• The International Journal of Costume Culture
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• v.6 no.2
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• pp.93-104
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• 2003

The purpose of this study was to investigate the relationship between women's face satisfaction and makeup satisfaction, to disclose the differences of makeup satisfaction according to demographic variables, and to examine how makeup satisfaction was influenced by face satisfaction and demographic variables. The subjects were 200 women over age 17 living in Seoul and its peripheral areas. The results of this study were as follows: Face satisfaction were drawn three factors. Factor 1 was face contour satisfaction, Factor 2 was skin satisfaction, and Factor 3 was lips and eyes satisfaction. There were significant positive relationship between factors of face satisfaction and makeup satisfaction. Also, the face contour satisfaction was in positive correlation with satisfaction of features, and the skin satisfaction was in positive correlation with that of features. There were significant positive correlations between makeup satisfaction and face shape, eyes, nose, lips, chin, and cheek bone satisfaction. Face satisfaction didn't show significant difference according to demographic variables, but makeup satisfaction showed significant difference according to age and occupation. Face satisfaction was influenced by the facial face, clarity of skin, elasticity of skin, skin color, and ages. The explanatory power of the 4 variables were 24.5%. Makeup satisfaction was influenced by lips and eyes satisfaction, ages, and skin care level. The explanatory power of the 3 variables were 13.3%.

• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.156-165
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• 2020

330 Korean adult women were examined the correlation between degree of makeup and makeup satisfaction before/after wearing masks due to COVID-19 and the moderating effect of mandatory/voluntary goal-oriented attitude toward makeup. The study found that lip makeup(p<.001) was significant variable in makeup satisfaction before COVID-19, and eyebrow makeup(0<.002) was significant after COVID-19. Although moderating effect of mandatory goal-oriented attitude, which works between degree of makeup before/after COVID-19 and makeup satisfaction was not significant, but moderating effect of voluntary goal-oriented attitude appeared to be significant before(p<.000) and after(p<.000) COVID-19. And the degree of makeup after COVID-19 was lower than before(p<.000). If one believe that makeup is for one's own satisfaction, degree of makeup can be significant effect on the makeup satisfaction, but actual behavior has shown that degree of makeup has decreased since wearing masks because of COVID-19. I hope this research will be used as marketing material for beauty and cosmetics industry.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.348-358
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• 2022

This study attempted to verify the influence of appearance satisfaction on interest in eye makeup and makeup care behavior in female consumers and provide basic data which are needed to plan marketing strategies and develop cosmetics in the cosmetics market. For this, a questionnaire survey was performed against adult women in their 20-50s from the capital region. A total of 399 copies were used for final analysis, and the results found the followings: First, differences were found in appearance satisfaction, interest in eye makeup and makeup care behavior by general characteristics. In other words, interest in eye makeup started with 'self-care', showing interest in chasing a trend. Second, concerning the effects of appearance satisfaction on interest in eye makeup, as the respondents were more satisfied with their facial contour, they were more interested in eye makeup. Third, in terms of the influence of appearance satisfaction on eye makeup care behavior, as they were more satisfied with their skin conditions, trend-setting makeup care behavior increased. Consequently, increase in appearance satisfaction enhanced interest in eye makeup, having an influence on makeup care behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.727-738
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• 2020

The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.55-66
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• 2019

The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

• Journal of Fashion Business
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• v.6 no.2
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• pp.124-136
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• 2002

This objective study were to classify the contents of makeup behavior, to investigate the relationship between makeup behavior and sex role identity, and to examine how the makeup behavior, makeup satisfaction was influenced by sex role identity and demographics. To achieve this, the researchers surveyed 162 women for the ages of 18 through 25. The result of this study are followed. 1) Four factor of makeup behavior were sexual attractiveness, aesthetic, psychological dependence and makeup interest. 2) There were significant positive relationship between makeup behavior and sex role identity. 3) Sexual attractiveness were influenced by femininity, income. The explanatory power of the 2 variables were 8.5%. Aesthetic were influenced by masculinity. The explanatory power of the 1 variable was 9.2%. Psychological dependence were influenced by femininity. The explanatory power of the 1 variable was 8.2%. Makeup interest were influenced by masculinity, age. The explanatory power of the 2 variables were 9.0%. 4 Makeup satisfaction were influenced by sexual attractiveness, aesthetic. The explanatory power of the 2 variables were 22.1%.

• The Research Journal of the Costume Culture
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• v.29 no.5
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• pp.706-718
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• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

• Journal of Fashion Business
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• v.19 no.3
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• pp.31-42
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• 2015

The purpose of this study is to develop a new makeup-kit brand for education, analyzing customer satisfaction of makeup-kits used in makeup lessons provided by lifelong education centers of colleges. The research method is as follows. In order to understand the current status of the kits used in makeup lessons offered by lifelong education centers of colleges in South Korea, the study conducted a survey from October 10 of 2014 to October 31 via fax, telephone and e-mail targeting these 98 colleges that were open makeup-courses available in October 2014. As for an analysis technique, the study used a frequency analysis. In order to develop a makeup-kit brand, the study investigated these makeup-kits as well and presented a BI draft and a makeup-kit design that the study had created for itself using Photoshop CS6 and Illustrator CS4. According to findings of the survey, the students were not satisfied with kits that had too many items, were high in price and had poor case design. In the light of that, the study conducted to develop a low to middle priced makeup-kit ranging from 110,000 KRW and 150,000 KRW with approximately 26 items. In terms of a case design, black was a dominant color which would make the case feel simple and modern. Dimensions of a small size makeup-kit container were 22cm*35cm*37cm with a sponge and rubber pad proposed as product ideas. The study also worked on a BI design.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.490-496
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• 2023

This study investigated the causes and effects of personal colors consulting that are considered as a new lifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup satisfaction have on personal relations. We provide basic data for future personal color and beauty industry development and image consulting. This study surveyed male and female subjects 20-50 years of age nationwide, using a Google questionnaire. The survey lasted from May 7-26, 2023. A total of 350 questionnaires were distributed, of which 256 (130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 was used fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for statistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As a result, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, positiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improved through personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainly men, further studies should supplement this focus area of fashion, and the gender balance of study subjects should be adjusted for intensified results.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.295-300
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• 2021

Due to the modern appearance management craze to deliver a positive image to others, beauty has been subdivided and diversified based on science and technology, and has established itself as a professional technical profession. As the national technical qualification for makeup cosmetologists is separated from cosmetologists (integrated), it is necessary to analyze the correlation with the job attitude of make-up cosmetologists at industrial sites along with verification of the effectiveness of the practical test task. Therefore, in this study, the first task, wedding (romantic), wedding (classic), hanbok, natural makeup, etc., to investigate the job efficacy and job satisfaction perceived by makeup beauticians due to beauty makeup procedures, such as wedding (romantic), wedding (classic), and after establishing a hypothesis. As a result of the study, it was found that wedding classic makeup and wedding romantic makeup treatment induce job efficacy and job satisfaction, respectively, in makeup artists. This suggests that high saturation and intense color expression have a positive effect on job attitude due to the nature of makeup work. Therefore, based on the results of this study, it is judged that future efforts are needed to update the practical makeup tasks that have doubled the effectiveness and to improve the job attitude of makeup beauticians.