• Title/Summary/Keyword: MPR

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An Empirical Study on Effect of Marketing Public Relation on Wechat Platform of China (중국 위챗 플랫폼의 MPR효과에 관한 실증연구)

  • Yang, Yu;Qing, Cheng-Lin
    • Asia-Pacific Journal of Business
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    • v.10 no.1
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    • pp.73-86
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    • 2019
  • Since its launch, WeChat has been changing the Chinese lifestyle, changing the traditional way of distribution, and changing the way companies market with the combination of information innovation and New Media. Now, WeChat plays an indispensable role in peopl's daily lives, not only in chatting software, but also in shopping, delivery, ordering, payment, and games. This study was centered on people who have used WeChat and around these backgrounds, planned study models. Through prior research, the purpose of the research is to explore the factors influencing the effects of the WeChat platform on MPR and explore the media effects of advertising attitude between WeChat platform features and MPR effects and provide basic material on its continued development. The research has shown that the reliability and diversity of the WeChat platform has a significant impact on both advertising attitude and purchase intention and propaganda intention of MPR effects. Advertising attitude has a positive impact on purchase intention and propaganda intention, and advertising attitude is shown to have a mediated effect between the WeChat platform and the MPR effects. The results of this study suggest the theoretical enlightenment of "continuous and stable development of the WeChat platform", and it is expected that marketing development plans of various social platforms will provide basic materials.

An Indexing Technique of Moving Point Objects using Projection (추출 연산을 활용한 이동 점 객체 색인 기법)

  • 정영진;장승연;안윤애;류근호
    • Journal of KIISE:Databases
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    • v.30 no.1
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    • pp.52-63
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    • 2003
  • Spatiotemporal moving objects are changing their Positions and/or shape over time in real world. As most of the indices of moving object are based on the R-tree. they have defects of the R-tree which are dead space and overlap. Some of the indices amplify the defects of the R-tree. In the paper, to solve the problems, we propose the MPR-tree(Moving Point R-tree) using Projection operation which has more effective search than existing moving point indices on time slice query and spatiotemporal range query. The MPR-tree connects positions of the same moving objects over time by using linked list, so it processes the combined query about trajectory effectively. The usefulness of the Projection operation is confirmed during processing moving object queries and in practical use of space from experimentation to compare MPR-tree with existing indices of moving objects. The proposed MPR-tree would be useful in the LBS, the car management using GPS, and the navigation system.

Effect of Aqueous Chlorine Dioxide and Citric Acid Treatment on Microbial Safety and Quality Control of Minimally Processed and Refrigerated (MPR) Salad (이산화염소 및 citric acid 처리가 minimally processed and refrigerated (MPR) salad의 미생물학적 안전성 및 품질에 미치는 영향)

  • Youm, Hyoung-Jun;Ko, Jong-Kwan;Kim, Mee-Ree;Cho, Yong-Sik;Chun, Hye-Kyung;Song, Kyung-Bin
    • Korean Journal of Food Science and Technology
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    • v.37 no.1
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    • pp.129-133
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    • 2005
  • Aqueous chlorine dioxide and citric acid treatment was introduced to insure microbial safety of minimally processed and refrigerated (MPR) salad. Salad samples were treated with 50 ppm chlorine dioxide and 1% citric acid. Chemical treatment decreased total aerobic bacteria, yeast and molds, E. coli, and Listeria by 3.75, 3.47, 3.41, and 3.38 log cycles, respectively, and polyphenoloxidase activity of MPR salad by 49.73%. Plain water washing of salads did not effectively decrease microbial growth. These results indicate appropriate chemical treatment provides microbial safety and quality control in MPR salad during marketing.

Modified Partial Matrix Refactorization (수정 제분행렬 재 인수화법)

  • 강기문;지용량
    • The Transactions of the Korean Institute of Electrical Engineers
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    • v.37 no.11
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    • pp.753-761
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    • 1988
  • Partial Matrix Refactorization (PR) has been available for refactorization repeatedly. But this paper aims to present Modified PR(MPR), which is faster in (re) factorization speed and simpler in program than PR, but storage is almost as big as that of PR. MPR substitutes refactorization process of PR1 for Modifide Trifactortzation (MT) and, instead of PR 2, adds to PR1 the algoritm that calculates modified element values of modified row / cols. MT, which is subalgorithm for MPR, simplifies the algorithm by applying information vectors to currently used Trifactorization, and trifactorizes and refactorizes in high speed. The test results of Fast Decoupled Load Flow (FDLF) and Contingency Analysis useing Indexing Scheme and Optimal Ordering also prove that MPR is faster than PR.

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A management system for plural viewing coordinates of multiplanar reformation (의료영상 시스템의 다중 단면 재구성을 위한 좌표계 제어 시스템)

  • Kim, Jun-Ho;Kye, Hee-Won
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.2
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    • pp.163-170
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    • 2010
  • Multi-planar reformatting(MPR) is a volume rendering technique which generates images of sectional planes users define, so that it is essential for medical imaging system. Due to the recent advances of medical imaging system, users require to place plural planes on a single dataset and to enable an individual and easy control for each plane. In this paper, we enumerate various user operations for recent MPR and analyze user requirements to update the plane equation. For the effective control of coordinate system, each plane is considered in a separated coordinate system and all informations which form a coordinate system are grouped into two components: the individual components and the common components. The proposed system is implemented on a graphics hardware, so that it smoothly performs MPR including recent requirements.

Delay Tolerant Network Routing Algorithm based on the Mobility Pattern of Mobile Nodes (이동 노드의 이동 패턴을 고려한 Delay Tolerant Network 라우팅 알고리즘)

  • So, Sang-Ho;Park, Man-Kyu;Park, Se-Chul;Lee, Jae-Yong;Kim, Byung-Chul;Kim, Dae-Young;Shin, Min-Su;Chang, Dae-Ig;Lee, Ho-Jin
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.46 no.4
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    • pp.13-28
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    • 2009
  • Routing protocols in Delay/Disruption Tolerant Networks(DTN) are important to enhance the performance of transmission delay and delivery success ratio. In this paper, we propose an efficient DTN routing algorithm, called "Nobility Pattern based Routing(MPR)", that controls the total number of transferred message copies based on mobility patterns of mobile nodes. We consider a realistic "Levy walk" mobility pattern that has a super-diffusive property which well represents human mobility pattern. We implemented a DTN simulator using ONE simulator for the proposed MPR algorithm and Levy walk mobility pattern. Simulation results show that mobility patterns are very important for accurate evaluation of DTN routing performance, and the proposed MPR enhances the routing performance of delivery delay and success delivery ratio under realistic mobility pattern.

MDCT Angiography of the Subclavian Artery Thrombosis of the 3D Findings (쇄골하동맥 혈전증에서의 MDCT 혈관조영술의 3D 영상)

  • Kweon, Dae Cheol
    • Journal of the Korean Society of Radiology
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    • v.12 no.7
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    • pp.813-819
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    • 2018
  • To demonstrate the 3D usefulness of MDCT, a 73-year-old male patient with subclavian thrombosis was obtained 3D images of maximum intensity projection (MIP), volume rendering, and multiplanar reformation (MPR) to clearly detect and locate the subclavian artery. The data will be provided to the patient for diagnosis and treatment. The scan data were acquired as 3D CT images MIP, volume rendering, curved MPR, and virtual endoscopy images. In the 3D program, the ascending aorta was measured as 364.28 HU, the left carotid artery was 413.77 HU, and the left subclavian artery was 15.72 HU. MIP coronal image shows the closure of the subclavian artery in the left side. Three-dimensional volume images were obtained with 100% permeability and 87-1265 HU. The coronal curved MPR and sagittal curved MPR images show the closure of the subclavian artery due to thrombus using 3D image processing. In the case of subclavian arterial occlusion due to thrombosis, the patient is scanned with MDCT and 3D image processing can be used to confirm occlusion of subclavian artery.

Research on the Strategy to build the Tourism Brand Image for the Inducement of Foreign Tourist in Chungnam (외국인 관광객 유치를 위한 충남관광 브랜드이미지 구축에 관한 연구)

  • You, Ho-Jong
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.121-145
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    • 2012
  • This research was performed to review the marketing PR(MPR) strategy to build the brand image of Chungnam tourism for the inducement of foreign tourist. Because each local governments are looking for the industries of new growth power from the tourism industry recently, we applied the BI strategy of Chungnam tourism with expended BLC model and GRID model after we analyzed the variety of PR situation and tasks to build the Chungnam tourism's brand image in the competitive domestic and foreign tourism industry. In the result of the study, we set up the limited brand image of Chungnam tourism newly; also we derived a specific action plan. First of all, they need every possible means for Brand Awareness PR, Issue PR, Brand Loyalty PR, etc. depend on brand life cycle with the Chungnam's tourism service products. Secondly, for the each tourism service products, it is requiring to repositioning from present position (B, C, D area) to A area by MPR strategy. Finally, many additional MPR strategies should put in to support for building the brand image for the 'Tourism Chungnam'. The strategic SNS public relations are required with considerations of items that are necessarily need to have the reasons and circumstances for the new foreign tourists, so they can have experiences for the Chungnam Tourism. For the existing foreign tourists, we should keep to build relationship in order to give them trusts and to feel sympathy.

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Transmission Performance Evaluation of MPR-based Wireless Communication System Applying for Disaster Investigation (재난조사 활용을 위한 MPR기반 무선통신 전송 성능 평가)

  • Kim, Seong Sam;Shin, Dong Yoon;Noh, Hyun Ju
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.754-762
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    • 2021
  • Seamless wireless communication network access technology enables users to guarantee service continuity. Hence, it is necessary for disaster situations in which network service may be interrupted. The Multi-path router is a technology to improve network stability and strengthen field operability, particularly in a disaster environment where network failure can occur by providing high-performance data transmission using multi-communication networks and network security by VPN-based wireless IP. In this paper, a prototype system for an MPR-based wireless communication network was proposed to improve the operation performance for disaster field investigation applications. A comparative experiment was performed on various data transmission performances with the existing single wireless communication network. In addition, another experiment was conducted by measuring the data packet transmission and receiving performance in the existing/new wireless communication system first and then assessing the UDP transmission performance in a single router environment to understand the transmission capability of the new MPR. The experimental results showed that the sending and receiving performance was improved by approximately double that of the existing single wireless communication system. The proposed prototype system is expected to allow users to share and disseminate collected on-site data more quickly and efficiently during a disaster site investigation.