• 한국언론정보학보
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• 제54권
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• pp.5-31
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• 2011

이 논문은 1922년부터 1944년까지 열렸던 조선미술전람회에 대한 신문보도의 내용을 분석하여 그 특성을 파악한 것이다. 조선미술전람회는 일본의 식민지배하에 있는 조선 미술의 낙후성과 미개함을 강조하고, '지방색'만을 강조함으로써 식민지 조선의 '열등한 정체성'과 일본의 '우월한 정체성'을 차별적으로 확인하게 만드는 수단이 되었다. 아울러 서양은 발전된 현재이고 동양은 과거에는 발전했으나 현재는 정체된 것으로 바라보는 오리엔탈리즘의 기본 시각이 재현되어 조선의 미술문화를 쇠락(衰落)한 지방문화쯤으로 치부하고 있다. 일제하 총독부 신문이었던, 매일신보에 대한 담론 분석결과 한편으로는 식민지 조선을 중앙(일본)의 연장선상에 있는 '지방(내지)'으로 편입하는 '동화주의적' 측면을 가지면서도, 다른 한편으로는 근대화된 일본과는 구분되는 미개한 일개의 '지방(외지)'으로 차별화하는 '배제주의적' 측면을 갖고 있었다. 동아일보의 경우 오리엔탈리즘적인 시각에서 벗어나지 못하면서도, 조선 미술의 자존심을 지키려는 방식으로 기사를 구성했다는 점에서 혼종적인 보도 태도를 보이고 있었다.

• 복식
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• 제22권
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• pp.23-44
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• 1994

The purpose of this study was to clarify the cultural characteristic of dress and adornments by examining articles on dress adornments and related items in Korean newspaper over periods historically and objectively by means of content analysis. This study attempted to at-tain a macro-cultural view by analysing to at-tain a macro-cultural view by analysing closely the cultural characteristics of dress and adornments as a micro-cultural system through culturally based model suggested by hamilton. The two-hundreds and eighty articles on dress and adornments were selected from newspapers(most by form Chosun Ilbo and partly from Maeil Shinbo) pulished between 1920 and 1990. The results were as follows: 1. The culture of dress and adornment received much attention during the 1930's and 1960's and little during 1950's. 2. Various cultural characteristics of dress and adornments appeared on and after 1960's: reporting more foreign news items showing foreign-oriented and future-oriented features showing cultural relativism. In the 1920's and 1970's the contents of news items on dress and adornments show the most common- mass- oriented character. Foreign-oriented cultural tendencies in cloth-ing were increasing during from 1960's to 1970's but the tendencies were turned to rather tradition-oriented features on and after 1980's compare with 1960's-1970's. Advisory critical articles on dress and adornments were small in number and insignificant but compare with other periods these received much atten-tion during the 1920's and 1980's. 3. Ideological components received much at-tention on and after 1920's to 1990. Techo-nological components received much attention during 1920's and little during 1960's. The social structural components received a little attention on and after 1920's-1940's and 1990. 4. News items on women's dress and adornments received much attention from the 1920's to 1960's and news items on both men's and women's dress and adorments were in-creasing and received much attention on and after the 1970's. 5. The pragmatic cultures were mostly re-lated to techonological components and evaluative-normative culture were mostly re-lated to ideological and social structural components. In the light of these results dress and adorments as a cultural sub-system comprise a dynamic inteacting system that articulated directly with the macro-cultural system.