• 제목/요약/키워드: MANAGERIAL PRIORITY

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AHP 기법을 이용한 멀티미디어 저작도구 평가 및 선정에 관한 연구 (A Study on the Evaluation & Selection of Multimedia Authoring Tools using the AHP)

  • 심상천;김용겸
    • 경영과학
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    • 제21권2호
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    • pp.191-213
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    • 2004
  • This study addresses the evaluation criteria of multimedia authoring tools(MATs), the way which decision-maker can exclude outlier matrix from group using the concept of the compatibility index, and how AHP can be applied to the selection of MATs in a group decision-making environment. The AHP technique allows an evaluator to quantify the relative importance of elements at each hierarchy and to calculate the composite relative weights for each product(i.e. MATs). This decision process allows setting to priority of the MATs based on the AHP. The results indicated that technical ability of MATs was the most significant factor in affecting their decision, trailed by managerial efficiency and vendor support. To the experts, multimedia data support was the less important than development interface. Also, the results indicated that product A(0.510) was their first choice, trailed by product C(0.286) and B(0.204). Assessing the composite relative weights revealed that expert group's members were consistent with the rankings of decision variables(evaluation criteria variables) statistically in selecting their MATs. Therefore, we believed that expert group's members have achieved sufficient agreement to permit the use of geometric mean to average the group's preference without obscuring the differences of individual opinions.

블록체인 기반 대고객 뱅킹 서비스에 대한 우선순위 도출 : 지방은행의 사례를 중심으로 (Prioritization of the Block Chain-based Financial Services for Bank : Focused on the Case Study of a Local Bank)

  • 고민석;김재희
    • 한국IT서비스학회지
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    • 제20권3호
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    • pp.87-101
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    • 2021
  • Since the introduction of block chain technology, its potential use in financial service area have been increasing, and financial firms are seeking ways to take advantage of the benefits of it. The purpose of this study is to present an approach to prioritize block chain-based services for bank. Toward this, we picked out potential financial services through focus group interview and derived the criteria that can be used in evaluating the priorities of block chain-based banking services in the same way. Then, we propose an analytic hierarchy process model to help decision makers prioritize the banking services while considering multiple criteria of technology issues, governmental regulations in the financial industry, cost, managerial issues, customers' needs, and the business opportunity for the bank. By using the analytic hierarchy process model, we can estimate the weighting coefficients to be assigned to each criteria and determine the order of priority in determining the best block chain-based service for the case study bank. The results show that banking login authentication would be forefront service, followed by money transfer, document notarization, and trade financing service in the order, and the trade financing could be most important service in terms of the business profitability for the bank in the future.

가맹점의 경제적 만족과 사회적 만족이 몰입과 충성도에 미치는 영향 (Impacts of Economic Satisfaction and Social Satisfaction of Franchisee on Commitment and Loyalty to Franchisor)

  • 김호석
    • 한국프랜차이즈경영연구
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    • 제9권4호
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    • pp.21-31
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    • 2018
  • Purpose - Recently, the franchise business has made remarkable progress, but many conflicts have occurred. From this perspective, this paper explains how to improve the long - term relationship between franchisor and franchisee by integrating the relationship between franchisor of franchise business and franchisee. This study aims to identify the franchisee's economic and social satisfaction and to examine their influences on calculative and affective commitment, and loyalty. At the end of this paper, theoretical and managerial implication were suggested. Research design, data, and methodology - The data were collected from owners and store managers in franchisees located in Seoul, Korea. The trained researchers contacted owners and managers of the franchise stores. The questionaires were distributed to owners and managers consented to respond. The collected questionnaires were used for the final analysis of 324 copies(243 store owners and 81 store managers), except for 26 copies of the untrustworthy response out of 350 copies. The data were analyzed with SPSS, 21.0 and SmartPls 3.0 Result - The results of the study are as follows. First, economic satisfaction effects both calculative and affective commitment, but social satisfaction does not. Second, both calculative and affective commitment have positive effects on loyalty. Third, economic satisfaction has a positive impact on loyalty, but social satisfaction does not. Conclusions - The implications of this study are following as: From the theoretical perspective, this study analyze the satisfaction and commitment of the franchisee from the multidimensional perspective by analyzing the effects of the franchisee on two dimensions of economic and social satisfaction and on calculative and affective commitment. That is, this study explains the trade-off between economica and social satisfaction, and between calculative and affective commitment. From the managerial perspective, the results of this study suggest that the economic satisfaction of the franchise headquarters felt by franchisees should be prioritized over social satisfaction. Especially at the early stage of the contract, economic satisfaction should be given priority over social satisfaction. However, since affective and calculative commitment have a significant effect on loyalty, social satisfaction factors should not be excluded by focusing on only economic ones. In other words, the franchisors should not only think of franchisees as a source of sales and profits, but should respect franchisees and maintain loyal relationships with friends.

U.S. Forest Service Research : Its Administration and Management

  • Krugman, Stanley L.
    • 한국산림과학회지
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    • 제76권3호
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    • pp.243-248
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    • 1987
  • The U.S. Forest Service administers the world's largest forestry research organization. From its modest beginning in 1876, some 30 years before the United States national forest system was established, the research branch has devoted its effort to meet current and future information needs of the forestry community of the United States, not just for the U.S. Forest Service. The research branch is one of three major administrative units of the U.S. Forest Service. The others being the National Forest System and State and Private Forestry. Currently the National Forest System comprises 155 national forests, 19 national grasslands, and 18 utilization projects located in 44 states. Puerto Rico, and the Virgin Islands. The National Forest System manages these areas for a large array of uses and benefits including timber, water, forage, wildlife, recreation, minerals, and wilderness. It is through the State and Private Forestry branch that the U.S. Forest Service cooperates and coordinates forestry activities and programs with state and local governments, forest industries, and private landowners. These activities include financial and technical assistance in disease, insect, and fire protection ; plan forestry programs ; improve harvesting and marketing practices ; and transfer forestry research results to user groups. Forestry research is carried out through eight regional Forest Experiment Stations and the Forest Product Laboratory. Studies are maintained at 70 administrative sites, and at 115 experimental forest and grasslands. All of the current sciences that composed modern forestry are included in the research program. These range from forest biology (i. e. silviculture, ecology, physiology, and genetics) to the physical, mathematical, engineering, managerial, and social sciences. The levels of research range from application, developmental, and basic research. Research planning and priority identification is an ongoing process with elements of the research program changing to meet short-term critical information needs(i. e. protection research) to long-term opportunities(i. e. biotechnology). Research planning and priority setting is done in cooperation with National Forest Systems, forest industries, universities, and individual groups such as environmental, wilderness, or wildlife organizations. There is an ongoing review process of research administration, organization, and science content to maintain quality of research. In the U.S. Forest Service the research responsibility is not completed until the new information is being applied by the various user group : I. e. technology transfer program. Research planning and development in the U.S. Forest Service is a dynamic activity. Porgrams for the year 2000 and beyond are now in the planning stage.

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수량 및 제품유연성이 의료조직의 성과에 미치는 영향 (Effects of Volume and Product Flexibilities on Hospital's Performance)

  • 박보영;손병규
    • 한국콘텐츠학회논문지
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    • 제11권3호
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    • pp.389-402
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    • 2011
  • 의료조직 경영에 대한 기존의 연구들은 의료서비스의 품질 혹은 운영의 효율성을 위한 연구에 집중된 반면에 본 연구는 조직운영의 중요한 전략적 요소인 유연성이 의료조직의 경영에 어떠한 영향이 있는지를 연구하였다. 특히 의료조직의 수량유연성과 제품유연성을 대상으로 이들 유연성의 원천이 되는 내부 및 외부 자원의 활용이 조직의 재무적 성과에 미치는 영향을 분석하였다. 국내 병원들을 대상으로 표본을 추출하였고, 설계된 설문지를 이용하여 연구변수들의 측정 자료를 수집하였다. 연구변수들의 관계를 가정한 가설을 검정하기 위하여 회귀모형을 수립하고 분석한 결과 내부자원에 기반한 수량유연성이 성과에 직접적으로 영향을 줄 뿐 아니라 제품유연성의 내부자원 및 외부자원의 활용과 상호작용을 통해서도 성과에 영향을 주는 것으로 나타났다. 반면에 외부자원에 의한 수량유연성은 조직성과에 유의적인 영향이 없는 것으로 나타났다. 이들 분석결과에 대한 설명과 관리적 시사점을 논의하였다.

The Effects of Chatbot Service Quality, Trust, and Satisfaction on Chatbot Reuse Intention and Store Reuse Intention

  • JI, Seong-Goo;CHA, Ae-Young
    • 산경연구논집
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    • 제11권12호
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    • pp.29-38
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    • 2020
  • Purpose: The purpose of this study is to empirically analyze the effect of chatbot service quality, chatbot trust, and chatbot satisfaction on chatbot reuse intention and store reuse intention. Research design, data, and methodology: We reviewed the literature on domestic and international chatbots, established hypotheses, and analyzed them. We empirically analyzed the process model in which chatbot service quality (interaction quality, information quality) has a positive effect on chatbot trust and chatbot satisfaction, and that chatbot trust and satisfaction positively affect chatbot reuse intention and store reuse intention. A survey was conducted on 212 people who had used shopping mall chatbots and financial service chatbots after demonstrating the shopping mall chatbot video. Structural equation modeling was conducted by using AMOS 24.0 to test the proposed relationships. Results: As a result of the empirical analysis, the effects of interaction quality on chatbot trust and information quality on chatbot satisfaction were not supported, but the rest of the hypotheses were statistically significant. It was found that the information quality of chatbot service had a positive effect on chatbot trust, but did not significantly affect chatbot satisfaction. In addition, the interaction quality of the chatbot positively affects the satisfaction of the chatbot, but it does not significantly affect the trust of the chatbot. Chatbot trust was found to have a positive effect on chatbot satisfaction. Chatbot trust and chatbot satisfaction were found to have a positive influence on the intention to reuse the chatbot. And, chatbot trust and chatbot satisfaction were found to have a positive influence on store reuse intention. Conclusions: The findings of this study offer significant theoretical and managerial contributions in the context of chatbot. Chatbots should enhance customer contact quality management from the perspective of total customer experience management rather than partial function. When providing a chatbot service, it is more desirable to give priority to providing accurate information to increase trust, and at the same time to improve customer satisfaction by increasing the quality of interaction. And in order to increase the competitive advantage of companies, the purpose of introducing chatbots should be clarified and approached strategically.

대학교 기숙사 급식소의 이용실태 조사 및 운영형태별 서비스 품질 영역에 대한 고객 만족도 평가 (Evaluation of Customer's Patronage Behaviors and Satisfaction Levels towards Service Quality Dimensions of University Residence Hall Foodservice)

  • 양일선;원지현;강혜승
    • 한국식생활문화학회지
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    • 제15권2호
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    • pp.79-94
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    • 2000
  • The purposes of this study were to : (a) analyze university students' perception and patronage behaviors to the service quality dimensions, and (b) assist university residence hall foodservices in formulating improved managerial strategies. Questionnaires were hand delivered and mailed to 1,210 university students residing in the residence hall and 13 foodservice managers. A total of 1,011 was usable; resulting in 83.6% response rate. The survey was conducted between October, 1998 and May, 1999. Statistical data analysis was completed using the SAS/Win 6.12 for Descriptive Analysis, $x^2-test$, T-test, ANOVA, and Stepwise Multiple Regression. Forty-seven percent of the respondents indicated that 'taste' was their first priority when choosing a menu. The reasons behind choosing residence hall foodservice were 'location', 'board plan', 'price', 'taste', 'opening hours', and 'menu variety'. The main reasons of dissatisfaction with the residence hall foodservice were 'board plan', 'taste', 'menu variety'. The overall satisfaction score was 2.99 out of 5. The satisfaction score of ${\ulcorner}convenience{\lrcorner}$, ${\ulcorner}food\;quality{\lrcorner}$ and ${\ulcorner}menu\;variety{\lrcorner}$were 3.25, 2.94 and 2.76, respectively. Generally, male students were more satisfied than females. Graduate students and students living in residence halls over six semesters were the most dissatisfied with the residence hall foodservice. Residence hall students were dissatisfied with the variables ${\ulcorner}menu\;variety{\lrcorner}$ and ${\ulcorner}facilities{\lrcorner}$in 'self-operated' operations, whereas ${\ulcorner}food\;quality{\lrcorner}$, ${\ulcorner}menu\;variety{\lrcorner}$ and ${\ulcorner}price{\lrcorner}$ in 'contracted' operations. Foodservice operations with 'less than 1,000 meals serving per day' was the highest satisfaction score(3.36) among other serving sizes. Meal price with 'less than 1,300 won' was most satisfied with students. When overall customer satisfaction and service quality dimensions were analyzed by Stepwise Multiple Regression ${\ulcorner}food\;quality{\lrcorner}$(p<.001), ${\ulcorner}price{\lrcorner}$(p<.001), ${\ulcorner}facilities{\lrcorner}$(p<.001), ${\ulcorner}convenience{\lrcorner}$(p<.001), ${\ulcorner}menu\;variety{\lrcorner}$(p<.001), ${\ulcorner}manager's\;attitude{\lrcorner}$(p<.0l), and ${\ulcorner}atmosphere{\lrcorner}$(p<.01), in decreasing order, significantly impacted on ${\ulcorner}overall\;customer\;satisfaction{\lrcorner}$.

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Conceptual Approaches to Training Specialists Using Multimedia Technologies

  • Shchyrbul, Oleksandr;Babalich, Viktoriya;Mishyn, Sergii;Novikova, Viktoriia;Zinchenko, Lina;Haidamashko, Iryna;Kuchai, Oleksandr
    • International Journal of Computer Science & Network Security
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    • 제22권9호
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    • pp.123-130
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    • 2022
  • Modernization of the educational sector requires globalization, democratization, and the transition to an information technology society. The main goal of education at the present stage is to solve the problem of ensuring the priority of the development of education and science. In modern conditions, the quality of training of qualified specialists is becoming particularly relevant. The great role of teacher education is emphasized by its main goal, which is to train specialists who can ensure the versatile and innovative development of a person as a person and the highest value of society, its mental, physical and aesthetic abilities, high moral qualities, and, consequently, the enrichment on this basis of the intellectual, creative and cultural potential of the people. Among the strategic tasks of modernizing higher education is to ensure informatization of the educational process and access to International Information Systems. The essence of the concept of multimedia is clarified. In the context of media education, multimedia lists a number of functions: informational, interpretive, cultural, entertainment, and educational. The need to meet the needs outlined in the article in the conditions of informatization of the educational process requires the teacher to have knowledge and skills in the field of multimedia pedagogical technologies, knowledge of advanced methods and means of modern science. It is considered what relevant concepts of media education have been developed and are being developed in Ukraine and form an important basis for the modernization of education, which will contribute to the construction of an information society in the country and the formation of civil society. Distance learning is considered - the most democratic form of education that allows broad segments of society to get an education. Distance learning methods are used in higher education institutions, in school education, in the system of advanced training of teachers, in the system of training managerial personnel.

Innovative Technologies in Higher School Practice

  • Popovych, Oksana;Makhynia, Nataliia;Pavlyuk, Bohdan;Vytrykhovska, Oksana;Miroshnichenko, Valentina;Veremijenko, Vadym;Horvat, Marianna
    • International Journal of Computer Science & Network Security
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    • 제22권11호
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    • pp.248-254
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    • 2022
  • Educational innovations are first created, improved or applied educational, didactic, educative, and managerial systems and their components that significantly improve the results of educational activities. The development of pedagogical technology in the global educational space is conventionally divided into three stages. The role of innovative technologies in Higher School practice is substantiated. Factors of effectiveness of the educational process are highlighted. Technology is defined as a phenomenon and its importance is emphasized, it is indicated that it is a component of human history, a form of expression of intelligence focused on solving important problems of being, a synthesis of the mind and human abilities. The most frequently used technologies in practice are classified. Among the priority educational innovations in higher education institutions, the following are highlighted. Introduction of modular training and a rating system for knowledge control (credit-modular system) into the educational process; distance learning system; computerization of libraries using electronic catalog programs and the creation of a fund of electronic educational and methodological materials; electronic system for managing the activities of an educational institution and the educational process. In the educational process, various innovative pedagogical methods are successfully used, the basis of which is interactivity and maximum proximity to the real professional activity of the future specialist. There are simulation technologies (game and discussion forms of organization); technology "case method" (maximum proximity to reality); video training methodology (maximum proximity to reality); computer modeling; interactive technologies; technologies of collective and group training; situational modeling technologies; technologies for working out discussion issues; project technology; Information Technologies; technologies of differentiated training; text-centric training technology and others.

스타트업의 초기 성공을 결정하는 요인에 관한 연구 (A Study on the Factors that Determine the Initial Success of Start-Up)

  • 이현호;황보윤;공창훈
    • 벤처창업연구
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    • 제12권1호
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    • pp.1-13
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    • 2017
  • 본 연구는 스타트업의 초기 시장진출 성공을 좌우하는 변수가 어떤 것이고, 그 중에서 가장 중요한 결정요인은 무엇인지 알아보는데 목적이 있다. 실증 분석을 위해 스타트업 성공을 위한 성공요소 분석과 관련한 설문을 계층화분석(AHP기법)에 맞추어 설계하였다. 스타트업의 초기 시장진출 성공을 위한 대표적인 성공요소를 8가지로 선별하고 이들 요소 중에 우선 순위도를 결정하기 위해 한 달간 창업에 직접 혹은 간접적으로 경험이 있는 기업과 대학, 연구소, 공공기관 관계자 12명을 대상으로 집단을 모집해 조사하였다. 실증 분석 결과 계층 1에서는 51%의 선호도를 나타난 자금이 성공요인을 결정하는 가장 우선순위로 꼽혔다. 뒤를 이어 연구개발(32.5%), 경영관리(8.7%), 마케팅(7.8%)으로 조사됐다. 특히 계층 1의 결과에 따라 4개 항목의 각각을 100으로 계산하여 계층 2를 환산하였을 때, 해외투자가 43.7%로 스타트업 초기 시장진출 성패를 결정하는 가장 중요한 요인으로 분석되었다. 이어 R&D 시설 기반15.14%, 아이디어 14.07%, 경영자 능력 8.7%, 국내투자 7.29%, 구매자 피드백 5.85%, 개발전략 3.3%, 마케팅전략 1.95% 순이었다. 본 연구의 시사점은 국내 스타트업들 상당수는 해외 액셀러레이터들로부터 투자와 지원을 받길 기대한다는 것이다. 해외투자 유치는 글로벌 시장에서 통할 수 있는 서비스와 제품을 만들고 있는 스타트업으로 인정받았다는 것을 의미하기 때문이다. 해외로부터 투자유치에 대한 선호도가 높은 것은 국내보다 투자금액의 규모도 크고, 성과에 대한 압박의 측면에서도 국내의 투자자에 비하여 유연하게 대처할 수 있는 장점 덕분이다. 이번 연구에서 스타트업 전문가들의 설문을 통해 이 같은 사실을 확인할 수 있었다는데 큰 의미가 있다.

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