• Title/Summary/Keyword: Management Strategy Types

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The Effect of Corporate Strategy and IT Role on the Intent for IT Outsourcing Decision (조직의 전략 유형과 IT 역할이 아웃소싱 의도결정에 미치는 영향)

  • Jo, Dong-Hwan
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2007.11a
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    • pp.256-263
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    • 2007
  • Corporate managers look at IT outsourcing as long-term strategic choices not as short-term tactical ones, and maximizing the effect that IT outsourcing brings about is the main concern to them. Emerging different types of IT outsourcing and their effects on the corporate business decisions necessitate the research on this subject. According to previous researches, the Intent for IT outsourcing is categorized as IS Improvement, Business Impact, and Commercial Exploitation. The decison factors for these IT outsourcing include corporate strategy types, IT role, and interaction between these two. Firm size and IT maturity are selected as moderating factors to add the credibility to the research of the effect of IT outsourcing decision making. Analyzing IT outsourcing data collected from 61 large-size and mid-size domestic firms revealed that corporate strategy rather than IT role is more significant factor affecting the intent for IT outsourcing decision. That means the decision of outsourcing intent is affected by corporate strategy types. Defenders(as in corporate strategy types) tend to use IT outsourcing more as a means to improve information systems, compared to analyzers and reactors. Prospectors tend to use IT outsourcing more as a commercial exploitation, compared to analyzers and reactors. These outcomes prove that corporate strategy characteristics reflect outsourcing intent. There were previous researches that showed outsourcing decision depends on IT role however the hypothesis was rejected that IT role determines outsourcing intent. It was also rejected that the interaction between corporate strategy types and IT role determines outsourcing intent. Corporate decision makers should first analyze corporate strategy, and reflect it on the outsourcing intent when they make IT outsourcing decisions. Only the precise defining of IT outsourcing intent will lower the risk and increase the possibility of success.

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A Study on the Effect of Aligning with Management Strategy and Strategic Performance Management on Firm's Performance in Medium and Small Firms (중소제조기업의 경영전략과 전략적 성과관리시스템의 연계성이 경영성과에 미치는 영향)

  • Lee, Sang-ho;Yoon, Sang-han;Chang, Sung-ho;Kim, Hyun-jun;Bae, Ik-soon
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.99-119
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    • 2016
  • Medium and Small Firms have faced complex and dynamic environments that have been attributed to increases in the globalization and competitiveness of the global economy. To success in this environments, Medium and Small Firms should set up management strategy and introduce strategic performance management system. And, the strategic performance management system are modified to fit in management strategy. The purpose of this study is to find out firstly, whether management strategy types affect the organizational performance and the intensity of the types makes a difference on the performance and secondly, whether the evaluation system or the degree of utilizing the system affects the organizational performance and finally, whether the interaction between management strategy types and strategic performance management system makes a significant influence on the organizational performance. In this paper, we categorize the type of strategy for Medium and Small Firms in Gyeongsangbuk-do and Daegu areas, and study whether Firm's performance can be improved by designing appropriate strategic performance management system.

A Study on the Implementation Strategy and Performance of Enterprise Resource Planning System in Korean Manufacturing Firms (ERP시스템의 도입과 성과에 관한 연구 - 우리나라 제조업체를 중심으로 -)

  • Kim, Tae-Ung;Nam, Yong-Sik
    • Asia pacific journal of information systems
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    • v.10 no.1
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    • pp.61-79
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    • 2000
  • ERP system is a very popular tool for pushing management innovation and implementing an integrated information system. The purpose of this research is to investigate the relationship among the structure of production systems, types of implementation strategy, relative importance of competitive goals, information technology and culture level, and the efficiency from using the system. The data for this study were collected from 45 Korean manufacturing firms that have implemented ERP system. Research results confirm that the success factors include the top managements' strategic views and culture level related to new information technology. But the linkage between the structure of production systems and types of implementation strategy is proved to be very weak. Also control effect of types of implementation strategy on the efficiency of the organization is not strongly recognized. A summarized report of other findings is provided as well.

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A Content Analysis of Success Factors for Fashion Brand Franchise Stores as Published in Fashion Magazine Articles (패션매체기사의 내용분석을 통한 패션브랜드 대리점의 성공요인 분석)

  • Kim, Yongju;Kim, Hyunsook;Yu, Haekyung
    • Fashion & Textile Research Journal
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    • v.14 no.6
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    • pp.928-940
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    • 2012
  • The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

An exploratory study on knowledge management strategy in mass customization (대량맞춤환경에서 지식경영전략에 대한 탐색적 연구)

  • Cho, Sung-Eui;Lee, Won Jun;Kim, Jong uk
    • Knowledge Management Research
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    • v.8 no.1
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    • pp.1-14
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    • 2007
  • This paper is an exploratory study providing critical research issues in knowledge management strategy, process operations, and knowledge management system design and control in mass customization. The firms implementing mass customization provide good cases adopting recent changes in business environment including increased diversity and variability of customer needs, fast development of related technologies, and increase of the necessity of knowledge management. In this study, required knowledge management characteristics are investigated and future research issues are suggested for successful implementations of knowledge management. Research issues are extracted from the context of strategy, process, and information system for the purpose of practical adaptation and the types of mass customization are emphasized as a mediating element for fit and consistency between firms' corporate strategy and knowledge management characteristics.

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A Study of the Safety Facilities Operation Strategies for Performing Arts Workers Evacuation (공연종사자 피난을 위한 안전시설의 운영전략 연구)

  • Sung-Hak Chung;Yong-Gyu Park
    • Journal of the Korea Safety Management & Science
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    • v.26 no.1
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    • pp.63-74
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    • 2024
  • The objectives of this study is to classify evacuation types, derive the characteristics of 4 types, develop and discover evacuation routes within the performance hall space, and present the statistical classification results of the evacuation classification model by classification type. To achieve this purpose, the characteristics of each evacuation type's four types are applied through a network reliability analysis method and utilized for institutional improvement and policy. This study applies for the building law, evacuation and relief safety standards when establishing a performance hall safety management plan, and reflects it in safety-related laws, safety standards, and policy systems. Statistical data by evacuation type were analyzed, and measurement characteristics were compared and analyzed by evacuation types. Evaluate the morphological similarity and reliability of evacuation types according to door width and passage length and propose the install position of evacuation guidance sign boards. The results of this study are expected to be used as basic data to provide operation strategies for safety facility evacuation information sign boards according to evacuation route classification types when taking a safety management plan. The operation strategy for the evacuation sign boards installation that integrates employee guidance and safety training is applied to the performance hall safety management plan. It will contribute to establishing an operational strategy for performance space safety when constructing performance facilities in the future.

THE FIT BETWEEN NEW PRODUCT STRATEGY AND VALUE CHAIN STRATEGY : A SYSTEM DYNAMICS PERSPECTIVE

  • Heungshik Oh;Kim, Bowon
    • Proceedings of the Korea Society for Simulation Conference
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    • 2001.10a
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    • pp.37-43
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    • 2001
  • New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

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An examination of Porter`s competitive strategy on the virtual market: comparison between on-line and on-offline firms (가상시장에서 Porter의 경쟁우위전략: 온라인 기업과 온-오프라인기업간 비교를 중심으로)

  • Nam, Ki-Chan;Koo, Chul-Mo;Gee, Seung-Goo
    • Asia pacific journal of information systems
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    • v.12 no.4
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    • pp.173-192
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    • 2002
  • Internet-based on-line firms have focused on the development of new business models with an assumption that this new model would create their competitiveness. At the same time, off-line firms have opened new marketing channels on the internet in order to defend their position against on-line firms. Based on Porter's well-known generic strategy, this study compares between on-line firms and on-offline firms i) whether these two types of firms take different strategies among cost reduction, marketing differentiation, innovation differentiation, and focus and ii) how the performance of these two types of firms is affected by different strategy types. The result shows that on-offline firms prefer the strategy of marketing differentiation and innovative differentiation while the strategy of cost reduction and focus are taken without significant difference between online firms and on-offline firms. Also it is found that even though the strategy of marketing differentiation and innovation differentiation are more preferred by on-offline firms than on-line firms, these two strategy types have a significant influence on the on-line firms' performance while the focus strategy has a significant influence on the on-offline firms' performance. Other managerial implications are discussed.

A study on types and performance of major retail banks automated service channel strategy (자동화기기를 이용한 국내 시중은행의 서비스 채널 전략의 유형 및 유효성 분석에 관한 연구)

  • 변지석;이동규
    • Korean Management Science Review
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    • v.14 no.2
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    • pp.139-159
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    • 1997
  • Recently banking industry is experiencing fundamental changes by advancement of information technology. The traditional role of branches is rapidly being replaced with new electronic service channels such as ATM. Phone and PC for they are time-saving and convenient. Automated service channel strategy of retail banks is divided into two different ways, automation and networking. Automation is mainly focused on cost reduction related to the branch operation, while networking is on expansion of customer contact points. Strategic types of banks can be defined from a matrix model shere the positioning is determined by the extent of automation and networking. The effectiveness of automated channel strategy depends on how separate strategic types show their performance. Results for deposits and productivity will be given to verify the economic performance of each strategic type.

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A Study on Types and Performance of Major Retail Banks Automated Service Channel Strategy (자동화기기를 이용한 국내 시중은행의 서비스채널 전략의 유형 및 유효성 분석에 관한 연구)

  • 변지석;이동규
    • Journal of the Korean Operations Research and Management Science Society
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    • v.14 no.2
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    • pp.139-139
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    • 1989
  • Recently banking industry is experiencing fundamental changes by advancement of information technology. The traditional role of branches is rapidly being replaced with new electronic service channels such as ATM. Phone and PC for they are time-saving and convenient. Automated service channel strategy of retail banks is divided into two different ways, automation and networking. Automation is mainly focused on cost reduction related to the branch operation, while networking is on expansion of customer contact points. Strategic types of banks can be defined from a matrix model where the positioning is determined by the extent of automation and networking. The effectiveness of automated channel strategy depends on how separate strategic types show their performance. Results for deposits and productivity will be given to verify the economic performance of each strategic type.