• Journal of the East Asian Society of Dietary Life
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• v.24 no.4
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• pp.441-443
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• 2014

Korean traditional fermented milk, Tarak, came down from the Koryo dynasty according to Korean ancient cookbook SoowoonJaabaang, which was written by Taakjunggong, Yoo Kim around AD 1500. Tarak is generally refers to milk or dairy products. Three theories on 'Tarak' revealed in this study are as follows: 1) it has been derived from Dolgwol language, tarak, 2) it has originated in Mongolian language, Topar(tarague), meaning horse's milk and 3) it originated in Tarak mountain located in Hanyang, which was capital of Chosun. In Mongolia, fermented milk has been called as Tarak and it has been called as tar by Yakuts tribe who are nomads in Sakha. The common part, tar, of these words is said to be the term representing the origin of the fermented milk coming from the central Asia. Therefore, Korean Tarak seems to be part of the central Asian culture that flowed into the Korean peninsula. The manufacturing method of Mogolian Topar(tarague) is similar to those of Tarak found in the SoowoonJaabaang. This research revealed that Korean traditional fermented milk, Tarak, is thought to be affected by the central Asia, especially Mongolia.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.145-154
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• 2013

Today's liquor culture in Korea is basically divided into a general liquor culture and a functional liquor culture. In particular, the market of the latter has been going through a rapid change. In the previous days, it was a crop for a special purpose or a fruit which was mostly used to make liquor but now, many other regular crops are being used in the liquor market. At present, while the demand for Makgeolli has risen sharply, the designs of Makgeolli bottles have never satisfied needs from consumers nor the trends in the consumer market. As a result, Makgeolli industry should come up with new designs for the bottles immediately if it dose not want to lose in a competition with other liquor products. The study has looked into existing designs of Makgeolli bottles, investigating how the designs have changed over the past years and how competitive they are in the market. Based on results from the investigation, the study focuses on finding out designs which would fit the trends in the consumer market to develop Makgolli bottles which would be equipped with both functionality and practicality. In other words, to make Makgeolli survive in these rapid changes in the liquor market, the study works on offering a Makgeolli bottle design which is appropriate for certain characteristics of Makeolli and also competitive over other liquor bottles.