• Title/Summary/Keyword: MEGA

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A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events

  • Kim, Bo-kyung
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.271-278
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    • 2020
  • This study looked at the World Martial Arts Mastership's 'non-face promotional media strategies and methods' after the Corona-19 fandom, and found out if they could be applied to other sports events. As a method of research, the promotional media strategy of martial arts mastership was divided into types and in-depth interviews with media agents were conducted. According to the study, hosting an online martial arts competition, building an untact convention platform, and a base education facility can be a successful contest with budget support. Martial arts branding, popularization and industrialization can be a new attempt if ideas and execution personnel are sufficient. If IT technology and Chungbuk martial arts infrastructure are combined, they will be able to pioneer a new model called 'non-face-to-face-to K-sports'.

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type (인플루언서 유형에 따라 인스타그램 사용시간과 패션제품 구매액이 제품태도와 구매의도에 미치는 영향)

  • Kwak, Ji-hye;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.28 no.6
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    • pp.875-889
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    • 2020
  • This study examined the effect of Instagram usage time (short, long) and spending on fashion products (light, heavy) on product attitude and purchase intention of products promoted by an influencer. The moderating effect of influencer type (mega, macro, micro) was also investigated. A total of 515 males and females in their 20s participated in an online survey. Descriptive statistics were analyzed and exploratory factor analysis and two-way ANOVA were conducted. Research findings were as follows. First, the usage time, both short and long, had a positive effect on product attitude. Also, the interactive effects of usage time and influencer type on product attitude were found. Consumers with short Instagram usage time displayed the highest attitude toward products promoted by a macro-influencer whereas consumers with long Instagram usage time displayed the highest attitude toward products promoted by a micro-influencer. Second, usage time and influencer type did not show interactive effects on purchase intention. Third, both categoriacl variables of users' spending on fashion products had a positive effect on product attitude. Fourth, the interaction effects of spending on fashion products and influencer types on purchase intention were found. The group of light buyers showed the highest purchase intention on products promoted by the macro-influencer while the group of heavy buyers showed the highest purchase intention of products promoted by the micro-influencer. Based on the results, implications were suggested.

Critical Success Factors for the Definition Phase of a Construction Program - Focused on the Yongsan Park Development Program - (대형 국책사업의 프로그램 정의단계 핵심성공요인 도출 - 용산공원 조성사업을 중심으로 -)

  • Lee, Woo-Yeon;Lee, Seung-Hoon;Hyun, Chang-Taek;Lee, SangHoon
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.1
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    • pp.54-63
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    • 2022
  • In order to derive the success factors of a Mega-scale national project, this study conducted a questionnaire survey on experts participating in the Yongsan National Park development program to obtain critical success factors in the program definition phase. AHP analysis was performed for each category through a survey of experts participating in the definition phase of the Yongsan park development program to derive relative importance. The categories were classified into program strategy, process, and people, and the importance between categories was people, strategy, and process in that order. In addition, as for the 27 critical success factors in the program definition phase, the program manager's competency and leadership, environmental and cultural property survey planning, program management plan preparation, operation and maintenance philosophy, and integrated program office showed high priorities. Therefore, in promoting the Yongsan Park development program, we propose a strategy for selecting and focusing on the critical success factors with high priorities in the program definition phase proposed in this study.

Coupled irradiation-thermal-mechanical analysis of the solid-state core in a heat pipe cooled reactor

  • Ma, Yugao;Liu, Jiusong;Yu, Hongxing;Tian, Changqing;Huang, Shanfang;Deng, Jian;Chai, Xiaoming;Liu, Yu;He, Xiaoqiang
    • Nuclear Engineering and Technology
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    • v.54 no.6
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    • pp.2094-2106
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    • 2022
  • The solid-state core of a heat pipe cooled reactor operates at high temperatures over 1000 K with thermal and irradiation-induced expansion during burnup. The expansion changes the gap thickness between the solid components and the material properties, and may even cause the gap closure, which then significantly influences the thermal and mechanical characteristics of the reactor core. This study developed an irradiation behavior model for HPRTRAN, a heat pipe reactor system analysis code, to introduce the irradiation effects such as swelling and creep. The megawatt heat pipe reactor MegaPower was chosen as an application case. The coupled irradiation-thermal-mechanical model was developed to simulate the irradiation effects on the heat transfer and stresses of the whole reactor core. The results show that the irradiation deformation effect is significant, with the irradiation-induced strains up to 2.82% for fuel and 0.30% for monolith at the end of the reactor lifetime. The peak temperatures during the lifetime are 1027:3 K for the fuel and 956:2 K for monolith. The gap closure enhances the heat transfer but caused high stresses exceeding the yield strength in the monolith.

Types of Living Areas according to the Flow Characteristics of Rural Dwellers using Mobile Floating Population Data (모바일 유동인구데이터를 활용한 농촌지역 생활자의 유동특성에 따른 생활권 유형화)

  • Kim, Young-Jin;Son, Yong-hoon
    • Journal of Korean Society of Rural Planning
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    • v.28 no.2
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    • pp.61-69
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    • 2022
  • This study categorizes and identifies the characteristics of the living areas of rural dwellers through cluster analysis using mobile floating population data. As a result, rural areas in Korea were classified into 34 rural living areas, and 5 types of rural living areas were derived. Although the 'Suburban in Mega City Areas' and 'Suburban in Regional City Areas' derived through this study have advantages in terms of accessibility to large cities, they are important for rural space management as they can undermine the unique values of rural areas due to urban expansion. In addition, 'Unclassified areas' have low accessibility in the national space, and there is a need to provide their own settlement environment. The population of rural areas in Korea exhibited a phenomenon of widespread migration. This means that rural residents who depend on metropolitan areas are provided with SOC beyond administrative boundaries. Therefore, there is a need to move away from establishing a homogeneous regional plan that does not consider population movement. Through this study, it was possible to understand the rural living area formed by the population movement occurring in the rural area. This is different in that the existing studies classified the national space based on the interconnectedness between regions, beyond the limitations of categorizing regions with homogeneous characteristics based on endogenous indicators. At this point in time when the need for a rural space plan is emphasized, it is important to understand the living area of rural dwellers and to design an appropriate rural plan. Therefore, the establishment of a rural plan suitable for the region using the results of this study can increase the efficiency of the project for revitalization of the rural area and contribute to the creation of an attractive national space.

Parameterization of the Company's Business Model for Machine Learning-Based Marketing Stress Testing

  • Menkova, Krystyna;Zozulov, Oleksandr
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.318-326
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    • 2022
  • Marketing stress testing is a new method of identifying the company's strengths and weaknesses in a turbulent environment. Technically, this is a complex procedure, so it involves artificial intelligence and machine learning. The main problem is currently the development of methodological approaches to the development of the company's digital model, which will provide a framework for machine learning. The aim of the study was to identify and develop an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. This aim provided the company's activities to be considered as a set of elements (business processes, products) and factors that affect them (marketing environment). The article proposes an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. The proposed approach includes four main elements that are subject to parameterization: elements of the company's internal environment, factors of the marketing environment, the company' core competency and factors impacting the company. Matrices for evaluating the results of the work of expert groups to determine the degree of influence of the marketing environment factors were developed. It is proposed to distinguish between mega-level, macro-level, meso-level and micro-level factors depending on the degree of impact on the company. The methodological limitation of the study is that it involves the modelling method as the only one possible at this stage of the study. The implementation limitation is that the proposed approach can only be used if the company plans to use machine learning for marketing stress testing.

In silico genome wide identification and expression analysis of the WUSCHEL-related homeobox gene family in Medicago sativa

  • Yang, Tianhui;Gao, Ting;Wang, Chuang;Wang, Xiaochun;Chen, Caijin;Tian, Mei;Yang, Weidi
    • Genomics & Informatics
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    • v.20 no.2
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    • pp.19.1-19.15
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    • 2022
  • Alfalfa (Medicago sativa) is an important food and feed crop which rich in mineral sources. The WUSCHEL-related homeobox (WOX) gene family plays important roles in plant development and identification of putative gene families, their structure, and potential functions is a primary step for not only understanding the genetic mechanisms behind various biological process but also for genetic improvement. A variety of computational tools, including MAFFT, HMMER, hidden Markov models, Pfam, SMART, MEGA, ProtTest, BLASTn, and BRAD, among others, were used. We identified 34 MsWOX genes based on a systematic analysis of the alfalfa plant genome spread in eight chromosomes. This is an expansion of the gene family which we attribute to observed chromosomal duplications. Sequence alignment analysis revealed 61 conserved proteins containing a homeodomain. Phylogenetic study sung reveal five evolutionary clades with 15 motif distributions. Gene structure analysis reveals various exon, intron, and untranslated structures which are consistent in genes from similar clades. Functional analysis prediction of promoter regions reveals various transcription binding sites containing key growth, development, and stress-responsive transcription factor families such as MYB, ERF, AP2, and NAC which are spread across the genes. Most of the genes are predicted to be in the nucleus. Also, there are duplication events in some genes which explain the expansion of the family. The present research provides a clue on the potential roles of MsWOX family genes that will be useful for further understanding their functional roles in alfalfa plants.

CEO Overseas Experience and Firm Internationalization: Before and After the Global Financial Crisis

  • Kim, Jiyoon;Park, Jong-Hun;Kim, Changsu
    • Journal of Korea Trade
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    • v.24 no.7
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    • pp.54-72
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    • 2020
  • Purpose - This study explores the contextual factors that affect the relationship between CEO overseas experience and firm internationalization. This study incorporates a wide range of contextual factors, including mega, macro, and micro variables. In particular, this study goes a step further from prior studies by incorporating a higher-order variable i.e., the global financial crisis that can constrain the managerial discretion of a CEO. Design/methodology - To structure the balanced data set before and after the 2008 global financial crisis, we used the data for the years from 2002 to 2014 from a sample of Korean manufacturing firms. Ultimately, 1101 firm-year unbalanced panel observations from 101 firms were used for the analysis. Findings - Our main findings can be summarized as follows. CEO overseas experience is positively related to firm internationalization. However, this relationship varies depending on the CEOs level of managerial discretion. As for the constraining moderation, the global financial crisis weakened the positive relationship between CEO overseas experience and firm internationalization. As for the enabling moderation, the CEOs tenure strengthened the relationship. Originality/value - This study adopted the knowledge, skills, and abilities (KSA) framework to explain the relationship between CEO overseas experience and firm internationalization. Moreover, we argue that the CEO-internationalization relationship depends on the specific context of the managerial discretion, focusing on the 2008 global financial crisis. Empirically, this study adopted the 2SLS procedure to correct endogeneity. Instead of taking the actual value of prior internationalization as a control, we estimated prior internationalization using the instrument variables at an industry level. This procedure made our estimation more robust.

Characteristic Evaluation of Pressure Mapping System for Patient Position Monitoring in Radiation Therapy

  • Kang, Seonghee;Choi, Chang Heon;Park, Jong Min;Chung, Jin-Beom;Eom, Keun-Yong;Kim, Jung-in
    • Progress in Medical Physics
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    • v.32 no.4
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    • pp.153-158
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    • 2021
  • Purpose: This study evaluated the features of a pressure mapping system for patient motion monitoring in radiation therapy. Methods: The pressure mapping system includes an MS 9802 force sensing resistor (FSR) sensor with 2,304 force sensing nodes using 48 columns and 48 rows, controller, and control PC (personal computer). Radiation beam attenuation caused by pressure mapping sensor and signal perturbation by 6 and 10 mega voltage (MV) photon beam was evaluated. The maximum relative pressure value (mRPV), average relative pressure value (aRPV), the center of pressure (COP), and area of pressure distribution were obtained with/without radiation using the upper body of an anthropomorphic phantom for 30 minutes with 15 MV. Results: It was confirmed that the differences in attenuation induced by the FSR sensor for 6 and 10 MV photon beams were small. The differences in mRPV, aRPV, area of pressure distribution with/without radiation are about 0.6%, 1.2%, and 0.5%, respectively. The COP values with/without radiation were also similar. Conclusions: The characteristics of a pressure mapping system during radiation treatment were evaluated on the basis of attenuation and signal perturbation using radiation. The pressure distribution measured using the FSR sensor with little attenuation and signal perturbation by the MV photon beam would be helpful for patient motion monitoring.

Mollusk Species Associated with the Scleractinian Coral Alveopora japonica Eguchi, 1968 Forming a Coral Carpet in Northwestern Jeju Island

  • Ronald G., Noseworthy;Hyun-Ki, Hong;Se-Jong, Ju;Hyun-Sung, Yang;Kwang-Sik, Choi
    • Ocean and Polar Research
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    • v.44 no.4
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    • pp.331-338
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    • 2022
  • The high latitude scleractinian coral Alveopora japonica Eguchi, 1965 occurs in high density in the shallow rocky subtidal in Jeju Island, forming coral carpets. Despite its ecological role providing a unique habitat for other benthic organisms, the benthic fauna associated with the A. japonica coral carpet is poorly known. To identify fauna associated with the coral carpet, we explored three sites dominated by A. japonica and one control site on northwestern Jeju Island in May 2013. Using SCUBA, we collected A. japonica and the epibenthic mega-fauna associated with the colonies in 1×1 m2 and identified them to the species level. At a depth of 10 to 15 m, A. japonica colonies heavily covered the seafloor, forming a layer called a coral carpet, with a density of 94 (Keumneung-ri), 133 (Biyangdo), and 155 (Gwidok-ri) colonies/m2. Thirty-four molluscan species were identified from the four sites, including 20 bivalves and 14 gastropods. The coral carpets were enriched with sessile bivalves compared to the control site, as we identified twenty bivalve and eight gastropod species from the coral carpets. Most bivalve species associated with the coral carpets had tropical-subtropical affinities, while gastropods were mainly subtropical and subtropical-low boreal species. Leiosolenus lischkei M. Huber, 2010, in the family Mytilidae and Barbatia steamsi (Pilsbry, 1895), in the family Arcidae, were the two most abundant bivalve species in the coral carpet, L. lischkei being a borer, and B. stearnsi a nestler. The tropical to subtropical Pacific star shell Astralium haematragum (Menke, 1829)was the most abundant gastropod at the study sites. The bivalves and gastropods associated with the coral carpet were small-sized juveniles or sub-adults, suggesting that the coral carpet provides a micro-habitat for the bivalves and gastropods.