• 한국보건간호학회지
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• 제27권2호
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• pp.241-253
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• 2013

Purpose: We performed an ethnographic analysis on health-related behavioral patterns of male college students enrolled in a weight-control program. Methods: The participants in this study were 12 obese male college students and one member of the health program staff. Data, collected through interviews and participatory observations during fieldwork, were analyzed using text analysis and taxonomic methods. Results: Patterns of health behavior were categorized into one of two types: the type with a willingness and motivation toward improving health (including a positive management of diseases and lifestyle) or the type concerned with social development and competence (including the application of strategic relationships and a self-conscious inclination toward appearance). Conclusion: The concepts of body and health in sociocultural contexts lead to weight-control practices. These results strongly indicate that providers of dieting programs for young adults need to understand the physical and psychological concerns of their students. Moreover, another implication from our results is that health-related interventions should be designed according to specific aspects of its participants.

• Journal of Ecology and Environment
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• 제33권2호
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• pp.105-114
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• 2010

The principal objective of this study was to characterize the relationships between geographical conditions (e.g., island area, distance to mainland) and landscape structures of uninhabited islands, and to evaluate the effects of islands and their landscape structures on species richness. One hundred randomly selected islands and 5,000 m buffered areas derived from the boundaries of each island were used to summarize the number of observed bird species, and landscape pattern indices, particularly patch density, edge density, shape index, and mean nearest neighboring distance. Spatial arrangements of individual patch type at the class level, which are markedly affected by the distance from an island to the mainland, have a superior ability to explain the variances in species richness, as compared to the geographical conditions and landscape pattern indices at the landscape level. The results demonstrate that the patch type landscape structure is the primary factor affecting species richness, as well as the distance to the mainland. In particular, landscape pattern indices of cropland/pasture and woody cover are statistically significant in terms of explaining species richness, which suggests that food resources and appropriate conditions in landscape structures of habitat types are assumed as important elements in attracting bird species. This study also proposes the importance of evaluation on the landscape structure of each island, in order to designate protected areas and to establish a management plan for species conservation in uninhabited islands.

• STI Policy Review
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• 제5권1호
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• pp.131-144
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• 2014

The entrepreneurial university concept is a new challenge and opportunity for science and technology universities in Korea. The traditional university functions of education, research, and community service are still highly relevant, but increasingly so are new types of collaboration for research outcomes and funding resources. Strategic university management is needed to handle socioeconomic contribution, involving the creation and maintenance of proactive relationships with firms, national and regional governments, and other regional entities. The emergence of the entrepreneurial university in Korea is similar to the socioeconomic changes observable in the history of university development in America and in many other developed countries. In this paper, we examine the emerging paradigm of entrepreneurial universities in Korea and discuss the interactions among universities, firms, and government strategy and policy by investigating and comparing two universities, POSTECH and KAIST, in their leadership, adaptation to changes in the environment, business strategies, organization, and cooperative network. We conclude with policy points that emphasize the fact that while entrepreneurial universities are an emerging concept, they can expand innovation and creativity in education and research in Korean universities in the mid-to-long term if university administration, policymakers and public administrators, and regional innovation actors take an interest in the need for a new organization and system where university research can contribute socioeconomically.

• Agribusiness and Information Management
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• 제7권2호
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• pp.19-26
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• 2015

Recently, food delivery apps are seeing rapid growth into a market worth 1 trillion won under a simple but unique business model of connecting nearby restaurants with consumers via smartphone. Though basic similarities with social commerce exists in aspects such as mail-order sales intermediaries, startups, types of services and market competition structure, food delivery apps resemble social commerce in many ways in that they use excessive marketing to secure market dominance, causing a spike in consumer complaints. If the excessive marketing and increase in customer complaints are not rectified, the food delivery app could also see rapid decline as it gradually grows distant from consumers, just like social commerce. Accordingly, this study will identify the factors consumers recognize as important for continuous use vis-a-vis social commerce and food delivery apps to perform an empirical analysis on what areas need improvement. After deriving the four upper factors of product, information system and service along with eight sub-factors by referring to existing literature, the areas with opportunity for improvement were derived through satisfaction level and relative importance evaluation. The results of this study present a strategic direction for maintaining customers of social commerce and food delivery apps.

• 산업경영시스템학회지
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• 제34권3호
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• pp.49-56
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• 2011

Estimating optimum hardware capacity of an e-learning system is very important process to grasp reasonable size of designing technique architecture and budget during step of ISP(information strategic planning) and development. It hugely influences cost and quality of the whole project. While investment on information system hardware has been continuously increased, there was no certified hardware capacity estimating method in e-learning system development. A guideline for hardware sizing of information systems was established by Telecommunication Technology Association in 2008. However, the guideline is not appropriate for estimating optimum hardware capacity of an e-learning system because it was designed to provide general standards for estimating hardware capacity of various types of projects. The purpose of this paper is to provide a methodology for estimating optimum hardware capacity in e-learning system development. To develop the methodology, this study, first of all, analyzes two e-learning development projects, in which the guideline was applied to estimate optimum hardware capacity. Then, this study finds out several key factors influencing on hardware capacity. Finally, this study suggests a methodology for estimating optimum hardware capacity of an e-learning system, in which weights for the factors are determined through AHP analysis.

• 4차산업연구
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• 제1권2호
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• pp.21-32
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• 2021

Purpose - International diversification, a critical issue in research and practice, undoubtedly represents a growth strategy with great potential impact on firm performance. Although the literature has widely examined the relationship between international diversification and firm performance in international business and strategic management research, it remains unconfirmed. This study, therefore, aims to clarify the relationship as it relates to information service firms. Research design, data and methodology - To examine the international diversification-performance relationship, this study uses a sample of major Korean service firms spread over four industries spanning a period of five years between 2005 and 2009. In this study. generalized least square was used to analyze the relationship between international diversification and performance of service firms. Result - The result showed the U-shaped curvilinear form between international diversification and performance in service firms. Especially, IT service firms may differ from other service firms that the negative effect of internationality may have weaker than other types of service firm. Conclusion - Based on the empirical results, the U-shape relationship between international diversification and performance is confirmed in Korea service firms. Furthermore, information service firm may reduce the initial internationalization cost by transferring codified and digitized information using information and communication technology, so that gain benefit from early international expansion.

• 아태비즈니스연구
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• 제11권4호
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• pp.21-36
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• 2020

Purpose - This study analyzes the effect of sellers' dishonesty on various market outcomes such as seller profit, buyer profit, and market welfare, through precisely measuring the level of sellers' information disclosure and its economic impacts. As an explicit observation of sellers' dishonesty is not easy in most other settings, this study is expected to suggest unique and meaningful implications on the effect of sellers' incomplete information disclosure to researchers, managers, and policy makers. Design/methodology/approach - In order to precisely measure the level of sellers' dishonesty under information asymmetry, this study analyzes the data from an incentive-based economic experiment using z-Tree software. This experimental method enables us to focus on the strategic interactions among participants, observe the integrity of seller's information disclosure, and reproduce real market situations. Findings - The analysis of sellers' dishonesty has provided the following important and counterintuitive findings about the reality of buyer-seller interactions under information asymmetry. First, sellers' lies do not affect seller profit even when they are very intensive. Second, sellers' dishonesty negatively affects buyer profit and the entire market welfare. Third, a seller's quality claim has a positive effect on the seller profit only when a seller is being honest. Research implications or Originality - This study analyzes sellers' dishonesty using incentive-based economic experiment using z-Tree software which provides a straightforward examination on dishonest behavior of sellers, that is not readily available with other types of observational or experimental data.

• 한국의류학회지
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• 제45권5호
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• pp.804-824
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• 2021

This study qualitatively explored the case of users utilizing multiple accounts on one social network service to create their own multiple spaces and different personas. The purpose of the study was to understand the behavior of people who use multiple accounts to express their identity online using Carl Jung's personality theory. We used in-depth interviews and the Zaltman metaphor elicitation technique (ZMET), targeting 19 people in their 20s and 30s who use more than one personal account on Instagram. Creating a shared consensus map using the configuration concept of ZMET derived six personas in relation to Instagram accounts. The motivations for the respondents' self-presentation associated with their personas and self-presentation types shown on Instagram were analyzed in terms of persona and fashion and subdivided into five dimensions: relationship management strategic presentation, self-monitoring presentation, competence demonstration presentation, anonymous presentation, and persona-centered presentation. Each respondent's persona and self-presentation formed by the Instagram account was analyzed.

• 산경연구논집
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• 제14권1호
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• pp.49-56
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• 2023

Purpose: This research aims to explore the impact of fashion marketing on the sales of luxury brand items and to identify the strategies that can be used to market luxury fashion items successfully, addressing the research gap of how fashion marketing can lead to increased sales, customer loyalty, and satisfaction for luxury brand items. Research design, data and methodology: The present study conducted the method of the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) which is a reporting guideline for methodical assessments and meta-analyses. It offers a consistent approach for conducting and reporting these types of studies, which can help to improve their quality and transparency. Results: The findings indicated that fashion marketing can positively impact luxury brand sales. It can significantly increase the number of luxury brand purchases. the presence of the quality label increased the participants' purchase intention and attitude towards the brand, suggesting that the quality label can create a positive perception of the brand and increase the likelihood of purchasing. Conclusions: This research concludes that fashion marketing can have a positive effect on improved customer recognition of the brand. Thus, companies should focus on developing campaigns that capture the attention of potential consumers, creating an emotional connection with them.

• 아태비즈니스연구
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• 제14권1호
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• pp.231-246
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• 2023

Purpose - This study attempts to provide a new theoretical perspective on the quality signaling and its impact on a market under information asymmetry, focusing on how the accuracy and the cost of quality signaling affect sellers' and buyers' profit, suggesting appropriate designs of quality signaling methods which mitigates information asymmetry. Design/methodology/approach - In order to examine the effect of quality signaling on strategic interactions within the market, we establish an analytic model where market outcomes are determined by seller's quality claim and price, and buyers are risk-neutral. By investigating this analytic model through relevant game trees, we find the subgame perfect Nash equilibria of the market and predict related market outcomes based on sellers' quality signaling strategy. Findings - Our analytic model shows counterintuitive results that seller profit will be the lowest with inaccurate quality signaling and the highest with no quality signaling, mostly due to the certification cost. Consequently, sellers should proceed with caution if the quality signaling is less than accurate, as it may backfire. We believe that this is due to the fact that the inaccuracy of quality signaling causes some confusion and uncertainty in both sellers and buyers' decision to maximize profit, making it hard for sellers to predict buyers' behavior. Research implications or Originality - Although the sources and types of quality signaling errors have been investigated in the literature, there has not been satisfactory understanding regarding how inaccuracy of quality certification affects specific market outcomes. We expect that our theoretical model would provide important implications on how to utilize quality signaling to solve adverse selection issues in markets under information asymmetry.