• 동아시아식생활학회지
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• 제24권1호
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• pp.12-19
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• 2014

The purpose of this research was to study the affects of atmosphere and convenience attributes on restaurant selection of customers aged between 50 to 60, referred to as new seniors. A survey was conducted with questions including convenience and atmosphere attributes (5 factors, 24 questions), respondents' dining-out behavior (6 questions), and general characteristics. For the analysis, SPSS 20.0 was used for the frequency analysis, factor analysis and ANOVA. The findings of this research are as follows : First, new seniors considered cleanliness (4.23) as the most important factor when choosing a restaurant. Convenient facility (3.89), ease of use (3.68), atmosphere (3.33) and children amenities (3.18) followed. Second, the importance of factors were compared according to the general characteristics. Based on gender, cleanliness and convenient facility showed a significant difference (p<0.05). Depending on whether they help raise their grandchildren and household type, the difference of ease of use and children amenities showed significance (p<0.05). Third, the importance of factors were compared based on their dining-out behavior. According to the average visits made to restaurants and the average payment per person, the difference of cleanliness and ease of use factors showed a significant difference (p<0.05). In addition, there were significant differences (p<0.05) on convenient facility and atmosphere factor depending on the average payment per person. The results of this research hopes to provide useful information to marketers targeting new seniors.

• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.93-115
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• 2017

The ability of smartphones to facilitate various services like mobile banking, e-commerce and mobile payments has made them part of consumers' lives. Conjoint analysis (CA) is a marketing research approach used to assess how consumers' preferences for products or services develop. The potential applications of CA are numerous in consumer electronics, banking and insurance services, job selection and workplace loyalty, consumer packaged goods, and travel and tourism. Choice-Based Conjoint (CBC) analysis is the most commonly used CA approach in marketing research. The purpose of this study is to utilise CBC analysis to investigate the relative importance of smartphone attributes that influence consumer smartphone preference. An experiment was designed using Sawtooth CBC Software. 326 students attempted the online survey. Utility values were derived by Hierarchical Bayes (HB) estimation and used to explain consumers' smartphone preferences. All the six attributes used for the study were found to significantly influence smartphone preference. Smartphone brand was the most important, followed by the price, camera, RAM, battery life, and storage. This study is one of the first to use Sawtooth CBC analysis to assess consumer smartphone preference based on the six attributes. We provide implications for the development of new smartphones based on attributes.

• 대한안전경영과학회지
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• 제15권2호
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• pp.217-221
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• 2013

I suggest a new method to determine the importance values of quality attributes which use the satisfaction index and dissatisfaction index of customer in Kano's model. A case study of TV set are solved by the proposed method and the result is compared with AHP pairwise comparisons and ASC(Average Satisfaction Coefficient). The results of the proposed method is similar with those of AHP pairwise comparisons and ASC. The proposed method is an effective tool to determine the importance values of quality attributes to supplement existing research's shortcomings.

• 대한교통학회지
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• 제32권2호
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• pp.130-138
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• 2014

이 연구는 대중교통전용지구의 조성목적에 따른 계획요소별 중요도 평가에 관한 것이다. 대중교통전용지구의 조성목적은 교통수요관리형과 지역활성화추진형으로 구분하였다. 이를 바탕으로 계획요소를 토지이용, 도시설계, 교통, 사회문화 특성으로 분류하고 이를 4As(Attraction, Amenity, Accessibility, Activity)라 명명하였다. AHP(Analytical Hierarchy Process) 기법을 통해 각 조성목적별로 계획요소의 중요도를 평가한 결과, 교통수요관리형은 교통(52.7%), 토지이용(25.6%), 도시설계(13.7%), 사회문화(8.0%) 순으로, 지역활성화추진형은 토지이용(36.1%), 교통(30.6%), 도시 설계(17.7%), 사회문화(15.6%) 순으로 도출되었다. 또한, 조성목적별로 세부계획요소의 중요도에서도 차이가 나타났다. 이러한 결과는 대중교통전용지구의 조성목적을 구분할 필요가 있음을 뒷받침하며, 다양한 계획요소의 반영을 위해서는 교통부문 단독계획이 아닌 타 계획과의 연계가 필수적임을 시사한다. 또한 승용차 접근성이 배제요인이 아닌 선택요인이라는 것과 사회문화적 특성에 대한 고려도 필요함을 확인하였다.

• Asia pacific journal of information systems
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• 제30권1호
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• pp.94-119
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• 2020

Digital platforms characterized by network effects enable provisioning of various types of services and provide a mechanism for linking producers and consumers. Identifying the key Quality of Service attributes of such platforms is vital for their continued success and growth. In this paper, a set of quality attributes for platforms is first extracted from different extant quality models. Then actual user feedback data from three platform providers are analysed and mapped against the set of quality attributes to determine the key attributes that are relevant. These findings are corroborated with qualitative data from interviews of different stakeholders. The results show that service quality characteristics are important to the success of platforms. Functional characteristics of platforms assume importance where the digital contributions of the platform is higher. Apart from these, 'fitness for use' as a major determinant of quality is also important in digital platforms.

• 한국환경생태학회지
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• 제17권1호
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• pp.35-43
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• 2003

본 연구는 강원도 소재의 치악산국립공원, 오대산국립공원, 그리고 설악산국립공원을 방문한 탐방객들과 공원사무소에서 근무하는 관리자들의 공원 이용 및 관리 관련 속성에 대한 인식을 파악하고 비교함으로써 효율적인 공원관리방안 수립에 필요한 기초 정보의 제공에 그 목적을 두고 수행되었다. 응답자 직접기입 방식의 설문조사가 각 국립공원 주 진입부에서 공원방문을 마치고 귀가하는 401명의 탐방객들과 세 곳의 국립공원에 근무하고 있는 공원관리자 67명 대상으로 실시되었다. 연구결과, 탐방객에 의한 부정적인 영향으로서 공원내 환경훼손의 심각성, 환경훼손의 유형, 훼손원인에 대해 집단간 인식의 차이가 나타났다. 또한 제시된 18개 공원관리 및 이용 관련 항목에 걸친 집단별 인식비교 결과 쓰레기 문제 자연 및 문화자원의 훼손문제, 호객행위, 위생 및 안내시설의 청결과 부족, 등산로 훼손 등 10개 속성에 대해 탐방객과 관리자 집단간 인식의 차이가 있는 것으로 나타났다.

• 융합경영연구
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• 제8권3호
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• pp.9-21
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• 2020

Purpose: Previous literature shows that a price promotion serves as a negative cue of product quality especially when consumers have no additional information about the product's other attributes. In this research, we explore how the effect of price promotions on consumers' perceptions of product quality changes depending on their ability to compare promoted product attributes with competitive products' attributes. Research design, data and methodology: Specifically, we use a series of scenario-based lab experiments using different types of products and explore if attribute alignability among competing products in a consumer's choice set influences consumers' ability to compare the product attributes and perceived quality. Results: Our study findings show that high attribute alignability among products makes consumers easier to compare the product attributes and thereby focus more on non-price information than price information. We also show that attribute alignability serves as a moderator and decreases perceived quality when the promotion level is higher. Therefore, the attribute alignability weakens the negative impact of a price promotion on consumers' perceived product quality. Conclusions: Our study findings provide new insights on how to implement price promotion strategies while keeping products' perceived quality, by considering the product's relationships with competing products in a choice set.

• Journal of Information Technology Applications and Management
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• 제9권1호
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• pp.27-44
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• 2002

Performance evaluations of database algorithms are usually conducted on a set of queries for a given test database. For more detailed evaluation results, it is often necessary to use different query workloads several times. Each query workload should reflect the querying patterns of the application domain in real world, which are non-uniform in the usage frequencies of attributes in queries of the workload for a given database. It is not trivial to generate many different query workloads manually, while considering non-uniform distributions of attributes'usage frequencies. In this paper we propose a technique to generate non-uniform distributions, which will help construct query workloads more efficiently. The proposed algorithm generates a query-attribute usage distribution based on given constraints on usage frequencies of attributes and qreries. The algorithm first allocates as many attributes to queries as Possible. Then it corrects the distribution by considering attributes and queries which are not within the given frequency constraints. We have implemented and tested the performance of the proposed algorithm, and found that the algorithm works well for various input constraints. The result of this work could be extended to help automatically generate SQL queries for various database performance benchmarking.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.483-486
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• 2004

Although it is not easy to generate EC's (Engineering Characteristics), there have been few studies so far. In this paper, a systematic method for generating EC candidates is proposed. This method use the concept of 'attribute listing'. In the proposed method, customer attributes are divided into their objects and issues. And attributes from their objects and issues are generated by help of guidelines proposed, respectively. Then, measurable metrics are attained from those attributes. Finally, the metrics result in EC candidates by consistency and redundancy check. This paper gives an illustrative example for easy comprehension of the proposed method.

• 경영과학
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• 제29권3호
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• pp.13-21
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• 2012

As culture technology is recognized as the important element of national industry, the necessity of the related policy development for enhancement of culture technology is magnified. In this study, we use conjoint analysis to investigate how the researchers from industry and academia think differently on the importance of several attributes in government-supported culture technology research project such as research period, size of research fund, inter-affiliated research requirement and interdisciplinary research requirement, and preference on those attribute levels. Also, we describes how a simulation experiment is designed to simulate participation shares of four alternative hypothetical research project profiles. This study will help establish the more effective policy of the national research program by understanding the preferential differences between industry and academia on the research project attributes.