• Korean Journal of Human Ecology
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• v.9 no.2
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• pp.85-92
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• 2006

He purpose of this study was to provide basic data for improvement commercial kimchi quality. To examine the consciousness of commercial kimchi, college students residing in the Jeonnam area were selected and asked to questionnaires. Commercial kimchi samples used included a total of 7 kinds which were fermented for 2 week at $4^{\circ}C$. A sensory characteristics included 10 items with a 5-score scale: color, savory taste, carbonated taste, sour taste, hot taste, salty taste, bitter taste, off-flavor, texture, and overall preference. 76% of the whole student liked kimchi, especially well-fermented kimchi(43.2%) and kimchi with fermented fish(48.6%). Participants liked savory(21.6%), hot(17.1%), and crispy(14.4%) taste. Their most favorite kimchi was the whole cabbage kimchi(26.1%), wild lettuce kimchi(0.9%) and watery kimchi made of sliced radishes(1.8%) were low in preference. 56.8% of participants had no experience in making kimchi. They mainly bought commercial kimchi in grocery stores(37.8%) or shopping malls(29.7%). They pointed out the addition of artificial sweeter(35.1%), insanitation, and discredit of kimchi materials(21.6%) as problems of commercial kimchi. The sensory characteristics of commercial fresh kimchi was significantly different in color($2.6{\sim}4.1$), and hot($2.3{\sim}3.8$), and salty($2.6{\sim}3.5$) with p<0.001. The sensory characteristics of $4^{\circ}C$-fermented commercial kimchi for 2 week was significantly different in color($2.7{\sim}3.9$), and salty($2.1{\sim}4.0$) with p<0.001. It was found that color, and hot, and salty taste had the greatest effect on the overall preference in non-fermented kimchi, and color and salty taste, in 2 week fermented kimchi

• Korean Journal of Human Ecology
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• v.17 no.2
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• pp.335-344
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• 2008

The purpose of this study was to examine male students' awareness and receptivity of cross-sexual fashion. The subjects in this study were 480 male university students and 320 high school boys. After a survey was conducted in August 2007, the following findings were given: 1. How much the students were interested in fashion was investigated, and they thought of fashion often, Even though nothing any fashion shopping plan they were interested display of fashion market and logged onto online fashion shopping malls frequently. 2. As for awareness of cross-sexual, they got a mean of 2.79(1.10), which indicated their awareness level was below the average. Those who were more intrigued by fashion, who were university students and who had a girl friend were better cognizant of cross-sexual. 3. To what extent they were receptive to cross-sexual fashion was checked in terms of clothes, haircare, skin care, accessories and perfume/cosmetic surgery and they were most receptive to cross-sexual haircare(3.49). Those who cared more about fashion were more receptive to cross-sexual. The Value of clothes and perfume/cosmetic surgery for university students was higher than the high school students. 4. They were most receptive to other's cross-sexual haircare(3.51) and to other's cross-sexual clothes(2.77) the least. Those who were more intrigued by fashion were more receptive to others seeking after cross-sexual. The Value of clothes sand perfume/cosmetic surgery for university students was higher than the high school students. 5. There was a strong correlational relationship among their interest in fashion, awareness of cross-sexual, receptivity to their own being a cross-sexual man and receptivity to others who are cross-sexual. The findings of the study illustrated that those who were more intrigued by fashion and who were better aware of cross-sexual were more receptive to cross-sexual fashion.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2008.10a
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• pp.297-302
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• 2008

The positioning technology for a moving object is an important and essential component of ubiquitous computing environment and applications, for which Radio Frequency Identification(RFID) has been considered as a core technology. RFID-based positioning system calculates the position of moving object based on k-nearest neighbor(k-nn) algorithm using detected k-tags which have known coordinates and kcan be determined according to the detection range of RFID system. In this paper, RFID-based positioning system determines the position of moving object not using weight factor which depends on received signal strength but assuming that tags within the detection range always operate and have same weight value. Because the latter system is much more economical than the former one. The geometries of tags were determined with considerations in huge buildings like office buildings, shopping malls and warehouses, so they were determined as the line in I-Dimensional space, the square in 2-Dimensional space. In 1-Dimensional space, the optimal detection range is determined as 125% of the tag spacing distance through the analytical and numerical approach. Here, the analytical approach means a mathematical proof and the numerical approach means a simulation using matlab. But the analytical approach is very difficult in 2-Dimensional space, so through the numerical approach, the optimal detection range is determined as 134% of the tag spacing distance in 2-Dimensional space. This result can be used as a fundamental study for designing RFID-based positioning system.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2008.10a
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• pp.270-271
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• 2008

The positioning technology for a moving object is an important and essential component of ubiquitous communication computing environment and applications, for which Radio Frequency IDentification Identification(RFID) is has been considered as also a core technology for ubiquitous wireless communication. RFID-based positioning system calculates the position of moving object based on k-nearest neighbor(k-nn) algorithm using detected k-tags which have known coordinates and k can be determined according to the detection range of RFID system. In this paper, RFID-based positioning system determines the position of moving object not using weight factor which depends on received signal strength but assuming that tags within the detection range always operate and have same weight value. Because the latter system is much more economical than the former one. The geometries of tags were determined with considerations in huge buildings like office buildings, shopping malls and warehouses, so they were determined as the line in 1-Dimensional space, the square in 2-Dimensional space and the cubic in 3-Dimensional space. In 1-Dimensional space, the optimal detection range is determined as 125% of the tag spacing distance through the analytical and numerical approach. Here, the analytical approach means a mathematical proof and the numerical approach means a simulation using matlab. But the analytical approach is very difficult in 2- and 3-Dimensional space, so through the numerical approach, the optimal detection range is determined as 134% of the tag spacing distance in 2-Dimensional space and 143% of the tag spacing distance in 3-Dimensional space. This result can be used as a fundamental study for designing RFID-based positioning system.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.223-245
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• 2007

Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do. Originality /Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.3
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• pp.1957-1963
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• 2013

Objective: To assess oral cancer awareness, its associated factors and related sources of information among a selected group of Malaysians. Methods: A cross-sectional survey was conducted on all Malaysian ethnic groups aged ${\geq}15$ years old at eight strategically chosen shopping malls within a two week time period. Data were analysed using chi-square tests and multiple logistic regression. Significance level was set at ${\alpha}$ <0.05. Results: Most (84.2%) respondents had heard of oral cancer. Smoking was the most (92.4%) recognized high risk habit. Similar levels of awareness were seen for unhealed ulcers (57.3%) and red/white patches (58.0%) as signs of oral cancer. Age, gender, ethnicity, marital status, education, occupation and income were significantly associated with oral cancer awareness (p<0.05). Conclusions: There was a general lack of awareness regarding the risk habits, early signs and symptoms, and the benefits of detecting this disease at an early stage. Mass media and health campaigns were the main sources of information about oral cancer. In our Malaysian population, gender and age were significantly associated with the awareness of early signs and symptoms and prevention of oral cancer, respectively.

• The Research Journal of the Costume Culture
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• v.23 no.5
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• pp.793-806
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• 2015

This study is to explore the effect of music characteristics (i.e., likeliness and familiarity of music) on the relationship between mood and attitude toward the product in the online shopping mall selling hand-made shoes. A total of 319 consumers participated in experiments with online shopping mall stimuli with a variety of background music. In results, consumer mood positively affected attitude toward the hand-made shoe products in the online shopping mall under background music. A moderating effect of music likeliness was found in the relationship between mood and product attitude, indicating that mood more strongly affected product attitude under more liked music than under less liked music. When consumers are listening to more liked music and are in good mood, they may build their attitudes toward products independently from their mood, whereas they may build positive attitude under good mood versus negative attitudes under bad mood if they are listening to less liked music. A moderating effect of music familiarity was not found in the relationship between mood and product attitude. Based on results, it was confirmed that the S-O-R model could be applied to explain the effect of background music on consumer responses in online shopping malls. Marketers may be able to select and adjust the likeliness and familiarity of background music to better serve consumers in diverse shopping conditions, referring to the study findings.

• Journal of the Korea Society of Computer and Information
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• v.12 no.6
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• pp.207-212
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• 2007

Recently, requriements that people want to receive various information related with fashion are increasing. A lot of internet shopping malls and corporations provide information about fashion. However, those systems do not give enough information about fashion. To solve these problems, the paper provides the recommend technique for providing complex fashion information on mobile devices. The providing system implements fasion ontology by using XML. The XML ontology has dewey number as an attribute. The recommend technique uses this number and find LCA(Lowest Common Ancestor) on the fashion ontology. Then those child nodes under the LCA are recommended as related information. The results are displayed on the mobile browser. The system provides function for taking a picture or movie of fashion contents. Those movies and pictures are UCC(User Created Content)s. The system is a novel system that can recommend complex fasion information on mobile devices.

• Corrosion Science and Technology
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• v.6 no.3
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• pp.120-127
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• 2007

In any developing nation major investment goes for infrastructure and it is not exception in India. Good numbers of buildings, bridges, shopping malls, car parks etc. are coming up with steel for sustainable development. Thus protecting the structures from corrosion are the challenges faced by professionals for all types of steel structures. About 3% of GDP is accounted for loss due to corrosion. To combat this up to date corrosion map is called for as the country has wide variation of climatic zones with vastcoastline. Logically organic paint system can be prescribed based on the corrosion rate on bare steel with respect to environment. Present paper will emphasis on the study conducted on two types of structural steel coated with organic paint located in twomarine environment having been exposed for three years, Test coupons made from steels both bare and coated are deployed at two field stations having marine (Digha) and industrial marine (Channai) environments. Various tests like AC impedance DC corrosion, polarisation, salt spray test, $SO_2$ chamber and Raman spectroscopy were carried out both in laboratory on fresh as well as coupons collected from exposure sites. Rust formed on the bare and scribed coated coupons are investigated. It is found that normal marine environment at Digha exhibits higher corrosion rate than polluted marine environment in Channai. Rust analysis indicates formation of ${\propto}$-FeoOH protects or reduces corrosion rate at Channai and formation of non-protective ${\gamma}$-FeoOH increases corrosion rate at Digha. The slower corrosion rate in Channai than at Digha is attributed due to availability of $SO_2$, in the environment, which converts non‐protective rust ${\gamma}$-FeoOH to protective rust ${\propto}$-FeoOH. While comparing the damage on the coated panels it is found that low alloy structural steel provides less damage than plain carbon steel. From the experimentations a suitable paint system specification is drawn for identical environments for low medium and high durability.

• Journal of Digital Contents Society
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• v.19 no.3
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• pp.537-546
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• 2018

In this paper, we study improvement of web accessibility of Korean Internet shopping mall websites. First, we analyze the criteria of Korean web accessibility, and then evaluate the web accessibility level of major Internet shopping mall websites in Korea. Based on the evaluation of web accessibility level, we propose and implement an alternative text enhancement method using Excel VBA to increase the rate of alternative text for improving web accessibility. Using the proposed method, even non-specialists of web programming can check and modify the alternative text of the image included in web pages, which can help improve the web accessibility compliance rate.