• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.185-192
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• 2005

The purpose of this study was to clarify spatial composition of the staffs at nursing homes for the elderly with dementia. For this, the data was taken from the staffs in 2 nursing homes in Tokyo by the questionnaire from December4 to 28 in 2004. Replicated MDS (Multi-dimensional Scaling) was employed for data analysis. The results of the study were following. Staffs perceived nursing home by four spatial compositions; facility spaces as like sanitation room, laundry, bathroom, washroom, washbowl, social interaction spaces as like training room, inner court/balcony, living room, staff related spaces as like room for staff, treatment room, fundamental living spaces as like bedroom, dining room. According to two-dimensional perceptual map, sanitation room was wanted near by laundry, treatment room was wanted near by room for staff, bedroom was wanted near by dining room, and training room, living room were wanted near by inner court/balcony. On the other hand, washbowl and washroom were desired somewhere near by every spaces. Therefore, simple shaped washbowls are desired to install in dining room, living room, hallways. And sanitation room and laundry were desired somewhere remote by dining room, bedroom, and living room. Responding upper results, it is recommended planning for visual and sense of smell isolation in case of having difficulty in floor structure and circulation.

• Journal of the Korean Society for information Management
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• v.26 no.2
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• pp.195-210
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• 2009

This study explores knowledge structures of science and technology disciplines using a cocitation analysis of journal subject categories with the publication data of a science & technology oriented university in Korea. References cited in the articles published by the faculty of the university were analyzed to produce MDS maps and network centralities. For the whole university research domain, six clusters were created including clusters of Biology related subjects, Medicine related subjects, Chemistry plus Engineering subjects, and multidisciplinary sciences plus other subjects of multidisciplinary nature. It was found that subjects of multidisciplinary nature and Biology related subjects function as central nodes in knowledge communication network in science and technology. Same analysis procedure was applied to two natural science disciplines and another two engineering disciplines to present knowledge structures of the departmental research domains.

• Journal of Korean Academy of Nursing Administration
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• v.1 no.1
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• pp.22-34
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• 1995

Health care marketing can be defined as a process of developing, promoting and administering health care services for the benefits of hospitals as well as consumers. Researchers have reported that one of the significant attributes in the selection of hospital is a client's perceived image of the hospitals. Especially the image of nursing services was one of the important factors of the hospital image. The main purposes of the study were 1) to define the positioning about 5 hospitals' image of nursing services. 2) to define the effects of image attributes to the iamage of hospital nursing services. Eighteen hundred questionnaires were distributed to the parents of middle schools and high schools in Seoul. Among them, 1340 cases were returned but 849 cases were turned out to be useful data and used in final analysis. In data analysis, $SPSS\;/PC^+$ and PC-MDS programs were used for descriptive statistics, multiple regression, and drawing perceptual maps. The image of hospital nursing services was measured developed by the author through literature review and content validation. Reliability coefficients was found to be statistically appropriate level of confidence(Cronbach's Alpha=.8617). The results were as follows : 3) The perceptual map shows that hospital A, B and C,D,E were divided into five groups(See Fig. 1). That is, hospital A, and B are located in a close position and hopital C & E are located at opposite position between X-axis, Hospital D was located in the middle area of the hospital C and:E. In conclusion, this research visiblely depicted perceptual maps using MDS of the consumer's image about hospital nursing services. Since hopital nursing services were differentiated by the image attributes in consumer's perception, the results of the study can help hospital managers plan marketing strategy according to their strong points or weak points. Because the necessity of marketing in recent health care was importantly recognized, this research which is adopting posititioning concept will contribute to the consumers and hospital organizations.

• Journal of Korean Academy of Nursing
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• v.29 no.2
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• pp.383-392
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• 1999

Recently, the hospitals in Korea has positively changed one way or another. Therefore hospital managers must focus on the nurses' role in terms of consumers' perception of overall image of hospitals and the degree of satisfaction of the consumers. To achieve the purposes, the questionnaire was developed and distributed to 280 people who had a direct experience with nursing services subjected hospitals in Seoul at the time of screening. Among them, 229 responses were turned out to be useful and used for final analysis. The measurement instrument for hospital nursing service quality evaluation was modified from the SERVQUAL model originated from Parasuraman, Zeithaml, and Berry (1988). For data analysis, SPSS/PC and PC-MDS program were used. The results were as follows : 1) The perception map showed that the seven subjected hospitals were divided into three groups. It could be interpreted that the hospitals in the same group had a strong competitive relationships. Because the nursing services' scores of hospitals C and E were higher than those of other hospitals, they could be served as a benchmark for the other hospitals. 2) The marketing place of hospital nursing services was divided by four. Since service generally had a strong point in nearby service market segment. Aiming an nearby hospital nursing services market segment by the hospital nursing services department was regarded as a good repositioning strategy. 3) When consumers evaluated the quality of hospital nursing services, they were greatly affected by the hospitals' overall image or other characteristics. Therefore, for improving hospital's nursing services, hospital nursing services department requires a great deal of labor to improve hospitals' overall image or other characteristics.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.3-14
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• 2016

This study is aimed to measure the physical colorimetric property according to three conditions, natural dyestuffs (Gardenia, Sappan wood, Lac, Gardenia blue, Mugwort, and Indigo), fabric types (cotton, silk), and presence of mordant (without, with), and then to evaluate the psychological sensibility. Also, to perform analysis of variance (ANOVA) to find out the differences of physical properties according to the three natural dyeing conditions, and to analyze the relationship between physical property and psychological property by Pearson's correlation analysis and then suggest the prediction model by regression analysis using SPSS program (ver. 21.0). Finally, to propose a certain sensibility image map of naturally dyed fabrics, MDS (Multidimensional Scaling) was used, and as a result, Gardenia dyed fabrics having the color sensibilities such as 'hard' and 'heavy' were suggested to evoke masculine image, and to evoke feminine image, Sappan wood and Lac having 'bright', 'transparent', 'soft' and 'light' sensibilities were suggested. Natural image might be induced by using 'subdued' Mugwort dyed fabrics, and active image might be induced by using 'showy' Indigo dyed fabric.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.11-22
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• 2017

This study is focused on five franchise snack bars to create an effective marketing strategy by analyzing the competitive relationships among them and by grasping selection properties that satisfy customers. Discriminant Analysis was utilized to suggest methodological frameworks, and the results show three factors (food quality, employees' service, and physical environment) were extracted that contains twenty five questions. A one-way analysis of variance (ANOVA) was carried out in order to verify if there were statistically meaningful differences in the Franchise snack bars, and post hoc comparisons were conducted using the Duncan method. In addition, Multidimensional Scaling (MDS) was used to measure brand similarity, selection attributes, and brand preferences. The results of the analysis show that Addal had the highest scores on average in all three factors (food quality, employees' service, and physical environment), Bong-Gus Babberger had two higher scored factors (employees' service and physical environment) than the average, and Gobongmin kimbab had also two higher scored factors (food quality and physical environment) than the average. Kimbab chunguk appeared to have lower scores than the average in all three factors (food quality, employees's service, and physical environment). The findings of this study provide a useful positioning map of competitiveness among five brands and offer practical marketing proposals.

• Journal of the Korean Society for Library and Information Science
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• v.40 no.2
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• pp.333-355
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• 2006

Network generation methods to visualize bibliometric data for examining the intellectual structure of knowledge domains are investigated in some detail. Among the four methods investigated in this study, pathfinder network algorithm is the most effective method in representing local details as well as global intellectual structure. The nearest neighbor graph, although never used in bibliometic analysis, also has some advantages such as its simplicity and clustering ability. The effect of input data preparation process on resulting intellectual structures are examined, and concluded that unlike MDS map with clusters, the network structure could be changed significantly by the differences in data matrix preparation process. The network generation methods investigated in this paper could be alternatives to conventional multivariate analysis methods and could facilitate our research on examining intellectual structure of knowledge domains.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.1
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• pp.78-89
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• 1999

Clothes enhance visual images through the interaction between space and background of the wearer. The influence of background is important as that of the clothes when the observer understands the images. We look at fashion pictures used as important as that various backgrounds are presented depending on the image of the clothes. The clothing the model wears in the pictures takes on shape and space which supports the clothes. The background interact to from the whole image. The background has an important influence on the delivery of image for the clothes. However when the clothes are presented in the background there are some cases that all or parts of clothes can be shown. We must consider the composition ratio of the clothes and background which influences the whole image of the clothing. These interactions and influences on the whole image in regards to clothing background and the ratio will be the focus of this study. clothing was Modern Mannish Casual, Feminine, Ground was decided artificial setting 1 natural setting 1, indoor setting 1, artificial setting 2, natural setting 2, indoor setting 2, Percentage of Clothing was 80% , 140%, 200%,. Thus visual stimulus were 72 pictures that were combined Clothing Ground and Percentage of Clothing, the main survey of questionary consisted of their evaluation of the Picture image combined Clothing and Ground by 30 semantic differential bi-polar scales and the subjects were 50 students majoring in clothing and textile. The data analyzed by factor analysis MCA, MDS, The major finding were as follows : 1) As a result of factor analysis, 5 factors -Attractiveness Hardness and softness Cuteness Attention Cool and Warm factor were found out as constructing factors the Picture image combined Clothing and Ground 2) According to multidimensional positioning map were presented in a stimulus position the perceptive image differed in degree of similarity as a ground construction of stimulus in spite of same clothing image. It will aid in choosing the most beneficial background for any clothing brand. It will enhance the picture images to their full potential in any advertising medium.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.1
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• pp.207-228
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• 2013

Due to the advance of scholarly communication, the field of open access has been studied over the last decade. The purpose of this study is to analyze and demonstrate the field of open access via co-word analysis. The data set was collected from Web of Science citation database during the period from January 1998 to July 2012 using the Topic category. A total of 479 journal articles were retrieved and 8,643 noun keywords were extracted from the titles and abstracts. In order to achieve the purpose of this study, network analysis, clustering analysis and multidimensional scaling mapping were used to examine the domain and the sub-domains of open access field. 18 clusters in the network analysis are recognized and 4 clusters are shown in the map of multidimensional scaling. In addition, the centrality analysis in the weighted networks was used to explore the significant keywords in this field. The results of this study are expected to demonstrate and guide the intellectual structure and new approaches of open access field.

• Journal of the Korean Data and Information Science Society
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• v.24 no.3
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• pp.427-436
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• 2013

Social media is drawing attention among companies for its potential as a marketing tool. There are many types of social media and their characteristics are varied, and thus choosing the appropriate social media considering the purpose of the company is important. In this paper, we conduct comparative analysis on the popular social media such as Facebook, Twitter, Naver blog, Youtube, Cyworld and Me2day using multidimensional scaling method. The result shows that there are differences in the effectiveness of enhancing diverse dimensions of corporate image among social media. This result can be used in developing social media based marketing strategy.