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A Convergence Study of The Effect of Service Factors Used Book Transactions in Online Bookstores on Customer Satisfaction and Reuse Intention (인터넷 서점 중고도서 거래의 서비스 요인이 고객만족과 재이용의도에 미치는 영향에 관한 융합연구)

  • Yang, Jin-Won;You, Yen-Yoo;Kim, Jung-Yol
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.85-96
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    • 2022
  • The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.

Subscribing to an All-You-Can-Read E-Bookstore: Tariff Choice, and Contract Renewal for E-Book Purchases (전자책 무제한 정액제의 소비자 이용행태 분석: 가격제 선택과 구독 갱신, 그리고 전자책 구매에 관하여)

  • Jinpyo Hong;Wonseok Oh
    • Information Systems Review
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    • v.22 no.1
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    • pp.91-111
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    • 2020
  • E-book markets are currently moving through a period of disequilibrium as new pricing structures (i.e., flat-fee subscriptions) are rapidly embraced by major vendors. On the basis of a novel dataset, we investigate how the availability of "all-you-can-read" pricing programs influences consumers' tariff choice and contract renewal behaviors. Consistent with the rational choice framework, the findings suggest that most e-book consumers significantly gain from subscription-based tariffs. Power readers prefer flat-fee subscriptions, and those that have economically benefited renew their subscription. However, we also find some other intriguing results. Among the three subscription designs examined, the 1-week plan affords consumers more economic benefits than do 1-day or 1-month programs. Finally, iOS users are more inclined to select subscription models than are Android users because of the absence of in-app purchase functionalities for the former. The unavailability of in-app purchase affects tariff choices and transaction patterns as it increases transaction costs.

A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization (대학생의 인터넷 서점 이용동기 및 결정요인에 관한 연구)

  • Jung Huyn-Wook;Kang Hyu-Young
    • Journal of Korean Library and Information Science Society
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    • v.37 no.3
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    • pp.59-73
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    • 2006
  • The purpose of this paper was to empirically examine college students' on-line bookstore utilization status. The focus of this study was placed on three major issues. First. what are the college students' motivations in using on -line' bookstore. Second. what are the major determinants of college students' on -line bookstore utilization. Third. how book genres are related to students' on -line bookstore utilization behavior. Data were collected from 215 college students during October 10, 2005 to October 17, 2005. The analyses showed following results: First, the college students' on -line bookstore utilization motivations were grouped into three areas-convenience motivation, interaction motivation, and information collecting motivation. Second. college students who were oriented toward convenience motivation, who were more interested in on-line bookstores, and who were more satisfied with on-line services, made more frequent visits to on-line bookstore sites. Third, college students who allocated less time to book readings showed a tendency of buying books through on-line bookstores. Finally, college students who were more interested in on -line bookstores showed more satisfaction and bought such various books as literature, hobby or practical books, foreign novels, and general readings. This finding suggests that in order to activate on-line bookstore business. book industries, especially the publishers and/or distributors, have to develop new ideas which can make an appeal to college students who are believed to be critical book readers.

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Study On The Theory of The Interrelation of Yin and Yang in The Nei Ching ("황제내경(黃帝內徑)"에 나타난 음양상호관계론(陰陽相互關係論) 약고(略考))

  • Won, Jong-Sil
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.19 no.1
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    • pp.1-7
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    • 2005
  • In Chinese philosophy, the concept of Yin and Yang, in the era of the Early China, applies to many more philosophical categories than merely the relationship between the sunny side and the shady side of the sun. A whole series of possible interactions between the Yin and Yang in life is contained in the Chinese Book of Changes, the I Ching. The philosophical theory and the origin of natural sciences of the I Ching is imbued in the Nei Ching. having absorbed and developed the essence of Book of Changes, the Nei Ching reflects the spirit of science. Under the influence of Book of Changes, as well as its idea of Yin and Yang, peculiar at the time, the Nei Ching adapts the essences of the theory of Yin and Yang. The contribution made by the Nei Ching to the development of the philosophical concepts of Yin and Yang lies in that it combines those philosophical concepts with medicine and makes this the basic theory of Chinese medicine. In the Nei Ching, the Yin and Yang theory asserts that the human body is an organic whole, and there exists an organic connection between all tissues and structures. Therefore, the Yin and Yang functions as an essential life that plays a major role of the organic interrelation, the mutual control, and the mutual assistance. Yet, at the same time, each of them can be divided into the opposite aspects of yin and yang. Yin and yang depend on each other for existence. Without yin, there would be no yang, Without yang, there would be no yin. Neither can exist in isolation. Thus the interrelation of Yin and Yang is premised on the two opposite forces and aspects as the underlying cause of all change of Yin and Yang.

A Study on the Oriental - medical Understanding about Inattention, Hyperactivity sympton in ADHD(attention Deficit Hyperactivity Disorder) - Within Don yui bo gam Book - (ADHD의 과잉활동성, 주의력결핍 증후에 대한 한의학적 고찰 - 동의보감을 중심으로 -)

  • Park, Jae-Hyun;Park, Jae-Hyung;Kim, Jin-Hyung;Kim, Tae-Heon;Lyu, Yeoung-Su;Kang, Hyung-Won
    • Journal of Oriental Neuropsychiatry
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    • v.15 no.1
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    • pp.9-25
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    • 2004
  • Behavioral characteristics of Attention Deficit Hyperactivity Disorder(ADHD) is one of the most common mental disorders among children.child psyachiatry. Inattention, Hyperactivity that is done by hyperkinesis or minimal brain dysfunction is major sypmton in ADHD, But etiology and pathological facor of ADHD is very much or unkown.. We brought to about a Study on the Oriental - medical pathologic Understanding about Inattention, Hyperactivity symptom in ADHD within Don yui bo gam Book are as follows. 1. Oriental medical pathologic concepts about Inattention, Hyperactivity are continuous with process of Yang Qi(陽氣), an unbalance of qi(氣) and shen ming(神明), excess of seven emotions(七情), pathology of Huo(火). 2. Immanent factors in inattention, Hyperactivity are improper diet, overtiredness and seven emotions, are continuous with pathological process of the heart, liver, gall bladder, spleen, stomach, kidneys. 3. In oriental medicine, considered as a child's qi of shao yang, dynamic physiological feature, excess and want of yin and yang, organs and bowels, immanently imbalance in growth rather than a child's mental disorder 4. Inattention, looseness in ADHD-PI type are continuous with forgetfulness, improper overtiredness, shortage of qi, the interior heat syndrome due to yin deficiency within Don yui bo gam Book 5. Hyperactivity, impulsive actions in ADHD-C type are continuous with sudden palpitation, severe palpitation, delirium, fidgeting due to deficiency, fidgetiness, hyperactivity of huo due to yin deficiency, fever, febrile disease with accumulation of blood.

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Development of a Risk Communication Material on Artificial Food Color Additives for Elementary School Students (초등학생을 위한 인공식용색소 정보전달 교육매체 개발)

  • Ko, Mun-Hee;Kim, Jeong-Weon
    • Korean Journal of Community Nutrition
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    • v.17 no.4
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    • pp.365-375
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    • 2012
  • The purpose of this study was to develop a risk communication material on artificial food color additives for elementary school students. The development was based on a previous study on the perception and information needs of elementary school students on artificial food colors including that the students usually were interested in artificial food colors, but didn't know about those well, and they wanted to get information on the safety of their intake, function and necessity of food color additives. Based on the above results, a comic book on artificial food colors was developed as a risk communication material for the elementary school students by brainstorming and consultation with experts. The book was titled as 'Variegated artificial food colors! Understanding and Eating'. It contained basic information on food additives focused on artificial food colors including definition, function, calculation of ADI, usage of artificial food colors, quizzes and useful web sites, etc. The results of field evaluation for the developed material by 101 elementary school students were very positive in getting the correct information, understanding artificial food colors and having proper attitude for healthy dietary life. Therefore, the developed material could be used to help elementary school students have proper perception on artificial food colors and facilitate the risk communication on food additives.

The Relationship between the Key Audit Matters and Value Relevance of Accounting Information in the Financial Industry (금융업 핵심감사사항과 회계정보 가치관련성의 관계)

  • Ma, Hee-Young;Kim, Eun-Hae
    • Asia-Pacific Journal of Business
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    • v.11 no.3
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    • pp.123-136
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    • 2020
  • Purpose - This study is to verify the impact of the documentation of key audit matters on the value relevance of accounting information in accordance with the revised accounting audit standards in 2017. Investors will be able to identify the company's significant financial risks through key audit matters and use them to make investment decisions. Design/methodology/approach - From 2011 to 2019, the final sample is 290, based on the December settlement of accounts listed on the securities market. Ohlson (1995) was used to verify the incremental link between net income and the book value as a determinant of corporate value. Findings - First, the key audit matters in the financial industry was found to have a negative (-) effect that was significant to the value relevance of accounting Information. In addition, the value of the interaction between the key audit matters and the net income is a significant (+) relationship with the share price and the value of the interaction between the key audit matters and the book value is a significant (-) relationship with the share price. This means that the key audit matters is the determining factor of corporate value, positively reflects the accounting information in net income and negatively reflects the accounting information in book value. Second, among the key audit matters, the fair value assessment of financial instruments and the adequacy of premiums reserve have a significant impact on the value relevance of accounting information. Research implications or Originality - The results of this study suggest that investors recognize key audit matters as information about the company's major financial risks and reflect them differently in the value relevance of accounting information.

An Analysis of Current States and Curriculums of Interior Design Major at Vocational High Schools and Suggestions for Improvement (실업계 고등학교 실내디자인전공 활성화를 위한 교육현장의 실태와 교과내용 분석)

  • 김대년;오혜경;천진희
    • Journal of the Korean Home Economics Association
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    • v.39 no.12
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    • pp.1-14
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    • 2001
  • The purpose of this study was to analyze the current states of interior design as a major at vocational high schools and to suggest ways in which it can be improved. Three hundred and four students and twelve teachers of two vocational high schools comprised the sample population for this study. Data was collected using two methods, questionnaires and interviews. Frequency distribution, mean, and chi-square tests were used to analyze the data. The findings of this study are as follows: The student respondents were more interested in studying residential design, furniture design and making, drafting and perspective drawing than other areas of study. Most teachers had difficulties teaching the subject of residential design because they were not well educated with this area. Surprisingly most students hoped to extend their education to a university or college after graduation, not to enter the workforce. According to teachers'responses, almost ninety percentage of students entered university or college. And more than two thirds of the students desired to study an interior design related major at the university level. Among graduates having jobs, half of them were working in interior design fields. If the students had to choose their jobs, they would work in interior design fields. The variables differentiating several related careers after graduation were school, grade, and sex. The students viewed interior design, interior coordination, and CAD related work as fields likely to enter upon graduating from vocational high schools; however, teachers viewed furniture making, interior accessorizing, and home fashion as fields more appropriate to the students'level of training. The teacher respondents criticized the textbooks in four categories; suitability with the students'level was average or below average; students'interest level and students'understanding level were average or above average; and whether the book was easy or difficult to be utilized for the purposes of teaching was also average or above average. The criticism was a little diverse depending on each book or each chapter. The teachers pointed out several problems using those books, such as insufficient examples or explanation, lack of coherence between some chapters, and an incompatibility with the allotted time frame in class. The merits of the textbooks varied such as a well organized structure, ability to generate students'interest. This study revealed that the strategy for improving the interior design major at vocational high schools should invoke, 1) dividing students into two groups-one to enter a university; the other to have jobs after graduation to focus their interests. 2) improving textbooks more appropriate to the students. 3) providing present teachers the opportunities for in-service training and hiring new teachers with credentials more suitable to educate students who desire to be interior designers.

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A Comparative Study on Chesangshi and Joobyingshi of Binhohmaekhak and Maekshinjang of Kyungakjeonsuh ("빈호맥학(瀕湖脈學)"의 "체상시(體狀詩)", "주병시(主病詩)"와 "경악전서(景岳全書)" 중 "맥신장(脈神章)"의 정맥16부(正脈16部) 비교연구)

  • Lee, Jin-Cheoul;Park, Sang-Kyun;Bang, Jung-Kyun
    • Journal of Korean Medical classics
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    • v.25 no.2
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    • pp.107-123
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    • 2012
  • Objective : Kyungakjeonsuh(景岳全書) is a general medical book written by Jang, Gaebin(張介賓). In this book, Maekshinjang(脈神章) written about Maek, has three parts: (1)Naegyung maekui(內經脈義); (2)Tongiljamaekui(通一子脈義); (3)various views of Maek according to different schools. Among these three parts, Tongiljamaekui is Jang Gaebin's view on Maek, which is also called Jungmaek 16parts(正脈16部), a summary of the existing theory of Maek. Method : The contents of this paper are Chesangshi(體狀詩), literally means Body and Condition and Joobyingshi(主病詩), literally means Major Ailment of Binhohmaekhak(瀕湖脈學), and Jungmaek 16parts of Maekshinjang, and the result of examination through comparing them. Result : The purpose of this paper is to indicate the characters of the theories of Maek written in Kyungakjeonsuh through comparing Jungmaek 16 parts and Binhohmaekhak written by Doctor Yi, Shijin(李時珍), which is the basic study of Maek. Conclusion : The major study sectors of Kyungakjeonsuh are (1) the summary of the existing Maeksang as 16 Maeks, (2) the new definition of Huh Maek(虛脈) and Shil Maek(實脈) and (3) the utilization of eight-class-demonstration(8綱辨證) with 6 Maeks (浮, 沈, 遲, 數, 虛, 實) as a general principle.

A Study on the Laws and Regulations Affecting the Public Library Acquisitions (공공도서관 자료구입에 영향을 미치는 제도에 관한 연구)

  • Chang, Durk-Hyun;Kang, Eun-Young
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.3
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    • pp.269-288
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    • 2011
  • Acquisition processes in public libraries, especially as influenced by policies and regulations both in national and regional levels have not been in the main area of concerns in the research of library and information science. While the area of collection management has yet been one of the major issues in this filed, public library book-purchasing in the major factor to achieve effective library collections. This study concentrated on the policies and regulations that attempts to normalize and control the acquisition process in public libraries. This research analyzed and investigated (1) various policies and regulations regarding the library collection as public procurement, (2) legitimacy of decision between normal price procurement and discounted price contract under the current policy on normal retail price of books, (3) budget allocation, (4) policies on library acquisition processes. Suggestions are also added for the efficient collection building in public libraries.