (MUFA) ($43.84{\pm}1.05$ vs $38.22{\pm}1.10$), while the Halal market meat had higher percentage in ${\omega}3$ poliunsatured fatty acids (PUFA) ($5.04{\pm}0.42$ vs $3.60{\pm}0.40$). The consumer test showed as the ewe meat was appreciate by the consumers. Conclusions: Both meat typologies have shown good nutritional characteristics. The traditional market meat had higher MUFA composition, and a better MUFA/satured fatty acids (SFA) ratio, while the Halal market meat had higher PUFA composition. These results were also supported by the PCA. The consumers preferred the traditional market meat.

A Study of Active Labor Market Policy and Unemployment : An Analysis Using Fuller-Battese Model (적극적 노동시장정책의 실업 감소 효과에 관한 연구)

  • Kang, Chul-Hee;Kim, Kyo-Seong;Kim, Young-Bum
    • Korean Journal of Social Welfare
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    • v.45
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    • pp.7-39
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    • 2001
  • This paper examines the effect of active labor market policy on the unemployment rates in 8 welfare states. This paper focuses on the following questions: what are the major predictors of the changes in unemployment rates?; and what is the effect of active labor market policy in reducing unemployment rates? Using the data from Comparative Welfare States Data Set by Stephens (1997), Key Indicators of the Labour Market by ILO (1999) and Social Expenditure Database by OECD (1999), this paper attempts to answer the above research questions. Fuller-Battese model, a data analysis method in pooled cross-sectional time-series analysis, is adopted to identify variables predicting changes in unemployment rates. This paper analyzes the predictors by using 3 analysis models about 2 types of unemployment (overall unemployment and long term unemployment). Results are as follows: (1) economic variable such as changes in GDP has a positive effect in reducing unemployment rates; (2) active labor market policy has a positive effect in reducing unemployment rates as well; (3) job brokering service among 3 major active labor market programs has a positive effect in reducing unemployment rates; and (4) there is an interaction effect between unemployment benefit level and active labor market policy in reducing unemployment rates. Through the empirical analysis, this paper provides valuable knowledge about effects of active labor market policy on unemployment in 8 welfare states and discusses implications for the active labor market policy in Korea.

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The Analysis of the Factors in Customer Trust and Revisit Decision in Traditional Market (전통시장 방문요인과 고객신뢰간의 관계분석 및 재방문 결정의 관계에 관한 연구)

  • Kim, Pan-Jin
    • The Journal of Industrial Distribution & Business
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    • v.8 no.7
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    • pp.71-81
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    • 2017
  • Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.

How Consumers Differently Perceive about Green Market Environments: Across Different Consumer Groups in Green Attitude-behaviour Dimension

  • Kim, So-Yun;Rha, Jong-Youn
    • International Journal of Human Ecology
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    • v.15 no.2
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    • pp.43-57
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    • 2014
  • Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

Co-movements between VIX and Emerging CDSs: A Wavelet Coherence Analysis

  • Kang, Sang Hoon
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.2771-2779
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    • 2018
  • The recent financial crises cause the co-movement and transmit the risk across different markets and assets. It is well known that market fear affects the quality of credit in the financial markets. In this context, this study examines the co-movement between the volatility index (VIX) of the Chicago Board Options Exchange (CBOE), or VIX, and six emerging countries' credit default swaps (CDSs), by implementing wavelet coherence. Our research aims at revealing whether the VIX can be used to hedge against the bubble behavior of the CDS market in different investment holding periods (short-run, medium-run, and long-run), as well as whether either market can be used to manage and hedge overall market downside risks. The wavelet coherence results show a high degree of co-movement between the VIX and CDS during the 2007-2009 global financial crisis, across the 16-64 weeks' frequency band. In addition, we observe that the positive correlation between the VIX and the CDS markets, implying that the market turmoil intensifies the co-movement between the VIX and CDS markets.

A Longitudinal Study on the Influential Factors for the Labor Market Entry of Disabled Women (여성장애인 노동시장 진입 영향요인에 관한 종단연구)

  • Park, Mi-Hee
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.783-801
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    • 2016
  • The purpose of this research is to grasp the influencing factors on the labor market entry of disabled women, and to suggest policy alternatives to support the labor market entry of them. This article utilized the survey data of the 3rd to the 7th Panel Survey of Employment for the Disabled in 2010-2014(by PSED), which is a longitudinal survey for the disabled in Korea. I analyzed the pattern changes of the labor market entry of them with the passage of years, and the influencing factors on that by the event history analysis. The major findings are as follows: First, according to the life table analysis involved in change of the labor market entry, 90% of them continued to remain the longest period of unemployment for four years and the labor market entry rate was only 10% of them. Second, the result of Cox regression analysis shows that public benefit recipient or not, the degree of disability and discrimination experience at the job market were factors to affect the labor market entry. With these results, this study suggested the practical alternatives to improve the labor market entry of disabled women.