• Journal of Korea Game Society
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• v.5 no.4
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• pp.39-48
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• 2005

The gift coupon system was introduced in the AWP(Amusement With Prize) Game Industry in February 2002 to revitalize the sluggish domestic game industry and establish the cultural industry base. Today, however, speculations regarding these coupons are fast becoming a serious social issue. Therefore, this study proposes the establishment of the MCTF Management System as a possible solution to the analysis and resolution of the problem of gift coupons aimed at promoting the AWP Game Industry and ensuring its soundness as well as bridging the gap between the domestic and international game markets in terms of the industrial structure; thus securing global competitiveness. Unlike any other measure taken to date to prevent speculations, the MCTF Management System can eradicate problems related to coupons offered for free in the AWP Game Industry. This strategic system consists of Merchandise Coupon Management, Central Management, Tripartite Guarantee Management, and Fund Management System. Finally, this system is expected to help root out the problems related to gift coupons.