• 디지털융복합연구
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• 제18권3호
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• pp.71-81
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• 2020

본 연구는 화장품 제조판매원과 화장품 전문 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향에 대해 검증해 보고자 하였다. 이를 위해 2×2×2 요인설계를 이용하여 8개 집단을 대상으로 실험을 진행했다. 연구결과 첫째, 제조판매원의 명성과 제조원의 명성은 고 명성이 저 명성에 비해 지각된 품질을 보다 높게 인식하는 것으로 나타났다. 둘째, 제조판매원과 제조원의 명성은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 셋째, 제조판매원과 제품유형은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 마지막으로 제조원과 제품유형은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 이러한 결과는 화장품 업계에 있어 제조판매원의 명성 뿐 아니라 제조원의 명성 또한 매우 중요하다는 사실을 실증적으로 보여줌으로써 제조판매원과 제조원의 제품생산 및 마케팅 전략방안 모색에 매우 유용한 정보를 제공해 줄 수 있을 것으로 기대한다.

• 산업경영시스템학회지
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• 제30권1호
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• pp.25-32
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• 2007

Automobile manufacturing companies should provide the products and service that can satisfy consumers who usually want various kinds of automobiles. This paper studied the relations among several demographic characteristics(gender, age, occupation, income) of consumers and automobile's attributes(engine performance, engine displacement, price, maintenance expenses, color, etc.) and preferred automobile(kind, size, company, price). For the relation research we established a model and related hypotheses and used a questionnaire survey, where 350 subjects were questioned. After the analysis, many statistically significant results are obtained : consumer's gender has relations with the preference for engine performance, engine displacement, price, color, and design; age has relations with the preference for engine displacement, maintenance expenses, free checking during A/S period, etc., occupation has relations with the preference for engine performance, engine displacement, price, maintenance expenses, fuel efficiency, etc. : income has relations with the preference for engine performance, engine displacement, price, maintenance expenses, mileage, reputation of car manufacturing companies, etc.; price and fuel efficiency has relations with the preference for car manufacturing companies. These results suggest the consumer-oriented sales of automobiles and are expected to be helpful for the effective strategy development of automobile marketing.

• 한국기계가공학회지
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• 제8권3호
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• pp.54-61
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• 2009

General manufacturing process of the manufacturing time and manufacturing process problems have a problem. In the past, in the manufacturing process the data by hand has been. Therefore, the production performance management information, and materials input, output information, equipment information of the failure of the management problems emerged. Through this research, improvements in real-time production information to collect distribution and overall productivity will increase the efficiency of the system. the production process to improve the quality of management, efficient production methods are presented. is a stable quality control. POP system The new building should be. This is the executive or administrative decisions support. It increases productivity, efficiency, and reduce production costs, increase product reliability. This will increase the company's reputation. This increases the competitiveness of enterprises. POP system toward the future with the new destroyer to prepare for our company. Collectively POP system build this research improves the reliability of the product. Improves the quality of customer service. The expansion of product sales is. increase the competitiveness of enterprises. companies should prepare for the future of the business.