• The Journal of the Korea Contents Association
• /
• v.9 no.4
• /
• pp.323-330
• /
• 2009

This study measures the relative efficiency and productivity change of the Korean Life Insurance Firms using DEA model and Malmquist Index for 2004-2007. The main results of this study can by summarized as follows. First, in case of efficiency of CCR for 2004-2007, the number of efficient firms(CCR value is one) are six firms, five firms, four firms, seven firms respectively. Second, in case of efficiency of BCC for 2004-2007, the number of efficient firms(BCC value is one) are eight firms, nine firms, ten firms, twelve firms respectively. Third, In case of return to scale for 2004-2007, DRS are nine firms and IRS are two firms, DRS are five firms and IRS are five firms, DRS are five firms and IRS are four firms, DRS are five firms and IRS are two firms respectively, Fourth, Malmquist Index representing productivity change for 2004-2007 are 1.12 in 2004-2005, 0.97 in 2005-2006, 1.05 in 2006-2007.

• Journal of Distribution Science
• /
• v.11 no.5
• /
• pp.43-53
• /
• 2013

Purpose - The purpose of this study is to analyze the effectiveness of customer relationship management (CRM) support policies for facilitating traditional markets, especially with respect to customer acquisition and maintenance, and to investigate the factors affecting CRM. Research design, data, and methodology - We analyzed the CRM efficiency of traditional markets in 16 cities and provinces in Korea on the basis of DEA analysis and Malmquist productivity analysis. The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU), which is compared to the reference group that has a similar input-output structure. The input variables are coupon, event, parcel service, premiums, while is the number of customers per day. Further, through regression analysis, we analyzed CRM-related factors affecting traditional markets' customer appeal and revenue growth. Results - We obtained the results of the efficiency of traditional markets in 16 provinces. The traditional markets in Seoul, Busan, and Jeju were found to be efficient in a model CCR that used the number of customers per day as an output variable, while Chungbuk, Jeonbuk Province, and According to the results of the DEA analysis and Malmquist productivity analysis, large cities such as Seoul, Busan, and Jeju showed efficiency in CRM-related investment businesses in traditional markets for attracting customers. The Malmquist analysis results confirmed that the productivity of traditional markets increased from 2008 to 2010. The results of the regression analysis revealed that the "customer acquisition/maintenance factor" and the "offering of customer convenience facility factor" were significant to the daily average number of customers, which is a dependent variable. The results of the test with the mediating variable, "number of customers," and the final dependent variable, "sales revenue," were rejected. However, the variable "customer acquisition /maintenance" was found to affect sales revenue positively. Conclusions - It is necessary to enhance the business not only for promotional activities to attract customers, but also to strengthen customer relationships among CRM businesses, such as through the management of key customers. The regression analysis results showed that CRM businesses have yet to produce an increase in sales revenues in traditional markets. Therefore, to help customers who visit traditional markets to keep buying products, it is necessary to prepare various investment methods and provide support to improve "customer loyalty." This study has a limitation in terms of CRM-related statistics. Therefore, in the future, it is necessary to conduct a survey of customers who use traditional markets to analyze the markets by type and size as well as the CRM-related factors. Based on the analysis, we will try to perform a variety of statistical analyses, including structural equations.

• Journal of Navigation and Port Research
• /
• v.44 no.4
• /
• pp.338-346
• /
• 2020

In this study, we first measured the Malmquist productivity index by DEA among the Korean ocean carriers. Second, it was intended to present measures to improve productivity by identifying the influence and discriminating power between productivity and the major financial ratios (profitability, financial stability, liquidity, efficiency and value-added productivity). Compared to 2017, there are 11 more shipping carriers with decline in productivity (MPI) than those with an increase in 2018. The increase in productivity is attributed to an increase in the Technology Change Index (TCI) affected by the external environment. There is strong significant correlation between the productivity (MPI) and the management efficiency (CRS). Additionally, the TECI (TECHI) index of the technological efficiency changes from internal factors of the shipping carrier is significantly higher than that of the efficient shipping carrier. This is because of the differences in scale efficiency. The ratio of charter cost/sales is also lower than that of the carriers with high productivity (0.17) and with low productivity (0.21). With 7% of the shipping carrier with MPI>1, only 1% of MPI <1 is found to have a significant impact on its productivity.

• Journal of Korea Port Economic Association
• /
• v.30 no.2
• /
• pp.113-132
• /
• 2014

With the global warming phenomenon, the deep sea water area that fishing vessels can enter and operate is ever widening. For example, the Arctic Ocean recently has overall competitive advantages due to having many deep-sea fish stocks. The North Pacific region is a strategic coastal district, the closest access point of Arctic Ocean. For Korean fishing vessels which now operate in North Pacific region, and want to entry the Arctic Ocean, the analysis of technical efficiency is needed for preparing the better industry's future. This paper aims to analyze the relative efficiency, and select the low effective deep-sea fishing vessels in the North Pacific, and to suggest their desirables strategies. As a research methodology, Data Envelopment Analysis (DEA) and Malmquist Index are applied to 16 fishing vessels for the periods(2009 to 2013). To draw out the efficiency of targeted deep-sea fishing vessels, gross tons, horsepowers, and operating days are used as input variables while total catch stands for an output variable. As a result, CCR efficiency, BCC efficiency and scalability efficiency are measured to be 0.8405, 0.9484 and 0.8858 respectively for 5 years (2009 to 2013). In conclusion, 38% of total tons, 36% of horsepowers and 29% of operating days each fishing vessel should be reduced to keep their competitive powers.

• International Commerce and Information Review
• /
• v.14 no.4
• /
• pp.89-107
• /
• 2012

Recently, the successful appointment of the general directorate of GCF (Green Climate Fund) in Songdo of Korea made a great history for the golden triangle with GGGI (global Green Growth Institute) and GTC (Green Technology Center). Now, Korea became the Mecca for the global green growth and it gave a great opportunity foe the Korea to lead the global economy in the future. However, to successfully manage the GCF, the Korean government should show their willingness as well as the readiness for the green prowth and green productivity. It is really hard for the Korea, since it takes the second rank for the growth rate of carbon dioxide emission in the world. To overcome this shameful status, it should make the best effort to promote the green productivity, especially in a field of logistics industry, because it takes 21% of global CO2 emission, the second largest portion. The research aims to systematically introduce the Global Malmquist-Luenberger Index (GML) and to evaluate the logistics industry of Korea based on the GML approach. It concludes the innovative technology is utmost important to improve the green productivity of the logistics industry and thus the Korean government should make more aggressive role to fill this missing link in the innovation network.

• Journal of Korea Port Economic Association
• /
• v.22 no.3
• /
• pp.59-78
• /
• 2006

The purpose of this paper is to analyze the trend on scale efficiency of the Port of Gwangyang from 1994 to 2004 using CCR, BCC, and Malmquist index approaches. The main results are as follows. first, scale efficiency shows a 50% similar [5(94/95, 95/96, 97/98, 2001/2002, 2003/2004) out of 10] pattern to technical efficiency change. Second, total factor productivity increased at 48.57% rate of growth on average in 6 out of 10 periods except 96/97, 97/98, 99/2000, and 2000/2001. 2003/2004 period is the one period experiencing rapid total factor productivity changes, mainly due to technical progress. Third, the ranking order of accumulative indices is scale efficiency change, TFP change, efficiency change, technical change, and pure efficiency change. The main policy implication of this paper is that according to the CCR, BCC, and Malmquist results, the Port of Gwangyang should develop the plan for enhancing the 5 Malmquist indices with following the management way of benchmarking ports.

• Industry Promotion Research
• /
• v.7 no.2
• /
• pp.59-73
• /
• 2022

This paper aims to analyze efficiency of sustainable development of foreign trade in eastern China to reduce the input while maintaining the current output level. This paper adopts relevant input-output indicators of 11 provinces in eastern China from 2016 to 2020 and uses DEA to measure comprehensive efficiency, pure technical efficiency, and scale efficiency from the input perspective. Malmquist index was used to calculate MPI. As a result, from 2016 to 2020, the MPI of all provinces in eastern China was 1.035, higher than 1, and the net technology efficiency was 0.911, lower than 1. Overall, the average technological progress index increased 4.5% to 1.045. It can be seen that the sustainable development efficiency of foreign trade has an overall influence on comprehensive efficiency, net technology efficiency, and scale efficiency. The efficiency of sustainable development of foreign trade in eastern China is mainly limited by its scale. The improvement of MPI in the eastern Region mainly benefits from technological progress. For provinces affected by internal factors, it is suggested to strengthen internal coordination. For provinces affected by external factors, it is suggested to respond appropriately to external factors.

• Industry Promotion Research
• /
• v.8 no.4
• /
• pp.267-276
• /
• 2023

Based on the tourism input-output data of five provinces and cities in China's Bohai Rim region from 2015~2021, this study analyzes the efficiency of regional tourism using DEA-BCC and DEA-Malmquist index, as well as its contribution to regional economic efficiency, and identifies factors influencing the comprehensive efficiency. The research results indicate that the comprehensive efficiency of the tourism industry in the China Bohai Sea region has reached an optimal level of 88.9%, but there is still room for improvement, with overall fluctuations. The overall productivity of the tourism industry exhibits a "U"-shaped fluctuating pattern, with growth mainly driven by technological advancements. Due to the impact of the COVID-19 pandemic, the region experienced a nearly 50% decrease in total factor productivity in 2019~2020. However, in 2021, with the implementation of various government stimulus policies, the tourism efficiency rapidly recovered to 80% of pre-pandemic levels. In terms of the impact of the tourism industry on the regional economy in the China Bohai Sea region, Hebei Province stands out as a significant contributor. Based on the aforementioned research findings, the following recommendations are proposed in three aspects: optimizing the supply structure, increasing innovation investment, and strengthening internal collaboration. These recommendations provide valuable insights for enhancing regional tourism efficiency and promoting regional synergy.

• The Journal of Fisheries Business Administration
• /
• v.45 no.1
• /
• pp.63-77
• /
• 2014

This study is to estimate the recent changes in total factor productivity of 15 Korean adjacent water fisheries based on Malmquist productivity indices. The study adopted both input and output oriented productivity measures utilizing a hyperbola distance function. In addition to this point, the study also calculated the 95% confidence interval for the various components of the productivities in order to access the statistical significance of estimates using 2000 times of re-sampling process through the smoothed bootstraping. The results of the study showed us that there was 18% reduction in the overall total factor productivity during the study period from 2007 to 2011, which turned out to be 5% of annual decrease in productivity. The study found that the main reason of this decrease in total productivity is about 22% downward shift of a fisheries production function due to recent conditions of a devastated fishing ground. When we evaluated the statistical significance of changes in technical efficiency combining both pure technical and scale efficiency based on the 95% confidence intervals, we could not find any evidence of changes in those components of total factor productivity. When we accessed the productivity of the each of 15 adjacent water fisheries methods, only the large danish seine fisheries showed us about 7% increase in productivity. Even though the large trawling and the large tow-boat trawling revealed no changes in productivity, all of the other 12 fisheries suffered the decreases in productivities.

• Journal of Information Technology Applications and Management
• /
• v.27 no.1
• /
• pp.1-13
• /
• 2020

This study aims to measure the efficiency and productivity change of 30 domestic construction companies from 2010 to 2018 using data envelopment analysis(DEA) and Malmquist productivity index (MI). In particular, we used the number of employees, capital stock, and non-current assets as input variables, and sales and net income as ouput variables for the analysis. The dataset used for the analysis of efficiency and productivity changes is the employee profile and financial statements for the companies from 2010 to 2018. We found that the MI of the 30 companies is greater than one since 2013. This is because many years of TEC (Technical Efficiency Change) is greater than 1, which means that the productivity index increases as the TEC increases. In addition, the MI value was less than 1, which lowered the productivity of construction firms in 2018. The results of the study may help decision makers to find effective future management plans by analyzing the internal and external factors.