• Title/Summary/Keyword: MUJI

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Research on MUJI's Design Features from Chinese Zen Thought (중국의 선(禪)사상으로 본 무인양품디자인의 특성에 관한 연구)

  • Fan, Yan-Ni;Song, Man-Yong
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.135-145
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    • 2020
  • In the era of the fourth industrial revolution, design has developed into a fusion of diversified culture and media. The integration of traditional culture and brand design concepts has become a hot research topic. Chinese Zen thought integrates the thoughts of Laozi and Zhuangzi, and takes" Wu Xiang as the appearance, Wu Nian as the foundation, Wu Zhu as the purpose" as the main purpose to construct a unique Zen thought system that integrates Taoism, Confucian philosophy and aesthetics. From this point of view, the MUJI design that combines Chinese Zen thought and design has attracted much attention. As a traditional culture, how is Chinese Zen Thought reflected in the design of MUJI? Starting from the awareness of this question, this study takes the daily necessities of MUJI as an example to investigate the design features of MUJI that reflect Chinese Zen thought. The conclusion shows that the design features of MUJI with Chinese Zen thoughts are showed in four ways-minimalist style, unitary color, ecological material, and humanized experience.

Potency of Botryococcus braunii cultivated on palm oil mill effluent wastewater as a source of biofuel

  • Azimatun Nur, Muhamad Maulana;Setyoningrum, Tutik Muji;Budiaman, I Gusti Suinarcana
    • Environmental Engineering Research
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    • v.22 no.4
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    • pp.417-425
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    • 2017
  • Indonesia is known as the largest oil palm producer in the world. However, along with the production, it generates wastes and pollution that caused the environmental problem in surrounding areas. Previous researchers reported that the high palm oil mill effluent (POME) concentration inhibited microalgae growth. However, the inhibition factor was not clearly explained by using kinetic model. This study presents kinetic models of Botryococcus braunii (B. braunii) cultivated on POME wastewater under different turbidity condition. Results showed that the growth model of Zwietering was closely suitable with experimental results. It was found that B. braunii was able to consume organic carbon from the POME wastewater on the logarithmic model. A modified kinetic model of Monod Haldane described the influence of turbidity and chemical oxygen demand on the cultivation. Turbidity of POME medium inhibited the growth rate at KI 3.578 and KII 179.472 NTU, respectively. The Lipid (39.9%), and carbohydrate (41.03%) were found in the biomass that could be utilized as biofuel source.

A Study on Visual Merchandising for the SPA Fashion Brands in Japan (일본 SPA 패션브랜드의 비주얼머천다이징에 대한 연구)

  • Lee Young-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.6 no.3
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    • pp.19-29
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    • 2004
  • The current fashion market is experiencing a lot of difficulties in fashion forecasting due to consumers' fast-changing lifestyle on fashion, changes in consumer behavior, and the segmentation of the fashion market. To cope with this harsh reality, many fashion enterprises have paid much attention to the SPA (Specialty Retailer's Store of Private Label Apparel) brand as a promising fashion marketing strategy in terms of which they can survive in the extremely competing fashion market. The SPA brand is in the stage of inception in Korea, but the SPA brands such as MUJI and UNIQLO are already dominating the fashion business in Japan. Korea has just started developing the SPA brand, but its technological development, which was triggered by the success of 'BASIC HOUSE', is rapidly evolving. Under these circumstances, the SPA brand is getting vital for the fashion market in efficiently realizing consumers' requirements, revolutionizing the method for providing product information and the process of Marketing Mix Program, and expressing the value of shop. This paper studies the nature of the SPA brand and fashion merchandising system, and in turn examine the differences between the visual merchandising of the existing fashion brands and the Japanese SPA brands that are used as the fashion marketing strategy which is driven by the up-to-date technological system. Centering around these issues, we propose a visual merchandising system for fashion enterprises which serves to develop Korean-style SPA brands.

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A Case Study on Living Lifestyle Shop Brands focusing on Store Experiential Factors and an Empirical Study on Store Usage Behavior, Product Purchase Motives, Store Attitudes of Living Lifestyle Shop Consumers (리빙 라이프 스타일 숍 브랜드의 매장 체험요소 사례분석과 소비자들의 매장이용행태, 제품구매동기, 매장태도에 대한 실증적 연구)

  • Seo, Gowoomi;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.19 no.4
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    • pp.448-467
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    • 2017
  • Attention to living lifestyle shops covering with the wide product range including household items, interior decoration, and bedding have recently increased since consumers have been improving their standard of living and income levels and they are getting more interested in up-to-date trends of global living lifestyles. The purpose of this study is first, to analyze the market situation of living lifestyle shops using the case study method and second, to investigate consumer's store usage behavior, product purchase motives, and attitudes to the living lifestyle shops using the empirical study method. For an empirical study, the survey was conducted with 20s to 50s female respondents who have visited living lifestyle shops and a total of 227 responses were analyzed using SPSS 18.0. The results of this study were as follows. The most frequently visit store was MUJI and most of respondents tended to visit the store once a month and their interest and purchase items were household items. Only impulsive purchase motives among other motives of living lifestyle shops, such as others-oriented, situational, and reasonable motives, significantly had a positive effect on store attitudes toward living lifestyle shops. There were differences in purchasing items at living lifestyle shops depending on marriage status and occupation. Purchase motives of living lifestyle products were statistically influenced by demographic factors such as age, marriage status and income level, however store attitudes were not. The managerial implications for living lifestyle shops are discussed limitations and areas for future research as well.

The Origin and Age of the Orbicular Granite Gneiss in Wangjungri, Muju (무주 왕정리 일대 구상 화강편마암의 성인과 형성시기)

  • Oh, Chang Whan;Lee, Byung Choon;Yi, Keewook
    • The Journal of the Petrological Society of Korea
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    • v.22 no.2
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    • pp.117-135
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    • 2013
  • Orbicular granite gneisses occur as a xenolith within two-mica leucogranites, together with early Paleoproterozoic metasedimentary xenoliths, in Wangjeong-ri, Muju area. The whole-rock chemistries and SHRIMP zircon Pb/U ages of the leucogranites indicate that they are S-type granitoids formed in the continental tectonic setting at $1875{\pm}75$ Ma. The SHRIMP age of monazites from the orbicular granite gneiss gives $1867{\pm}4$ Ma as a metamorphic age which is similar to the intrusion age of the two-mica leucogranite within the error range. The similar ages between zircons and monazites represent that the orbicular granite gneisses formed by metamorphism during the intrusion of the two-mica leucogranite; the metasedimetary xenoliths which sank within the parent magma of leucogranites were metamorphosed into orbicular granite gneisses by thermal metamorphism ($650-740^{\circ}C$, 4-6.5 kbar) due to the heat supplied from surrounding magma. During the thermal metamorphism, the core of orbicular granite gneiss mainly consisting of cordierite formed, and in some orbicular granitic gneisses, the leucocratic melt formed by melting of quartz and plagioclase in the core, squeezed out from core and crystallized around the core forming outer rim. The hydrothermal fluid at the late stage of magma differentiation penetrated into the orbicular granite gneisses resulting pinitization of cordierite into chlorite and sericite. As Muju orbicula granite gneiss was formed from sedimentary rocks, it is more appropriate to be called Muju orbicula granitic gneiss.